Google's Entity-Centricity & International SEO

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How Google's entity understanding has evolved and its impact on international SEO. I take a look at how various events & updates point to a new way for Google to analyze the web and how that changes doing international SEO.

Technologie

What in the
World?!
Google’s
Entity-Centricity
& International
SEO
RankRanger

RankRanger
About Me…
Do You Really
Care?
@mordyoberstein

By i am guilty - JAY-Z, original resolution, CC BY-SA 2.0,
https://commons.wikimedia.org/w/index.php?curid=3904691
I Got 99
Problems…
RankRanger

Catch Your
Connection:
Mobile 1st & the
ccTLD Update
RankRanger

RankRanger
Forget Math…
Entities Are
the Universal
Language

RankRanger
Universal…
But Only
Sometimes

RankRanger
Great,
Google’s Got
a New
Groove

RankRanger
# 1: Here,
There, &
Everywhere

RankRanger
Entity 1st &
ccTLD -
What’s the
Connection?

RankRanger
What We’re
Doing
vs.
How We’re
Doing it

RankRanger
What the Hell
is He Talking
About?

RankRanger
Different
Strokes….
Have a Look

RankRanger
Like, Yeah, So
This Matters
Because?

RankRanger
Guess Who’s
Coming to
Dinner?

RankRanger
Sites,
Entities….
What Does
That Mean?

RankRanger
Sites as
Entities, Are
You Sure?

RankRanger
Step 3: Core
Algorithm
Updates

RankRanger
AGAIN…
Like, Yeah, So
This Matters
Because?

RankRanger
Putting It
Together:
If P then Q

RankRanger
Know Thy
Market… On
Steroids!

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Google's Entity-Centricity & International SEO

1. What in the World?! Google’s Entity-Centricity & International SEO RankRanger

2. RankRanger About Me… Do You Really Care? @mordyoberstein

3. What a Concept RankRanger

4. RankRanger All About the Entities

5. By i am guilty - JAY-Z, original resolution, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=3904691 I Got 99 Problems… RankRanger

6. A Three Hour Tour RankRanger

7. Because It’s All ONE Journey RankRanger

8. Catch Your Connection: Mobile 1st & the ccTLD Update RankRanger

9. RankRanger Step 1: Mobile 1st

10. Tables & Chairs RankRanger

11. That’s a Pile of Work! RankRanger

12. Quality Over Quantity! RankRanger

13. RankRanger Forget Math… Entities Are the Universal Language

14. RankRanger Universal… But Only Sometimes

15. RankRanger Great, Google’s Got a New Groove

16. RankRanger How to Implement?

17. RankRanger Step 2: The ccTLD “Update”

18. RankRanger The ccTLD-wha?!

19. RankRanger # 1: Here, There, & Everywhere

20. RankRanger #2: Do Not Cross This Line!

21. RankRanger Served Neat, No Mixed Drinks

22. RankRanger Entity 1st & ccTLD - What’s the Connection?

23. RankRanger You’re Ruining My Life!

24. RankRanger What We’re Doing vs. How We’re Doing it

25. RankRanger What the Hell is He Talking About?

26. RankRanger Different Strokes…. Have a Look

27. Image Collage RankRanger

28. Disambiguation Box RankRanger

29. News Box RankRanger

30. RankRanger Like, Yeah, So This Matters Because?

31. RankRanger Guess Who’s Coming to Dinner?

32. RankRanger Sites as Entities

33. RankRanger Sites, Entities…. What Does That Mean?

34. RankRanger Could Mean Brand…

35. RankRanger Could Mean More Than Brand…

36. RankRanger Sites as Entities, Are You Sure?

37. RankRanger Step 3: Core Algorithm Updates

38. Nuanced Movements RankRanger

39. RankRanger AGAIN… Like, Yeah, So This Matters Because?

40. RankRanger Putting It Together: If P then Q

41. RankRanger Profile Multiplicity

42. Let’s Run With It! RankRanger

43. RankRanger Know Thy Market… On Steroids!

44. RankRanger Beyond a Word Here and There

45. How Do I Look? RankRanger

46. Label Yourself… RankRanger

47. For Example… RankRanger

48. RankRanger FIN!