This document discusses free and paid marketing tools available on Facebook. It describes pages, groups, events, ads, and other tools that can be used. Paid ads are recommended to promote content and gain more fans. Creating targeted ads, understanding pricing and analytics are also covered. The document provides tips on running contests, offers and promotions through Facebook to engage users.
4. Paid Facebook advertising suits
example:
Paid ads complements other good and active content
and makes it more visible.
Increasing the amount of likers (fans)
Promoting content or campaign
Highlighting important and good updates
Mikko Manninen - Koivu Interactive
12. What can you achieve with the
Facebook-offers
Baiting people into shop
Inthrowing and experimental products sales
Promoting and visibility to the new products
Mikko Manninen - Koivu Interactive
13. Promote your page post (+400 likers, paid)
Mikko Manninen - Koivu Interactive
14. How the promoted post is useful?
Promoting important and good post
Highlighting older intersting posts
Starting conversation
Post which are important in sales point of view
Mikko Manninen - Koivu Interactive
16. Promote a personal profile post (paid)
Mikko Manninen - Koivu Interactive
17. When is it useful to promote
the personal profile post?
Short term promoting, when person doesn’t have specific
Facebook-page for marketing.
E.g. municipal elections, short term charity and non-
profit campaigns
Mikko Manninen - Koivu Interactive
19. How is a Facebook subscribtion
useful?
E.g. necessary to politicans. Citizens can ”order” the
politicans public posts without need to share own
”Facebook-life” with him or her.
Celebrities, artists, specialists, teachers
Possibility to offer a more narrow connection than
Facebook frienship to follow ones (public) posts.
Mikko Manninen - Koivu Interactive
21. Using groups (free)
Groups are useful in internal communications. They suit
well in teamwork sized 2-20 persons. Conversation is the
best feature of the group.
Groups can suit for conversation concerning happenings
and bigger crowd as well. E.g. municipal elections Tornio
2012 group was succes.
Groups are not the best tool for brand building and
marketing.
Mikko Manninen - Koivu Interactive
23. FB-Pages (free):
https://www.facebook.com/pages/create.php
Mikko Manninen - Koivu Interactive
24. How are Facebook-pages useful?
Long-term brand building
Brand homeplace in Facebook
Marketing communications
Brand news, pictures, videos, content sharing.
Brands ”customer coffee house”
Customer service and helpful tips
”Facebook place” could be combined into page
Mikko Manninen - Koivu Interactive
29. How are events useful?
Event can be included in a page, group of profile.
Suits well, like the name is indicating, for short term
event informing
If there is a lot of content in a page or group, event can
work as a ”subgroup” and the content concidering the
event can be easily found
Mikko Manninen - Koivu Interactive
30. Recommendations & things to avoid
New companies going Facebook has big challenge to get
visibility without paid advertising.
Promote in those times there is interesting activity going on
in your company.
Suitable budget for small company is 200-400 eur
Don’t use just paid marketing. Interesting content and
conversation is the best Facebook can offer.
Stop in a time. Don’t weary your network. After two weeks
it’s a time to make little pause.
Mikko Manninen - Koivu Interactive
31. Extra: Tips for Facebook-administration
Mikko Manninen - Koivu Interactive
32. Rules of the Facebook-page
Directs the conversation towards the righ course
Tells what page is for and what is not for
Rules can be used in case of crisis or conflict in the page
Säännöt voivat olla esim:
- Kumppaniyritykset saavat kertoa sivulla omasta yrityksestään ja tuotteistaan, mutta
kohtuuden rajoissa.
- Kommentteihin vastataan vuorokauden sisällä ma-pe
- Asiattomat kommentit poistetaan ilman ilmoitusta.
Mikko Manninen - Koivu Interactive
34. Facebook – Righ amount of right kind
of likers (fans)
Increasing the Fan/likers amount in the page
- Tell that you are in Facebook in newsletter and you can also puff the
campaing which is going on in your Facebook-page.
- Invite Facebook-friends (at least some of them)
- Facebook ads and sponsored stories
- Like-box as a part of online-shop
- Facebook-badge as a part of your blog
- Lisää vinkkejä 20kpl:
http://koivuinteractive.com/2011/10/11/miten-saat-facebook-sivullesi-tykkaaj
Mikko Manninen - Koivu Interactive
35. Common guidelines of
Facebook-page content production
The administration should be active. A good principle could be
minimum one update in two weeks when is quiet and four updates
in a day when is lot of activities and happenings.
A page without new content doesnt´t attract to join. Comments
without replies leads to disappointment..
Is important to maintain positive attitude and aim to
communication with customers. ”Don´t sell – engage”
Päivityksiin voi laittaa perään päivittäjän etunimen. Se tuo
päivityksiin henkilökohtaisuutta.
Oman henkilökohtaisen Facebook käytön myötä oppii, miten muut
yritykset markkinoivat, kuinka usein ja miltä se ”asiakkaan”
näkökulmasta vaikuttaa.
Mikko Manninen - Koivu Interactive
36. Mikko Manninen
Koivu Interactive
http://www.koivuinteractive.com
http://www.facebook.com/koivuinteractive
http:/www.twitter.com/mikkomann
Mikko.manninen@koivuinteractive.com
Puh: 050 5707175
Mikko Manninen - Koivu Interactive