Packaging

1. PACKAGING :
• defn :- :packaging is the art, science & technology of preparing goods for
transport & sale
• packaging is done at various levels-a.
Manufacturer- type of product, need of storage & transportation
b. Wholesaler- estd customs, handling convenience
c. Retailer- needs of the customer
Packaging is an imp function affecting the cost of every activity:-
• Ensures protection
• Maintains right condition
• Facilitates other logistic functions
• Reveals info. About product
• Makes product more attractive

2. OBJECTIVES :
 increases customer service
Decrease overall cost of storage & transportation
 facilitate easy handling
 increase in warehousing productivity

3. Packaging types:-
1.Consumer oriented -
- Designed for convenience
- to attract, motivate the customer to buy the product
-mkting mgr. Is concerned
-provides imp. information to sell the product
- provides max. visibility to prod. on shelf

4. For consumers , packaging is done in 4 types-
1. Primary packaging – entire life of the product
2. Secondary pack – addl for protection/ marketing
requirements
3. Display packing- displaying the product at the
point of sale.
4. shipping packing – protecting the products in
transit & storage.

5. Industrial oriented-
-designed for handling,
- protection during transportation, material handling &
storage functions
-logistics mgr. will be concerned.
-provides info. About product.
• Interior (cons.) packaging to be considered alongwith
exterior (ind.),
• Hence mkting alongwith logistics & prodn people
should coordinate to find out packaging dimensions.

6. • Different stages in packaging:-
-packaging for product
-packaging product onto larger cartons
-unitization
-containerization
• Functions:-

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 Logistical functions of packaging
1. Facilitating storage & reuse - corrugated boxes
& bins of plastic, metal or wood

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2. Grouping goods into convenient unit for
distribution - mango boxes, cola bottles, cotton
bales, wire rope coils

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3. Weight minimization - plastic bottles, plastic
crates, milk-bags

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4. Protection - physical damage, bubble pack,
corrugated sheet cartons, mangos in crates

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5. Cube minimization - flattened cans, square
shaped whisky bottles, soft drink concentrates,
furniture in knocked down condition, buckets or
containers one inside the other, plastic chairs

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6. Pilfer proofing - bisleri caps, cola caps

16. 7. Facilitating handling & using – same package
can be used for both activities: fruity packs, flexible
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tubes, aerosol packs

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8. Handling – makes handling easy: pallets,
straps