In this presentation, Akshay introduces SMAC and associated trends. Akshay is interested in the area of Natural Language Processing in Big Data analytics which he wishes to use to help people make better decisions.

1. <SMAC>
Name: Akshay Kulkarni
E-mail: akshaykulkarni058@gmail.com
Twitter Id: akshayk71991333
University: JNTU
Year/Semester: B tech. III year II Semester
Branch: Information Technology

2. SMAC – The acronym for Social, Media, Analytics And Cloud
is the new enterprise IT model using which organizations can
achieve unparalleled value from their IT investments.
SMAC encapsulates four major components of the data
management ecosystem from a business point of view.
•Social media to boost member engagement.
•Mobile devices to keep audience on the go.
•Analytics extract meaning from your data to deliver
transformative insights and value.
•Cloud computing to simplify IT management.
Social & Mobile are the points of interaction, while Analytics and
Cloud are leveraged from the backend to gain meaningful
insights and support digital infrastructure requirements.
Introduction:

3. How these technologies work in Synergy :
•Social presence and Mobile interactions increase one-on-one
audience engagement which results in the creation of massive
amounts of data
•The massive amounts of data generated from these interactions
need to be adequately handled.
•That’s where Analytics & Cloud come to picture, allowing
businesses to actually manage the storage, distribution,
processing and analysis of data.
•Hosted on Cloud-based infrastructure which supports this huge
data and matches the processing power requirements.

4. Trends in social media:
The Power of Social Media is dramatically impacting the Banking
Industry, as most banks have established a presence on various
social sites. Barclays Bank, Citigroup, HSBC, NatWest and others
all engage on social media through Twitter, Facebook, Google+,
LinkedIn, etc.
Trends in Mobile:
The most recent study revealed some pretty interesting statistics
and trends relating to mobile technology:
• The number of Small businesses that use Smartphone
technology to conduct business is now up to 94% (85% last year).
• Two-thirds of small businesses using mobile apps report saving
at least 150 hours each year.
Mobile technology will undoubtedly continue to revolutionize
the way business is done.
Trends :

5. Trends in Analytics and cloud:
80 percent the data being created is unstructured.
So Natural Language Processing is the latest technology that is
used in the analysis of all the structured and unstructured data.
and put to work with social media can quantify whether the
context was positive, neutral, or negative.
With the pace of change accelerating even more, the
Cloud Computing trends are:
The anytime, anywhere access that cloud-based applications
provide has increased productivity for workers who are always
on the go.
Research indicates cloud applications and platforms will be at
the forefront of IT spending by 2016, with half of all enterprises
implementing cloud solutions by 2017.

6. •My Interest areas in the topic are mainly based on Analytics
and Cloud Computing.
•I would be very much fascinated to intern on SMAC especially
natural language processing which plays a key role in data
analytics and in applications of cloud computing.
•I choose this particular area because natural language
processing helps any company to make the best possible
business decisions.
•I would like to provide the best data analysis that can be
possible to be extracted which really impacts the people to
select a right path.
Interest Areas :

7. Thank You.☺