ICT role in 21st century education and it's challenges.
Ppt dabbawala
1. Cell No.: 91-9869152163
Andheri Office -26821897
Grant Rd. Office –23860742
Head Office : 3, Raghunath
PatnakChawl, SambhajiNagar,
SaharRoad, Near Fly-Over Bridge,
Andheri (E), Mumbai –69Email id:
rdmedgedabbawala@yahoo.co.in
The Wonder Of Dabbawalas
2. Introduction
• A dabbawala (one who carries the box, see Etymology), sometimes
spelled dabbawalla or dabbawallah, is a person in the Indian city of
Mumbai whose job is to carry and deliver freshly made food from
home in lunch boxes to office workers. Tiffin is an old-fashioned
English word for a light lunch, and sometimes for the box it is carried
in. Dabbawalas are sometimes called tiffin-wallas. For the efficiency
of their supply chain it has been claimed that this virtually achieves a
Six Sigma performance rating, (i.e. 99.9999% of deliveries are made
without error, it is at CMMi level 6).[1]
• Though the work sounds simple, it is actually a highly specialized
trade that is over a century old and which has become integral to
Mumbai's culture.
• The dabbawala originated when India was under British rule: many
Indian people who worked in British companies disliked the British
food served by the companies, so a service was set up to bring lunch
to them in their workplace straight from their home. Nowadays,
Indian businessmen are the main customers for the dabbawalas,
and the service often includes cooking as well as delivery.
3. What is NMTBSA?
(Nutan Mumbai Tiffin Box Suppliers Association)
• History : Started in 1880
• Charitable trust : Registered in 1956
• Avg. Literacy Rate : 8th Grade Schooling
• Total area coverage : 60 Kms
• Employee Strength : 5000
• Number of Tiffin's : 2,00,000 Tiffin Boxes i.e
4,00,000 transactions every day.
• Time taken : 3 hrs
4. Working of NMTBSA
•Error Rate : 1 in 16 million transactions
•Six Sigma performance (99.999999)[by forbes ]
•Technological Backup : Nil.
•Cost of service -Rs. 300/month ($ 6.00/month)
•Standard price for all (Weight, Distance, Space)
•Rs. 72 Cr. Turnover approx.
[300*12*200,000=720000000 i.e Rs. 36 crore p.a.]
•“No strike” record as each one a share holder
•Earnings -5000 to 6000 p.m.
•Diwali bonus: one month’s from customers.
5. Zero % fuel Zero % investment
Zero % modern technology Zero % Disputes
99.9999% performance
100 % Customer Satisfaction
6. DABBAWALLAS IN TRAIN COMPARTMENT
The word "Dabbawala" can be translated as "box-carrier" or "lunchpail-
man". In Marathi and Hindi, "dabba" means a box (usually a cylindrical
aluminium container), while "wala" means someone in a trade involving the
object mentioned in the preceding term, e.g.
punkhawala with "pankha" which means a fan and "wala" mean the person who owns t
(The one with the fan).
7. APPROACH
DISCIPLINE :
• No Alcohol Drinking during business hours
• Wearing White Cap during business hours
• Carry Identity Cards
WOMEN:
• Mrs. Bhikhubai of Borivali(East)
• Mrs. Anandibai of Andheri(East)
• Mrs. Parvatabaiof Karale(Ghatkopar)
• Mrs. LaxmibaiBagadeof Santa Cruz
LATEST MARKETING STRATEGY:
Marketing message in the “dabba”
8. Case Study : TBSA
Tiffin Box Suppliers Association
Executive Committee
How do they do it…? (5 members)
• Organizational
structure Teams of 20-25 headed by a
group leader
• Operations
• War against Time (10.30 –
1.00) Individual Dabbawalla
workload = 35 tiffins
• The Code
9. ORGANISATIONAL STRUCTURE
The service is uninterrupted even on the days of extreme weather, such as
Mumbai's characteristic monsoons. The local dabbawalas at the receiving and
the sending ends are known to the customers personally, so that there is no
question of lack of trust. Also, they are well accustomed to the local areas they
cater to, which allows them to access any destination with ease. Occasionally,
people communicate between home and work by putting messages inside the
boxes. However, this was usually before the accessibility of
telecommunications
10. PRESIDENT
VICE PRESIDENT
13 MEMBERS
GENERAL SECRETARY
TREASURER
DIRECTORS(19)
MUKADAM
MEMBERS(5000)
13. FINANCIAL DATA OF A
GROUP
1st group – Rs 125000 Total earnings -20 People
Rs 35000 Maintenance cost
Tiffin luggage basket pass – Rs 180 per person.
