1. Brand Specialist Resume
Mohammed Fahmi Mahmoud Omran
Kingdom of Jordan
Mobile: +962 (0) 79 889 5446
mf.omran@yahoo.com
Objective
I have excellent experience in the field of Brand building & identity design and marketing, I gained while studying
and working for more than twenty years in marketing and advertising agencies, administration consulting and public
relations. During I wording with the most famous international Brands in the Arab Gulf and governmental and mistrial
institutions.
While working I have worked in all companies sections and become Brand and marketing consultant. In which I
gained high skills , experience, vision, and organizational administrative skills for tiniest details ,team work, custom-
ers, competitors and services vendors of related industries.
I have many contributions in spreading awareness toward Brands and how to build and design its identity, and the
effects it leaves. Through holding meetings and sessions to spread awareness of the benefits gained through knowl-
edge and skills which employees have in the company and success achieved by the company by owning Brand sys-
tem. This leads the company in a correct route. These contributions led to holding several courses to head sections
and members of board, general managers and marketing managers of some major companies, universities and peo-
ple of concern.
Career Summary
Most recent positionCompanyDate
Marketing & Branding ConsultantLevenbert ConsultingJan 2012 – Sep 2015
Head of Brand Building DepartmentOak Advertising Agency2007 – 2011
Creative Department DirectorOak Advertising Agency2005 – 2007
Art Director and Copywriter of Creative Dept.Baseline Advertising Agency2001 – 2005
Graphic Designer and Art DirectorWings advertising agency1996 - 2001
Personal Information
21 Oct’1972Date of Birth
MarriedMarital Status
JordanianNationality

2. Education
A A degree in Programming and System Analysis - Arab Community College
B Training courses and workshops|
Psychology Principles
Sociology Principles
Literature society culture and identity
Basics of Managemet and Marketing
Project managing
Advertising skills ( theory and application)
Principles of writing advertisements
Creative thinking in advertising
Photography principles
Color and printing techniques
Light and shades
Using designing program, publisher and photo processing.
Practical skills
Major knowledge in the procedures lead to building impressions required to build Brand position, which give a value
to the product or the service that is reflected later to Brand Market share which leads to perception, behavior and
conduct.
Preparing search topics which is required to interior and exterior search on the group and individual level. And analy-
sis results of search and diagnose the current situation and Benchmarkig and data concentration.
Write visions and place accepted seniors, and prepare messages (strategic). Prepare Brand document and launch,
creative document and direct, launch monitor competition and evaluate Brand.
The following are the practical experience in have in Brand building:
Scope of workFinancial and visualization offersReading tenders (RFP) / requests to
work
Brand team preparation and distribu-
tion of tasks
Project plan and timelinesBrand brief
Research follow-upIdentifying research topicsWorkflow monitoring indicators (inter-
nal / client).
ScenariosBenchmarkig documentAnalyzing the results of research
Brand plattformConcentration resultsPrepare brainstorming sessions
Identifying initiativesIdentify creative ideaIdentify the direction of brand
Brand launch planinig and follow-up
(internally and externally).
Prepare Brand system (Guideline)Identifying brand points
Project delivery | prepare and training
client team brand management and
follow-up application.

