Digital Marketing Workshop Presentation (PPT) by Shamsher Khan

Digital Marketing Fundamentals
Copyright © 2017 www.shamsherkhan.com All rights reserved. 1

So, What is Digital Marketing?
Use of media to engage with
consumers through online
channels
Digital marketing is a process of marketing your products, services, brand or almost
anything using digital mediums.
General definition:
Copyright © 2017 www.shamsherkhan.com All rights reserved.
2

Why Digital Marketing is on demand ?
10.3 Billon Searches are conducted on Google every month.
87% of people go online to look for a business product / services
In last 5-10 years people behavior of finding /purchasing product and information
has changed.
Now, people use digital mediums such as search engines, social media, mobile
apps to find information and to buy products in their day to day life.
Stats Shows that…
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All rights reserved.
3

Digital Marketing Vs Traditional Marketing
Internet Marketing
• Can promote internationally.
• Economical and fast way to promote
product.
• Cost-Effective for promoting product
globally.
• Your product or service is 24 X 7
advertising.
• Effective mode of tracking
investment.
• High Conversion rate .
Traditional Marketing
• Limited to Particular region.
• Expensive and takes more time to
promote product.
• Expensive and time consuming
process for traditional marketing.
• That is not possible in traditional
marketing.
• Not Possible.
• Conversion rate low.
4

Benefit of Digital Marketing?
 Use content to connect to consumers online
 Track customers from the first interaction to purchase journey
 Optimize for conversion
 Connect with mobile customers
 Realize higher ROI and revenue
 Analyze and adapt easily
 Become more competitive
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Importance of Digital Marketing
Increase Awareness & Brand building
Tracking of Your Marketing Ads
Possibility of Geographical Targeting
Localized Marketing Option
Exact Targeting Options
Finally , higher sales & revenue
Cost Effective Marketing Medium
Easy to Use & Implement
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Techniques Used in Digital Marketing
Search Engine Optimization
Pay Per Click Marketing
Social Media Marketing
Online Reputation Management
Affiliate Marketing
Video Marketing
Email Marketing
Blogging for Money
Web Analytics
etc…
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Search Engine Optimization (SEO)
Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a web search engine's unpaid
results.
8

Search Engine Marketing (SEM/PPC)
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising.
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Search Engine Marketing/Paid Advertisement
Also Known As
Pay per click Marketing
Paid Search Marketing
Cost Per click Marketing
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SEM = SEO +/ PPC
The difference between SEO and SEM is simply that Search Engine Optimization is
part of Search engine marketing or Search marketing as it is widely known. Both
processes aim in increasing visibility in search engines.
Difference Between SEO & SEM/PPC
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What is SEO?
It is the process of optimization of websites so that higher ranking and visibility
could be achieved in organic searches through various search engines.
Optimized content
Improved visibility
High Ranking
High Traffic
SEO stands for “search engine optimization.” It is the process of getting traffic
from the “free,” “organic,” “editorial” or “natural” search results on search
engines
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Why do we need SEO? [search engine optimization]
Improved visibility of Your Business
High Ranking on Search Engine Result Page
High Traffic to Your Website
More Leads & Ads
More Leads, Sale and Revenue
Most of the people go to search engine to find information and 8/10 people click
on first page result, So, if you are ranking on SERP’s most probably you can get
more traffic to your website and as a result more sale and revenue.
14

Types of Search Engines
Crawler-Based - Core Search Engine
Crawler-based search engines such as Google, Yahoo and Bing, compile their listings
automatically. They "crawl" or "spider" the web, and people search through their listings.
Directories
Directories such as Open Directory depend on human editors to compile their listings.
Webmasters submit an address, title, and a brief description of their site, and then editors
review the submission.
Hybrids
Hybrids are a mix of crawlers and directories. Sometimes, you have a choice when you
search whether to search the Web or a directory. Other times, you may receive both
human powered results and crawler results for the same search. In this case, the human
results are usually listed first.
Meta
Meta search engines are ones that search several other search engines at once and combines the
results into one list. While you get more results with meta search engines, the relevancy and quality of
the results may sometimes suffer. Dogpile and Clusty are examples of meta search engines.
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Types of Search Engines
Paid Inclusion
Some directories offer some form of paid inclusion. Paid inclusion guarantees your
website is reviewed and/or indexed promptly.
Market Share
16

Fun Fact About Google [King of the Web]
Google wanted in 1997 to sell their search engine system to Yahoo for $ 2 million.
Yahoo didn’t accept this offer. Later, Yahoo wanted to come back to this offer and offered 3 billion in 2002.
This time Google didn’t accept the offer. Today Yahoo is much less valuable as Google. I bet they feel pretty
stupid right now!
Till 2014 was 89% * of Google’s revenue from Google advertising.
Google currently earns the most out of SEA (Search Engine Advertising), companies can pay to stand at
the top of the search results in the advertising section. SEO will get you higher in the organic results of
Google. Research has shown that search engine users go rather to websites at the top of the organic
results.
33% * of all searches on Google come from Smartphone.
It is therefore increasingly important that websites are well represented by smartphones. This year on
April 21st Google officially introduced their new algorithm that measured mobile usability, which means
that if you think about the smartphone usability, you’ll be higher in the Google rankings.
16% to 20% of all searches have never been searched before on Google.
This means that Google gets millions of searches every day that have never been done before. SEO
systems have to keep themselves informed of these new developments in order to remain up-to-date.
Google has the largest index of websites in the world.
Google has a index with more than 3 billion websites. When this index would be printed, you’d get a 130
miles high stack of paper. Google searches through all these websites in less than half a second. This
also shows the importance of SEO, you’re audience will have too find you’re website between this large
index of sites.
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How does Search Engine work?
Step1
Crawling & Indexing
Step2
Ranking of web pages / Web contents
Step2
Answering to searches
How do search engines determine relevance and popularity?
Moz surveyed over 120 leading search marketers who provided expert opinions
on over 80 ranking factors.
To see the Results Click http://moz.com/search-ranking-factors
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Major functions of Search Engines
Crawling Functions
The web spider or the crawler is a fundamental part of the search engine. It basically
finds out from the Internet addresses of the websites and their contents of the storage
in the database of search engine.
Indexing Functions
After Crawling, it does the filing or indexing the content which is based on the amount
of the keyword in every website.
Storage Functions
For fast and easy searching the Storage of the web content within the database is
necessary. The quantity of the content existing to the user depends upon the quantity
of the available storage space.
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Major Function [How Search Engine Works?]
20

