Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.

1. Confidential and Proprietary Information
AN ECOMMERCE PLATFORM MANIFESTO: !
What Retailers Must Deliver to Outperform the Competition
featuring

2. Confidential and Proprietary Information
Jason Wallis
Chief Technology Officer, Mozu
Peter is a VP & Principal Analyst at Forrester
Research serving ebusiness & channel strategy
professionals. He focuses on eCommerce
technologies and solutions.
Peter Sheldon
VP & Principal Analyst, Forrester Research
Jason Wallis, CTO, brings almost 20 years of
experience to Mozu and is responsible for
driving the next generation of the commerce
platform.

3. An eCommerce Platform Manifesto:
What Retailers Must Deliver to Outperform/Surpass the
Competition
Peter Sheldon, VP & Principal Analyst
May 5, 2015
@peter_sheldon

4. eCommerce continues on a
path of explosive growth

5. © 2015 Forrester Research, Inc. Reproduction Prohibited 5
Consumer online spend in the US will reach
$414 billion by 2018
Source: 2014 Global eBusiness & Channel Strategy Online Survey

6. © 2015 Forrester Research, Inc. Reproduction Prohibited 6
US B2B online spend will dwarf consumer
spend, reaching $1 trillion by 2018

7. © 2015 Forrester Research, Inc. Reproduction Prohibited 7
Online sales growth remains robust for
almost all retailers
Source: The State of Retailing Online 2015: A Shop.org study conducted by Forrester Research

8. 8© 2015 Forrester Research, Inc. Reproduction Prohibited
Germany
2015: €40B ($49B)
2018: €55B ($75B)
US
2015: $325B
2018: $414B
France
2015: €34B ($36B)
2018: €47B ($50B)
UK
2015: €56B ($60B)
2018: €71B ($76B)
Projected online retail sales by country
Mexico (incl. C2C)
2015: $3.4B
2018: $5.7B
Brazil (incl. C2C)
2015: $22B
2018: $35B
China (incl. C2C)
2015: $594B
2018: $990B
India (incl. C2C)
2015: $7.2B
2018: $24B
Japan
2015: $71B
2018: $93B
Australia (incl. C2C)
2015: $27B
2018: $36BArgentina (incl. C2C)
2015: $4.1B
2018: $7.0B
Source: Forrester Research Online Retail Forecast, 2013 To 2018
(US); Forrester Research Online Retail Forecast, 2013 To 2018
(Western Europe); Forrester Research Online Retail Forecast, 2014 To
2019 (Asia Pacific); Forrester Research Online Retail Forecast, 2013
To 2018 (Latin America)
International online spend is outpacing US
growth

9. 28% of online transactions are
now from mobile & tablet devices

10. © 2015 Forrester Research, Inc. Reproduction Prohibited 10
At most online retailers, mobile & tablet
traffic now exceeds desktop

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YOY growth in mobile sales is staggering
Source: The State of Retailing Online 2015: A Shop.org study conducted by Forrester Research

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As a consequence, commerce technology
budgets remain very healthy
Source: 2014 Global eBusiness & Channel Strategy Online Survey

13. 4 key threats are driving firms to
replatform their commerce technology

14. © 2015 Forrester Research, Inc. Reproduction Prohibited 14
Existing homegrown platforms simply
have too many miles on the clock
#1
› Experiencing:
• Platform outages
• Subpar performance
• Difficult maintenance
• Outdated tools
• Skill shortages

15. © 2015 Forrester Research, Inc. Reproduction Prohibited 15
Existing platforms are not Omni-channel
ready
#2
› Retailers need:
• Integrated product merchandising and pricing
• Associate tools for in-store customer engagement
• Increased inventory visibility
• “Out of the box” Omni-channel tactics

16. #3 – Existing platforms can’t provide
sophisticated data insights
#3
Existing platforms can’t provide
sophisticated data insights
› Firms need to leverage real-time data insights to
drive more efficient and sophisticated:
• Marketing
• Merchandising
• Pricing
• Inventory optimization
• 360° view of the customer