3. Levenbert Consultancy
Saudi Arabia
Jan 2012 – Sep 2015
Marketing and Branding Consultant
I’m working as a Branding Consultant for the e-Health Branding project
in the Kingdom (on the consulting team front). Saudi Ministry of Health
contracted Levenbert Consulting to come up with a total brand solution
starting with internal research and external research to review interna-
tional best practice in e-health branding all the way through to successful
implementation and measuring the brand performance.
The key objectives of this project are:
Build a brand which will represent the e-health in the Kingdom of
Saudi Arabia
The e-health brand must be developed in a way to reflect and rein-
force the e-health strategy and vision.
Enable all employees of the health sector to share the same values
and vision of the e-health through awareness programs.
Develop e-brand as an extension of the e-health brand.
Develop logo, stationery materials and any other related design
elements such as letterhead, business cards, etc. Branding e-health
will help the MOH to represent and manage its health services by
providing a distinct and enduring pledge of value that consumers
recognize and value.
Working with the team to produce the following deliverables:
Project Charter and Project Plan
Situational Analysis Report
Brand Platform Document
e-health Branding Strategy Report
Brand Logo
Brand Identity Brand Architecture
Brand Guidelines and Manual
Alignment Framework
Performance Management
Communication and Marketing Strategy
Branding Launch Event
Final report
My job description includes but not limited to:
Identifying marketing / business needs within an organization
through research, analysis, appraisal schemes and regular consulta-
tion with concerned managers;
Designing and developing marketing, media, PR, and various com-
munication solutions based on both the organization’s and the
individual’s needs;
Considering the costs of planned marketing and communication
programs and keeping within budgets: assessing the return on
investment of any marketing research, consulting, communication or
development program;
Working in a team to produce solutions that are satisfactory to all rel-
evant parties in an organization, such as staff, line managers, middle
managers and senior managers at board level;
Managing media buying programs and relations with media suppli-
Experience

4. Oak Advertising Agency
Saudi Arabia
Dec. 2005 – Dec. 2011
ers;
Conducting market research and benchmarking studies;
Participate in Branding, Positioning, and Marketing Strategies Pro-
jects;
Assisting copywriting and creative production teams;
Producing marketing and awareness materials for in-house activities;
Supervising art work and conducting training / mentoring sessions
for internal employees.
Accounts |
Riyadh Municipality
Ministry of Health
Saudi Post
Creative Department Director until 2007
My work in this department was as follows:
Prepare creative briefing
Hold brainstorming meetings
Prepare illustration for ideas
Plan work techniques with Art Director
Participate in planning advertising and promotional tools
Participate in preparing presentations with customer accounts’de-
partment and prepare the required items for those presentations
Quality control in production department
Head of Brand Building Department from 2007 – 2011
My work in this department was as follows:
Create brand building department for the agency customers, exclu-
sively
Prepare and train the brand building team
Prepare presentations for potential customers
Conduct researches on competition
Create general public relation with the agency’s customers and po-
tential customers
Assign and distribute tasks
Put strategies that contribute in increasing quality and reduce ap-
plication time
Supervise production control
Contact marketing communication services suppliers to ensure the
quality of serves provident to our customers according to the cus-
tomer mental image of the company
Training and supervising customer accounts’employees, and presen-
tations that are given, to show the appropriate image of the agency,
and find ways to strengthen the relationship between the account
and its customers
Provide reports and participate in assessment and evaluation to
know how well the agency approaches the target
Accounts |
Business Resort
Branding (beginning with research until brand guideline)

5. Baseline Ad. Agency
Saudi Arabia
Apr. 2001 - Nov. 2005
Wings Ad. agency
Jordan
Sep. 1996 - Mar. 2001
H2O Media
Create name and execute Branding, participated in finding produc-
tion and managerial channels.
GSK (GlaxoSmithKline)
Small Box vaccination promotion campaign and vaccination centers.
Art Director and Copywriter of Creative Department
Accounts |
Al-Mara’i Dairy Company
Responsible for this company’s account during my work at the agen-
cy, where I managed the art department and done the copywriting
for the advertisements of this account in addition to creating some
Ad. campaign (in KSA & UAE) and promotional activities as well.
Capital Market Authority
Executed account brand and production management.
Intercontinental Hotel
Created promotional campaign for tennis competition held by the
hotel and worked on most of the work in his account.
Graphic Designer and Art Director
Accounts |
SANYO Electric
Marriott
Al Zay Co. for clothes manufacturing
Skills
Languages
English (good)Arabic (excellent)
Computer skills
Photoshop, Adobe Illustrator, In-designApple UserExcellent Microsoft Office Skills.
Professional qualities
High ability in dealing with all work assignments.
Personal qualities
Committed to team work, positive thinking and attitude, interactive with the surrounding environment.
Managerial qualities:
Great ability of people appreciation, task distribution and follow-up, team training, crisis management and problem
solving.
Personality & abilities
The author of Brand Building and Identity Design book, in Arabic
Brand building trainer (Senior Management levels)