The document discusses using social media for healthcare marketing. It notes that traditional marketing can be difficult to measure and not targeted, while social media allows patients to find information and referrals online. It encourages healthcare brands to understand their audiences and provide relevant content on platforms like Facebook, Twitter, YouTube, and LinkedIn to engage patients and professionals. The document also provides tips on creating social media content and guidelines for regulatory compliance.
9. It’s Just A Media Channel Next determine message tones and brand characteristics you want to highlight Lastly, pull together assets that work for each channel and write authorization docs Start by understanding audience needs
10. Leverage your assets Websites corporate and product patient and HCP facing ShareThis + Social objects Facebook Twitter YouTube LinkedIn Slideshare Flckr
23. Thank you! Debbie Donovan Digital Media Strategist Molly Crawley Principal www.medadagency.com June 2011
24.
Hinweis der Redaktion
Here is an example of a website that has installed the ShareThis widget. The compliant content was cleared in the quality system and programmed into the Open Graph Protocol tags for use by the widget. Note that the compliant content (3a-d) is fixed and not changeable by the user. This means that if the user “writes something…” their comments are clearly identified as their own. Share This widget contacts Facebook and Facebook asks for permission to open user’s account. Facebook generates a “social object” that allows user to comment upon this found item. Share This pulls Open Graph Protocol tags programmed and fixed by the site owner: Image: Product Logo Headline: Cleared copy Web link: Website home page Copy block: First sentence is derived from indication statement on product labeling FDA approved via de novo 510(k) process. Second sentence are basic calls to action to speak with healthcare provider or get more information. Facebook provides the Share Link to post on user’s wall feed.
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