This PPT is for SEO Off page techniques and plan and strategy Keyword Research. It is an important activity in on-page SEO. It is a method of choosing the primary and secondary keywords around which we will ...

1. SEO
Basic

2. What is SEO
Search Engine Optimization: practice of
increasing both the quality and quantity of
website traffic
1. Transactional Keyword
2. Informational keywords
3. How to

3. Search Results

4. Search Engine:
A search engine is an online tool that helps people find information on the internet. A
typical example? Google.

5. How Google Search Works
• Crawling : The first step is finding out what
pages exist on the web
• Indexing : After a page is discovered, Google
tries to understand what the page is about.
This process is called indexing.
• Serving (and ranking) : When a user types a
query, Google tries to find the most relevant
answer from its index based on many factors.

7. 3 things to Rank

8. three key aspects of SEO:
• Technical stuff : technical or on-page SEO
• Great content : Low-quality content = no
rankings, it is that simple.
• Quality backlinks : quality backlinks = Higher
Ranking

10. How long does it take to learn SEO?
it depends.

11. Keywords Research
• a keyword is any search term entered on
Google (or another search engine) that has a
results page
• Keywords are search terms that a website
owner or SEO professional will use to optimize
a website in the hopes of ranking at the top of
Google’s results for specific keywords.

12. 4 Type of Keyword
pay per click(PPC)
• Commercial : Commercial keywords are keywords used
for paid advertising strategies - PPC
• Transactional : Transactional keywords show more
targeted people who have the intention to buy a
product or service or buy it soon. “buy,” “subscribe,”
“for sale. - SEO
• Informational : they usually contain: “where,” “how,”
and so on. - SEO
• Navigational : When users type in a company or brand
name, they perform a navigational search. “facebook”
and “youtube” - PPC

13. • Long Tail Keywords: Long tail keywords, on the other
hand, can range from three to 10 individual words
• Short Tail Keywords: Short tail keywords are keywords
that are made up of only one or two words.
• Seed keywords
• Keywords for SEO are the words or phrases used in
your web content that help people find your website
via search engines like Google.