The True Cost of Product Content: How Visual Assets Impact Your Bottom Line
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The digital storefront is empowering B2B buyers to control the purchasing experience by providing a convenient and transparent sales process. But without great product content, e-commerce websites may not be enough to close the deal. This presentation will explain why manufacturers, distributors, and retailers should not underestimate the importance of great product content that: - Creates engaging e-commerce experiences that encourages return customers - Meets evolving millennial preferences, behaviors, and expectations online - Provides the product information necessary to make a purchasing decision
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The True Cost of Product Content: How Visual Assets Impact Your Bottom Line
- 1. HOW VISUAL ASSETS IMPACT YOUR BOTTOM LINE THE TRUE COST OF PRODUCT CONTENT
- 5. PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED 1839 1888 1975 1991 WORLD WIDE WEB AVAILABLE TO PUBLIC
- 6. WORLD WIDE WEB AVAILABLE TO PUBLIC PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991
- 8. WORLD WIDE WEB AVAILABLE TO PUBLIC PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995
- 9. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996
- 10. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH FIRST CAMERA PHONE PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 2000 1996
- 11. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 20032000
- 12. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH FIRST YOUTUBE VIDEO PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2003 2005 2000
- 13. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH IPHONE INTRODUCED PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2003 2005 20072000
- 14. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED IPHONE INTRODUCED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2003 2005 20072000 2010 IPAD INTRODUCED
- 15. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH ZAPPOS 200K PRODUCT VIDEOS PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED IPHONE INTRODUCED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2012 2003 2005 20072000 2010 IPAD INTRODUCED
- 16. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH HTML5 INTRODUCED PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED IPHONE INTRODUCED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2014 2003 2005 20072000 2010 IPAD INTRODUCED ZAPPOS 200K PRODUCT VIDEOS 2012
- 17. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED IPHONE INTRODUCED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM 1 TRILLION PHOTOS TAKEN IN 1YR AMAZON SELLS 500M SKUS IN U.S. FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON 1839 1888 1975 19921991 1995 1996 2003 2005 20072000 FIRST PHOTO UPLOADED TO INTERNET 2010 IPAD INTRODUCED HTML5 INTRODUCED 2014 ZAPPOS 200K PRODUCT VIDEOS 2012 2015 ?2016
- 18. # IMAGES 4 72 PICK $1.00 $1.00 PACK $1.00 $1.00 SHIP $3.00 $3.00 CHECK IN $0.50 $0.50 PREP $0.25 $0.25 STAGE $0.50 $0.50 SHOOT $40.00 $40.00 QA $2.00 $2.00 REPACK $1.00 $1.00 SHIP OUT $3.00 $3.00 2,500 PRODUCTS $52.25 $52.25 $/IMAGE $13.06 $0.73 THE TRUE COST OF SHOOTING A PRODUCT IN 2016
- 19. A 360° SPINSET IS COMPRISED OF MANY PRODUCT PHOTOS FROM MANY ANGLES... READY TO USE FOR ANY MARKETING NEED
- 20. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWSMARKETING CAMPAIGNS WHOLESALE IMAGES
- 21. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGESCATALOG IMAGES
- 22. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGESALTERNATE VIEWS
- 23. MARKETING CAMPAIGNS CATALOG IMAGES WHOLESALE IMAGESALTERNATE VIEWS WHOLESALE IMAGES
- 27. 40% of searches begin WITHOUT a product name or number
- 30. Actual product may differ from image shown
- 32. 22M buyers waste 6 hours-per-week searching for parts dollar value of wasted time$137B
- 33. $10B LOST in return orders due to miscommunication in the ordering process
- 35. you need fresh, accurate, compelling imagery to satisfy your customer’s HUNGER FOR CONTENT and to build PURCHASE CONFIDENCE
- 36. OUR BRAIN PROCESSES VISUALS 60,000X FASTER THANTEXT PEOPLE REMEMBER 80% OF WHAT THEY SEE AND 20% OF WHAT THEY READ
- 37. Online buyers spend 1/3 of their time looking at images
- 38. 80% of buyers are very influenced by image quality and product information when making an online purchase decision
- 39. 72% of buyers will bolt to a competitor’s website when product images are inadequate
- 40. CRITICAL IMPORTANT UNIMPORTANT PHOTOGRAPHY VIDEO INFOGRAPHICS ILLUSTRATIONS 46% 36% 19% 15% 47% 52% 57% 54% 15% 4% 13% 21% 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated
- 41. If there’s any doubt --- because of your photos --- you’re going to lose a sale
- 43. WRONG PART What’s the cost to your customers?
- 44. What’s the cost to your WRONG PART customers? or your customers’ customer?
- 45. $130M BUSINESS 3 ASSEMBLY PLANTS 1 MFG PLANT 35 MILE RADIUS
- 46. 100,000 PRODUCTS
- 47. DOWNTIME IS MONEY $33,000 PER MINUTE
- 48. OPEN 6 DAYS 6:30AM – 11:00PM AVG HOURLY REVENUE: $886 AVG DAILY REVENUE: $14,619 AVG WEEKLY REVENUE: $87,714
- 50. A NEW NORMAL4.
- 51. You need to find the best way to quickly create COMPLETE BRAND CONSISTENT STANDARDS COMPLIANT product imagery
- 52. MEET DIVERSE PRODUCT CONTENT NEEDS TODAY
- 54. COUPONS & PROMO FLYERS
- 55. EMAIL CAMPAIGNS
- 56. MOBILE APPS
- 57. DATA SHEETS & BROCHURES
- 58. SOCIAL MEDIA
- 59. AMAZON
- 61. VISUAL SEARCH
- 62. IMAGES ARE THE DRIVING FORCE OF YOUR E-COMMERCE BUSINESS 6% 360° & 3D PRODUCT PHOTOGRAPHY 4.2% ADDITIONAL PRODUCT COPY 3.8% VIDEO 2.4% ALTERNATE PRODUCT VIEWS 1.7% TECHNICAL DOCUMENTS how enhanced content impacts sales
- 63. 6% 47% 40% 50% INCREASE IN TOP-LINE REVENUE INCREASE CONVERSION RATES DECREASE RETURN RATES REDUCE CALL CENTER TIME
- 68. SNAP36 2140 W. FULTON ST 844.762.7360 CHICAGO, IL 60612 WWW.SNAP36.COM THANK YOU JEFF HUNT j.hunt@snap36.com
- 69. SNAP36 • Founded in 2008, reborn in 2012 • Studio and HQ in Chicago, IL • Inc. 5000 Fastest Growing in 2015 & 2016 • 998% 3 year growth • Largest creator of 360° spin photography • Exclusive, high-volume, photography technology JEFF HUNT, CEO J.HUNT@SNAP36.COM