In this presentation, Ruchir introduces the topic of SMAC and associated trends. Ruchir's interest area is in mobile application development that is upported by social and cloud technologies.

1. S M A CS O C I A L , M O B I L E , A N A L Y T I C S & C L O U D

2. PARTICIPANT DETAILS
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Name Ruchir Sinha
E-mail ID ruchir3110@gmail.com
Twitter ID @ruchir_sinha
College KLS’s Gogte Institute of Technology, Belgaum
Year IIIrd
Branch Electronics & Communication

3. TODAY’S NEEDS
From being an avenue for simply connecting with family & friends, Social media is increasingly
being used for customer engagement and brand building by companies and they gain real-
time feedback from them.
Mobile services have increased on the go business efficiency & interactions with customers
and employees has become more informative, which in turn has resulted in increased
revenues.
The need to derive predictive and actionable insights from this data for improved business
operations and better decision making is what derives Big Data Analytics.
With ever increasing data, the need to store it and the need to access it anytime anywhere has
paved the way for Cloud computing.

4. WHY SMAC?
 Explore newer business models, to reach new geo’s, identify newer revenue streams
with wider reach through Mobility, Social – powered by Cloud.
 Applications that with capabilities to cater to rapidly evolving business and
workforce needs, in the hands of right users powered via Mobile & Cloud.
 Simplified and harmonized processes across the organisation with context
enmeshed within – Social & Mobile.
 Agile IT infrastructure that can cater to dynamic business needs; on-demand
computing PaaS, SaaS – Cloud & Analytics.
 Improved ways of the usage of data to improve product or service offerings
advanced Analytics & real-time insights on Mobile devices on data sitting on
public/private Cloud.

5. KEY FEATURES
User Communities Product Feedback
Infrastructure as a Service Virtualisation
Scaling Out Ever Growing Data
On-The-Go Contacts GEO Location

6. TRENDS
 Today companies are increasingly capitalizing on digital ecosystems and are
leveraging Social networks, Mobile, Analytics and Cloud. This confluence of
technology has created an environment for production at a faster rate, together
with customer interaction.
Investments in next five years (% of total IT budget)
Big Data & Analytics 10%
Cloud Services(including PaaS & SaaS) 9.5%
Mobile Apps 5.3%
Social Media 3.4%
Companies adopted SMAC
Amazon Netflix
Google Apple(via Topsy)
Microsoft IBM
HP Oracle

7. AREAS OF INTEREST
 I have interest in the field of Mobile, Analytics & Cloud.
 Mobile Computing is the technology of today which will influence the future.
 Data Analytics can be used to find future trends and customer need according to
the current trends and search results.
 If I get the chance to intern @mphasis, I would like to basically work on mobile
computing along with analytics and cloud.

8. CONCLUSION
 Today SMAC stack – “the fifth wave” of IT architecture – is happening faster than
anything that has come before.
 By 2020 as many as 100 billion computing devices will be connected to the web
and corporations will be managing 50 times the data they do currently.
 So SMAC will have a multiplying effect on business and increase productivity across
the organisation.

9. THANK YOU
SMAC is an abbreviation that evokes the fracture and the potential up, by
the confluence of trends in social networking, mobile computing, analytics
and cloud computing and other emerging trends, such as the Internet of
things created.
~PricewaterhouseCoopers