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Chapter Two
FEATURES OF ENVIRONMENTAL EDUCATION
Instructor’s: - Mohammed I(MSc.).
Email: imu2019g@gmail.com
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 1
ASSOSA UNIVERSITY
COLLEGE OF BUSINESS
AND ECONOMICS
Awareness and sensitivity to the
environment
Environmental sensitivity
 Describes the ability of an individual to perceive and process
information about their environment.
 It is a basic feature found in many organisms that enables an
individual to adapt to different environmental conditions.
 Levels of Environmental Sensitivity often vary considerably
from individual to individual, with some being more and
others less sensitive to the same conditions.
 Such differences have been observed across many species
such as pumpkinseed fish, zebra finches, mice, non-human
primates and humans, indicating that there is a biological
basis to differences in sensitivity.
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 2
Theoretical background
 The concept of Environmental Sensitivity integrates multiple
theories on how people respond to negative and positive
experiences.
 These include the frameworks of Diathesis-stress
model and Vantage Sensitivity, as well as the three leading
theories on more general sensitivity:
 Differential Susceptibility, Biological Sensitivity to Context,
and Sensory processing sensitivity
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.)
3
Diathesis-stress model
 According to the long-standing Diathesis-stress model,
people differ in their response to adverse experiences and
environments, with some individuals more negatively
affected by environmental stressors than others.
 The model proposes that such differences in response result
from the presence of "vulnerability" factors, which include
psychological (e.g., impulsive personality), physiological (e.g.,
high physiological reactivity) and genetic factors.
 Diathesis-stress model is helpful in understanding differences
in response to negative stressors, it does not consider or
describe differences in response to positive experiences.
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 4
Vantage sensitivity
 Describe individual differences in response to positive experiences
and environments.
 While some people appear to benefit particularly strongly from
positive experiences (e.g., positive parenting, supportive
relationships, psychological interventions),
 others appear to benefit less.
 While the Vantage Sensitivity framework considers individual
differences in response to positive experiences, it does not make
predictions about the response to negative experiences.
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 5
Biological Sensitivity
 Based on evolutionary thinking and proposes that an individual's
sensitivity to the environment is shaped by the quality of early life
experiences.
 For example, particularly negative or especially positive
childhood environments are understood to predict greater
physiological reactivity later in life.
 In contrast, sensitivity is expected to be lowest for individuals
with childhood environments that were neither extremely
beneficial nor extremely adverse.
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 6
Cont.………….
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 7
 Generally;- more sensitive individuals are characterized by sharp
perception as well as deeper processing of external information
due to neurobiological differences in the central nervous system,
which are influenced by genetic as well as environmental factors.
Environmental awareness
 Being environmentally aware means understanding how our
behaviour impacts the environment and committing to making
changes to our activities to protect the planet.
 The environmentalist movement in recent decades has prompted
many people to make both minor and substantial lifestyle
changes to live in a more environmentally friendly way.
 Being environmentally friendly means reducing your impact on
the environment as much as possible.
 Individuals affect the environment in a variety of ways including
pollution emission to land, air and water, use of natural resources,
energy consumption and waste
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 8
Knowledge and understanding of the
environment
 Knowledge is regarded as essential for successful action.
 This is not only the case for basic skills, such as reading and
writing, but also for highly sophisticated professional performance,
such as brain surgery
 Environmental knowledge is defined as the knowledge that integrates know-how
related to the functioning and problems of ecosystems.
 the civic behavior alternatives and the obtention of a greater environmental benefit.
 before a person can act, he or she must have some understanding
of the natural states of ecosystems and the processes within them
(system knowledge).
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 9
 And also know what can be done about environmental problems (action-
related knowledge).
 A third form of knowledge, knowledge about the benefit (effectiveness)
of environmentally responsible actions, is particularly relevant when
people have to choose from a pool of possible actions.
 System knowledge usually relates to the question of how ecosystems
operate or to knowledge about environmental problems A typical
example is knowledge of the relationship between carbon dioxide (CO2)
and global climate change.
 Many of the scales currently used to measure environmental knowledge
conform to a system-knowledge If environmental system knowledge is
defined as ‘‘knowing what,’’
 then action-related knowledge is ‘‘knowing how,’’ or knowledge of
behavioral options and possible courses of action
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 10
Cont.………….
 For example, if people know that CO2 contributes to global warming,
they may still not know what actions they can take to reduce their
CO2 emissions.
 action-related knowledge is accessible by means of questioning, for
it can be articulated.