What do we do in SEO?
On page Optimization
Off page Optimization
Development of Rich &Unique Content
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What is On Page Optimization
On-page SEO is the practice of optimizing individual web pages in order to rank higher
and earn more relevant traffic in search engines. On-page refers to both the content
and HTML source code of a page that can be optimized, as opposed to off-page
SEO which refers to links and other external signals.
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Off Page Optimization
Off page optimization refers to all the measures that can be taken outside
of the actual website in order to improve its position in search rankings.
These are measures that help create as many high-quality backlinks
(incoming links) as possible.
23

Keywords in SEO
Keyword Research:
Keyword research is a practice used by search engine optimization professionals to
find and research actual search terms people enter into the search engines when
conducting a search related to product or service they provide/want to rank for.
What are Keywords/Search Terms
a word or combination of words or characters entered into a search engine
in order to specify a particular thing to be searched for on the World Wide
Web, over a computer network, or in a database.
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Types of Keywords
Research Keywords
keywords tend to contain one or two words.
Consideration Keywords
keywords tend to contain two or three words.
Purchase Keywords
keywords tend to be long tail – having three or more words
Loyalty Keywords
keywords are brand based. These tend to be shorter.
Negative Keywords
Keywords are using terms like free, gift , downloads.
Different Types of Keywords
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Types of Keywords
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Technical SEO
Technical SEO relates to all the SEO activities excluding content optimization
and link building. In simple terms, it covers following search engine
requirements in order to improve crawling. These requirements are constantly
changing and becoming more complex in order to keep up with the search
engines
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Technical SEO
Website speed/Load Time
Google doesn’t like slow loading website So, Increase your website load speed and make
your user experience smooth?
Mobile friendliness
Mobile friendliness is the second element of technical SEO, and it’s equally as important as
website speed.
Site architecture
The following super important element of technical SEO is shaping a savvy site
architecture that is also SEO friendly.
Structured data markup
Another element of technical SEO is structured data – rich snippets. Obviously, Google can
identify the type of your resource by looking at its content and on-page optimization, but rich
snippets will bring it to the next level and help search engines a ton!
Duplicate Content
Technical SEO also refers to website errors and how to avoid them. Duplicate content is
a serious technical SEO issue that can cause you a lot of trouble. Be aware of that!
What Matters technically in SEO?
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Search Engine Optimization….
Submitting Your Website In Google Index manually
www.google.com/addurl
www.google.com/webmasters
Google search console (Formerly Google Webmaster Tool ) is a free tool that lets you
control your website from the search engine’s perspective.
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Search Engine Marketing (PPC)…..
AdWords (Google AdWords) is an advertising service by Google for businesses
wanting to display ads on Google and its advertising network. The AdWords program
enables businesses to set a budget for advertising and only pay when people click
the ads. The ad service is largely focused on keywords.
Google Adwords
www.google.com/adwords
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Search Engine Marketing (Google Adwords PPC)
SEARCH
Search ads are the most familiar to people. They are the ads that appear at the top
or along the sides of the Google search results page based on your search query.
Adword Ad Types
YOUTUBE
YouTube advertising is technically considered part of the display network, but
there are many types of advertising within YouTube
DISPLAY
Everyone is familiar with banner ads on news sites, forums, and blogs, but did
you know that many of the banner ads you see are part of Google Adwords?
And not just banner ads, but text ads and rich media ads too.
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Search Engine Marketing (Google Adword PPC)
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Benefit of Using Google Adwords (PPC)
Benefits to Advertiser
With Google AdWords you’ll be able to reach your customers at the
very moment they’re looking for your products or services.
One reason AdWords have such incredible ROI (Returns on Investment)
is that you only pay when your customer clicks through to your
website and you get what you are paying for.
Google ad word is easy to start with any budget using free tools like
keyword planner and ad creation you can start quickly.
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Creating a Google Adwords Account
Creating a Google AdWords account is very easy: you can start your advertisement on
Google and others within a couple of minute.
#1 Visit: google.com/adwords from your favorite web browser
#2. Click on START NOW Button
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Creating Google Adword Account (PPC)
Login OR Signup
Provide a suitable email address. Choose a password and click on create account
(for example, abc@mail.in and pass: abc4%%asa).
You can create an adword account

Creating Google Adword Account (PPC)
Enter Billing Information:
Enter required billing information and how you want to pay and click on save button.
After billing information adword page will redirect you to Google adword dashboard from
where you can create different kind of ad campaign and research keywords etcCopyright © 2017 www.shamsherkhan.com
36

Google Adwords Account Creation…
Google Adword Dashboard
Monitor and manage all of your AdWords accounts from a single dashboard. cross-account
campaign management and reporting, access control of billing information and all.
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PPC End
Thank you for learning Search Engine Marketing (PPC)
38

Social Media Marketing (SMO/SMM)
Social media marketing is the use of social media platforms/websites to share
information, promote a product or service. Most of these social media platforms
have their own built-in data analytics tools, which enable companies to track the
progress, success, and engagement of ad campaigns.
39

Social Media Benefits for Business!
Increase brand awareness and loyalty
Increase website traffic and search ranking
Gain valuable customer insights
Run targeted ads with real-time results
Generate higher converting leads
Find out what your competitors are doing
Retarget content
Share content faster and easier
Benefits of Social Media for Business:
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Social Media Marketing Campaigns:
Types of Social Media Campaigns:
Photo Campaigns
Video Campaigns
Design Campaigns
Blog Post Entries
41

What We Can Get from Social Media Marketing
Personal Profile & Business Page
Engagement/Traffic to Website
Lead Generation
Brand Promotion Through Posting
Events , Groups & notes
42

