1. MOHD ASHRAF BIN NORDIN
NO 5, JALAN BUDAYAWAN, U2/2, TAMAN TTDI JAYA,
40150 SHAH ALAM, SELANGOR
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My Profile, Strengths & Expectations
I am a simple, friendly and easy-going person. I excel and love working in a team, thrive under stress and good at meeting-
up with datelines. I’m goal driven and naturally comfortable managing the ‘bigger picture’ of things rather than the micro
specific ones. I would say that by now I am more of a generalist as I have been exposed to few areas along the way that
leads to where I am now. I am a ‘borderline’ extrovert which means I am able to ‘feel’ and understand both extrovert and
introvert people around me better thus able to spice-up the team dynamics through my character, personality, knowledge
and vision. I must admit that I am also the one that rocks-the-boat from time to time not for fun’s sake but more of making
sense of the perspective and spectrum of the project/decision itself.
I can communicate and write well in English and Bahasa Malaysia and through my working experience, I was fortunate that
these skills were further elevated and groomed by constant interactions with variety of personalities while coordinating and
attending meetings, events, appointments, presentations, etc. I am a quick learner and capable to manage multiple tasks
and work under pressure in a fast-paced environment. I am also able to give convincing presentations with versatility and
adaptability to suit different level of the workforce.
I am seeking a managerial position at your respectable corporation where I can work in a fresh and challenging
environment and at the same time expand my experience. I am looking forward for a career that will allow me to utilise my
skills in my area of competence and a career that gives me a chance to be part of a team that contributes towards the
growth of the organization, thereby yielding the twin benefits of job satisfaction and professional growth.
My Work Experience
July 2015 – to date.
Senior Executive – Engagement & Communications
• manage OD & employee engagement while focusing on Diversity & Inclusion for the Group
• manage HR branding and positioning for internal stakeholders in the Group
• manage and coordinate the Global Employee Engagement Survey (GEES) for the Group
• manage HR Knowledge Centre for all HR practitioners is Sime Darby
• manage and design collateral based on various initiatives, campaigns, etc
• manage communications to the internal masses via announcement, write-ups, presentations, PR and etc.

2. • manage the HR Portal for global employees inclusive of enhancement to suit the needs of a global organisation
• plan, develop and execute marketing/communication plan
• manage the implementation of HR4U 2015/16 roadshow for the Group
• assist the roll-out and training of the Change Management Framework for Sime Darby
• manage the brand internalization of all HR related initiatives and HR branding to the Group
 manage and prepare reports on periodic basis
March 2014 – June 2015
Senior Executive – Change & HR Comms
 assist in managing employee engagement and diversity & inclusion for Human Resources
 assist in looking after branding and positioning of internal facing initiatives for the Group
 assist in coordination of Global Employee Engagement Survey (GEES) for the Group
 assist in designing collaterals for various HR initiatives
 assist in crafting communications to the internal masses via announcement, article write-ups or presentations.
 assist the implementation of HR4U 2014/15 roadshow for the Group
 assist the development of Change Management Framework for Sime Darby
July 2013 – February 2014
Senior Executive – Learning Communications
 develop and manage marketing plan and strategy.
 plan, design, develop, implement, manage and control the collaterals for Sime Darby Leadership Centre and all its'
products (website, calendar, brochures, report, flyers, banners, buntings, posters, newsletter, etc)
 handle presentations and communications (visits, conferences, gatherings, meetings, fairs, special events, media
interactions, etc).
 prepare reports on periodic basis related to branding and communications for Sime Darby Leadership Centre
 manage strategic communications plan and control the accuracy of information related to the brand identity and
products.
 manage and execute activities to broaden awareness and visibility of Sime Darby Leadership Centre and the products
group wide and to the public.
 liaison and public relations with targeted, internal and external audiences, including the media, suppliers, vendors and
key influencers.
 execute the day-to-day activities of the communications function including management of strategy, budgeting and
control.
February 2012 – June 2013
Executive – Communications & Branding
 assist in the development of marketing plan and strategy.
 assist in the development of policy and procedures for Marcomm.
 assist in planning, designing, development, implementation and control of the Sime Darby Corporate Education brand
 assist in managing the various products under Sime Darby Corporate Education.
July 2010 – January 2012
Executive – Public Training & Management Services
 plan and coordinate training and seminars for internal and external customers.
 assist in managing the financial aspects of profit basis operations and process of developing agreement and legality of a
project.
 Assist in project management (planning, execution & control / improvement)
 conduct marketing and sales effort within Sime Darby and with other GLCs.

3.  assist in development of Pre-Retirement Programme such as curriculum design and development, web brochure and
inter-divisional marketing, training coordination, supplier and financial management.
 coordinate special events as visits, meetings, presentations, gatherings, etc.
December 2009 – June 2010
Executive – Education Strategy & Business Development
 assist the development of Sime Darby Corporate Education Blueprint through survey, analytics, research, interviews
and write-ups.
 prepare materials for high level presentation to stake holders and top management.
 assist in managing budget, cost and price of training offering to internal and external parties
April 2009 – November 2009
Executive – Business Operations & Development
 project manage the ISO 9001:2008 Certification process for Sime Darby Business School.
 appointed as in-house trainer for Microsoft Office (Word, Excel, PowerPoint).
October 2008 – March 2009
Executive – Organisational Development
 handle and assist in delivery of training for employees such as Performance Driven Teams-PDT, Corporate Team
Building-CTB, Performance Driven Culture-PDC, Employee Safety and Health-ESH, Support Staff Development
Programme-SSDP and others.
 handle office administrative and management functions such as analytics and evaluation on various trainings delivered
by SDBS.
 manage public relations with participants from various levels in the organization.
January 2008 – September 2008
Management Executive
 centralised training of various corporate related area and functions.
 job rotations and exposure of Sime Darby's business operations.
My Education Background, Achievement & Honors

4. My Education
Bachelor’s Degree in Finance & Risk Management
Uitm, Shah Alam – CGPA 2.99
January 2006 – December 2007
Diploma in Insurance
Politeknik Shah Alam – CGPA 3.6
July 2002 – June 2005
My Achievements & Honors
 Core Executive Programme 1 (CEP 1) by Sime Darby Leadership Centre - 2012
 Certificate of Change Management & Performance Consulting by Pennsylvania State University - 2010
 Emerging Leadership Development Programme (ELDP) by Sime Darby Business School - 2010
 Certificate of Strategy for Sustainability by University of California - 2009
My Interest
My Biodata & Extra Information
Age: 35
Status: Married, 3 children
Nationality: Malaysian
Race: Malay
IC No: 810907 – 02 – 5957
HP: 019 396 3693
Driving License: D & B
Expected Salary: RM7500 negotiable