MKT200 – Principles of Marketing Unit 5 Assignment: Integrated Marketing Presentation © 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED Due Date: 11:59 pm EST Sunday of Unit 5 Points: 100 Overview: The Board of Directors (BoD) at Post University has asked you to create a marketing campaign for the university. There are 2 parts to this project: 1. Collect Data/Information: • In order to make the best decisions and maximize their appeal to their target audience(s), the BoD needs to collect specific demographic data/information regarding the characteristics of their target market(s). 2. Create a slide presentation: • Your slides will help the marketing and admissions teams at Post determine how best to promote Post University brand and continue to grow the university. Instructions: Develop a professional 4 slide PowerPoint presentation based on the following: • Slide 1 – Competitors. Approximately, how many colleges/universities are there in the US, and how many active college students are there in the US? 20% of grade • Slide 2 - Demographic. What is the average age of adult learners? 20% of grade • Slide 3 - What are the most likely and best channels to attract them (social media, email, TV, billboards, newspaper, etc.)? 20% of grade • Slide 4 - Persuasive summary. This is intended to convince the BoD to accept your campaign. 20% of grade • Full-screen images - Each slide should have an image that fills the page edge-to- edge and captures the theme/content. Please limit the superimposed text to no more than eight (8) words per slide. 10% of grade • Include a full set of supporting notes in the Notes section of each slide. This is where you will support your thoughts and ideas by using specific statistics, data, and supporting information of the source of your data. 10% of grade • Professional grammar is expected. © 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED Be sure to read the criteria below by which your work will be evaluated before you write and again after you write. Evaluation Rubric for Unit 5 Assignment CRITERIA Need Improvement Average Very Good Excellent 0-8 Points 9-11 Points 12-13 Points 14-15 Points Slide 1 Slide 1 is not present or is poorly presented. Slide 1 is present but is missing key details. Slide 1 is present but missing minor details. Slide 1 is clearly defined and presented, including all details. Slide 2 Slide 2 is not present or is poorly presented. Slide 2 is present but is missing key details. Slide 2 is present but missing minor details. Slide 2 is clearly defined and presented, including all details. Slide 3 Slide 3 is not present or is poorly presented. Slide 3 is present but is missing key details. Slide 3 is present but missing minor details. Slide 2 is clearly defined and presented, including all details. Slide 4- Persuasive Summary ...

1. MKT200 – Principles of Marketing
Unit 5 Assignment: Integrated Marketing Presentation
© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED
Due Date: 11:59 pm EST Sunday of Unit 5
Points: 100
Overview:
The Board of Directors (BoD) at Post University has asked you
to create a marketing campaign
for the university. There are 2 parts to this project:
1. Collect Data/Information:
• In order to make the best decisions and maximize their appeal
to their target
audience(s), the BoD needs to collect specific demographic
data/information
regarding the characteristics of their target market(s).
2. Create a slide presentation:
• Your slides will help the marketing and admissions teams at
Post determine how
best to promote Post University brand and continue to grow the
university.

2. Instructions:
Develop a professional 4 slide PowerPoint presentation based
on the following:
• Slide 1 – Competitors. Approximately, how many
colleges/universities are there in
the US, and how many active college students are there in the
US? 20% of grade
• Slide 2 - Demographic. What is the average age of adult
learners? 20% of grade
• Slide 3 - What are the most likely and best channels to attract
them (social
media, email, TV, billboards, newspaper, etc.)? 20% of grade
• Slide 4 - Persuasive summary. This is intended to convince the
BoD to accept
your campaign. 20% of grade
• Full-screen images - Each slide should have an image that fills
the page edge-to-
edge and captures the theme/content. Please limit the
superimposed text to no
more than eight (8) words per slide. 10% of grade
• Include a full set of supporting notes in the Notes section of
each slide. This is
where you will support your thoughts and ideas by using
specific statistics, data,
and supporting information of the source of your data. 10% of
grade
• Professional grammar is expected.