Social Media Marketing on Facebook (Unpaid)
How to Promote Your Business/Blog on Facebook - FREE
Create a Facebook Page - Your Facebook Page is the voice of your business on Facebook. Build
relationships, find new customers and increase sales.
Create Facebook Group - Groups are getting more popular on Facebook by the day. Here's a a
step-by-step tutorial on how to create a Facebook Group.
Post Business Events - Create a Facebook Event through your Page to connect to your
audience and Let them know about your business events.
Write a Note - Do you want to publish longer posts on Facebook? Or want to share tutorials
and articles Try Facebook Note.
Use Facebook Plugins - Social plugins let you see what your friends have liked, commented on
or shared on sites across the web.
Create an Offer - If you have a Facebook Page for a local business, you can create
an offer directly from the Page. Everybody loves a great offer.
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Social Media Marketing on Facebook (Paid Advertisement)
Connect with people and grow your business
Millions of businesses, big and small, use the Facebook family of apps and
services to connect with real people on any device.
Marketing & Advertisement on Facebook
You can Raise awareness, drive targeted traffic and can boost sales. Using
facebook paid/ sponsored ads and facebook business tools help you do it all.
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Different Kind of Facebook Paid/Sponsored Ads
App Engagement: Mobile App Get more activity on your mobile app.
Brand Awareness Ads:
Using facebook brand awareness ads/ photo ads you can reach people who are
more likely to pay attention to your ads with the brand awareness objective.
Clicks to Website Ads:
This is click to website / Links ad to send people to important sections of
your website
Page Likes Ads:
Connect with all the people who matter to your business and increase
your page likes.
To be continued..
45

Different Kind of Facebook Paid/Sponsored Ads
Event Responses Ads:
Promote your Facebook Event to get more responses from audience near you.
Lead Generation Ads:
Add a form to your ad to collect info from people interested in your products and
services.
Local Awareness Ads:
Create ads that reach people near your business.
Offer Claims Ads:
Create limited-time discounts and promotions that people can claim on your site.
46

Different Example of Facebook Sponsored Ads
Example #1 Example #1
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Different Example of Facebook Sponsored Ads
Example #3 Example #4 Example #5
48

Social Media Marketing using Twitter
What is Twitter?
Twitter is a micro blogging service provides your short massage
sharing with world.
Text-based messages
140 character maximum
Twitter is Free
Twitter is currently considered the most popular micro blog
Find popular topic using #tag feature
49

Millions of people, organizations, and businesses
use it to discover and share new information.
It has approximately 100 million users who
send around 250,000,000 tweets per day.
50

Why should I use Twitter?
 Immediate connections
 No apps or groups, just conversation
 No barriers to engage in relationships
 It’s a great way to get to know people!
 No Privacy chickchick.
Note: your email address and phone number are not publicly displayed on Twitter, even
if you have not turned off the setting that lets others find you by your email address or
phone number. Copyright © 2017 www.shamsherkhan.com All rights reserved.
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Okey.. So, Who is using twitter…
It seems everyone is using twitter now a days…..
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Companies and brands are using twitter too to reach their customer
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Here’s Why Twitter is so Important, to Everyone AND why you should also use…..
Twitter’s strength is real-time. No other social platform comes close on this
front. Start using twitter to promote your brand and to create your network.
Meet Interesting People - We all want to surround ourselves with interesting
people, don’t we?
Breaking News - Twitter has proved its worth in recent years as a platform for
breaking news.
Tracking Trends - As well as breaking news Twitter is a fine resource for tracking
online trends. If a YouTube video is going viral then it will be getting shared on
Twitter.
Company Contact - Companies love Twitter. Your favorite brand is highly likely to
have a presence on the site, whatever product they sell or service they provide.
Celebrity Access - Celebrities love Twitter too. While not every famous person is
present on the site, a high percentage are.
140 Characters - You only have 140 characters to say what you want to say in a
tweet (excluding URLs). This means people are forced to get to the point quickly
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What can Twitter do for my organization?
 Provide a way to receive feedback
 Direct traffic to your project
 Provide information about your work
 Connect you to your target audiences
 Raise awareness about your campaigns
57

How is Twitter different than Facebook?
 More immediate
 More “newsy”
 More concise
 Better for finding out information about you
 Fewer barriers to entry
 Privacy of Information such as phone & mail
 Short and easy to update
 Twitter is Open Platform
58

Twitter Etiquette
• Try to keep your tweets at 120 characters or fewer
• Don’t only tweet about yourself
• Don’t just be in it for the numbers
• Be consistent and be part of the conversation
• Be proud of yourself, but be proud of other people too
• Don’t spam your followers or other users
• Be authentic! Spammy ProfileIt is Twitter Don’t Spam Here
59

Twitter Best practice
Establish the right voice.
Twitter users prefer a direct, genuine, and of course, a likable tone from your
organization, but think about your voice as you Tweet.
How do you want to appear to the Twitter community?
The more you authentically connect, the more people will listen to you.
Not only will you be a part of the conversation, you’ll be helping drive it. And
this is the part that matters.
60

Twitter Tools Used by Social Media Experts
The following list of tools social media experts are using…
Bit.ly. - Bit.ly is just a URL shortening service right? ...
Buffer - Buffer is deemed the smarter way to tweet
CoTweet.
HootSuite.
Paper.li.
SocialOomph.
Triberr. ...
TweetDeck – Owned & developed by twitter.
61

What else Twitter Provides
Twitter Analytics - Twitter's analytics help you understand how the
content you share on Twitter grows your business.
Twitter for Business/Ads - Start a campaign and bring potential
customers from Twitter to your website.
Twitter Widget for Website - Embedded timeline widgets give you the
ability to embed a collection of Tweets (known as a timeline) on your
own website.
Go ahead and signup for twitter today - http://twitter.com
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Reputation Management
Basically, online reputation management is the process of controlling what any
individual or organization positive influence on web. It is all about controlling on
what to shows up when someone Google your name OR your brand name.
63

Benefit of Online Reputation Management:
In today’s highly competitive business environment, the way people
perceive a brand has a direct impact on its sales and revenue numbers. A
solid reputation has several direct and indirect benefits for a business.
A strong and well-managed online reputation ensures that businesses have a great first
impression on their prospects. It focuses on building a positive brand image by
identifying the key customer touch points and using them to build positive first
impressions.
A comprehensive online reputation management (ORM) strategy not only highlights
the strengths of a business, but also effectively counters any negative propaganda by its
competitors.
A strong online reputation that increases trust means that there’s a higher chance of
cold visitors turning into prospects and customers.
A good online reputation helps businesses establish themselves as thought leaders and
the go-to source for all industry-related problems. This helps businesses earn free media
coverage and elevates them above the competition.
64

