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WOWZAPP 2012
  Worldwide Hackathon for Windows
what is WOWZAPP 2012?

WOWZAPP 2012: Worldwide Hackathon for Windows is an event that
allows you to take part in a truly global experience – developers and designers
all over the world coming together to build apps for Windows, Windows Phone
and Windows Azure.

WOWZAPP 2012 is on November 9-11, 2012, timed to celebrate the launch of
Windows 8 and immediately after the Build conference to take advantage of all
that fresh new information that will be delivered at that time. It’s also on the
weekend before Global Entrepreneur Week so that startup developers can kick
off that week with a bang.

Instead of various teams and groups of people running their events in isolation,
WOWZAPP 2012 brings them all together, connects them and supports it with
PR, social media connectivity and content and collateral.
part of a bigger picture

WOWZAPP 2012 is part of a bigger picture for
Windows :
  General Availability of Windows 8
      …leads to…
  Build Conference
      …leads to…
  WOWZAPP 2012
what you’ll get for being involved

We recognize that you’ll want to run your event as locale context sensitive as
possible, so rather than provide a hard and fast set of rules you should follow to be
involved, we’re instead providing you a set of supporting materials and guidelines
when you register your event as part of WOWZAPP 2012:
• Sub page on the WOWZAPP 2012 website for your event, providing details,
    registration link, and link to your online event stream if you publish one.
• Registration page for your event, templatized in WOWZAPP 2012 layout,
    providing a consistent experience for attendees regardless of venue.
• Design collateral including web elements, T Shirt designs, Sticker and Poster
    designs and PowerPoint templates.
• Content including presentations and hands on labs for HTML5/JavaScript and
    XAML/C#, select Build talks adapted for WOWZAPP 2012, Opening Night
    presentation, suggested agenda, suggested Closing presentation for App
    Showcase on final day, pre-event activity list, post-event guidance for follow up,
    and speaker schedule for online broadcasts of Microsoft speakers situated
    worldwide.
summary info

Date: November 9-11
Timing: 5pm Friday to 5pm Sunday, local time

We understand that you may not be able to run a
full 48 hour hackathon, so we ask that you do a
minimum of 24 hours. Of course, if you can do the
full two day experience, welcome to the big
leagues!
is your country here? these countries are already in!
Algeria                    Malaysia
Austria                    Mexico
Belgium                    Northern Ireland
Brazil                     Norway
Bulgaria                   Pakistan
Chile                      Philippines
Czech Republic             Romania
Finland                    Singapore
Germany                    Slovenia
Greece                     South Africa
India                      Spain
Indonesia                  Sweden
Ireland                    Thailand
Italy                      Tunisia
Kazakhstan                 Turkey
Lebanon                    United States
Lithuania                  Vietnam
Macedonia
Content and
Collateral
 what you get
event guide contents

Introduction
Sample agenda/schedule
Suggested “WOW Awards” and “ZAPP Activities” for momentum and
atmosphere
Pre-event/Preparation
Outline of available content
Collateral list – both digital and printable
PR and Promotion plan – press and social media
Post-event actions
Social media interactions and outreach plan
Speaker schedule
Event Lead-up activities
Post Event follow up activities
learning content

Event guide
Windows 8 learning content
  - 20 presentations
  - 10 hands on labs in HTML5/JS and XAML/C#
Windows Phone 7 to Windows 8 – tips and tricks
Game Development Content
  both HTML5/JS and DirectX/C++
design collateral

WOWZAPP 2012 logo
Poster design
PowerPoint template
T-Shirt design
Sticker design
Online assets
design collateral: two themes – city and zombie
Microsoft Corporate Speaker Schedule

Andrew Parsons – Finland
Ben Riga – Greece
Dion Hutchings – Malaysia
Drew Robbins – Chile
Jeff Burtoft – Finland
Nick Harris – Vietnam
Nikola Metulev – Chile
Nisha Singh – India
Peter Dwersteg – Finland
What next?
what next?

Get involved:
  Promote and attend your existing local event
  Run a new WOWZAPP 2012 event
Main site: wowzapp2012.com
Channel 9 intro video: aka.ms/APwz2
Microsoft contact: wowzapp@microsoft.com
running your own venue?

Email wowzapp@microsoft.com with the following:
City and Country
Name of school or organization
Name, Address (physical and URL) and Contact
person of venue in your school/organization
Maximum capacity for your event (and expected #)
Start and End Date and Time
running your own venue? the response

We will:
   set up your registration page for you,
   assign you (or your appointed representative)
access to the attendee list for checking in and the
ability to send reminder emails,
   put your site on the www.wowzapp2012.com map
   send you the full event guide for content and other
information to make your event a success

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WOWZAPP 2012 - Get Involved!