Maintenance of cycles – Rs 300 – 2 cycles
per month. Maintenance of wooden
boxes – Rs 100 per person . Robbery of Tiffin -
Rs 500 yearly.
Organizational fee Rs 15 per head.
14. Awards and Felicitation
Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala – 4 th march
– 2001.
Invitation from CII for conference held in Bangalore.
Documentaries made by
BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA
SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO,
NDTV.
Dabbawalla services are popular with the Indian IT developer
community in Silicon Valley, California, USA
In literature
One of the two protagonists in Salman Rushdie's controversial novel The Satanic
Verses, Gibreel Farishta, was born as Ismail Najmuddin to a dabbawallah. In the
novel, Farishta joins his father, delivering lunches all over Bombay (Mumbai) at
the age of 10, until he is taken off the streets and becomes a movie star.
Dabbawalas feature as an alibi in the Inspector Ghote novel Dead on Time.
15. Awards and Felicitation (contd.)
• Invitation from CII for conference held in
Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr.
Reddy’s Lab Foundation Hyderabad, SCMHRD
Pune, SCMHRD Nasik, Sadahana –Poone.
• Included in a subject in Graduate School of
Journalism University of California, Berkeley.
• Radio –
• German Radio Network
• Radio Mirchi
• Radio Mid-day
• FM –Gold
• BBC Radio
16. Invitation to Italy
• Was invited for the Terra Madre World
meeting of food communities between
October 20-23, 2004.
• We were part of the “Community of
Cooked Food distributors from
Mumbai”.
• Invited to marriage of Hon. Price
Charles of England on 9 , April 2005
17. MBA students seeking help for their projects
and case studies
CASE STUDY –
•ICFAI Press Hyderabad
• Richard Ivey School of
Business - Ontarion
19. Some Achievements
• World record in best time management.
• Name in “GUINESS BOOK of World
Records”.
• Registered with Ripley's “ believe it or
not”.
20. Ph.D. on Mumbai Dabbawala
• By Principal Pawan G. Agrawal (M.Com., B.Ed., LL.B., A.C.S.)
Director AGRAWAL INSTITUTE OF MANAGEMENT Mumbai
Topic :
Study of Logistic & Supply Chain
Management of Dabbawala in Mumbai.
21. LOGISTICS
Logistics is happening 24 hrs a day,7 days a week
and 52 weeks a year.
Logistical competency is achieved by coordinating
the following:
Network Design
Information
Transportation
Inventory
Warehousing
22. • Coding
VLP : Vile Parle
(Suburb in Mumbai)
9E12 : Code
for Dabbawallas at
Destination
E : Express Towers
(Bldg. Name)
12 : Floor No.
D’souza
E : Code for
Dabbawallas at
Residential station.
3 : Code for Destination station
(E.g.. Nariman Point)
23. • Let us now look at an example of t hese
codes on t he t if f ins t o bet t er
under st and t he syst em and what it all
denot es:
24. The Flow Logic
Grant Road 1
(12)
2
Point of 3
aggregation Churchgate
And sorting (1-10) 4
5
A
E
6
Lower Parel
B D (14) 7
C
Distribution
By
25. • 10:34-11:20 am
(Andher i St at ion)
• This t ime per iod is act ually t he j our ney
t ime. The dabbawalas load t he wooden
cr at es f illed wit h t if f ins ont o t he luggage or
goods compar t ment in t he t r ain. Gener ally,
t hey choose t o occupy t he last compar t ment
of t he t r ain.
12 coach t r ain, 4000 commut er s, 8000
26. • 11:20 – 12:30 pm
(Church Gate Station)
• At t his st age, t he unloading t akes place at t he
dest inat ion st at ion
• Re-ar r angement of t if f ins t akes place as per t he
dest inat ion ar ea and dest inat ion building
27. • I n par t icular ar eas wit h high densit y of cust omer s, a special
cr at e is dedicat ed t o t he ar ea. This cr at e car r ies 150 t if f ins
and is dr iven by 3-4 dabbawalas!
