Unit 01 - LO3

2. Content
• Production Advertising and marketing – (Slide
3)
• Forms of marketing – (Slide 4)
• Distribution – (Slide 5)
• Retail Outlets – (Slide 6)

3. Product advertising and marketing
Mixmag use their own website to promote
themselves but also have other ways they
promote themselves which isn’t just on their
website. They use email to directly contact people
about their magazine. This is good for Mixmag as
they can directly target their audience especially
as there target audience is niche. They also use
social media such as; twitter and Facebook to
promote themselves and to anyone who follows
them they will get updates about there magazine,
when they post or update their Magazine page.
This method of promotion is also free which is
also another advantage.
Mixmag do not have any above the line advertisement as they are only a small
magazine with a small readership. There would be no point in above the line
promotion as advertising to a mass audience won’t help promote their magazine as
they need to be more specific in their promotion. That is why the use below the
line promotion and aim their marketing at a more niche audience.
http://www.creativeguerrillamarketing.com/guerrilla
-marketing/le-festival-de-magie-de-quebec-creates-
magical-billboard-youll-ever-see/

4. Forms of Marketing
• Viral marketing – marketing through the internet (e.g. Mixmag use
Facebook and Twitter to promote themselves on the internet)
• Guerrilla marketing – the use of unconventional and low cost
marketing strategies to raise awareness of a product (e.g. the use of
graffiti, sticker bombing, flyer posting which are supposed to go viral)
• An example of Guerrilla marketing related to Mixmag was the Le
Festival de Magie billboard poster where a person is putting up a
poster on the board and the brush which he is using starts to move
on it’s own via a mechanical device which makes it seem as it is
moving by it’s self.
• Poster – is a large print on paper use to locally advertise
• TV advert – Mixmag doesn’t do TV advertisement
• Radio advert – Mixmag also don’t do any Radio advertisement

5. Distribution
Mixmag distributes its magazine via hard copy and digital
sales. They sell the physical copy of the magazine in shops
such as; whsmiths. They also have the option to buy their
magazine from their app where you can download it onto
your phone or tablet.
Compared to its competitor ‘street cred’ they only
produce their magazine online and they don’t produce a
hard copy of their magazine. They might do with as it is
much cheaper to not produce a hard copy because of
having to print it and also transport it to different shops.
It is much easier and quicker to just upload a copy onto
the internet.

6. Retail Outlets
• Evidence – Here is mixmag on the
Shelves in WH Smiths, where it is
sold in one of its retailers.
• Here is a subscription of the magazine also
from WH Smiths on there website where
readers are able to purchase a monthly
subscription.