Online Reputation Management Process
Building – This type of reputation management has to do with building the reputation
for a business that is just getting started. It includes building a good reputation to
maintaining it for your business.
Maintenance – Reputation management meant to just keep a company’s good image
superior in the public eye is called maintenance. This is meant for companies that are
already established, and have a good reputation already.
Recovery – If your business has gotten a bad reputation for any reason, then the
recovery portion of reputation management is for you. Brick Marketing works to hide
the bad reputation with good marketing and self-promotion.
The reputation management definition can be separated into three different
categories. Obviously, it is managing the reputation of a company, but it can be for a
company of any size, whether it is a larger company who wants to self-promote, or
a just-established company which wants to get its name out there. With the help of
Brick Marketing, you can use any of these types of reputation management:
65

Online Reputation Management
1. Trackur
. Trackur is a social media monitoring tool that offers instant notifications when your brand is
mentioned. That means you can respond promptly and appropriately, even when you’re not glued to
your Facebook news feed all day.
2. Social Mention is a social media search engine that searches user-generated content such as
blogs, comments, bookmarks, events, news, videos, and ...
3. Naymz
Naymz is a useful tool for tracking your social influence, which is closely tied to your online
reputation. The most intriguing feature is a RepScore that rates your influence across different social
networks, such as LinkedIn, Twitter, Facebook and others.
4. Brandseye
. Brandseye has a full set of features that make online reputation management simple. Get email
notifications when your brand is mentioned online, and track conversations and compare metrics
with your internal data.
5. SocialMention
. A totally free tool, SocialMention is a search engine that scours the social sphere for mentions of
your brand, or a competitor, or any key phrase you type in. You can narrow the search to blogs,
microblogs, videos, images or even questions
6. Google Alerts
. Google is always expanding its tools and applications, but Google Alerts is one that’s actually been
around for a while, and it’s still one of the most effective tools for online reputation management. Set
up alerts for any search terms you want, such as your company name or targeted phrases relevant to
your niche, then specify the types of results you want and how often
Tools to Monitor Brand Reputation
66

Online Reputation Management
Search Your Name OR your brand name on
Google Today!
So, Where you stand on Google and What is your Image there…???
67

Affiliate Marketing
Affiliate marketing is a performance based marketing in which an online
retailer pays commission to an external website for traffic or sales
generated from its referrals.
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How Affiliate Marketing Works?
"An Internet-based system where you (as an affiliate) get paid for referring sales or
customers to another business." ... If the person does decide to purchase, then the
affiliate that sent them to the site earns a commission, which is a percentage of the
product's sale price
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Who is Doing Affiliate Marketing?
CouponzGuru
Pennyful
CouponDunia
Groupon
Cashkaro
Mydala
Couponraja
and many more…
Some of the Affiliate Marketers or Publishers prominent in
India are as under:
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How to Get Started?
World’s Most Trusted and High Paying affiliate Program?
To simplify it, here's the 4 step process for how it works:
You find a product you want to promote.
You sign up for their affiliate program on their website.
You get a special link (aff id/tag) that allows the merchant to
track the people who clicked your link.
If they buy the product, you get a commission.
How you can start affiliate marketing?
71

Affiliate Marketing for Beginners
Here is 5 Indian Merchant to start Affiliate with:
Amazon Associate India
Flipkart Affiliate Program
eBay India Affiliate Program
Yatra Affiliate Program
India Mart Affiliate Program

72

Affiliate Marketing for Beginners
Minimum Requirement to Start Affiliate Marketing
Did you know?
You can even start affiliate marketing without any website or blog.
1. Create a Facebook page
OR
Setup a free blog on blogger.com
3. Signup for flipkart affiliate program or any merchant of your choice.
4. Start writing short article and include your affiliate links.
5. Promote your blog on social media, whatsapp group and on the web.
73

YouTube/Video Marketing
YouTube - The 2nd Largest Search Engine YouTube processes more than 3
billion searches a month. 100 hours of video are uploaded every minute. It's bigger
than Bing, Yahoo!, Ask and AOL combined!
74

Why YouTube for Video Marketing?
It’s not just the sites ability to attract unique viewers or the view counts that make
YouTube such a prime destination. Google has spent years refining the platform into
something that not only supports creators and marketers but has done so in a way
that is safer than other options.
Here is Reasons Why YouTube is King of Video Hosting
YouTube has a Robust Content ID System
A YouTube View Counts for More
YouTube Shows in Google Search
YouTube is Monetized
YouTube Videos Are Not Muted
YouTube Has Fantastic Analytics Data
Most Importantly YouTube is Owned by Google
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Top Indian YouTube Making Millions
Meet India's YouTube superstars
Meet India's top YouTube stars — they are comedians, musicians, chefs, doctors ...
and they are all the rage with the millennial generation.
YouTube stardom is a new phenomenon in India. Sharp growth in internet
connections, a surge in smartphone sales and the emergence of YouTube role
models like AIB and The Viral Factory (TVF) worked as a catalyst. The active internet
user base in India nearly trebled from 120 million in 2012 to 343 million in 2015.
Tanmay Bhat
Channel: https://www.youtube.com/user/allindiabakchod
He is India's top YouTube star. But there is nothing star-like about Tanmay
Bhat, cofounder of All India Bakchod (AIB). An oversized body, a wicked
grin, an unfussed look and naughty eyes make for a man who could be
easily confused for the big bully in school.
Sahil Khattar
Channel: https://www.youtube.com/user/BeingIndianchannel
For Sahil Khattar, success came early. At 17, he became Chandigarh's top
radio jockey with his programme Love Guru.
To be continued..
We Are YouTube Star
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Continue from Previous Slide…..
Bhuvan Bam
Channel: https://www.youtube.com/channel/UCT0Sq9c82NC1wdvKybS4DdQ
For Bhuvan Bam, the YouTube journey started while watching a news channel's
coverage of the Kashmir floods, the anchor chose to ask a mother who had lost
her child some insensitive questions: A livid Bam felt he had to do something
("khiili udana hoga"). He uploaded a video on Facebook that lampooned the
anchor.
Sanjay Thumma
Channel: https://www.youtube.com/user/vahchef
In 2008, Sanjay Thumma decided to reboot his life. A trained chef, he
was running his own restaurants in the US. He was short on time, so he
sold his restaurants to introspect on what to do next.
Nisha Madhulika
Channel: https://www.youtube.com/user/NishaMadhulika
In 2007, Nisha Madhulika was grappling with the empty nest syndrome. The
children had grown up and moved out. She had stopped helping out with her
husband's information technology business. She came across a recipe on the
internet. In 2007, she started a blog.
To be continued..
We Are YouTube Star
77

