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FEATURE
ENGINEERING
ART USING R
MOHAMMED ALI
MACHINE LEARNING ENG.
AGENDA
What we will cover
Why we need Feature Engineering
What is Feature Engineering Art?
Machine Learning Process
Feature Engineering Process
Manual Construction
Automatic Construction
Feature Selection
Workshop
EXPECTATIONS
What we will NOT
cover
The Iceberg Illusion
What we will cover
What we will NOT cover
OVERVIEW
Why we need
Feature
Engineering?
OVERVIEW
What is Feature
Engineering Art?
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art?
Feature
Feature is an individual measurable property or characteristic of a
phenomenon being observed.
Raw Data Feature Model Insight
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art?
Feature engineering is manually designing what the
input x’s should be.
(Tomasz Malisiewicz)
You have to turn your inputs into things the algorithm
can understand.
(Shayne Miel)
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art? Transformation
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art? Transformation
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art? Transformation Merging
+ =
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art? Transformation Merging
+ =
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art? MergingTransformation
Splitting
Feature Engineering Art
Day Active
Night Active
OVERVIEW
What is Feature
Engineering Art? Merging
Crafting
Transformation
Splitting
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art? Merging
Crafting
Transformation
Splitting
You have to turn your inputs into things the algorithm
can understand.
Shayne Miel
Feature Engineering Art
OVERVIEW
What is Feature
Engineering Art?
Feature Engineering Art
Is Feature Engineering
an ART ?
OVERVIEW
What is Feature
Engineering Art?
Feature Engineering Art
YES, you need to create
the right question to
get the right answer
OVERVIEW
What is Feature
Engineering Art?
Feature Engineering Art
MACHINE
LEARNING
PROCESS
Data
Collection
Data
Cleaning
Feature
Engineering
Model
Training
Data
Testing
Results
Improvement
FEATURE
ENGINEERING
PROCESS
Evaluate
Model
Select
Features
Brainstorm
Features
Devise
Features
HOW TO
ENGINEER
Manual
Construction
+ + +
Base Data Frame
Wednesday, March 12,2018, 12:20:59 am
Features built one at a time by hand from
given data set (S) using domain knowledge
123L - 12.5kg - 15$Simple Text
HOW TO
ENGINEER
Deep Feature
Synthesis
Features are derived from relationships between the data points in a
dataset.
Across datasets, many features are derived by using similar
mathematical operations.
New features are often composed from utilizing previously derived
features.
Problem specific.
Error-prone.
Limited both by human creativity and patience.
HOW TO
ENGINEER
Automatic
Construction
+
+
+
Generated Feature
DataSetandTransformationFunction
DISCUSSION
What to use and when 



FEATURE
SELECTION
Why Feature
Selection ?
Models Simplification.
Shorter Training Times.
Improve Model Accuracy.
Enhanced Generalization by Reducing Overfitting.
FEATURE
SELECTION
Feature Selection
Methods
Embedded MethodsFilter Methods Wrapper Methods
Feature Selection
Methods
Filter Methods considers the relationship between features and the target variable to compute the
importance of features.
In wrapper methods, we try to use a subset of features and train a model using them. Based on
the inferences that we draw from the previous model, we decide to add or remove features from
your subset.Forward Selection Backward Selection Recursive Feature
Elimination
Feature selection can also be acheived by the insights provided by some Machine Learning
models.
WORKSHOP
Titanic
A Disaster to Learn From 

WORKSHOP
Titanic
WORKSHOP
Titanic
Feature 1
What is in Name? Title
Feature 2
Family swim together ? Maybe
Feature 3
Can I buy new life ? Most probably NO
WORKSHOP
Startups
Chase the Vision not the Money 

QUESTIONS
Features Engineering Art using R

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Features Engineering Art using R

Hinweis der Redaktion

  1. transformation: a: invoice date  season, Occasions. Weekend b. Age  categorical (young, teenage, adult, senior) 2. Merging A: weight, height  BMI b. Startup date, yearly profilt or loose - growth rate 3. Splitting a.Call records  day active or night active 4. Crafting feature Scrapping social media for customer  offers (card ahlawy)
  2. transformation: a: invoice date  season, Occasions. Weekend b. Age  categorical (young, teenage, adult, senior) 2. Merging A: weight, height  BMI b. Startup date, yearly profilt or loose - growth rate 3. Splitting a.Call records  day active or night active 4. Crafting feature Scrapping social media for customer  offers (card ahlawy)
  3. transformation: a: invoice date  season, Occasions. Weekend b. Age  categorical (young, teenage, adult, senior) 2. Merging A: weight, height  BMI b. Startup date, yearly profilt or loose - growth rate 3. Splitting a.Call records  day active or night active 4. Crafting feature Scrapping social media for customer  offers (card ahlawy)
  4. transformation: a: invoice date  season, Occasions. Weekend b. Age  categorical (young, teenage, adult, senior) 2. Merging A: weight, height  BMI b. Startup date, yearly profilt or loose - growth rate 3. Splitting a.Call records  day active or night active 4. Crafting feature Scrapping social media for customer  offers (card ahlawy)
  5. transformation: a: invoice date  season, Occasions. Weekend b. Age  categorical (young, teenage, adult, senior) 2. Merging A: weight, height  BMI b. Startup date, yearly profilt or loose - growth rate 3. Splitting a.Call records  day active or night active 4. Crafting feature Scrapping social media for customer  offers (card ahlawy)
  6. transformation: a: invoice date  season, Occasions. Weekend b. Age  categorical (young, teenage, adult, senior) 2. Merging A: weight, height  BMI b. Startup date, yearly profilt or loose - growth rate 3. Splitting a.Call records  day active or night active 4. Crafting feature Scrapping social media for customer  offers (card ahlawy)
  7. transformation: a: invoice date  season, Occasions. Weekend b. Age  categorical (young, teenage, adult, senior) 2. Merging A: weight, height  BMI b. Startup date, yearly profilt or loose - growth rate 3. Splitting a.Call records  day active or night active 4. Crafting feature Scrapping social media for customer  offers (card ahlawy)
  8. transformation: a: invoice date  season, Occasions. Weekend b. Age  categorical (young, teenage, adult, senior) 2. Merging A: weight, height  BMI b. Startup date, yearly profilt or loose - growth rate 3. Splitting a.Call records  day active or night active 4. Crafting feature Scrapping social media for customer  offers (card ahlawy)
  9. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  10. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  11. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  12. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  13. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  14. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  15. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  16. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  17. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  18. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  19. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  20. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  21. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  22. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs
  23. Which technique to be applied and when You should have vision to extract features Know the right question to get the right answer 3awz azwd arba7, ytl3 mno el seasons w el holidays A3ml sales ll setat aw fe2a mo3yna A customize bona2n 3la customer needs