17. © 2015 Forrester Research, Inc. Reproduction Prohibited 17
Today’s buyer expects much, much more
from their eCommerce platform
#4
› They need to support:
• Core commerce functionality
• Experience Management
• Product Information Management
• Omni-channel Order Management
• In-store Associate Enablement

18. Welcome to era of the Suite

20. What does the future hold for
commerce technology?

21. © 2015 Forrester Research, Inc. Reproduction Prohibited 21
Open source & SaaS solutions will benefit as
home grown and legacy solutions are retired
Source: 2014 Global eBusiness & Channel Strategy Online Survey
+

22. © 2015 Forrester Research, Inc. Reproduction Prohibited 22
Open source & SaaS platforms move upmarket

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Retirement of legacy platforms will drive
investment in re-platforming programs
Source: 2014 Global eBusiness & Channel Strategy Online Survey

24. © 2015 Forrester Research, Inc. Reproduction Prohibited 24
› B2B industries such as
manufacturing and wholesale are
set to increase significantly in the
next five years.
› European and Asian B2B markets
have the highest growth potential.
› Wholesale trade, pharmaceuticals,
and oil and gas will show vast
adoption of B2B commerce
channels.
B2B firms are set to invest heavily in
commerce

25. forrester.com
Thank you
Peter Sheldon
psheldon@forrester.com
@peter_sheldon

26. Confidential and Proprietary Information
You can drown in the !
Wave of Accelerating Change!
• Mobile Adoption
• Inventory Visibility
• Blended Channels
• Mobile and In-store POS
• Social Trends
• Empowered Associates
• Multiple Platforms

27. Confidential and Proprietary Information
Or you can ride it!!

28. Confidential and Proprietary Information
Consumer Shopping Behavior Forever Changed
with the Launch of the iPhone
1990s
ECOMMERCE "
IS BORN
Early vendors "
supplied the basics "
of ecommerce: "
listing products and
accepting payments
2000s
MOBILE RISES
Mobile devices forced
retailers to maintain
both traditional and
mobile-friendly sites
2010s
MULTI-CHANNEL
EXPLODES
Proliferating sales
channels require
retailers to create a
seamless experience
both on- and offline
TODAY
LIMITLESS
COMMERCE
Today’s business is
truly omni-channel,
requiring a modern
platform that provides
limitless extensions
2007
IPHONE ARRIVES
The invention of the
iPhone and rapid
adoption of mobile
devices transforms the
world of online shopping

29. Confidential and Proprietary Information
Embrace Agility and Innovation
In-store
Online
Drives innovation Unified digital experienceRapid development Faster time-to-market
Modern Technology
Stack
Native Mobile
Responsive Theme
REST API
SaaS
Business Critical
Applications
Commerce
Fulfillment
ERP
POS
Commerce solutions built on a flexible SaaS platform are setting a new standard
for performance and innovation

30. Confidential and Proprietary Information
Mozu Openness Powers Innovation
OPEN SOURCE SDKS!
Speed up time to market development by
programming in popular languages
UNLIMITED SANDBOXES!
Unlimited pre-production testing
environments to validate development work
REFERENCE STORES!
Leverage open source Mozu applications
and reference architectures to jump start
development

31. Confidential and Proprietary Information
Consistency Across Devices
ü Consistent shopping across all devices is key
ü Shoppers want the ability to begin shopping on one device and end on another
ü Building, managing and maintaining separate sites for different devices is a thing of the past

32. Confidential and Proprietary Information
Streamlined Content Management
MASTER CATALOG

33. Confidential and Proprietary Information
Providing Convenience for Customers
ü 51% of customers used mobile to check in-store availability and 24% reserved a product for in-
store pick-up
ü Retailers need to be transparent on inventory levels and communicate where customers can
find them in-store
ü Empower sales associates in
stores
to
aid
in
product
discovery
and
decision
making
ü 51% of customers use mobile to check in-store availability and 24% reserve a product for in-store pick-up
ü Retailers need to be transparent on inventory levels and communicate where customers can find them in-store
ü Retailers should empower sales associates in stores to aid in product discovery and decision making

