This is an example of strong, well-designed identity guide.

1. C:
M:
Y:
K:
C:
M:
Y:
K:
C:
M:
Y:
K:
49
10
96
0
75
18
27
42
50
50
60
25
R:
G:
B:
R:
G:
B:
R:
G:
B:
145
184
68
20
107
119
114
102
88
no-zone
no-zone
Any graphics or text that would distract from
the logo should stay outside of the “no-zone” as
shown above.
If desired logo size is
less than 1.5 inches
wide the alternate
small logo should be
used.
As desired the
alternate crest logo
may be used for
promotional
purposes.
Spirit Techs Sustainable Assessors Visual Identity Guide
Restrictions
Approved Colors
Spirit Tech Green
Spirit Tech Blue
Spirit Tech Neutral
Do not place other elements too close to the logo.
Do not tile the logo for use as a background.
Chaparral Pro Regular*
Chaparral Semibold Italic*
Candara
Approved Fonts
Do not re-color any part of the logo.
Do not add elements to the logo.
Do not rearrange logo elements.
Do not re-size, distort or change any logo elements.
Really Cool People
High Resolution Files
These images are for use on materials that will
be printed such as advertisements, flyers, and
signage.
High Resolution File Types:
PDF, EPS, JPG, all are provided in small and
large sizes. EPS files may require specialized
design software to open. Do not delete them,
design professionals often request this file type.
Low Resolution Files
These images are for use in websites, blogs,
social media, email signatures and other digital
media. They will appear grainy and pixilated if
used in a document that will be printed.
Low Resolution File Types:
JPG, GIF, PNG, are all provided in 200px and
600px widths. GIF and PNG files have a trans-
parent background.
Approved logo to be used only
when promoting Spirit Techs
Sustainable Assessors. Use this
logo when image size is large
than 1.5 inches wide.
Digital Logo Kit Contents
The all white logo may
be used when a
reversed out effect is
desired.
The all black logo may
be used when a one
color logo is needed.
* If your system does not have Chapparral Pro
Regular or Semibold Italic, Perpetua and
Perpetua Bold Italic may be used as a
substitute.
Perpetua
Perpetua Bold Italic
Contact MayeCreate Design for clarification on logo
usage and to request additional logo formats.
info@mayecreate.com
573-447-1836