A review of the US wine industry from sales, to growth, to trends, and to investment opportunities.

1. Wine Industry
An overview of the industry; from history, to laws, market and investor
outlooks in the U.S.

2. Page Title: Page Numbers:
History of Wine in the U.S. 5
U.S. Profile 9
Federal Laws & Regulations 16
State Regulations 30
Trading Landscape 46
Consumer Profile 57
Wine Varieties in the U.S. 64
Pricing 93
Page Title: Page Numbers:
Company Profile 101
Top 5 Wine Producing States 109
Wine Regions 132
California Wine Regions 191
Market Overview 219
Investor Outlook 235
Future Potential 250
Work Cited 256

3. Market Overview:
An overview of the market from sales growth to trends.

4. Market Overview:
Sales Growth- By Pricing Segment
0.30%
1.60%
10.10%
10.90%
11.60%
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00%
Value ($4.99 & Below
Premium Glass ($5.00 - $7.99)
Super Premium ($8.00 - $10.99
Ultra Premium ($11.00 - $14.99)
Luxury ($15.00 & Above)
Percent Sales Growth:
Percent Sales Growth
Compiled by author from demetergroup.net

5. Market Overview:
Growing Wine Brands-
Barefoot
Wine:
$65
million
14.6%
Growth
Cupcake
Vineyards:
$48
Million
40.2%
Growth
Apothic Red:
$37
Million
118.0%
Growth
14 Hands
Vineyard:
$24
Million
94.2%
Growth
Woodbridge:
$24
Million
8.8%
Growth
Compiled by author from demetergroup.net

6. Market Overview:
Growing Wine Brands- Suppliers
Barefoot Wine
Owned By
E&J Gallo
Winery
Cupcake Vineyard
Owned By
The Wine
Group
Apothic Red
Owned By
E&J Gallo
Winery
14 Hands Vineyard
Owned By St.
Michelle
Woodbridge
Owned By
Constellation
Brands
Compiled by author from demetergroup.net

7. Market Overview:
Growing Wine Brands- Suppliers
27%
21%
10%
8%
34%
Industry Dollar Growth:
E. & J. Gallo Winery Constellation Brands
The Wine Group Trinchero Family Estates
Other
Top4Suppliers:
E. & J. Gallo
Winery
Constellation
Brands
The Wine
Group
Trinchero
Family Estates
In 2012, about 70% of
the industry’s dollar
growth was driven by
the top 4 Suppliers
Compiled by author from demetergroup.net

8. Market Overview:
Growing Wine Brands- Suppliers
$1,897
$1,511
$999
$578
$4.77
$6.43
$3.06
$5.94
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
E. & J. Gallo Winery Constellation Brands The Wine Group Trinchero Family Estates
IRI Sales (Millions) Average Price per 750ML Bottle
Top 4 U.S. Suppliers: Cost & Profit:
Compiled by author from demetergroup.net

9. Market Overview:
Growing Wine Brands- Suppliers
• Growth Drivers:Suppliers:
• Apothic Red- 125% Growth
• Marc Murray Ranch – 28% GrowthE. & J. Gallo Winery:
• Wild Horse Winery- 19% Growth
• SIMI- 16% GrowthConstellation Brands:
• Lulu B.- 86% Growth
• Cardinal Zin- 265% GrowthThe Wine Group:
• Napa Cellars- 26% Growth
• Menage A Trois- 9% GrowthTrinchero Family Estates:
Compiled by author from demetergroup.net

10. Market Overview:
Growing Wine Brands- Suppliers
 Large wine companies are
developing new brands targeted at
the female consumer
 Suppliers are increasingly
deploying capital to lock up supply
 Guaranteed fruit supply remains a
key component in brand
acquisitions
 Lack of new vineyard plantings in
the U.S. is causing suppliers to
evaluate sourcing overseas

11. Market Overview:
New World vs. Old World Wines-
 Old World wines generally from
France, Italy and Spain
 New World wines are from the
U.S., Australia, New Zealand, Chili
and South Africa
 Old World wine makers must
adhere to a strict set of rules that
govern every step to ensure a
standard of quality
 High alcohol is a term often used
to differentiate New World wines
from Old World wines which
contain less alcohol
 Old World wine has been made the
same way for centuries
 New World wine makers are free to
plant whatever grape variety they
wish

12. Market Overview:
Trends-
Trading Up
Sparkling
Wine
Red Blends
Varietals
Growth
Rose Over
$12
“Eco”
Wines
Tetra Pak &
3 L Boxes
Oregon &
Washington
Wine Apps
Wine
Cocktails
Wine Kegs
Compiled by author from lizthach.wordpress