YouTube Continue…
Sanam Puri
Channel: https://www.youtube.com/user/SQSProject
Their YouTube rise was an accident. He had recorded some videos to be pitched
to a few agents for live concerts globally. He put them on YouTube, too. A few
months later, the band got a cheque from Google of $800. By 2014, they had
rebranded the band to the more catchy Sanam.
We Are YouTube Star
Technical Guruji
Channel: https://www.youtube.com/c/TechnicalGuruji
Created this channel on 18th October 2015, my motive behind creating this
channel was to make Easy to Understand, Tech Videos in Hindi, and I wanted
each and every Individual whoever is interested in technology to be able to
understand it in the easiest possible way
Shruti Anand
Channel: https://www.youtube.com/user/shrutiarjunanand
Anand bought make-up kits and began educating herself on technicalities but
soon realised most of the products and tips on YouTube were not for Indian skin
tones. In 2011, while in between jobs, she filmed a video and uploaded it on
YouTube for a lark. She soon made it a weekly habit.
there are many Indian making money from YouTube.. and you can too
78

Making Money from YouTube
How to Earn Money From Youtube Like An Expert
The Wall Street Journal reported that PewDiePie (A famous YouTube
channel) earned more than $5 million* in 2016 alone.
If you thinking:
That he is not Indian, so it was easy for him to earn money from YouTube.
Then you are underestimating Indians.
Think again:
… because Indian You Tubers (like Tanmay Bhat) are making money from
YouTube and are equally famous like any other celebrity in India.
In fact, his company AIB (All India Backchod) has made a position in Forbes list of
richest Indians along with Shahrukh Khan, Amitabh Bachchan and was ahead of
superstar Rajinikanth, actor Irrfan Khan, and director Anurag Kashyap.
I will not promise that you will become a youtube celebrity overnight but if you
start taking small steps you will definitely start earning money from youtube.
I will show you how simple people like you and me, are making their living from
youtube (and they are making really huge money). I will also share tools and
procedure to get started and how to make money online without any investment.
79

Steps to Making Money from YouTube
#1. Create Youtube Channel
You can start your youtube channel just by logging through your gmail account but
that solely, will not give you any money. To make money, you must monetize your
video with Google Adsnse:
1. To start, open youtube.com with your Gmail account. OR Visit: google.com/pages/create AND create a brand page on
Google+
2. Click on the bar beside the Youtube logo on the left corner.
3. Click on My Channels from the drop down menu (as shown in the image above)
4. A box with heading ‘Set up your channel on YouTube’ will appear, with your name highlighted.
5. Update channel with your personal information.
80

Making money from YouTube……..
Research: Research is the most important work for creating an awesome content. A
thorough research will give you an idea about the current taste of audience and market
trend. By doing research.
So, you have created your channel. now what??
#2. Find A Niche For YouTube
Selecting your YouTube channel niche for earning money is much related with your
hobby or passion for a work.
You sing loud in the bathroom? Let the people know that you can sing.
When you teach someone, they understand it better? Let’s teach the world on
YouTube.
You have a beauty sense, or you know about the pros and cons of brands in the
market, why are you hiding then? People are eagerly searching for someone who can
tell them what they should wear.
You love your dog or your cat. Let people know. Let them know how to love their
pets. Or make them laugh with your pet’s videos.
Do you sleep too much? People, out there are taking sleeping pills. Let them
understand how you forget your daily struggle and fall asleep, teach them the way of
keeping calm (Yes even this too can help you make money. No? search on YouTube).
81

Making Money from YouTube….
When I am saying that you can earn money on YouTube by anything that you
love to do, I am serious. There are a hell lot of other methods to earn money
online and YouTube is one of the most promising ways.
Earn money by storytelling on YouTube
Make money by mimicry & comedy on YouTube
Home makers can share recipes on YouTube
Earn extra cash by teaching on YouTube
Earn money on YouTube by interviewing people
Make your profession a YouTube sensation
Sing and make YouTube audience fall in love
Making money on YouTube is fun kind of business:
Making Money on YouTube is all about: Your Interest + Your
Knowledge + Audience Availability + Scope of scalability.
82

Making Money from YouTube…
#3. Develop Content Strategy For YouTube Videos
Content is king of the viral kingdom. A good content always rules.
An awesome video can be made viral if it is sharable:
How To Create A Sharable Video?
Use professional camera to shoot your video without any professional help but you must
consider these necessary ingredients of a good video.
Triggers: Think, why you click to watch a video? Triggers are the hooks which convince you on the first hand to click to play a video.
Your video must have triggers to inspire your audience to watch it. A better heading, an awesome meta description and a good
thumbnail image can trigger the viewer.
Emotion: Emotions are game changers. Yes, mind it! When I am angry with my girlfriend and I decide hard in my heart that I will
break up with her, she makes her face in a way which I admire a lot. Her cuteness kills my anger and… you know the next step. A
video having strong emotion like excitement, anger, love, etc. are highly shareable.
Public Authority: Registration in gyms increased suddenly when Aamir Khan’s Ghajini was in the hall and who doesn’t remember
the long queue at barber’s shop for the Ghajini hairstyle. When people watch any authority doing something in the video, they
imitate it. This is a psychologically proven human nature. So if you are using Trigger and Emotion carefully, you may not need a
celebrity to make your video awesome. We have a lot many examples of the ads that are immensely popular without a celebrity in
it (AIB & TVF become popular first then they started involving celebrities into their videos).
Story: We often forget a conversation or ‘who was telling me this’, but we do remember the stories told in the conversation.
Stories are catchy. Stories are highly inspiring, so they are shareable. Create a connecting story into your video. Arvind Gupta, an
IITK graduate from 1970s and a popular educationist, when started teaching science through toys made of scrap; he innovated a
new idea to teach the kids. He created stories behind every toy he made. And it was a hit. We learn and get inspired by stories very
quickly, and if you can motivate your audience to share your video, you always get a thumbs up.
83

