1. Baking Social into
your website
Omar Tahboub
Bayt.com

2. Pages
Layers Sharing
of Connect
Social
Features The
Real Deal
Outer is more
common
Inner is more
precious

3. Pages
Sharing
Connect
The
Real Deal

5. Pages
What’s your plan to stay
FRESH?

6. Pages
NEVER mass broadcast!

7. Pages
Get Leverage!
Apply the “SOCIAL
MULTIPLIER”.

8. Pages
Sharing
Connect
The
Real Deal

9. Sharing
Add it to your site… but don’t
count much on it!

10. Pages
Sharing
Connect
The
Real Deal

11. Connect
Tap into the Facebook
networks of your users

12. Connect
Do it smartly!
Mash your data into
Facebook data to create an
interesting social activity.

13. Connect
Facebook Data My Data

14. Connect

15. Pages
Sharing
Connect
The
Real Deal

16. The Real Deal
Create meaningful social
interactions on your site.
Enable the “social” in the
features on your site.

17. Social Features
Assess the viral strength of
the social interaction

18. Social Features
Not Viral Somewhat Viral Highly Viral
• Social activity • Social activity • Social activity
limited within limited within not limited
existing users existing users within existing
• No strong • Strong reason users
reason exists exists for user • Strong reason
for user to to invite exists for user
invite others others to invite
others

19. Example - Not Viral

20. Example - Viral

21. Example - Viral

22. Social Features
Understand the psychology of
“Social” on your site
Create technology to enable
real life interactions to
happen inside your product

23. Social Features
Example – Job Sites Activities:
Curious
Help
Compete

24. Curious

25. Help - Referral

26. Help - Endorse

27. Compete

28. And finally… a commercial!
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