The document provides an overview of social media platforms and how to use them effectively for business purposes. It recommends starting with a website, Facebook page, Twitter account, and LinkedIn account. It then discusses how traffic typically flows between these platforms and how to make sales. The rest of the document defines key terms and concepts for each platform, including how to set up profiles, pages, and accounts; how to post and engage on each channel; and how hashtags and other features work. It emphasizes using each tool to develop relationships, share content, and drive traffic back to the main website or Facebook page where sales can be made.

1. Social Media 101
Hands On Networking
Myrtle Beach
© 2012 Dorien Morin-van
Dam

2. Starting Off
We recommend:
1. A good website
2. A Facebook Page
3. A Twitter Account
4. A LinkedIn Account
…to start with. Add more platforms as you get
more comfortable with social media.
© 2012 Dorien Morin-van
Dam

3. Your online traffic pattern
Will look like this:
© 2012 Dorien Morin-van
Dam

4. Traffic
LinkedIn
LinkedIn
Open
Open Twitter
Twitter
YOUR WEBSITE
YOUR WEBSITE
This is is where
This where
you make
you make
your sale
your sale
Open
Open Facebook
Facebook
Open
Open
© 2012 Dorien Morin-van
Dam

5. If you do not have a website
(yet)
But you do have a Facebook Page and
other social media platforms, your
traffic pattern will look like this:
© 2012 Dorien Morin-van
Dam

6. Where do you
make the sale?
LinkedIn Facebook Page
Twitter
© 2012 Dorien Morin-van
Dam

7. Social Media
First Thing is
Setting Goals!
© 2012 Dorien Morin-van
Dam

8. Find your WHY
Examples of Goals:
You want more sales
You want more customers
You want more exposure
You want be an expert
You want to be known/famous
You want to expand your audience
© 2012 Dorien Morin-van
Dam

9. You’ve got a goal?
Now you need a strategy!
Just like planning out your business goals in
a business plan, you need to plan out a
social media strategic plan for you social
media goals.
That’s another workshop…;) -> 9/20
© 2012 Dorien Morin-van
Dam

10. Today’s Mission:
Getting you
“READY-TO-ENGAGE”
SOCIAL MEDIA LINGO
© 2012 Dorien Morin-van
Dam

11. 3 sections
1. Facebook
2. Twitter
3. LinkedIn
© 2012 Dorien Morin-van
Dam

12. Purpose
WEBSITE FACEBOOK
• Be Found • Develop Relationships
• Information • Networking
• Make Sale • Show Expertise
TWITTER LINKEDIN
•Information Gathering •Online Resume and Address
book
•Information Sharing
•Establish Expertise
•Traffic to Website
© 2012 Dorien•Professional
Morin-van Networking
Dam

13. Facebook LINGO
Please go to you
Facebook Profile
facebook.com/honmb
© 2012 Dorien Morin-van
Dam

14. Tagging!
‘@’ and a ‘name’ will tag a person
‘@’ and a ‘Facebook Page’ will tag a
business
Tagging creates DIRECT CLICKABLE
LINKS and NOTIFIES the tagged person
or business
© 2012 Dorien Morin-van
Dam

15. When you tag yourself or your
Facebook Page
‘It’s like giving your business card
to someone!’
© 2012 Dorien Morin-van
Dam

16. COVER IMAGE
If you own a business, why not use your
personal profile to tell your friends about
it?
@Tag your own business. In the ‘about’
section, list and @tag you Facebook Page
and it will become a clickable link.
You logo will look nice up there, too!
© 2012 Dorien Morin-van
Dam

17. © 2012 Dorien Morin-van
Dam

18. Profile vs. Page
Facebook Profile is for you personally.
Only one profile/person ever!
Create relationships: people can ‘friend’ you.
Engage in Facebook Groups.
Facebook Page is for your business.
You can have multiple pages
Create professional relationships: people have to ‘like’ your
page.
Engage on your page and use ‘Insights’ for traffic and user
data!
© 2012 Dorien Morin-van
Dam

