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1. Canon Pitch
'shoot your travel'

2. My aims
My aims for the "Canon journey campaign" is that I would want people to understand that it is important to take pictures
when going somewhere outside your hometown. For this I am going to gather photos that I have took to inspire people to do
the same. This is because a photo can tell a thousand words and they can also tell someone who is looking at the pictures, of
how much of a good time you have had. This would also show people how beautiful the world is and places you never
thought about going too are also beautiful and could inspire you to visit.
I believe that having this on a front cover of a magazine is important as it would make people take pictures of places, they are
planning on going too. This would also inspire people to take pictures of places within the country they live in, these pictures
does not need to be abroad, as even England has some beautiful places, (but the weather might not help). With a front cover
of a magazine, it would mean that there can be images and text about the images, and what type of images you got by using
different camera angles.
My goal is to make people aware of taking pictures of places they are travelling too. This is because you could be travelling to
that place for a future life, for a holiday or could be work related. Either way you should shoot your travel as you are going
towards a destination that could change your life for the better, or it might make you realise somethings and could help you in
the future.

3. Flat plan designs
Design 1 Design 2 Design 3

4. My plan overall
Layout of the front cover
I am going to name the front cover 'shoot your travel' as these words tell you what this advertisement is going to be
about, and what I want to share. For the layout of the pictures, I want a small collage of pictures I have took while
going on holiday. These type of pictures would be popular tourist sights, cultural places and pictures I have took
because of the nice views.
I also want to add a Canon camera onto the front cover near the collage to show that you can take these pictures
using a professional camera.
The type of text I want to add is in certain places and would be about 'why you should travel', 'the name of the places
on the images'. This would make people interested into this front cover. The heading would be "Shoot your travel" in
big bold text to make it stand out and to make people know straight away that it is all about travel.
I am thinking about makig 3 different designs/layout of the front cover so the audience can pick which one they
prefer. The content would be the same to a certain extent, but the layout is going to be different.

5. First design planning
I want to add a small college of the different places I have been too. This is because it can be used as inspiration to
take pictures of where you travel. This is also an inspiration of the different landmarks I might have captured, to
show what different buildings and cultural buildings different places have built over the years.
I want the colour scheme for this design to be pink, black and white. These colours are going to be either the
background or text. This is because no matter what type of piece of information is used to show these colours it
means that the audience can still read and see the relevant information.
I want the shoot your travel title at the top of the front cover, in bold text. As this is the title of the front cover it
needs to be visible and noticeable, so people knows what the front cover is about.
As this campaign is from Canon, I want a camera that people could use for travelling. This type of camera would be
compact as you would be traveling and might not have enough space or weight to carry a heavy camera.
For the text I want it to be around the college on the right and at the bottom if needed.

6. Second design planning
For the background I want a picture of one of the places I have been too. I want this picture to be a beach from
somewhere I have been to show that places around the world has different beaches that you can relax around. This
could either be at the accommodation you are staying at or a public beach.
"Shoot your travel" heading at the right. I want this located in the right corner to make the layout different to the one
I created before. Also, this means that not a lot of the image is covered by the title.
As this campaign is from Canon, I want a camera that people could use for travelling. This type of camera would be
compact as you would be traveling and might not have enough space or weight to carry a heavy camera.
For this one I am going to base the colour of the text based off the colour scheme of the background image. This is
because I want the text to be readable and clear.
Text position I want at the bottom in a line. This is because I want as much of the image to be displayed as possible
but has the same message and text.

7. Third design planning
I want the shoot your travel title in the middle of the front cover. This is because straight away people would be able
to see what the front cover is about and then they would read the information.
For the colour scheme I want summer colours as well as white. This is because as my idea is about travelling most of
the destinations are going to be in a hot country.
As this campaign is from Canon, I want a camera that people could use for travelling. This type of camera would be
compact as you would be traveling and might not have enough space or weight to carry a heavy camera.
For the text and images, I want it around the title. This is because it would make a simplistic effective and noticeable.
Also, this means that people would get to see the information and then a photo linked to the information.

8. What I want to include on the front cover
Text and information
The type of text I want on the front cover is "information about some of the places", "why traveling is good", "why
you should take pictures while traveling".
(This information would be brief and short but have a message).
Images
I want to include places I have been and took a photo of as inspiration for people looking and reading the
information to do the same. I want to present these images as a college, background or singular images around the
front cover.

9. My schedule
◦ Monday – Creating first and second print
◦ Tuesday – creating the third print
◦ Wednesday – type ups
◦ Friday – Blogger

10. Subject area
Using the subject area, I have founded out a lot of information about what a journey is and what it includes.
A journey doesn’t always need to be from one place to another it could also be mentally and personal growth. For
the type of journey, I am creating it is the type of journey that has a destination, but by using a camera. This is
because it could mean that your travel journey doesn't really end, as you will have the memories forever and you
will be able to look back on what you have captured anytime.

11. Client research
Using client research, I developed a better understand of who my clients are. Using the research, I have gathered it
made me feel comfortable to represent my client better by using what I know about them into my work. This is
helpful as it will show in my work that I am aware of Canon and what type of company they are. This also helps with
my audience as I would mostly be promoting my product to people who are photographers and videographers.

12. Researching the target audience
Using the google forms survey I got to know my audience and find out what they already know about my client. This
helped me as I found out information for example 'have they used Canon products before?' And found out where
they used one. This type of question helped me understand if they would use a Canon camera outside of college or if
they just used them in college. This was important as their answers could have helped me understand if they do
photography or videography in their free time.
I also asked them questions about what their hobbies are as some of these hobbies example people have said sports
and the gym, these people could document their progress through either pictures and videos. This also helped me
understand what people do in their free time in general.

13. Focus group
As I already did a survey to learn more about my audience, I also did a focus group. This allowed me to get
information about questions related to the client and the campaign but in more detail. This was helpful as the people I
asked were all aware of Canon and knew what type of company they are. I was able to find out what main areas
people already knew and what areas people might not have known. This will allow me to either address the weak areas
in my front cover design, as I would have a range of information that can be helpful to people who are interested in
travel and cameras. There is also areas that I don't need to cover such as the client as people are very aware of who
Canon are and what type of products they produce.