13. Market Overview:
Trends-
Trading Up
•Wine sale
increasing in the
$12 to $30 range
•Will continue
because of lower oil
prices, strong dollar
and desire for more
premium products
Sparkling Wine
•Went up 7% in 2014
and will continue to
grow especially
Prosecco
•There is
opportunity for new
brands in the
sparkling market
Red Blends
•These blends are
doing well
•Opportunity for
higher priced reds is
there
Varietals Growth
•These blends will
continue to grow
•They include Pinot
Grigio, Pinot Noir
and Sauvignon Blanc
Compiled by author from lizthach.wordpress
Rose Over $12
•Performed well in
2014
•Expected to continue
in 2015
“Eco” Wines
•16% of consumers
looking for these
labels
•Potential increase for
sustainable, organic
and biodynamic wine
as consumers grow
more concerned with
environmental issues
Tetra Pak & 3 L
Boxes
•Selling well
•Continues growth is
expected in this area
Oregon and
Washington
•Strong growth with
more interest in wine

14. Market Overview:
Trends-
Wine Apps
• Growing in
popularity with up
to 36% of US
consumers using
them
• Used to check prices
and reviews before
purchase
Wine Cocktails
• Stirring positive
reactions with
millennials
• This could be an
opportunity to
create a new trend
of “wine mixology”
Wine Kegs
• Gaining positive
attention from
consumers, with
expected growth
here
• Restaurants selling
both value-priced
and premium wine
by the glass
Compiled by author from lizthach.wordpress

15. Investor Outlook:
The investment landscape for wines in the U.S.

16. Investor Outlook:
Growth Potential-
 Strength in the U.S. economy in
2015, will push wine demand up
 U.S. GDP growth will improve over
2014 and in 2015 come in near 3
percent for the full year
 Interest rate moves will happen at a
slow pace
 Bulk imports will continue to
dominate the wine categories at
the lowest price point
 There is an expected third
consecutive harvest of heavy yield
and great quality across most
labels
Global and U.S.
Economic Factors:
Supply:

17. Investor Outlook:
Growth Potential-
 Starting in mid-2014, the demand for
wines priced above $20 a bottle were
higher
 Wines priced below $9 per bottle
performed poorly both on and off
premise in 2014
 Fine wine finished 2014 at the top
with a growth in sales of 6%–10%
 The price of fine wines will
increase due to improving economy
and higher demand
Demand: Pricing:

18. Investor Outlook:
Growth Potential-
 Grape planting opportunity is shifting
north
 Oregon and Washington are showing
strong growth in planting on a
percentage basis
 Suitable sites for expansion are
becoming more difficult with each
passing year.
 Direct-to-consumer sales will
continue as the largest growth
channel for most wineries
 Most wineries will have one of
their best seasons by the end of
the year in 2015
Planting: Financial Performance:

19. Investor Outlook:
Channel Growth 2014-
80%
4%
16%
Percent of Sales by Channel:
Off-Premise Direct to Consumer Shipping On Premise
Compiled by author from lizthach.wordpress

20. Future Potential:
Industry, generational and pricing facts that will affect the future of the wine
industry in the U.S.

21. Future Potential:
Industry Facts-
Foreign-Grown Wine:
The excess supply may impact the
import of quality wines that are
readily available and have been
incorporated into domestic labels
Excess Supply:
Demands for $15 and lower priced
wine is lagging- 33 million gallons
available on the bulk market
Challenge will be trying to sell
where sales growth isn’t strong
Knowledge Gaps:
Wineries aren’t taking advantage
of the digital presence and direct
to consumer options available
They should try to use these
resources even if they fail, they
would still be learning
American Wine:
Millennials drink foreign wine more
so than US made wine
Producers of wine in the US need
to market more than just on price
Engagements:
There is a lack of engagement to
strong enotourism initiatives
Not adapting to mobile has left a
large untapped opportunity
Legislation:
Regulatory issues that impact the
wine industry include those
concerning water, air quality and
antiquated legislation regarding
online communication about
alcohol
Compiled by author from forbes.com

22. Future Potential:
Industry Facts-
Data:
Data is useful in this
industry
Maturation of
technology has caught
up
Fine Wine:
Will have the strongest
growth
This is the $20 and
above per bottle
segment
Price Increase:
Prices are going up
slowly
As consumers buy
quality wine at higher
prices, the price will
continue to increase
Compiled by author from forbes.com

23. Future Potential:
Generational Facts & Pricing-
Generational:
 Boomers have driven decades of
growth in the wine industry
 The younger generations who could
consume more, lack the buying
power to buy good bottles
 Millennials are the largest buyers of
international wines
Pricing:
 Mergers and acquisitions of
wineries and vineyards are also
expected to continue at a record
clip
 There isn’t an opportunity to
increase wine prices broadly but
there is a possibility for price
jumps in the higher end of the
luxury segment

24. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

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