3. creative support ShapelyDesign.commonikagorska.com
Hi, I am mOnika Gorska ...
In
my
Story
Factory,
I
empower
entrepreneurs,
on
line
experts
and
coaches
to
tell
stories
about
their
companies,
projects
and
themselves
in
such
a
way,
that
everyone
will
listen.
Even
if
they
whisper.
As
a
journalist,
I
reveal
where
to
find
the
most
interes@ng
stories.
As
an
interna@onal
award-‐winning
director
and
fes@val
juror,
I
teach
how
to
construct
stories
that
aCract
aCen@on
and
move
into
ac@on.
As
a
lecturer,
trainer
and
coach
I
help
to
amplify
natural
storytelling
skills,
and
quite
painlessly
deal
with
the
errors.
I
do
it
because
for
the
past
22
years
I
have
collected
thousands
of
stories
and
experienced
their
power
of
transforming
lives,
brands,
or
even
the
world.
On
this
basis,
I
developed
a
proven,
proprietary
methodology
of
storytelling,
which
helps
to
aCract
the
right
customers
and
partners,
to
stand
out
from
the
compe@@on,
and,
most
importantly,
gives
a
clear
message
as
to
why
YOU're
the
best
possible
choice.
5. STORYTELLING IS ALL ABOUT RELATIONShips
oXytocin + Cortisol =Story=
creative support ShapelyDesign.commonikagorska.com
1
Made since 100 000 years
6. Why are you telling this?
What do you want listeners to remember from your story?
BEGIN WITH THe eND
Message Story
creative support ShapelyDesign.commonikagorska.com
2
7. SHOW, DON’T TELL
Tell your story to create a movie in your
listeners head, so he can imagine, feel, smell
and taste what you’re talking about
6
8. Super Star
Your client should feel like a
super hero in this movie.
You act as a director.
BE a DIRECTOR7
9. 11
The little mistakes add
a natural , unique taste
to your story
Be AUTHENTIC, nOT PERFECT
Authenticity
10. Litle Red Riding Hood was walking through
the forest, when suddenly SCARY WOLF
jumped out of the bushes...
KEEP the TENSION UP
The Little Red Riding Hood Story method
creative support ShapelyDesign.commonikagorska.com
19
THE SCARY WOLF
11. In business all stories have to end with a happy ending.
But a big, hungry shark must be always near.
6 SHOW THE HAPPY END
creative support ShapelyDesign.commonikagorska.com
22
12. step 1
step 2
step 3
step 4
Start with „why?”
How you’re unique?
Find the right story
Construct the story
Storytelling is more then just a tool.
It’s a strategy to create a valuble business
17. SETTING
Here and now
or somewhere,
once upon a time...
How much I succeded to
move/engage the listener
opowieśćw 9 krokach
tm
monikagorska.com creative support ShapelyDesign.com
18. SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
How much I succeded to
move/engage the listener
opowieśćw 9 krokach
tm
monikagorska.com creative support ShapelyDesign.com
19. SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
Suddenly he desires to
achieve something.
The stakes are high...
How much I succeded to
move/engage the listener
opowieśćw 9 krokach
tm
monikagorska.com creative support ShapelyDesign.com
20. SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
Suddenly he desires to
achieve something.
The stakes are high...
antagonist
How much I succeded to
move/engage the listener
But someone,
or something
wants to stop him...
opowieśćw 9 krokach
tm
monikagorska.com creative support ShapelyDesign.com
21. SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
Suddenly he desires to
achieve something.
The stakes are high...
antagonist THE OBSTACLES
THE CONFLICT
The tension goes up...
How much I succeded to
move/engage the listener
But someone,
or something
wants to stop him...
opowieśćw 9 krokach
tm
monikagorska.com creative support ShapelyDesign.com
22. SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
Suddenly he desires to
achieve something.
The stakes are high...
antagonist THE OBSTACLES
THE CONFLICT
The tension goes up...
CLIMAX
The hero struggles
the final battle for
his goal and loses...
But in the end he wins...
How much I succeded to
move/engage the listener
But someone,
or something
wants to stop him...
opowieśćw 9 krokach
tm
monikagorska.com creative support ShapelyDesign.com
23. And he lives happily
ever after.
SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
Suddenly he desires to
achieve something.
The stakes are high...
antagonist THE OBSTACLES
THE CONFLICT
The tension goes up...
CLIMAX
The hero struggles
the final battle for
his goal and loses...
But in the end he wins...
How much I succeded to
move/engage the listener
But someone,
or something
wants to stop him...
opowieśćw 9 krokach
tm
BACK TO
BALANCE
monikagorska.com creative support ShapelyDesign.com
25. antagonista
ale ktoś lub
coś, bardzo
nie chce, żeby to się udało
antagonist
opowieśćw 9 krokach
tm
monikagorska.com creative support ShapelyDesign.com
to be continued...