28. • 1:15 – 2:00 pm
• Her e on begins t he collect ion pr ocess wher e
t he dabbawalas have t o pick up t he t if f ins
f r om t he of f ices wher e t hey had deliver ed
almost an hour ago.
29. RETURN JOURNEY:
• 2:00 – 2:30 pm (at all dest inat ion
st at ions)
• The gr oup member s meet f or t he segr egat ion as
per t he dest inat ion subur b.
30. 2:48 – 3:30 pm
•The r et ur n j our ney by t r ain wher e t he gr oup f inally
meet s up af t er t he day’s r out ine of dispat ching and
collect ing f r om var ious dest inat ion of f ices
•Usually, since it is mor e of a pleasant j our ney
compar ed t o t he ear lier par t of t he day, t he
dabbawalas light en up t he moment wit h merry making,
joking around and singing.
31. • 3:30 – 4:00 pm (The or igin St at ion)
• This is t he st age wher e t he f inal sor t ing
and dispat ch t akes place. The gr oup
meet s up at or igin st at ion and t hey f inally
32. THE ROYAL VISIT:
• Recent ly, t he dabbawala’s had r oyal company at Chur chgat e st at ion.
The Pr ince of Wales himself had visit ed t hem when he came down t o
Mumbai.
• He t ook keen int er est in t heir way of f unct ioning, expr essed sur pr ise
at t heir ef f iciency and was st r uck wit h awe when he was t old t hat
t hey didn’t employ any t echnology.
• The pr ince was pr esent ed a small mement o, accompanied wit h a
33. RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAI
• Sir Richard Branson, Chairman, Virgin Atlantic Airways,
meeting the Mumbai's famed 'Dabbawalas' at their nodal
point, the Churchgate Railway Station in South Mumbai,
on April 1, 2005.
34. Order Dabbawalas Products and services Online
MyDabbawalas.com developing a software application through which
the people of Mumbai can order Dabba service online through internet.
The order will be booked online and Dabba will be picked up from your
home and will be delivered to office in time. Please wait , the software
will be soon available. Meanwhile you may send us E-Mail us at
Sales@MyDabbawala.Com with your details ( name, home address ,
office address , home phone , office phone , mobile number , whether
you want dabba on Saturday) and He will contact you to start the
service.
35. Order through SMS
Although the service remains essentially low-tech, with the barefoot delivery boys
as the prime movers, the dabbawalas have started to embrace technology, and now
allow booking for delivery through SMS. A web site, mydabbawala.com, has also
been added to allow for on-line booking, in order to keep up with the times. An on-line
poll on the web site ensures that customer feedback is given pride of place.
The success of the system depends on teamwork and time management that would
be the envy of a modern manager. Such is the dedication and commitment of the
barely literate and barefoot delivery boys (there are only a few delivery women) who
form links in the extensive delivery chain, that there is no system of documentation at
all. A simple colour coding system doubles as an ID system for the destination and
recipient. There are no elaborate layers of management either — just three layers.
Each dabbawala is also required to contribute a minimum capital in kind, in the shape
of two bicycles, a wooden crate for the tiffins, white cotton kurta-pyjamas, and the
white trademark Gandhi topi (cap). The return on capital is ensured by monthly
division of the earnings of each unit. -
Sales@MyDabbawala.Com
![Introduction
• A dabbawala (one who carries the box, see Etymology), sometimes
spelled dabbawalla or dabbawallah, is a person in the Indian city of
Mumbai whose job is to carry and deliver freshly made food from
home in lunch boxes to office workers. Tiffin is an old-fashioned
English word for a light lunch, and sometimes for the box it is carried
in. Dabbawalas are sometimes called tiffin-wallas. For the efficiency
of their supply chain it has been claimed that this virtually achieves a
Six Sigma performance rating, (i.e. 99.9999% of deliveries are made
without error, it is at CMMi level 6).[1]
• Though the work sounds simple, it is actually a highly specialized
trade that is over a century old and which has become integral to
Mumbai's culture.
• The dabbawala originated when India was under British rule: many
Indian people who worked in British companies disliked the British
food served by the companies, so a service was set up to bring lunch
to them in their workplace straight from their home. Nowadays,
Indian businessmen are the main customers for the dabbawalas,
and the service often includes cooking as well as delivery.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)