  • 1. WOWZAPP 2012 Worldwide Hackathon for Windows
  • 2. what is WOWZAPP 2012? WOWZAPP 2012: Worldwide Hackathon for Windows is an event that allows you to take part in a truly global experience – developers and designers all over the world coming together to build apps for Windows, Windows Phone and Windows Azure. WOWZAPP 2012 is on November 9-11, 2012, timed to celebrate the launch of Windows 8 and immediately after the Build conference to take advantage of all that fresh new information that will be delivered at that time. It’s also on the weekend before Global Entrepreneur Week so that startup developers can kick off that week with a bang. Instead of various teams and groups of people running their events in isolation, WOWZAPP 2012 brings them all together, connects them and supports it with PR, social media connectivity and content and collateral.
  • 3. part of a bigger picture WOWZAPP 2012 is part of a bigger picture for Windows : General Availability of Windows 8 …leads to… Build Conference …leads to… WOWZAPP 2012
  • 4. what you’ll get for being involved We recognize that you’ll want to run your event as locale context sensitive as possible, so rather than provide a hard and fast set of rules you should follow to be involved, we’re instead providing you a set of supporting materials and guidelines when you register your event as part of WOWZAPP 2012: • Sub page on the WOWZAPP 2012 website for your event, providing details, registration link, and link to your online event stream if you publish one. • Registration page for your event, templatized in WOWZAPP 2012 layout, providing a consistent experience for attendees regardless of venue. • Design collateral including web elements, T Shirt designs, Sticker and Poster designs and PowerPoint templates. • Content including presentations and hands on labs for HTML5/JavaScript and XAML/C#, select Build talks adapted for WOWZAPP 2012, Opening Night presentation, suggested agenda, suggested Closing presentation for App Showcase on final day, pre-event activity list, post-event guidance for follow up, and speaker schedule for online broadcasts of Microsoft speakers situated worldwide.
  • 5. summary info Date: November 9-11 Timing: 5pm Friday to 5pm Sunday, local time We understand that you may not be able to run a full 48 hour hackathon, so we ask that you do a minimum of 24 hours. Of course, if you can do the full two day experience, welcome to the big leagues!
  • 6. is your country here? these countries are already in! Algeria Malaysia Austria Mexico Belgium Northern Ireland Brazil Norway Bulgaria Pakistan Chile Philippines Czech Republic Romania Finland Singapore Germany Slovenia Greece South Africa India Spain Indonesia Sweden Ireland Thailand Italy Tunisia Kazakhstan Turkey Lebanon United States Lithuania Vietnam Macedonia
  • 8. event guide contents Introduction Sample agenda/schedule Suggested “WOW Awards” and “ZAPP Activities” for momentum and atmosphere Pre-event/Preparation Outline of available content Collateral list – both digital and printable PR and Promotion plan – press and social media Post-event actions Social media interactions and outreach plan Speaker schedule Event Lead-up activities Post Event follow up activities
  • 9. learning content Event guide Windows 8 learning content - 20 presentations - 10 hands on labs in HTML5/JS and XAML/C# Windows Phone 7 to Windows 8 – tips and tricks Game Development Content both HTML5/JS and DirectX/C++
  • 10. design collateral WOWZAPP 2012 logo Poster design PowerPoint template T-Shirt design Sticker design Online assets
  • 11. design collateral: two themes – city and zombie
  • 12. Microsoft Corporate Speaker Schedule Andrew Parsons – Finland Ben Riga – Greece Dion Hutchings – Malaysia Drew Robbins – Chile Jeff Burtoft – Finland Nick Harris – Vietnam Nikola Metulev – Chile Nisha Singh – India Peter Dwersteg – Finland
  • 14. what next? Get involved: Promote and attend your existing local event Run a new WOWZAPP 2012 event Main site: wowzapp2012.com Channel 9 intro video: aka.ms/APwz2 Microsoft contact: wowzapp@microsoft.com
  • 15. running your own venue? Email wowzapp@microsoft.com with the following: City and Country Name of school or organization Name, Address (physical and URL) and Contact person of venue in your school/organization Maximum capacity for your event (and expected #) Start and End Date and Time
  • 16. running your own venue? the response We will: set up your registration page for you, assign you (or your appointed representative) access to the attendee list for checking in and the ability to send reminder emails, put your site on the www.wowzapp2012.com map send you the full event guide for content and other information to make your event a success