This document provides an overview of Talent Updates, a LinkedIn Recruiter feature that allows companies to post updates visible to their followers to help source candidates. It discusses how companies can use Talent Updates to build relationships with potential hires, focus on the right talent through powerful targeting, and see real-time analytics on engagement to surface interested prospects. The document recommends designating one or two people to post updates regularly as part of the company's social media strategy in order to build their brand and accelerate their talent pipeline.

1. #TalentUpdates
Introducing Talent Updates
December 2013
Wesley Hendriks
Recruitment Product Consultant
Alex Charraudeau
Media Solutions Consultant

2. Positively influencing your
Employer Brand
indirect
direct
indirect
Three ways of sourcing
Attracting the right
candidates
Building relationships
Source: De Academie van Arbeidsmarktcommunicatie

3. “Continuously and systematically build relations with potential
placements, current placements and alumni with the goal of
identifying and creating mutual opportunities”
3

4. Reduction in Time to Hire
Three facets for an efficient pipeline workflow
Prospecting



Search
Refine
Organise
Developing



Reach
Interest
Nurture



Build
Interest
Close
Sourcing

5. Talent Updates: Keep building those relationships
 Post updates to the feed of people who follow your company, right
from Recruiter
 Focus on the right talent with powerful targeting
 Instantly build relationships
with interested prospects
 Surface candidates that are
ready make a move

6. Company Followers are a highly valuable asset for
companies
They are your biggest fans, brand evangelists, and potential future hires!
xyzCo Careers
71% of members are
494794 followers
interested in updates on
job opportunities from
companies they follow
Join the team that is transforming the future.
We are passionate about what we do.
Jobs at xyzCo
Ariel Hsiao
Manager
Todd Logan
VP of Finance
83% follow 6 or fewer
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
Manager
Manager
companies
Senior Manager
Manager
Senior Manager
ABOUT xyzCo
Watch the video for a peek into the
fast-paced world at our headquarters.
Every day, our employees are
working on exciting projects that
make a real difference for our
customers.
Director of Human Resources
Director of Human Resources
Plus, we’re really excited to show off
our newly remodeled office space!
Check out the links below for more
about us:
Our Career Site ►
Amazon

7. Followers are sharing your message with their
network
 Your followers, fans,
members, connections will
see your content.
 Good content will get Liked,
Shared and Commented on.
Earned
 This may spread your content
further to their networks.
Organic
 This is called social
amplification or Viral
Marketing

8. Posting Content
Split job posts and content 80:20.
Short and sweet.
engagement.
50 characters or less drives 28% more
“Best of” and “Top 10” lists are in. They will increase
amplification by about 40%.
50%
Ask questions. Want
more
comments? Then ask a question. Get it?
Over 2 billion updates are seen
weekly across LinkedIn.

9. Follow your Brand guidelines
LinkedIn Confidential ©2012 All Rights Reserved
9

10. Follow your Brand guidelines
1. How are we different?
2. How do I communicate as a consultant? Is it the same message as my
colleagues?
3. Do I have authority to speak about this subject?
4. What are our values?
5. What is our unique selling proposition?
LinkedIn Confidential ©2012 All Rights Reserved
10

11. Another example

12. Let’s see how it works

13. Getting started: request access
from your Company Page admin

14. Log in to Recruiter and go to the Talent
Updates page
Requesting
Access

15. Click ‘Learn more’ to request access
(step 1 of 3)
Requesting
Access

16. Click ‘Request access’ (step 2 of 3)
Company
Page admins
are listed here
Requesting
Access

17. Send the InMail request to Company
Page Admins (step 3 of 3)
Requesting
Access

18. Company Pages Admins are notified of
requests
Requesting
Access

19. You are notified in two ways when your
request is approved
Requesting
Access
19

20. Posting updates and pipelining
from results

21. Focus on the right talent with powerful
targeting
•
•
•
•
•
•
Posting an
Update
Company Size
Industry
Function
Seniority
Geography
Current Employee/ nonEmployees
Updates will be seen by company
followers

22. Type the post, a preview appears, then
click share
Posting an
Update

23. Real-time analytics show you who
responds so you can surface warm leads
Pipelining
from Results
Real time data on key
metrics & analytics
relating to the post
See who likes,
comments or shares
the post so you can add
interesting people to
your pipeline

24. Your five next steps
1. Make Talent Updates a part of your social strategy
2. Designate one or two RPS seat holders to post updates
3. Start building your brand and accelerate your pipeline
4. Get inspired by our gallery of great updates:
http://lnkd.in/AllStarGallery
5. Post your company’s first Talent Update!