3. © 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED
Be sure to read the criteria below by which your work will be
evaluated before
you write and again after you write.
Evaluation Rubric for Unit 5 Assignment
CRITERIA Need
Improvement
Average Very Good Excellent
0-8 Points 9-11 Points 12-13 Points 14-15 Points
Slide 1 Slide 1 is not
present or is
poorly
presented.
Slide 1 is
present but is
missing key
details.
Slide 1 is
present but

4. missing minor
details.
Slide 1 is
clearly defined
and presented,
including all
details.
Slide 2 Slide 2 is not
present or is
poorly
presented.
Slide 2 is
present but is
missing key
details.
Slide 2 is
present but
missing minor
details.
Slide 2 is
clearly defined
and presented,
including all
details.
Slide 3 Slide 3 is not
present or is
poorly
presented.
Slide 3 is

5. present but is
missing key
details.
Slide 3 is
present but
missing minor
details.
Slide 2 is
clearly defined
and presented,
including all
details.
Slide 4-
Persuasive
Summary
Persuasive
summary not
presented or
poorly
presented.
Persuasive
summary is
present, but
missing key
details.
Persuasive
summary is
present, but
missing minor
details.

6. Persuasive
summary is
presented
following a
logical path.
Including all
details.
Images There are no
images
presented.
Images are
presented on
some slides.
N/A Fullscreen
images are
included on
each slide.
Grammar Presentation is
appropriate for
college-level
work.
Presentation
exhibits some
evidence of
college-level
grammatical
elements and
APA citation
methods.

7. Presentation
exhibits good
use of
grammatical
elements and
APA citation
methods.
Presentation
exhibits skilled
use of
grammatical
elements. The
content
displays skilled
use of APA
citation
methods.
0-5 Points 6-7 Points 8-8 Points 9-10 Points
© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED
CRITERIA Need
Improvement
Average Very Good Excellent
Notes The Notes
sections are
scarce/empty.
There are

8. some Notes
included but
they are
incomplete with
little supporting
evidence.
The Notes
sections
contain some
supporting
notes.
The Notes
section is
complete with
robust and
meaningful
supporting
notes.
Overview:Instructions:
Copyright 2022 Post University, ALL RIGHTS RESERVED
Due Date: Sunday at 11:59 pm of Unit 5
Points: 100
Overview:

9. In preparation for your Informative Speech Presentation in Unit
7, you will develop a
detailed outline to be used as a guideline for your presentation.
Your outline can be
presented as a traditional outline or as a PowerPoint using the
template in Blackboard.
Instructions:
main points.
o Research can come from a variety of sources, including books,
academic
journal articles, magazine and newspaper articles, and other
credible
internet sources like websites. You should not include any
Wikipedia or
wikihow links as credible resources.
ort your
main points.
Requirements:
encompass the logical
order of your topics and what points you will be addressing and
how you will be

10. addressing them.
and citations.
Outline prompt/sample format:
General Information
1. Title/Topic
2. Thesis Statement
a. The thesis statement is a one sentence summary of the central
idea
of your speech that you either explain or defend.
b. A good thesis statement is declarative, agrees with your
general and
specific purpose, and focuses and narrows your topic.
COM107: Introduction to Communication
Unit 5 Assignment: Informative Speech Outline
Copyright 2022 Post University, ALL RIGHTS RESERVED

11. Introduction
1. Attention Getter
a. You can use humor, cite a startling fact/statistic, use a
quotation, ask a
question, or tell a story. Be sure your attention getter is
appropriate for
the topic and audience.
2. Introduction of Topic
a. This should be a one-sentence statement and should come
early in the
introduction of your speech.
3. Credibility and Relevance
a. Mention any training, expertise, credentials, firsthand
experience, or
personal interest related to your topic. Tell the audience why
they should
care about your speech! Be sure the audience understands the
benefits
of listening and the relevance of the information to them.
4. Preview Statement of Main Ideas
a. The preview statement should narrow your introduction of the
topic down

12. to the main ideas you will focus on in your speech. The preview
statement
should be one sentence and preview the main points in the same
sequence/order you discuss them in your speech.
5. Transition Sentence
a. This should be the transition sentence you plan to use to
move into or
introduce the first main point in the body of your speech.
Body
1. Main Point #1
a. Supporting Materials/Evidence
b. Supporting Materials/Evidence
c. Transition Sentence
2. Main Point #2
a. Supporting Materials/Evidence
b. Supporting Material/Evidence
c. Transition Sentence
3. Main Point #3
a. Supporting Materials/Evidence
b. Supporting Materials/Evidence

13. c. Transition Sentence
Conclusion
1. Transition to Conclusion and Summary of Importance
a. This is the “take-away” message, or other place where you
can answer
the “so what?” question. This can often be a rewording of your
thesis
statement.
2. Review of 3 Main Points
Copyright 2022 Post University, ALL RIGHTS RESERVED
a. The review of main points is very similar to the preview of
main points in
the introduction.
3. Closing Statement
a. Do not put an artificial end to your speech! (“that’s all I
have” “that’s it”
“thank you”) The closing statement should relate to the overall
speech and
should provide some “take-away” message that may leave an
audience
thinking about your topic.