#4. Link Your Youtube Channel With Adsense
I have given you all bows and arrows to conquer the YouTube virality. I
have also covered the methods through which Youtubers earn
money. Here I will describe how you can link Google Adsense with your
YouTube channel.
Login into YouTube.com using Google Account and click on My Channel.
Click on Video Manager just below the search box on top, as shown in the figure.
84

Making Money from YouTube…..
A navigation menu will appear on the left side. Click on CHANNEL.
Click on the Enable in front of Monetization, as shown in the figure.
85

Click in the boxes after reading their terms and condition as shown in the figure and
click on I accept, then got it.
86

Monetization will be added under Channel heading and your YouTube partnership
program will be activated.
87

Now click on this Monetization option. When a window on right will appear with
Monetization as heading, click on ‘how will I be paid?’ as shown in the figure and
click on ‘associate an Adsense account’.
88

A window as shown in the figure will appear. You can either sign in with your
existing Gmail account or can create a new one, (click on sign in).
Fill in all your information and click on Continue. (Sometimes it may ask for your
password).
Fill in the details in the specified boxes and click on Submit My Application.
You will be asked to verify your mobile number. Choose option at your ease.
Congratulation, Your AdSense Application has been submitted for approval.
89

But… In this world of versatility, we can earn even without being a
partner with YouTube.
you can make money on YouTube by many more methods.
Advertising: (Obviously CPM, I have included it here to show you all at one place) Youtube ad revenue sharing is the
highest opt method for earning money on youtube. Now for every view on your channel, you will get 55% of the ad
revenue. Youtube keeps the other 45%. On an average you make $1 to $2 for 1000 views on your video.
Affiliate Marketing: Marketing agencies are not completely dependent on their own channel of content distribution.
They pay a good amount to the channels who already have a fan base. This can be done in simple steps. Approach any
affiliate marketing agency in your niche, show them your audience and when they agree, link one of their products into
your video description. The marketing agency will pay you a decent cut from every conversion. This amount can be
anything from Rs. 100 to Rs. 1000 for every conversion through your link.
Direct Promotion: Widely used as sponsorship. The advertising company pays you a fixed amount for their
collaboration with your youtube channel. You can call it another form of affiliate marketing with a slight difference.
Here you will have to show a description of their products into your video. In exchange , they will pay you certain
amount which can vary from Rs.5,000 to any amount you are able to charge depending on your popularity.
Paid Videos: Paid youtube videos are emerging as a unique and high gross source of income. Here you give highly
valuable information to your audience by charging them with a price tag on the video. This way, you do not have to
share any revenue with anyone i.e. all that you make is yours.
Crowdsourcing: Like Wikipedia, there are many non-profit websites which give every information for free and they do
not put any ad to earn revenue. But to keep the website working, they need money. So they ask their audiences to
donate money for their expenses. Like that, you can also give free information to anyone and ask them for a favor.
Believe me, people donate a huge amount to these channels.
90

Email Marketing
Email marketing is a form of direct marketing that uses electronic mail as a
means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every email sent to a potential or current customer could
be considered email marketing.
In its broadest sense, every email sent to a potential or current customer
could be considered email marketing. It usually involves using email to send
ads, request business, or solicit sales or donations, and is meant to build
loyalty, trust, or brand awareness.
91

Key Benefit of Email Marketing
Email marketing presents more opportunities for your business and drives a
better return on investment. With email marketing, your business can create
deeper relationships with a wider audience at a fraction of the cost of traditional
media.
Email Marketing is Targeted
Email Marketing Increases Brand Awareness
 Email Marketing is Easily Shareable
Email Marketing is Measurable
Email Marketing is Cost effective
In today’s ever-changing digital world, email marketing tends to take a backseat.
However, if you haven’t considered email marketing for your business already,
now is the time. Email marketing is a targeted, shareable, credible, measurable,
and cost-effective tool overlooked by many.
92

Email Marketing Campaign Type
I have compiled a list of 7 effective campaigns to get you started:
Welcome emails
The best digital marketers know that even online, a human touch is essential
to create and maintain relationships with customers.
Educational campaigns
Educational campaigns inform the reader about a service, product,
event or industry news.
Promotion and events emails
Whilst educational email campaigns inform about a wide range of topics,
promotional emails tell the reader about specific events, sales or offers.
To be continued..Copyright © 2017 www.shamsherkhan.com All rights reserved.
93

Email Marketing Campaign Type….
Survey emails
Email marketing doesn’t have to be a one-way relationship. By sending out
polls or questionnaires you can gather vital information about how the
readers feel about your brand and the wider industry
Thank you emails
This is an automatic email of thanks sent to a user after they have
completed an action on your website, such as a sign up, or payment.
94

Email Marketing Campaign Example
Example #1
95

Example #2
96

Example #3
97

Example #4
98

Example #5
99

Popular Email Marketing Service Provider
Mailchimp
iContact
Benchmark Email
Constant Contact
Get Response and many more…
Email marketing service provider provides you easy to use control panel to
manage your customer email list, web based software to create beautiful email
campaigns/newsletter and analytics to monitor your email delivery etc.
Here is Top 5 Professional Email Marketing Service Providers
Note: most of these service providers have free trail plans. So, go ahead signup and try
100

Email Marketing Providers Features…
What Features These Email Marketing Companies Provide
Flexible design for brands of any size
Use our easy drag and drop designer to create campaigns that
match your style.
101

Powerful automation for online sellers
MailChimp’s robust marketing automation makes sure your emails get
to the right people at the right time. Target customers based on
behavior, preferences, and previous sales.
102

Advanced analytics/Reports to grow your business or subscribers
Provide you advanced reporting features to monitor open rate, link
click and even who have opened and clicked and you can access
anywhere.
103

Email Marketing Service Features…
Track your campaign performance
Unlike print and traditional direct marketing, email marketing allows you to
track how many people opened your email campaigns and see exactly what
they clicked.
104

