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UX Tools for Agile Teams – The Job Table
- 2. WHAT
DOES
IT DO?
The Job Table frames every design
challenge in a job, focusing on the triggering
event or situation, the motivation and goal,
and the intended outcome. It encourages
the product's design process to focus on
context, causality and motivations instead of
assumptions, subjectiveness, personas and
implementations.
©2014 . Marc-Oliver – Digital Product Designer . London
- 3. PRIORITY
1, 2, 3, ...
SITUATION
Motivation – Events – Expectation
When ______, I want to ______,
so I can ______
SOLUTION
METRICS
Content
Design
Tech
...
KPI’s
©2014 . Marc-Oliver – Digital Product Designer . London
- 4. EXAMPLE
PRIORITY
SITUATION
Motivation – Events – Expectation
1, 2, 3, ...
When an important new customer signs up, I
want to be notified, so I can start a meaningful
conversation with them.
SOLUTION
Min:
Allow instant notification on relevant channel/
platform, when new customers signs up.
Provide template to quickly respond/welcome
new customer.
Max:
Provide further options I can offer new
customer.
©2014 . Marc-Oliver – Digital Product Designer . London
METRICS
… attach it to
each individual
task/action user
can take.