14. References
1. List a minimum of three academic references/sources you
will use in proper
APA format.
Visuals
1. List what visuals you plan to use and how they will be
incorporated/integrated
into your speech. You can use a PowerPoint, props, charts,
photos, etc. in your
presentation or within your video.
Be sure to read the criteria by which your work will be
evaluated before you write
and again after you write.
Evaluation Rubric for Unit 5 Assignment
CRITERIA Deficient
Needs
Improvement
Proficient Exemplary
(0-17 Points) (18-23 Points) (24-29 Points) (30 Points)
The outline
includes three
main points of
the chosen

15. topic
The three main
points are
missing or poorly
defined.
The three main
points are
present, but
missing key
details.
The three main
points are
present, but
missing minor
details.
The three main
points are well
defined
including all
details.
The three main
points are fully
supported by
sufficient
research from
credible
sources
There is little to
no research
used in creating

16. the outline or the
research is not
from a credible
source.
The main points
have been
supported by
minimal
research. The
sources may or
may not be
credible.
The main points
are supported
by adequate
research.
The main points
are fully
supported by
research from
credible
sources.
The outline
follows a
logical order
The order of the
outline is
illogical.
N/A N/A The order of the
outline is

17. logical.
Copyright 2022 Post University, ALL RIGHTS RESERVED
(introduction,
body of
speech,
conclusion)
(0-5 Points) (6-7 Points) (8-9 Points) (10 Points)
Clear and
Professional
Writing and
APA Format
Errors impede
professional
presentation;
guidelines not
followed.
Significant errors
that do not
impede
professional
presentation.
Few errors that
do not impede
professional
presentation.

18. Writing and
format are
clear,
professional,
APA compliant,
and error free.
Informative
Speech Outline
SPEECH TOPIC
NAME
INTRODUCTION & THESISThesis Statement:
Insert thesis statement here: The thesis statement is a one
sentence summary of the central idea of your speech that you
either explain or defend. A good thesis statement is declarative,
agrees with your general and specific purpose, and focuses and
narrows your topic. Introduction of Topic:
Insert your topic introduction here: Introduce your topic with an
attention getting fact, story or question; the relevance on why
you chose this topic; and why the audience should care about
this topic.
Main point #1: Please type a sentence describing your first main

19. point here.Insert supporting evidence and research here. Please
note any visual you may use in your speech for this point here.
Insert supporting evidence and research here.
Main point #2: Please type a sentence describing your second
main point here.Insert supporting evidence and research here.
Please note any visual you may use in your speech for this point
here. Insert supporting evidence and research here.
Main point #3: Please type a sentence describing your third
main point here.Insert supporting evidence and research here.
Please note any visual you may use in your speech for this point
here. Insert supporting evidence and research here.
CONCLUSIONReview of main points:
Insert a statement that restates your three main points
here.Conclusion of speech:
Insert your concluding statement here: The closing statement
should relate to the overall speech and should provide some
“take-away” message that may leave an audience thinking about
your topic.
REFERENCESInsert references used in speech here, in APA
format.
Unit 5 Assignment: Informative Speech Outline
Attached Files:
· Informative Speech Template.potInformative Speech

20. Template.pot - Alternative Formats (646.5 KB)
· COM 107 Unit 5 Informative Speech Outline.pdfCOM 107
Unit 5 Informative Speech Outline.pdf - Alternative
Formats (319.479 KB)
In this assignment, you will create an outline for your
informative speech to be delivered in Unit 7.
You have two options to complete this assignment: You may
submit your research in an outline form in a Word document
according to the template in the attached instructions, or you
may use the PowerPoint template to submit your research.
Refer to the attached document for complete details and grading
rubric.
Unit 5 Discussion: Digital Marketing Tactics
Unit 5 Discussion: Digital Marketing Tactics
We want to hear your opinions so please try to post more than
the ABSOLUTE MINIMUM of 3 times in this weekly
conversations. Here's a set of recommendations:
· Try to post your initial post on Monday or Tuesday (no later
than Wednesday)
· Try to post at least 2 responses (absolute minimum
requirement) to other students on separate days of the week
For example:
· 1 on Thursday
· 1 on Friday
However, if you are interested being eligible for top grades...
please consider entering a total of 5 (or more) contributions to
the weekly conversations on separate days of the week!
All this provides the rest of our group with additional time to
respond in a thoughtful way and contribute meaningful insight
to the conversations! We all have our individual perspectives so
please share your personal experiences as they relate to the
weekly conversation!