Email Marketing Continued….
What Are the Key Metrics That Matter?
List Size
The first metric that you'll need to understand in order to fully be able to understand
your marketing email or newsletter campaign is the starting point – your email
list size. If you're sending to five hundred names or five thousand names is matters.
Deliverability – Delivered Rate
This is the number of emails that you sent that were actually delivered to
recipients in their inbox.
Open Rate
Email open rate is one of the single most important email success metrics
that you will need to monitor to optimize your email campaign.
Click-Through Rate
Click-through rate is how many people click-through your email to a website
page or landing page on which you can make money either through a revenue-
generating transaction or a page impression for an advertising contract.
Conversion Rate
This is the metric that determines how many of the individuals that you
emailed made a revenue-generating transaction or signed-up at your website.
105

Email Marketing [List Building]
Email Marketing Tips for PRO
Make it easy to subscribe. Post a signup form on your homepage, blog,
Facebook page, and wherever else your customers and fans are already active.
Tell subscribers what to expect. Whether you plan to send company updates,
letters from the president, e-commerce sales, daily deals, or weekly tips, it's
important to tell your readers what to expect and how often to expect it
Send a welcome email. It's always smart to remind people why they're on
your list and reassure them that good things are in store
Design your newsletter to fit your brand. Your email campaigns should match
your brand's look and feel. If you're using a template, you might want to
customize it to include your company's colors and logo in the header.
Think about mobile. If a campaign doesn't show up on mobile devices, it's
not going to perform very well. Everything you send should be mobile-
friendly.
Know your spam rules. A lot of innocent people send spam because they didn't
know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply,
you're allowed to send bulk email only to people who specifically asked to be on
your mailing list.
106

Blogging
So you've heard the term “blog” and you want to know
what blogs are all about. Well you've come to the right place I will
discuss everything blogging.
What is a Blog
107

What is Blog?
So What Is a Blog Exactly?
Let’s begin with some definitions.
A blog is regularly updated website or web page, typically one run by an individual or small
group, that is written in an informal or conversational style.
A blog is a frequently updated online personal journal or diary. It is a place to express yourself
to the world. A place to share your thoughts and your passions. Really, it’s anything you want
it to be. For our purposes we’ll say that a blog is your own website that you are going to
update on an ongoing basis.
Blog is a short form for the word weblog and the two words are used interchangeably.
108

Should I Blog?
Answer is Yes……!
“There are 100 million blogs in the world, and it's part of my job as a blogger
to help many more people start blogging. “
109

Why You Should Start a Blog?
1. Blogging is Easy
Yep. Blogging is actually really-really easy. The hardest part is setting it up but I’ve
fully explained it on my homepage. If you are able to write emails, then you are
also able to run a blog.
Google Loves Blogs
When your blog is ready, Google crawls your pages and it will be listed on Google
search. It means you will start receiving additional visitors from the search
engines. Isn’t that great? Search engines help to bring new people to your blog
that can become your new friends or future business partners.
Blogging Makes You a Better Person
Having a blog will surely make you a better person. Why? Well, blogging
obviously improves your writing skills as well as communication skills. You will
start thinking more intentionally about who you are and who you want to
become.
110

Why You Should Start a Blog?
Blogging Helps Other People
You can spread your information and knowledge through blogging. Heck, you can
even help other people with specific problems. Let’s say you have blog about
“mother care”. There are many women out there who are looking for
help/solutions/ideas to raise up their children.
You Can Make Money with Blogging
You must have been heard or seen people who are making a lot of money by just
blogging. Yes, it’s possible to monetize your blog. It takes time, but once you
have enough readers you will start making some small, yet passive income.
When time goes by, your traffic numbers will increase as well as the income.
You Can Make World a Better Place
When you have a blog, you actually have a voice. This means you can
spread out all the things you like or don’t like. And those things can help
you to change the world.
111

Who Blogs?
Now a days almost everyone is blogging.
Check Top Indian bloggers – Visit: bit.ly/2mg2VVv
AMIT Aggarwal –
lebnol.org
Shradha Sharma –
yourstory.com
Varun Krishnan –
fonearena.com
112

Start a Blog
Can I start a blog too??
I know, you’re probably thinking the process of creating your own blog will be
technical and difficult.
Well, it’s not.
The process is really easy and fast. You do NOT require any prior knowledge to do it.
In summary:
Knowledge of HTML and CSS: NOT required
Knowledge of coding: NOT required
Knowledge of graphics design: NOT required
Big budget: NOT required
Blogging is as easy as using microsoft office and basic computer… only need to
know how to use computer, use of internet everything else you will learn.
113

Start a Blog
Before starting your blog
Know WHY you want to start a blog
When you know your destination, finding your direction becomes easier,
right?
Decide WHAT your blog will focus on
People start different blog on different different topic.
Travel blogs. Vegetarian blogs. Romance blogs. Writing blogs. Marketing
blogs. Political blogs. Religion blogs. Fashion blogs. Photography blogs.
Decide WHICH of the blogging platforms you’ll use
The question, “How do you start a blog?” has many alternative answers. You can do
it on blogging platforms like:
Blogger: e.g. yourblogaddress.blogspot.com
Hosted WordPress: e.g. yourblogaddress.wordpress.com
Self-Hosted WordPress: e.g. yourblogaddress.com
The first two options are free. But feature is limited.
114

Start a Blog
Steps to start your own blog
If you want to start a self hosted blog like: yourblogaddress.com
Here is simple step to follow:
Step 1. Book a domain name:
visit any domain name provider like Bigrock, Godaddy or Hostgator. And
enter your desire domain name in domain search box if available select
and go ahead click on checkout button and pay.
Step 2. Purchasing a Web Hosting Server
buy hosting server to host your blog file, images, photos and all
whatever we see on any website is kept up somewhere on the web server.
Step 3. Install Wordpress Blogging Platform:
after purchasing domain name and hosting server you need to install wordpress on
your server to get your blog live on world wide web.
115

