Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
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Keynote delivered by Jon Moss at the annual Cleveland Media Association Conference on October 5, 2012.
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Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
- 1. SOCIAL MEDIA
- 3. What is social media? Facebook, LinkedIn & Twitter make up the social media trinity. Please don’t tell Google Plus I said this.
- 4. Who’s using social media? The fastest growing segment of US Facebook users are people over the age of 65. When Grandma gets on Facebook all bets are off. People: guys, gals, kids, grandparents, professionals, biz owners, teenagers Organizations: corporations, non-profits, government agencies, the media
- 5. Facebook – the social giant With 1 billion users, if FB were a country, it would be the 3rd largest behind only China and India
- 6. Everyone wants to know Who will be the next Facebook?
- 7. Let’s Talk About It… 7 Rules of Social Media 4 Types of Media The Death of PR
- 8. Rule #1 – you can’t fake it “If you don’t love social media, you suck at social media.” @JayBaer
- 9. Rule #2 – the Internet doesn’t forget “It takes 1,000 tweets to build a reputation, and one to ruin it.” @UnMarketing
- 10. Rule # 3– social is no quick fix “You don't need a Facebook strategy. You need a marketing strategy.” @JonFMoss
- 11. Rule #4 – social is serious business "Don't cheese it up. People's bullshit radars are insane. Marketing is about to get really, really hard. If you're just doing social media to keep up with the Joneses - don't." @GaryVee
- 12. Rule #5 – social is not a wonder drug “Social media can't fix your company. If your product or service sucks, social media will help you go out of business faster.” OH at #SoSlam
- 13. Rule #6 – barriers have been removed “Before the Internet, you had to actually accomplish something to be a celebrity. Today, anybody can drum up some attention for themselves by creating content that virally moves through the social web.” @MarkwSchaefer
- 14. 2) Types of Media Paid Earned Owned Rented
- 16. Earned Media Word of mouth Organic search Blog reviews Media coverage Social mentions
- 17. Owned Media Company website Company blog Email Content (white papers, videos, podcasts, mobile apps, online communities, etc)
- 18. Rented (Shared) Media Facebook Page Twitter account LinkedIn profile Google Plus profile Pinterest board YouTube channel Wordpress.com site
- 19. 3) Death of (Traditional) PR If traditional PR firms don’t adopt social media, they will die.
- 20. Traditional PR Press releases Rolodexes Press kits Faxes
- 21. PR stands for People React Timing Accountability Appropriate Personality
- 22. PR – Timing (or lack of)
- 26. Response Time We're sorry. All lines are busy at the moment. Please continue to hold and we'll be with you as soon as possible. Fine for phone calls, but social media is a party line and everyone is on the call!
- 27. Traditional vs. Social Media Branding Customer Service Marketing PR Sales
- 28. Social Media in the Workplace Sticking your head in the sand is not a solution Companies need to rethink policies and realize their employees are brand ambassadors Gotta have a policy
- 30. @JonFMoss (Twitter) jon@mmlabs.biz (email) (423) 285-8886 (call me maybe) Got Questions?
- 31. Rule #7 – forget everything & start anew “There are no rules.” my 3-year old daughter