34. Confidential and Proprietary Information
CUSTOMER EXPERIENCE
Stores, Kiosks Call Centers
Mobile, Tablet, PC’s
COMMERCE MANAGEMENT
REST API
Multi-Tenant SaaS
MOZU DEV CENTER
Theme Development
Widget Development
APP DEVELOPMENT
Native App
Integrations
Catalog
Reports
Customers Orders
Publish
Locations
Marketing Site Builder
SDKs
HyprThemeEngine
Applications
Mozu Platform

35. Confidential and Proprietary Information
Jelly Belly Experiences Sweet Growth
35
Challenges!
• Replace homegrown system
• Focus on expanding online sales
• One platform for B2C, B2B and consolidated
content sites WW
Solutions!
• Cost efficient SaaS platform
• Consistent experience across mobile
• Scale operations with master catalog
• Empower eBusiness team to quickly update
products, promotions and content
Results!
• Mobile revenue increased from 2% to 32%
• Record sales the week after launch
• Happy eBusiness team
“Migrating from our homegrown platform to Mozu has given
Jelly Belly the power and agility to innovate.”
Brandon Finch—Director of eBusiness, Jelly Belly
+

36. Confidential and Proprietary Information
TonZof Products. TonZof Growth. TonZof Innovation.
“We selected Mozu for our massive new Tonzof.com ecommerce site
because it strikes the perfect balance of modern features, flexibility and value.
Compared to the other solutions we considered, nothing else even came
close to the power and potential of Mozu.”
Ben Skigen—VP of eCommerce & Marketing
+
Challenges!
• Limited product attributes
• Unreliable site updates
• Slow site, performance issues
Solutions!
• Admin tool simplified, sped up site updates
• Mozu’s tech stack provided a faster, more
reliable site
• Mozu’s open API made it simple to integrate
with TonZof’s proprietary systems
Results!
• Launched with over 500K SKUs in less than
6 months
• 10x faster for marketing to make site updates
• Lightening fast & mobile friendly experience

37. Confidential and Proprietary Information
Sigma Beauty. Beautiful eCommerce.
“We knew we needed an enterprise level platform that would
accommodate our growing needs. That was the most important
strategic decision. Going into the project, we felt nervous but
were confident in our partners”
Annie Westman—Director of Strategy
+
Challenges!
• Engage a younger demographic
• Limited mobile experience
• Wanted to develop custom features
Solutions!
• Face Chart: Visual showcase of cosmetics on
virtual face
• Free gift with purchase: personalized and
segmented gifts with different purchases
• Dynamic pricing: unique catalogs and price lists
across customer segments
• Responsive mobile sites
Results!
• Unique experiences that disrupt the market
• Marketing is now empowered to create custom
digital experiences
• Consistent, engaging experiences across
devices including mobile

38. Confidential and Proprietary Information
Mozu | The Cloud Commerce Platform
Connected Digital Experiences
• Natively responsive and adaptive design
• Unmatched Site Speeds
• Personalization with customer segments
• Smart searching using SOLR
• Lookbooks and product clustering
• Streamlined checkout
Empowered Marketing Teams
• Fully integrated CMS
• Drag and drop widgets
• Extensive promotions
• Site builder
• Order management
• Master catalog across sites
• Robust transaction and customer
reporting
• SEO optimized
Innovative Technology
• Open API
• Unlimited dev sandboxes
• Open source SDKs
• True multi-tenant SaaS
• Hypr theme engine
• Custom widget development
• Application development
• Unmatched multi-layer security
• 99.9% uptime guarantee
• App marketplace

39. Confidential and Proprietary Information
Curious to see how a modern SaaS platform can
transform your business?"
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Let us show you."
"
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