1. Mohit Deen, Manideep Das,
Pallavi Baruah & Sanket
Agrawal
GROUP NO. 6
MARKETING (16-18)

2. WHAT IS
BUILDABAZAAR?
Buildabazaar is an e-commerce SaaS
platform built by Infibeam for
creating online retailing websites.
Offers all services related to E-
commerce under one roof.

3. BUILD YOUR OWN E-RETAIL
WEBSITE FOR MULTIPLE
DEVICESBuildaBazaar.com is India’s leading e-commerce platfor
It provides for complete e-commerce ecosystem includ
technology, catalog, logistics, marketing and payment s

4. WHERE
ARE WE
NOW?

5. MARKET
ANALYSISIndia's e-Commerce revenue is
expected to jump from $30 Billion
in 2016 to $120 billion in 2020,
growing at an annual rate of 51%.
Therefore, we can presume that this will
create a huge potential market for SaaS
platforms like Buildabazaar.

6. BUILDABAZAAR GLOBAL
MARKET SHARE
INDIA
92.7%
US 4.8%
CANADA 1.2%
GERMANY 1.2%

7. COMPETITOR
S (MAJOR)

8. COMPETITORS
ANALYSIS

9. BUILDABAZAAR ARE
GAINING CUSTOMERS
FROM

10. BUILDABAZAAR ARE
LOSING CUSTOMERS
TO

11. KEY
DIFFERENTIATING
FEATURES (COMPETITORS
ANALYSIS)Speed
is what differentiates us from our
competition.
Quick Turnaround Time
combined with
Friendly SaaS Pricing
Models
are key differentiators for us.

12. SWOT
ANALYSISSTRENGTH
•Integrated e-commerce
Business model
•Large merchant and
Customer base
•Wide Range of Digital
Solutions
•Customizable & Cost
Effective e-commerce
solutions
•.ooo Top level domain
registry
WEAKNESS
•Unable to manage the rapid
growth
•Poor brand visibility among
retail clients
•Inability to keep pace with
the intense competition in
the industry.
•Less Investment

13. SWOT
ANALYSISOPPORTUNITIE
S
•Customers are more into
online shopping and
small and medium sectors
have a huge market
untouched.
•Potential market
opportunities, as more
and more of youth
coming up with online
THREATS
•Number of alternatives
available are many.
•Security issues.
•Stingy payment policies
of the company.
•Increasing pace of
competition.

14. WHAT ARE
THEIR
OBJECTIVE
S?

15. SEGMENTATION,
TARGETING &
POSITIONING

16. SEGMENTATI
ON
•Geographic
Apart from functioning well in north and
western India, the company has also
crossed the international borders.
The company has started to operate in the
middle east countries like UAE.
UAE merchants can also ship to Oman,
Qatar and Egypt using the BUILDABAZAR e-
commerce platform.

17. SEGMENTATI
ON
•Behavioral
Top Purchasers: Clients that are ready to pay
high value for services.
Device Types: Clients want to custom their
services based on devices like desktop,
tablets and mobiles. They incur services for
both website and mobile application.
Personalized: Clients those opt for the
enterprise plan and request for completely
personalized services.

18. TARGETING
•Big Brands
•Small & Medium
Enterprises
•Startups
•Entrepreneurs

19. POSITIONING
•Buildabazaar is yet to be recognized by
the people as a brand which serves as an
e-commerce platform.
•An effort was made in this regard by
issuing an IPO (Initial Public Offering) in
order to raise funds.
•This was also an effort to increase the
brand.

20. MISSION &
VISIONMISSION
Our aim is to make this platform as robust and
merchant friendly as possible. We draw our
motivation from making entrepreneurs and
merchants using our platform, successful and
make a good profitable business.
VISION
The Buildabazaar initiative was conceptualized
with a vision to create a customer oriented retail
technology platform that provides a self service
platform to entrepreneurs and is most reliable
and consumer centric e-commerce platform

21. ANSOFF
MATRIX

22. ANSOFF
MATRIX

23. WHERE WE
WANT TO
GO?

24. BRAND
A long-term plan for the
successful development of a
brand.
It is based on:
• Pricing
• Changes in products

25. BRAND
POSITIONINGFor Brand Positioning in the mind of its target
customers Buildabazaar is insisting upon customer
care and the satisfaction of their customers, as they
offers intangible services.
Some key areas that Buildabazaar has insisted upon
for brand positioning:
• They have focused on good back-end flexibility for
their customer.
• Flexibility for user in product pricing.
• Cloud computing for customer benefit.
• Storage facility.

26. DID WE
GET
THERE?

27. PRICING STRATEGY
•PAY WHAT YOU WANT
•VALUE BASED PRICING
•TIME BASED PRICING
•PRICE DISCRMINATION
•PRICE LEADERSHIP
•PREDATORY PRICING

28. COMMUNICATION
STRATEGY
• Limited to conferencing only with the
big brands.
• Invest lesser than other e commerce
platforms, focuses on short term
profits.
• Introduction of TV COMMERCIALS.

29. SUGGESTI
ON

30. SUGGESTION
Recommendations for Adequate
Communication
•Should Increase emphasis on visibility
through Media.
•Conduct online as well as offline surveys
•Public speaking can be done in rural areas as
well to create awareness
•Last but not the least, blogs must be written
and published to create awareness of the
company

31. PGDM-M