This document describes a social media marketing case study of how Jansen Communications helped the time-starved small business ABC Co. kick ass on social media. Jansen Communications developed and implemented a consistent social media strategy focused on Facebook, Twitter, and LinkedIn. They built an editorial calendar and published engaging content daily. The results were immediate - Facebook engagement was up 12.5% and weekly reach increased over 900% in the first month alone. ABC Co. saw growth on all platforms and found handing off social media to Jansen Communications helped them meet their goals of increasing thought leadership and brand awareness.

1. HOW WE
HELPED A
TIME-STARVED
SMALL BUSINESS
KICK ASS
ON SOCIAL
A SOCIAL MEDIA MARKETING CASE STUDY
By Monika C. Jansen
A Publication of Jansen Communications

2. The 4-1-1
Many growing small businesses have neither the time nor the
resources to create and execute on a social media strategy – and
marketing agencies are no different.
A full-service, award-winning agency, which we’ll call ABC Co., was
growing so quickly that they kept pushing “social media marketing” to
the backburner.
Jansen Communications stepped in to develop and implement a
consistent strategy that would help ABC Co. meet their goals –
increasing thought leadership and brand awareness.

3. Our Approach
Because ABC Co. already had an established (but not active) presence
on several social media platforms, our first step was to evaluate where
to focus our efforts to yield the best ROI and what topics resonated the
most with ABC Co.’s target markets.
Based on our findings, we:
Decided to focus on Facebook, Twitter and LinkedIn (in that
order).
Built a social media editorial calendar.
Filled the editorial calendar with topic ideas for original, thought-
leadership blog posts and curated articles, leaving room for
breaking industry news to demonstrate the client kept their
finger on the pulse of industry trends.
Wrote conversational copy to encourage dialogue.
Monitored conversations and responded to all comments.

4. The Results
Once we began publishing content on each channel Monday through
Friday, the results were immediate.
During the first month alone, Facebook page engagement was up by
12.5% and weekly total reach was up by 902.3%. Audience size and
engagement levels also grew on Twitter and LinkedIn.
It was clear to ABC Co. that handing off social media marketing would
consistently keep them in the conversations that were happening
online – and ultimately help them meet their goals.

5. Ready to kick ass on social?
Of course, kicking ass on social is sometimes easier said than done. We
have an amazing team of social media marketing specialists who deliver
results, so if you need help, give me a shout via email at
monika@jansencomm.com.
A Publication of Jansen Communications
About Me
I’m Head Kick Ass Copywriter and Strategist at my company, Jansen
Communications.
We are a boutique marketing agency that helps small businesses grow.
Our approach is straightforward: create relevant marketing copy, get it in
front of your target market, and help you meet your business goals.