2. Roots Advisors is a
Management Consulting Company
based in Beirut, Lebanon,
And specialized in
Business Model, Franchise Development,
Franchise Education & Family Business
Deep Roots, Towering Branches2
3. With values-based approach, Roots Advisors:
Operates in Lebanon and Saudi Arabia
Serves the Middle East region with focus
on the GCC countries
Offers to business groups in various
industries:
comprehensive services
culture-driven solutions
3
4. BUSINESS MODEL CONSULTING
Strategic management considers Business Model as a
determinant factor in the firm’s performance and value
creation process. Great Business Models can reshape
industries and drive spectacular growth.
Our comprehensive services include:
Business Model Management
Business Model Generation
Business Model Innovation
4
5. Transforming to a Franchise Company
Advice on the Franchising Strategy
Global expansion & Franchisee recruitment
Managing the Franchise network
Franchise Start-up & investment opportunities
Negotiating agreements & resolution of conflicts
Franchise brand representation
Franchise Executive Education and Training
FRANCHISING SERVICES
5
6. FAMILY BUSINESS CONSULTING
Business Needs Assessment
Succession and Transition Planning
Human Resources and Leadership Development.
Formation of Growth Strategy
Institutionalizing the Family Business
Conflict Management and Resolution
Business & Family Governance
6
7. Our Roots Academy:
Designs tailor-made consulting and
executive coaching solutions.
Offers for the first time in the Arab Countries and
educational program that entitles the participants to get a
“Certificate in Franchise Management”, designed for
business owners, executives at franchise companies,
Entrepreneurs and franchise seekers, founders and key
management at franchise-able businesses, and lawyers
seeking a deeper business understanding of franchising.
7
8. The “Certificate in Franchise Management” Program
Consists of 6 courses, 3 days each x 8 hours, or a total of
18 days / 144 hours, as follows:
1. “Introduction to Franchising”
2. “The Franchising Strategy”
3. “Marketing in Franchise Systems”
4. “Franchise Operations Management”
5. “Franchise Laws and Legal Structures”
6. “Advanced International Franchising and Conflict Management”
8
9. In the process, Roots Advisors:
Organizes specialty-based
business forums and
conferences
Partners with regional and
international business
organizations and academic
institutions
9
10. The team has compiled 60 years senior business management
and educational experience in a wide array of specialties
Access to a worldwide network of business allies, partners,
consultants, professionals and scholars.
Founders:
Dr. Mohy Ghannoum, President and Managing Director (DBA in Family
Business & B. Model Innovation from Grenoble Ecôle de Management)
Dr. Bassem Nasri, Managing Partner (DBA in Franchising from
Grenoble Ecôle de Management)
FOUNDERS PROFILE
10
11. Mohy Ghannoum
Doctor of Business Administration
Family Business & B. Model Innovation
Grenoble Ecôle de Management
President & Managing Director
Dr. Ghannoum brings on board 37 years of international top management
and executive experience. He is also President of the “Lebanese
Management Association”, Deputy Secretary General of the “Arab Union of
Economy & Business Forum-Council of Arab Economic Unity”, and founding
member of regional family enterprises consortia.
Email: mohy.ghannoum@rootsadvisors.com.
11
12. Bassem Nasri
Doctor of Business Administration
Franchising
Grenoble Ecôle de Management
Managing Partner
Dr. Nasri occupied top executive positions at leading companies based in
Lebanon, Saudi Arabia, Bahrain and UAE. An entrepreneur with 23 years of
international business and franchising experience, he is founder and
developer of a variety of regional franchise companies in hospitality,
fashion, retail and business services.
Email: bassem.nasri@rootsadvisors.com
12
13. Address:
Karakol Druz, Mar Elias Str.,
Centre Al Najah, 1st. Fl.
P.O.Box: 14-6120, Mazraa
Beirut, Lebanon
Tel: +961 1 36 75 78
office@rootsadvisors.com
www.rootsadvisors.com
13
