rosmart is a global on-line network connecting sports fans, teams and brands and is an emerging leader in sports content marketing through on-line tools and mobile apps. Prosmart works with over 1,500 governing bodies in more than 100 countries and provides unprecedented access to the $1.3-trillion sports market through its proprietary marketplace engine.
2. Disclaimer
TSXV:PROS
ProSmart Enterprises Inc. is a public company listed on the Toronto Stock Exchange (Venture) under the symbol "PROS". The legal disclaimers listed below (the "Legal Disclaimers") govern your access and use of this presentation, âThe ProSmart Enterprises Inc. Public Deck"
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3. Gateway to the $1.3 Trillion Global Sports Market
TSXV:PROS
Global online network that connects sports fans, teams and brands
1000% Growth in last 24 Months; Forecast 6.7 M users by 2020
ProSmart integrating with WeChat China to access $223B Chinese sports market
Management Has Built & Sold Sport-Related Companies combined for $1B+
Highly Active M&A: Sports Sector has had 25 major takeovers in 2 years
1.
2.
3.
4.
5.
4. Itâs Evolving
⢠Sports TV networks losing viewers & money fast
⢠Fans moving online without a âgo toâ destination
⢠Sports content marketing becoming increasingly
sophisticated
Itâs Fragmented
⢠Fan activity spread across multiple social
networks
⢠Teams, brands and companies unable to identify
and engage fans and audiences
⢠Teams must now pay to access their own
Facebook communities
$1.3T
Sports Market
Huge. Evolving. Fragmented.
The Market is Huge
⢠$1.3T global sports market
⢠$7B on youth sports travel in the US alone
⢠1B+ youth and recreational players
⢠650M sports fans on Facebook
⢠200M sports fans on Instagram
⢠60%: of Twitterâs traffic is sports-related
⢠China & N. America dominate fan numbers
5. The Sports Market
is now online
There is a Massive Gap in the Sports Market:
⢠Teams cannot find or properly engage their fans online
⢠Teams & Leagues have no control of their online audiences
⢠Sports companies have no access to their customers
The Old Sports TV Model is Finished
⢠Fatally expensive rights ($66 Billion just to acquire 22 RSNâs with 44
pro-sport teams)
⢠Completely failed to harness social media effectively
⢠In a single year (2016):
⢠Sky Sports viewers dropped by 19%
⢠ESPN viewers dropped by 17%
Fans have Now Moved Online
⢠Online sharing of sports clips rose by +40% (2016)
⢠672 million: Tweets sent during the 2014 Soccer World Cup
⢠43.4 million: Tweets sent during the 2015 Super bowl
Change in TV viewership, 2011 and 2016 by age group.
6. ⢠An online network designed for the sports industry
⢠1500+ teams & organizations in 100+ countries;
growing fast!
⢠The only online network partnered with Sports Radar
(Worldâs largest sports feed company) â giving users
live feeds on 325,00+ sports events
⢠Best-in-class content created âexclusivelyâ by hall-of-
fame, Olympic & pro athletes and world class partner
⢠Creates direct connection between teams and fans
TSXV:PROS
The ProSmart Online Network
Millions in monthly content views and growingâŚ
ONE CENTRALIZED NETWORK
NetworkPro Sports teams
Unique access to fans
Fans (UGC)
Fan created,
shareable content
Event management &
promotion apps
Educational
Best-in-class content created
by star athletes
Official live content rights
(NBA, NFL, PGA TOUR, etc.)
325,000+ sport events and feeds
Sports Influencers
Strong support from
Olympic & sports stars
PROSMART CONTENT CHANNELS DRIVE VIEWERSHIP
7. TSXV:PROS
ProSmartâs Proprietary Sports Marketing Engine
âDirect to Fanâ Marketing
⢠ProSmart has developed a disruptive technology they call an open social engine
⢠ProSmartâs open social engine is able to uniquely identify and activate fans across all
social networks. Leagues are challenged not being about to access their own
communities on Facebook without paying a fee to do so.
⢠No more middleman such as Facebook or Google. Connects brands directly with fans.
Open social and âapp-less sharingâ
⢠Content is tracked across all major social networks. No one else can do this.
⢠Identifies fans and influencers by name and contact details. No one else can do this.
⢠Differentiates between fans who are influencers vs simply popular. No one else can do this
⢠Uses âopt-inâ features to obtain contact details and permission; creates direct-to-fan
marketing channels for partners.
A single piece of content, shared on
competing social platforms, enables PS to
Identify thousands of influencers and
unnamed fans. This is game changer!
Since signing the Vancouver Canucks, ProSmart is now in
discussions with over 120 sports franchises and brands
Here is why:
8. TSXV:PROS
Teams, leagues and corporations in active discussions with ProSmart
Building on Canucks, Panthers and Red Bull partnerships, ProSmart now in discussion with 120+ Tier One brands
9. TSXV:PROS
The Chinese Winter Olympics
⢠ProSmart has partnered with DGA group â one of Chinaâs leading
sports marketing agencies (NFL, NBA as clients), to integrate ProSmart
with WeChat (980M monthly users in China)
⢠China mandated spending min. of $3.9B on 2022 Winter Olympics
⢠Ice hockey is a major focus, with 650 new rinks being built by 2022
⢠Chinaâs sports industry est. to more than triple its current US$223B
value by 2025 (Bank of China, 2017)
⢠ProSmart has acquired DL (Doug Lynch) Hockey, which operates hockey
clubs & skills camps in China; has well-respected, established brand
Unrivalled China Opportunity
PROSMART INTEGRATING ITS NETWORK WITH WECHAT
TO ACCESS USD $223B+ CHINESE SPORTS MARKET
10. TSXV:PROS
856,350
2018 2019 2020 2021 2022
3,881,250
users
6,760,625
users
10,257,240
users
18,947,669
users
User Growth Projections
865,000 users
M&A Activity and Metrics Show Major Blue Sky
⢠Based on comparison to other online network companies, ProSmart calculates
value of between $40 and $50/user (see appendix)
⢠Sports industry is marked by very active M&A - 25 sports media & sports
tech companies acquired in last two years alone
13. ⢠Co-built Club Penguin:
sold to Disneyfor $750M
⢠700k paid subs
⢠30 years early stage
growth specialist
⢠Solution Strategist
⢠STN Sports Platform
⢠2.4B audience
⢠75+ Leagues
⢠PHD Computer Sc.
⢠Systems Architect
⢠Prof. OK college
⢠CA
⢠Media specialist
⢠Public expertise
⢠Financial Background
⢠Professional Hockey
⢠Strategist
Pascal Audette
Director
15. TSXV:PROS
⢠AUDIENCE â Impressions & audience views
⢠REVENUE - diverse set of revenue drivers (ARPU)
⢠USERS - strong user lifetime value (EV/MAU)
⢠CONTENT - rich sport media repository
⢠DATA - âbig dataâ generation and capture
⢠IP - scalable & flexible proprietary technology
Value Proposition
Impressions
& Views
Revenue
ValueMember
Value
Content
Value
Data
Value
IP
Value
Corporate value in built upon 6 key components.
16. TSXV:PROS
Solving the Fragmented Online Landscape
This enables the Company to liberate,
harness and drive sports fans and
communities to ProSmart as a one-stop
destination.
One of the irrefutable laws of the sports industry is
that the business revolves around the fans.
ProSmart is ideally
positioned to take
advantage of this by
using fan identification
and conversion tools.
1.5 Billion+ Sports Fans