This case study demonstrates how Texas Roadhouse increased social-mobile engagement from their customers across their 390+ U.S. locations. One of the key findings was that content published to their local Facebook Place pages saw 71 percent higher engagement than content posted to their brand page.

1. Case Study:
Using MomentFeed to Increase
Customer Engagement at the Local Level
8/1/2012-11/19/2012

2. Results Summary
Since coming online with MomentFeed on 8/1/2012,
Texas Roadhouse increased performance across all major
Facebook KPIs for their local Place Pages
People Talking About This Place Page Likes
+67.52% +5.33%
Customers Checking In Unique Organic Impressions
+33.02% +145.14%
Customers Tagging Locations Unique Viral Impressions
+54.25% +75.47%

3. Increased Earned Media
Local Content
Content published to
local Facebook Place
Pages has generated
roughly 21 million
brand impressions
for Texas Roadhouse

4. Local Advantage
Brand Page Local Pages
Vs.
Average Engagement Rate of 0.52% Average Engagement Rate of 0.89%
Content posted to Texas Roadhouse’s Local Place Pages
received 71% more engagement than content
published to the brand page
Local vs. Brand data is based on the 2 month period of 9/19-11/19

5. How Texas Roadhouse Accomplished These Results
1. PinSync Venue Optimization
2. Regular publishing at the local level
3. Engaging local customers through social CRM tools

6. PinSync
✦ Registered all venues on
Foursquare (Facebook Place
pages were already registered)
✦ Identified and merged
duplicate venues on Foursquare
and Facebook
✦ Fixed geocode data for all
venues on Foursquare and
Facebook
✦ Updated inaccurate location
data (address, category, etc.)

7. Local Publishing
✦ Daily sharing and publishing of local content
to Facebook Place Pages

8. Social CRM
✦ Daily replies to and “Likes” of local customer content

9. MomentFeed Benefits
‣ Efficient social marketing management down to the
local level
‣ Increase customer engagement, word of mouth, and
sales
‣ Competitive advantage through local customer
intelligence and marketing insights

10. www.momentfeed.com
info@momentfeed.com