19. Facebook Page Cover
Size: 851x315
MAY NOT CONTAIN:
• Price or purchase information, such as "40% off" or
"Download it at our website"
• Contact information, such as web address, email, mailing
address or other information intended for your
Page's About section
• References to user interface elements, such
as Likeor Share, or any other Facebook site features
• Calls to action, such as "Get it now" or "Tell your friends"
© 2012 Dorien Morin-van
Dam

20. Posts
• Images (your own)
• Links (blog posts, articles, websites)
• Videos (think YouTube)
• Ask Questions
• Quotes
• Give Tips
• Share from others
© 2012 Dorien Morin-van
Dam

21. Twitter LINGO
Please go to your
Twitter Account
twitter.com/honmb
© 2012 Dorien Morin-van
Dam

22. © 2012 Dorien Morin-van
Dam

23. Profile Info
• Use all 160 characters
• Use key words
• Link to your website
• Upload an image of you
• Do not protect your tweets if you are a business!
© 2012 Dorien Morin-van
Dam

24. ‘Talk’ = tweet
When you have something to say on twitter,
you tweet.
Everyone who follows you CAN see it.
Retweet (RT) is when you copy what
someone else said. It’s a compliment
when someone retweets you. So retweet
others to compliment them.
© 2012 Dorien Morin-van
Dam

25. Home = see tweets of all those you follow
@Connect = people talking to you
#discover = search
© 2012 Dorien Morin-van
Dam

26. Direct Message
To talk with someone who is following you.
If you have not followed them, you can NOT
DM.
We seldom use it.
Automated DM’s are frowned upon.
© 2012 Dorien Morin-van
Dam

27. Tweets
• Ask questions
• Reply to questions
• Your Website link
• Your Blog link
• Your Facebook Page link
• Quotes (people love to Retweet=RT those)
140 characters!
To shorten links, try tinyurl.com
© 2012 Dorien Morin-van
Dam

28. # Hashtags #
• Our hashtag is #honmb
• If you type #honmb in the Twitter search,
ALL tweets with the hashtag come up
• Try this for your industry to find
conversations.
• Develop a #hashtag for an event or
business and ASK for people to use it.
© 2012 Dorien Morin-van
Dam

29. LinkedIn LINGO
Please pull up your
LinkedIn Profile
Group Name: Hands-On Networking
Myrtle Beach
© 2012 Dorien Morin-van
Dam

30. © 2012 Dorien Morin-van
Dam

31. LinkedIn Profile
• Upload an image of YOU, not your logo
• Fill in all possible fields
• Add your education
• Add your work experience
• Add your volunteer work
• Add special skills
• Link to your twitter, website, Facebook
© 2012 Dorien Morin-van
Dam

32. Connecting/Contacts
• First find those you already know with LinkedIn
search
• Use your email contacts to find more
connections
• Join Groups and connect with members
• Ask for an introduction
© 2012 Dorien Morin-van
Dam

33. Post/Share an Update
• Share your own blog posts
• Share other blog posts and articles
• Ask questions
• Give Tips
• Talk about professional events you attend
© 2012 Dorien Morin-van
Dam

34. Recommendations
• Offer to write one for a colleague, friend, fellow
networker, business associate, current or former
employee… anyone who you would recommend
to a fellow business owner.
• Ask for recommendations from those you’ve
done business with. You’ll approve them before
they are published.
© 2012 Dorien Morin-van
Dam

35. Group Benefits
• You can ask to connect with ANYONE in a
group without having to know their email
address
• You can share your expertise and offer
help
• You get to know more experts in your field
EXPAND YOUR PROFESSIONAL
NETWORK!
© 2012 Dorien Morin-van
Dam

36. Q &A
We are ready!
© 2012 Dorien Morin-van
Dam

37. Check us out!
And consider joining us as a
member
honmb.com
© 2012 Dorien Morin-van
Dam

38. Our Mission
The mission of Hands-On Networking Myrtle
Beach (HONMB) is to foster social media growth
and engagement amongst local professionals
and business owners and to connect via various
social media platforms. We offer each other
social media education, support, advice, and
guidance by online engagement in an
encouraging and positive way. We strive to keep
our economic activity as local as possible to
benefit our members and our online community.
© 2012 Dorien Morin-van
Dam