3. LeadMedia Group provides pioneering digital marketing technologies and
strategies to generate and optimize our clients connections to audiences.
2008
Founded
100
Employees
7
Offices
4. Is the biggest part of
your traffic coming from
the search giant
Google?
10. Share of organic search is
decreasing.
31% of ecommerce traffic comes from organic search in
2015
Average CPC on paid search is
increasing.
The average CPC rose by 10% in 2015
31%
10%
What are the consequences?
12. DIVERSIFY YOUR
ACQUISITION CHANNELS
● Reduce dependency on one traffic source
● Be where your customers are
● Acquire new customers
● Get less competition
● and More low-cost options to drive sales
13. DISPLAY ADS
PRICE COMPARISON
SEARCH
EMAILING
SOCIAL
Communicate brand
message using images,
video and audio
elements
Create content to
attract attention and
encourage information
sharing
Increase potential of your
business by reaching customers
searching for your products
Connect with personalized
messaging, build loyalty,
trust and brand awareness
Target ready-to-buy users.
Display detailed products
information. Attract new
customers and increase sales
14. Advertise when your audience is ready to buy.
Awareness Consideration Intent
★ Display Ads
★ Email Newsletters
★ Social Ads
★ Forums
★ SMS
★ Display retargeting
★ Social Retargeting
★ Push Notifications
★ Google Search
★ Email Retargeting
★ Coupons
★ Price comparison
24. 35%
Open Rate
45%
Click Through Rate
10%
Conversion Rate
THAT GIVE STRONG USER ENGAGEMENT AND
SOLID RETURN ON INVESTMENT
up to up to up to
Using 1st and 3rd Party SUBSCRIBER Data
26. ORGANIC SEARCH
PRICE COMPARISON
PAID SEARCH
EMAILING
SOCIAL
Connect with personalized
messaging, build loyalty,
trust and brand awareness
Communicate brand
message using images,
video and audio
elements
Create content to
attract attention and
encourage information
sharing
Increase potential of your
business by reaching customers
searching for your products
Target ready-to-buy users.
Display detailed products
information. Attract new
customers and increase
sales
28. COMPARISON SHOPPING ENGINES CAN
PROVIDE RETAILERS WITH:
★ ECOMMERCE EXPERTISE
★ TECHNICAL SUPPORT
★ TREMENDOUS ROI
★ LOWER CPCs
★ VISIBILITY OPTIONS
★ BUDGET CONTROL
★ and NO MINIMUM TRAFFIC REQUIRED
29. 65% 65 % of CSE visitors spend 15 + minutes
studying products and prices
2.5% Average conversion rate of traffic from
CSEs is 2,5%
2X Visitors who came to CSEs shop twice
as often
COMPARISON SHOPPING ENGINES GIVE
GREAT RESULTS
Sources: Consumer Futures Research, 2013
39. IN 2015, MOBILE ACCOUNTED FOR
34% OF ECOMMERCE
TRANSACTIONS..
..IN 2016, IT SHOULD
REACH 40%.
40. CONVERSION RATE on desktop devices is
around 2.5%, and only 0.8% on mobile.
Hinweis der Redaktion
Google is the most widely used search engine and top placement can bring steady streams of relevant traffic so this use of resources has not been wasted – especially if your business has grown from this exposure. But you should not be dependent on one single source of traffic. It’s also important to see the connection between different touch points to understand the behavior and target more effectively.
Inbox Marketer reports that email list growth has trailed off since CASL was implemented. But performance metrics have increased due to better targeting. Its June 2015 study found that open rates in Canada increased to 26.2% in 2014 from 23.7% the previous year, possibly due to six months of email marketing under CASL. It was the highest open rate recorded since 2009.
There is also evidence of increased interest in email marketing in Canada, perhaps due to greater opt-in and mobile device delivery
The same research showed that 83% of marketers in Canada planned to use email marketing in the next 12 months. Mobile’s impact on email is certainly increasing open rates and creating a cross-device behavior with email marketing.
We can clearly see on this slide that apart from direct trafic, email marketing is the only channel providing retailers with a large revenue share, especially on desktop where it’s twice higher than paid search. Furthermore, audience from direct traffic can be really limited to the companie’s brand awareness, whereas email marketing can be an unlimited channel of traffic acquisition. Finally social revenues which include Facebook Ads are really low in terms of share of revenue.
Revenue per mobile email click was 40 cents, more than double that of a desktop click. – Yesmail “Email Marketing Compass: The Season of Mobile” (2015)
The higher the personalization the better the OR and CTR
Between June 2015 and November 2015, email opens on mobile increased by 10%. Webmail and desktop opens have steadily declined throughout 2015, each dropping 13% since January indeed, 75% of consumers used a smartphone to check their email daily in the United States in 2015.