Start a Blog
Wordpress – Most Popular Blogging Platform
So why I have chosen WordPress… ? Before you can even start worrying about
how your blog will look like, you’ll need to choose your blogging platform.
However, given that there are over 72 million active users using WordPress today, it’s
clear which platform is the boss. Even my own blogs and sites are built with WordPress
blogging platform. Here’s why:
It’s FREE for everyone to use (including themes, layouts and add-ons that many other
blogging platforms don’t provide).
It’s super easy to set up.
It’s secure; WordPress is always updating their software and keeping everything sound
and secure, so there’s rarely a worry of having your blog come under hacking attacks.
No wonder Sony, NASA and even university blogs are using WordPress.
It’s HIGHLY customizable. There are hundreds of free themes and plugins that add
more functionality to your blog, from contact and subscribe boxes to plugins that
improve blog performance and more.
116

Start a Blog
Word press Installation using Cpanel
After purchasing domain & hosting service provider will send you an email includes your
hosting management username and password. So that you can use your server to upload
files, photos etc and to create your professional email accounts. eg: amar@flipkart.com
1. Go ahead and login to your Hosting Control aka: cPanel using
given username and password.
117

Start a Blog
1. Press CTR+F or Scroll down to find automatic software installer:
Softaculous Apps Installer to install wordpress on your server.
118

Start a Blog
3. Now Click on app installer and click on Install Wordpress button fill all
required information such as your blog login username and password and
click on Install button at the bottom of the opened screen/page.

Blog Setup
Login Wodpress to Start Writing
Your wordpress is successfully installed on your server now you need to
login to manage your blog and to customize design according to your
imagination.
Visit: yourblogaddress.com/wp-admin
Login with username and password you have created at the time
of installation on hosting panel screen.
120

Blog Setup
Wordpress Dashboard
From the Dashboard's Home page, you can quickly access your site's
content and get glimpses into other areas of your blog.
121

Wordpress Blog
At a Glance
The At a Glance widget provides a summary of the number of Posts, Pages, and Comments on your site. Each of these content types are
displayed in the form of a link and, when clicked upon, direct you to the specific area to manage that content.
A statement at the bottom of this widget tells you what WordPress Version you're running on and the current theme you have activated
on your site.
Activity
Shows the upcoming scheduled posts, recently published posts, and the most recent comments on your posts and allows you to
moderate them.
A list of the most Recent Comments on your blog is detailed in this widget. Each comments that is listed has a link to the related post title
and clicking that link allows you to edit the post. Hovering the mouse over each comment activates a menu of choices to Approve (or
Unappove)the comment, Edit the comment, Reply to the comment author, Spam--mark the commas spam, or Delete the comment.
QuickDraft
The QuickDraft widget allows you to quickly and easily write a new draft. Enter a post title, upload/insert media, enter the post content,
add tags, and click the Publish button or click the Save Draft button. It's that easy!
This Dashboard
WordPress News
idget lists "the latest news from the official WordPress blog".
Here you can find out what the WordPress developers have been up to recently and keep up with the latest WordPress related news. In
addition to software developments, such as version announcements and security notices, news about the WordPress community in
general is periodically posted.
Dashboard Overview
122

Blogging for Money
Monetize your blog and Earn Money
Google Adsense: okey so you have created and customized your blog
started writing articles and tutorials now it is time to monetize your
blog to earn MONEY.
Affiliate Marketing: start promoting affiliates product on your blog and
earn from referral.
Start Selling: if you have any product to sell you can sell on your blog .
Provide Services: many people provide services such as website
designing, graphic designing, article writing, yoga coaching etc
whatever skill you have you can start with.
Thanks
123

Web Analytics – Google analytics program
Setup google analytics to track website visitor
Thanks
Google analytics is a web analytics service which is free provides you
tracking of your website visitor and their behavior in order to improve your
website and business. It is FREE
124

See your most important analytics data first.
Find out which online campaigns bring the most traffic and conversions.
Determine where your best visitors are located.
Visualize what people click on the most.
Identify your best performing pages.
 Discover if you need a mobile site.
 Identify your worst performing pages.
How many people are currently on your website
125

Simplest of the steps here is to sign up! Head
over to www.google.com/analytics:
At this point either sign in with your existing Google account (Have you signed up for Google
Apps for Business, perhaps? or do you currently use Google Adwords? YouTube?) or click
‘Create an Account’ in the upper right
126

If you’re already signed in with a Google-related account, you’ll see this screen:
Once you’ve signed up for a new account (if you need it), come back to
http://www.google.com/analytics and click “Access Google Analytics” if you’re not
already redirected to the setup screen.
127

Once you’ve signed up, you’ll come to the setup screen:
Enter all required information here Scroll down this page…..
128

(after some scrolling…)
Click the blue Get Tracking ID button, agree to the pop-up Terms of Service (after
reading fully of course) and you’re all set!
129

Once you’ve clicked on Get Tracking button, you’ll see the
following tracking code setup screen:
Note: I’ve blacked out the Tracking IDs in this screenshot so you won’t confuse them
for your own. In your own Google Analytics account, there will be an actual number
next to the UA- that is unique to your Analytics account.
130

Add tracking code into every page of your website
If you’re using WordPress to manage your site, simply install the Google Analytics for
WordPress Plugin and under Settings, manually enter your UA code (just copy and
paste everything after “Tracking ID” from your Google Analytics screen).
NOTE: Be sure to copy and paste YOUR specific code and not the one in the above
screenshot – each UA code is unique to one Google Account.
If you’re NOT using WordPress, installing the code is still pretty easy:
Copy the code Google displays for you (it includes your unique UA code).
Paste EXACTLY THAT before the ending head tag in your HTML code.
QUICK TIP: Just do a search within the code to find this tag – “Ctrl+F” on a PC or
“Command+F” on a Mac. In the Find box, type “</head>” (minus quotes)
Save.
As Google says, Most websites re-use one file for common content, so it’s likely that
you won’t have to place the code snippet on every single page of your website.
and Done! Wait for Google to recognize the installed code (can take a few hours to
one day). When everything is installed correctly – the phrase “Status: Receiving
Data” will appear next to “Tracking ID.”
131

Web Analytics – Done
Start Analyzing Traffic of your website and improve it.
132

Web Analytics – Done
Thank You!
Thank you for coming to the workshop .
I hope that you have enjoyed learning new things in digital marketing.
133

Digital Marketing Workshop Presentation (PPT) by Shamsher Khan

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Digital Marketing Workshop Presentation (PPT) by Shamsher Khan