This presentation was given at the Techniya Conference in 2016. You will learn what marketing automation is, why it is important and how it can work for you.

1. Marke&ng
Automa&on
By:
Motaz
Hajaj,
CEO

2. AGENDA
About Me
About Chess Tag
Is Social Media Enough
Marketing Technologies
Marketing Automation

3. Education:
• BS in Computer Engineering from University of
Missouri-Rolla
• MS in Engineering Management & Leadership
from Santa Clara University
Industry Experience:
• IT Technical Services Officer- The National
Commercial Bank- AlahiNCB
• Business Development Manager- Noca, Inc
• Business Development Consultant- KoolWallet
• Associate Campaign Specialist- Responsys
• Business Analyst- The National Commercial Bank-
AlahiNCB
About the CEO/Co-Founder
Motaz Hajaj

4. Chess Tag is based in Jeddah with a presence
in Riyadh and Dubai
Why the chess icon?
When you play chess, you have to think many
steps ahead and be quick to change your
plan when the game changes
Why the Knight?
The Knight comes out of nowhere to defeat
the opponent. That is our objective
About the Company

5. Our Clients

6. First thing comes to
mind when we say
Digital Marketing
is…………………

7. Is
Social
Media
Marke&ng
enough
nowadays?
Will
Crea&ng
the
profiles
solve
all
problems?
Not
Really……

8. Digital
Marke&ng
Technologies
Email Marketing
CRM
Social
Landing Pages
SEO
PPC/CPM
Analytics

9. Email Marketing
Personalized
newsle9ers
that
bring
your
audience
something
of
value
• Tips
• News
• Link
• PromoGon
If
you’re
not
bringing
value
to
your
audience,
you’re
just
sending
SPAM!

10. CRM
Customer
RelaGonship
Management-­‐
nurturing
leads
from
introducGon
to
sale
(and
beyond)
using
data
and
an
automated
process
Allows
you
to
get
customer
acquisiGon
down
to
a
science.
See
where
they’re
losing
interest
and
where
you
need
to
step
up
your
game
Image
credit:
helpcenter.infusionsoS.com

11. Social
Managing
social
media
profiles
and
content
while
conGnuously
listening
and
monitoring
• Portray
the
brand
image
• Publish
quality
content
that
creates
a
desired
reacGon
• Engage
with
your
audience
• Plan
campaigns
designed
to
meet
specific
goals-­‐
fans,
users,
data,
sales

12. Landing Pages
• The
first
page
a
visitor
sees
on
your
website
when
using
a
link
• Has
a
specific
objecGve,
usually
to
collect
informaGon
in
return
for
a
“free”
ebook,
trial,
White
Paper,
or
to
lead
you
to
make
a
purchase
• Use
it
to
add
contacts
to
your
CRM

13. SEO
• AdjusGng
a
website
so
that
the
site
shows
up
in
search
results
• Know
what
messages
you
are
sending
to
the
search
engine’s
crawlers
• Organic
search
results
are
8.5
more
likely
to
be
clicked
than
paid

14. PPC/CPM
• Pay
Per
Click-­‐
the
Ads
you
see
on
top
of
organic
search
results
• CPM=
Cost
per
thousand
impressions
(Roman
Numeral
M
=
1000)
• 1.5
Gmes
the
conversion
rate
of
organic
ads
• If
money
is
spent
on
ads,
be
sure
the
perfect
landing
page
is
waiGng
to
convert

15. Analytics
• Data
is
nothing
without
a
way
to
interpret
it
• Social
media
can
only
take
you
so
far
if
you’re
not
adjusGng
to
be9er
meet
viewers’
needs
and
expectaGons
• Use
analyGcs
to
opGmize
your
digital
markeGng
acGviGes
and
make
perfect
decisions
for
your
markeGng
acGviGes

16. All of these
technologies together:
MARKETING
AUTOMATION

17. Marke&ng
Automa&on
Definition:
Technology that allows
marketing efforts to be
streamlined, automated and
measured over multiple channels
In Practice:
• Form a relationship with your potential buyer.
• Do this by giving them content they can use.
• Establish yourself as the authority and nurture them to a sale

18. Marke&ng
Automa&on
Example:
• You
see
an
ad
on
Instagram
for
50%
off
a
laptop
• You
click
the
ad
• You
make
the
purchase
• Receive
a
thank
you
email
&
a
receipt
• Few
days
later,
you
receive
a
feedback
email
• If
you
don’t
purchase
in
3
months,
you
receive
an
offer
via
SMS
or
Social
Media
or
Email
or
Display
Ad

19. Lead Nurturing works
best when you have
attractive CONTENT

20. Marke&ng
Automa&on
Why we need it:
Without software to pull in data from all channels,
process would be messy and unmanageable
Tasks and workflows can be created from a template instead of by hand
Workflows can take into account details of each lead to customize their next
steps toward conversion
You can manage email, landing pages, social, contacts, tasks, calendar, and
countless other integrations from one interface
Create and deliver a customized experience dependent on a lead’s status
Active / Not Active / 1 month no Purchase / 6 months no purchase

21. B2B
Marketing automation began as a tool to help B2B businesses:
• Generate and qualify leads
• Better manage sales cycles
• Allow for reporting and optimizing
of the sales process

22. B2B
There are tools and SaaS
options for every type of
business

23. B2B

24. B2C
Now that the price of entry has become more affordable, B2Cs can use
automated marketing to focus on:
• Brand building
• Loyalty programs
• Building detailed customer segments
• Reputation management
• In-store capture

25. Ex: Demo/Purchase

26. Ex: Sell a Product

27. THANK YOU!
THANK YOU!

28. Motaz Hajaj
Motaz@chesstag.com
/in/motazhajaj
@motazhajaj
hajjajm