Final report presentation

1. CONTENT
MARKETING
FINDING AN EFFECTIVE
WRITING STYLE

2. WHAT IS CONTENT
MARKETING?

4. INFOGRAPHICS
Business Insider's interactive
business school infographic

5. BLOGS
Anthropologie's DIY seasonal
drink recipes

6. RACHEL DELANEY
CHIEF COPYWRITER, PROSPECTMX

7. AUDIENCE
AWARENESS
NO. 1

8. NO. 1
Utilize Google Analytics
Don't be afraid to innovate

9. AUTHORITATIVE
VOICE
NO. 2

10. UTILIZE INDUSTY-
SPECIFIC
KNOWLEDGE
ESTABLISH
CREDIBILITY/ETHOS
WITH WRITING

11. PERSUASION
EASTWAY UNIVERSITY
OF SOCIAL SCIENCES
NO. 3

12. Logos
Ethos
Pathos

13. STORYTELLING
NO. 4

14. resolution
character
plotconflict
story arc

15. GENERAL CONTENT WRITING
STRATEGIES:
1. OUTLINE
2. EDIT
3. FIND NEW PERSPECTIVES