1. Mohammed Mustafa Mohammed
Mobile: 0565592010
Email : Mohammedmustafa1@hotmail.com
Objective
To satisfy the need to progress and develop in the hierarchy of grades and reach the highest position I can reach through hard
Work & self-improvement, and accomplishing goals by team network and efforts.
Skills&Abilities
 10 years’Experience in FMCG Industry within MNC ( Pepsi )
 Strong analytical,presentation and negotiation skills.
 Goal-oriented individual with strongleadership capabilities.
 Organized,highly motivated, and detail-directed problem solver.
 Proven ability to work in harmony with staff, volunteers, and board of managers Organized, highly motivated, and detail-
directed problem solver.
 Proven ability to work in harmony with staff, volunteers, and board of managers
Experience
01 / 03 / 2016 – Present
*SectionHead– OrganizedTrade Pepsi Cola– SIBCO KSA - westRegion– Makkah
 Managing a team of 41 in business development, sales and distribution of PepsiCo products in MT and OP channels.
 Deliver annual volume of +3.5 mm raw cases with SAR +105 mm in turnover through SM, MM and OP channels
 Manage, develop and grow Key Accounts by developing business programs supported with performance related contracts.
 Build and grow volume, revenue and market share within OT channels.
 Establish, plan & negotiate Customer Development Agreements (CDA's) within company’s policies & budget.
• Monitor on the Channels aging on weekly basis.
• Implement Picture of success (planogram – POSM – Message _ right pack on right location – etc. ……. )
 Monitor performance and compliance to contracts, taking corrective action whenever needed.
01 / 02 / 2015 – 28 / 02 / 2016
*Regional SectionHead – DeliverySection Pepsi Cola– SIBCO KSA - west Region– Makkah
• Managing a team of 209 (10 Supervisors, 62 Delivery drivers in Makkah and Taief branches, 137 helper )
• Deliver annual volume 25 MM raw case for all sales channels.
• Monitor on the delivery plan for the Hajj and Umra seasons in Makkah.
• Implement the Delivery TU project.
• Monitor on the delivery KPIs (Truck efficiency – Truck productivity – etc. …….)
01 / 02 / 2013 – 31 / 01 / 2015 Pepsi Cola– SIBCO KSA - west Region– Makkah
*SectionHead– Traditional tradePresell
 Managing a team of 19 in business development, sales and distribution of PepsiCo products in assigned territory.
 Deliver annual volume of +4.8 mm raw cases with SAR +144 mm in turnover through 8 presellers , ADR, TC And Mer.Team
 Manage, develop and grow Presell channel through upgrading the channel and implementing MT standards
 Improve nets and profitability of the channel through upgrading CDAs, growing vertically within the channel and ensuring
Optimum GTM operation
 Build and grow volume, revenue and market share through maintaining high level of exclusivity within eateries channel

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 Introduced the concept of exclusivity in Bekalas and traditional groceries.
 Developed and implemented merchandising teams in Traditional Trade for large & medium groceries
 Communicate & ensure implementation of Model Stores & merchandising standards ( Blue Zone project )
 Establish, plan & negotiate Customer Development Agreements (CDA's) within company’s policies & budget.
01 / 02 / 2010 – 31 / 01 / 2013 Pepsi Cola– SIBCO KSA - west Region– Makkah
SeniorModernTradeExecutive
Managing the Modern Trade (Super Market & Mini Market) Team in Makkah Branch.
 Managing a team of 30 in business development, sales and distribution of PepsiCo products in assigned territory.
 Deliver annual volume of +1.4 mm raw cases with SAR +42 mm in turnover through 4 sales routes & 8 merchandising routes
 Implement and ensure productivity of agreed consumer promotions according to promotion’s calendar
 Develop and update Customer Profile & Customer Business Plan.
 Ensure all key decision makers within the account are wired and the appropriate contacts are made on the agreed frequency.
 Develop account specific standards for merchandising, promotions, pricing and equipment’s.
 Communicate & ensure implementation of Model Stores & merchandising standards
 Monitor performance and compliance to contracts, taking corrective action whenever needed.
 Develop/Secure new business opportunities with individual accounts within the Market.
01 / 10 / 2006 – 31 / 01 / 2010 Pepsi Cola– SIBCO KSA - west Region– Makkah
TerritoryDevelopmentSupervisor(TDS)
 Managing a team of 32 in business development, sales and distribution of PepsiCo products in assigned territory.
 Deliver annual volume of +3 mm raw cases with SAR +60 mm in turnover through 10 routes covering Traditional Trade
 Cascade & achieve monthly volume and execution targets across the team of 10 CRs (Customer Representatives).
 Leading & developing the team through route riding and coaching to achieve the company targets & objectives.
 Improving execution level and boosting presence through CDAs (Customer Development Agreements)
 Managing allocated budgets and assets to deliver right volume at right net wholesale price and meet targeted net revenue.
 Implement relevant consumer promotions to support the business, increase volume and build brand awareness.
 Ensure pricing guidelines and merchandising standards are fully executed
 Report the offers, activities and promotions of the competitor in the market
 Cultivate strong relations with the customers.
 Ensure coverage of all routes daily, running emergency routes when necessary.
 Manage the efficient delivery of all products to customers within the assigned market unit.
 Identify and evaluate new business opportunities.
Education
Bachelor of Science Math & PhysicsDep,1998 , Rank :- Good Cairo university
Relatedcoursework:
TU :- with Pepsi : May 2007 , Training program for Territory University
WEKA : - with Pepsi : Jul. 2007, Training program which reach wining every Customer.
Supervisory Skills : - with Pepsi : Oct.2008.
TU Advantage :- with Pepsi : Training program for Territory University
Delivery Training Program :- with Pepsi : Training program for Delivery
Personal Information
Date of birth :- 11 , Sep 1973
Material status : Married with three Children
Driving license : Valid until 1438