21. HANNAH:
Hello Everyone
Mom and pop clothing stores have little or no online presence
and due to Covid- 19 pandemic, it is obvious that it is a slow
business. Many businesses lost so much because of the
pandemic but the mom and pop store reach out for Samantha's
help. Samantha's top three strategies that she offers mom and
pop.
· Her concern is enough to help them
· Her expertise
· Her time
Samantha was recently hired as sales team leader for Google
Analytics, so in my opinion, she would have to know her skills
work in order to be hired by Google. The regional vice
president asks Samantha to look at a target sales quota in the
current quarter. Samantha was qualified for the job that mom
and pop when being asked for her assistance. Direct and digital
marking is the fastest-growing form of marketing. "And as
direct marketing continues to shift toward digital direct
marketing is claiming a surging share of marketing spending
and sales."
Samantha would incorporate search engine optimization into her
suggestions to the mom & pop store. "While searching the Web
the information has to be reliable knowing that Google is not
the only website but that they are many that are reliable and the
sources are relevant."
· Traffic from SEO is free
· Traffic from SEO is consistent
· Traffic from SEO reaches the masses' audience
Principles of Marketing ( 18the ed.). Boston, MA: Pearson, Inc.
ANTHONY:
Hello Classmates and Professor,
Samantha can offer Mop and Pop Clothing Store, some tips on

22. how to reach out to seniors across social media, including
Pinterest. If they are planning their own marketing strategy,
looking for effective channels for chats, Pinterest is right up
there with TikTok and Snapchat.
According to 'Adults Media Use and Attitudes Report':
of 55-64s.......55% use a smartphone.
77% use the internet at home.
58% correctly identify advertising on Google.
59% have a social media profile.
This tells us as marketers, is that there is direct access to older
audience through mobile, SMS, and smartphone marketing.
Seniors can be targeted through YouTube videos, and YouTube
can be excellent methods to reach older audiences. Through
videos, brands can build faster with older audiences.
I chose to focus on the older audience because when you hear a
name like, MOM and POP, whom does that remind us of?
Anthony
www.searchenginejournal.com
DARREN:
Chapter 5
COLLAPSE
Top of Form
Samantha should first recamend designing a top notch website
to showcase the the clothes the mom & pop clothing store has to
offer. Then based on the fashion of the clothes they have to
offer Samantha should list the webpage on search engines using
search engine optimization to target cutomers looking for the
types of fashion the mom & pop store has to offer. When using
the search engines she has choosen Samantha should link to as
many sites of similiar interest in fashion as well as use social
media advertising to appeal to people who are looking for the
types of clothes the mom & pop store carries.

23. Darren A.
Referances ; Youtube Video ; Digital Marketing In 5 Minutes
Youtube Video : What Is SEO And How Does It
Work
Bottom of Form
KIM:
· What are the top three strategies Samantha might offer the
mom & pop clothing store, relative to adopting a digital
marketing campaign?
Samantha should start by talking to the store owners about
making a web page advertising their store and products. She
might want to recommend that the store owners' online
marketing. With this the Mom & Pop store can take pictures of
their products and store to showcase what kind of products their
selling & to offer promotions.
Samantha should also introduce them to social media to help
promote their business.
Lastly she should talk to them about online advertising to boost
online business and sells
· How should Samantha incorporate SEO into her suggestions to
the mom & pop store?
Samantha incorporate the SEO into her presentation to the
owners by suggesting that the mom & pop store owners produce
relevant content by concentrating on creating useful content
about the store. Then try to make navigation easy,by using
images of products and video inviting new potential customers
to the store. This is a start and business should improve
overtime with online sales.
Kim
Unit 5 Assignment: Integrated Marketing Presentation
Attached Files:

24. · MKT200 Unit 5 Assignment.pdfMKT200 Unit 5
Assignment.pdf - Alternative Formats (199.661 KB)
The Board of Directors (BoD) at Post University has asked you
to create a marketing campaign for the university. There are 2
parts to this project:
1. Collect Data/Information:
1.
. In order to make the best decisions and maximize their appeal
to their target audience(s), the BoD needs to collect specific
demographic data/information regarding the characteristics of
their target market(s).
1. Create a slide presentation:
1.
. Your slides will help the marketing and admissions teams at
Post determine how best to promote Post University brand and
continue to grow the university.
See the attached document for complete instructions and
grading rubric