Tailoritaly is an online fashion platform that allows customers to personalize clothes and accessories by choosing details, color, fabric and fit from excellent Italian styles and materials. Everything is made exclusively in Italian regions by leveraging over 65 fashion districts and 80,000 SMEs. Customers can choose a model on the website, personalize it, and receive free home delivery within 20 days. Tailoritaly aims to offer affordable luxury fashion through personalization and a direct-to-consumer business model.

1. PERSONALISE
YOUR
MADE IN ITALY

2. Tailoritaly is the online fashion platform that lets customers personalise their clothes and
accessories choosing details, color, fabric and fit, relying on the excellence of Italian style and
materials. Everything is exclusively made in the Italian regions of Tuscany, Puglia and Basilicata.

3. Would you like to choose the fitting and lenght of your garments?
Which details would you use to embellish them?
Which color would you choose?

4. STEP 1
Users pick a model on Tailoritaly website and personalise it through the digital configurator
STEP 2
Tailoritaly producers complete the semi finished product, depending on custumers’ order
STEP 3
Free home delivery within 20 days or less
STEP 4
Free return in 15 days
How it works

5. Supply Chain Opportunities
LEVERAGE
65 Fashion districts
and 80,000 SMEs
EXPLOIT
Un-utilized extra capacity:
35% of machines
are not used
LEVERAGE
Export revenues +38%
in the last 5 years;
Internal Market -20%

6. USER EXPERIENCE
USER EXPERIENCE: Choose the model

7. USER EXPERIENCE: Personalise the model

8. Market Figures
TOTAL ONLINE MARKET : 60 BILLION EUROS
(20% CAGR Morgan Stanley)
ADDRESSABLE MARKET 20 BILLION EUROS
(1/3 of online shoppers buy clothes) Eurostat e-commerce report 2014
TARGET MARKET IN 4 YEARS: 30 MILLION EUROS
0,5 % of Total Market
- 10% of online shoppers have tried customization options, but 30% are interested in doing so
- Customization options give a 50% higher Net Promoter Score
Source: Bain & Co

9. Current target customers
- Generation Y and X from 24 to 40 years old, with an average monthly spending per capita of €1600
- Geographic markets: Europe and USA
- Influenced by social networks who leverage new technologies and tablets
- High loyalty and advocacy, from renown brands to niches with low price sensitivity
Tailoritaly offers updated and more engaging
digital experience to better fulfill consumers new desires

10. Unique selection of
Italian fashion SMEs
and artisans
Worldwide
Customers
- Personalization
- Affordable luxury
- Shorter value chain:
cost reduction by 60%
Buisness Model

11. Market Players

12. USP
- Wide customization options
- Total look developed based on customer occasion of use
- Unique supplier network
- Innovative customer experience developed on customer needs
- Digital configurator
- High quality clothing and accessories at 50% lower price

13. Final Price 79 Euro
Raw material cost 9 Euro
Production cost 30 Euro
Logistic cost 10 Euro
GROSS MARGIN 60%
Revenue model - Tshirt example
GROSS TARGET MARGIN
57%

14. SEO
SEM
CRM
Retargeting
Pop-up stores
Events with Kinect
Partnership
Press
Web Influencer
Designers
Capsule
Collections
Viral Videos
ONLINE
MARKETING
OFFLINE
MARKETING
SOCIAL
MEDIA
Target KPI CR: 1.5% Average cart-size: € 140 CPV: 0.70€
Marketing strategies

15. PRESS

16. € 750 K
Orders: 3 K
Orders: 20 K
€ 2 M
€ 24 M
Year 1 Year 2 Year 3 Year 4
€ 300 K
Orders: 12K
Orders: 60 K
€ 1.5 M
€ 8 M
Year 1
NOV 2015
Year 2
NOV 2016
Year 3
NOV 2017
Year 4
NOV 2018
Year 5
NOV 2019
Orders: 2 K
Orders: 200 K
€ 27 M
Orders: 400 K
€ 63 M
Finalncial Projections

17. NOW SEEKING € 70 K For marketing & PRODuction
Founder
Capital
€ 20k
Tim
Wcap
€ 25k
Business
Angels
€ 60K
Total cash need: € 400k
Investment opportunities
Total capital raised

18. Use of Proceeds

19. raised $9 million
Way-out strategy:
example:
Roi strategy

20. Founding Team
Monica CEO and Founder
Fashion Enthusiast
BI Manager @ Rocket Internet forthe FashionCompanyThe Iconic (Sydney)
BI Manager @ EPIC companies forthe Fashion venture DEPARTMENT47 (Berlin)
MSc in International Management @ Bocconi University (Milan)

21. Founding team
Vito Junior Graphic Designer
+ 5 years advertising experience
Art Director at Leagas Delaney
(Milan), Sapient Nitro (London)
Luca CTO
Client Development Manager @ Netsystem S.p.A. - Milan
Project Manager @ Gnucoop ( Software Agency )
MScinEngineeringofComputerSystem@Politecnico-Milan
Francesco Project Manager
Engineering of Computer System
degree next to be achieved @Politecnico - Milan
Web Developer, Informatic consultant
Giuseppe Art Director
5 years experience as photographer and visual designer in the fashion sector
Styling and production assistant for fashion magazine’s shooting
Creative director in interior design and fashion sector

22. Advisory Team
Expert in M&A, Capital Market, Debt Restructuring
and Innovation Mininig
MSc in Economics @ Sorbonne
MSc in Game Theory @ Stanford
LLM @Edinburgh University
Francesco
Magagnini
Legal & Corporate
advisor

23. - Beta version of the website: the first
range of products on the platform is
going to test UI and UX (A-B testing
on personalisation)
- Presentation of the first A/W women
capsule collection:
3 complete outfits, for a total of 20
customizable products
- Agreement signed with 2 fashion
districts (one in Tuscany and one in
Puglia), specialized in high quality
women apparel
- Team Development: need for a COO
to manage the overall production
process
- The A/W women capsule collection
ready to be uploaded on Tailoritaly
- Growth hacking social media
campaign (i.e. display and press
advertising, viral videos and
partnerships with web
influencers)
- Development of a customer
database through special welcome
gifts as coupons and discounts
- Tailoritaly goes public
- First marketing test towards northern
Europe countries
- Enlargement of Tailoritaly
suppliers’ network
- Marketing activities redirected
towards Northern European
countries
- Budget allocation:
40% affiliate marketing, 30% SEM, 20%
social media campaigns,
10% pop-up shops
MAY ’15 JULY ‘15 Sept - Dec ‘15
Short term milestones

24. - Leverage of the Italian quality and uniqueness supplier network to expand
sales into new geographic market as the USA, Asia and Arab countries
- Leverage of Tailoritaly assets, like SMEs network and web platform, to open
to new product categories where the personalization trend is growing.
Long term milestones

25. PERSONALISE
YOUR
MADE IN ITALY
WWW.TAILORITALY.COM
CONTACT
monica.calicchio@tailoritaly.com
+39 328 666 11 97