 It refers to information that either has direct relevance for action (if
I do not use my car, I produce less CO2) or indirect relevance (gray
energy is energy invested into products before I buy them––a fact
that I should consider when I buy certain products).
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 11
Cont.………….
 Buying a new, fuel-efficient car, for instance, can be a better way to cut
down CO2 emissions than driving an old car less often.
 The kind of knowledge required here, environmental effectiveness
knowledge, addresses the relative gain or benefit (i.e., the relative
conservational effectiveness) that is associated with a particular
behavior.
 This sort of knowledge has repeatedly been proposed as relevant for
successful action
 It has been labeled ‘‘relational knowledge,’’ ‘‘task knowledge’’ and
‘‘impact knowledge’’.
 With this form of knowledge, the focus in action-related knowledge has
obviously been extended from a mere knowing how to conserve to
knowing how to get the greatest environmental benefit.
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 12
Cont.………….
Attitudes of concern for the environment
 Environmental attitudes are an essential part of behaviour control, which either declines or
increases ecological quality between humans and nature.
 Environmental attitude can measure knowledge, affect, and intention based on conventional
perception.
 Environmental attitudes are described as ‘the collection of beliefs, affect and behavioural
intentions a person holds regarding environmentally-related activities or issues’
 A positive or negative attitude towards the behaviour, a subjective norm to
perform the bahaviour, and perceived control over the behaviour are
causes of intention.
 Attitude in turn is jointly determined by strengths of beliefs about
consequences of the behaviour and evaluations of these consequences.
 Value priorities play an important role for these evaluations.
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 13
 Environmental concern has been treated as an evaluation of, or an
attitude towards facts, one’s own behaviour, or others' behaviour with
consequences for the environment.
 It seems then as if environmental concern may refer to both a specfic
attitude directly determining intentions, or more broadly to a general
attitude or value orientation.
 environmental concern represents a new way of thinking called the New
Environmental Paradigm (NEP).
 In a second value orientation, environmental concern is tied to
anthropocentric altruism; people care about environmental quality
 mainly because they belief that a degraded environment poses a threat
to people's health.
 Thus, it is not the threat to the environment, but the threat to the well-
being of people that is of central concern
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 14
Cont.………….
 According to a third value orientation, environmental concern
expresses self-interest.
 For example, perceived personal threats caused by environmental
deterioration is an important factor underlying environmentally
responsible behaviour.
 Environmental concern is a function of some deeper cause, such as
underlying religious beliefs or post-materialistic values.
 More recently, in reviewing public opinion data, noted a gradual shift
among people with the second and third value orientations toward
what they identify as an ecocentric value orientation, which is similar
to the NEP worldview.
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 15
Cont.………….
 The age hypothesis:- The age hypothesis states that younger persons are
more concerned about environmental deterioration than older persons.
proposed as a possible reason for this, that younger persons are less
integrated in the existing social order.
 The social-class hypothesis:- The social-class hypothesis states that
environmental concern is positively associated with education and income.
the upper and middle classes have satisfeid their basic material needs and
thus focus on satisfying other `higher' needs.
 Support for a positive correlation between education and environmental
concern has been found in several studies.
 The residence hypothesis:- Urban residents are assumed to be more
environmentally concerned than rural residents.
 The gender hypothesis: found that men were more environmentally
concerned than women.
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 16
Cont.………….
1/30/2023
Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 17

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FEATURES OF ENVIRONMENTAL EDUCATION

  • 1. Chapter Two FEATURES OF ENVIRONMENTAL EDUCATION Instructor’s: - Mohammed I(MSc.). Email: imu2019g@gmail.com 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 1 ASSOSA UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS
  • 2. Awareness and sensitivity to the environment Environmental sensitivity  Describes the ability of an individual to perceive and process information about their environment.  It is a basic feature found in many organisms that enables an individual to adapt to different environmental conditions.  Levels of Environmental Sensitivity often vary considerably from individual to individual, with some being more and others less sensitive to the same conditions.  Such differences have been observed across many species such as pumpkinseed fish, zebra finches, mice, non-human primates and humans, indicating that there is a biological basis to differences in sensitivity. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 2
  • 3. Theoretical background  The concept of Environmental Sensitivity integrates multiple theories on how people respond to negative and positive experiences.  These include the frameworks of Diathesis-stress model and Vantage Sensitivity, as well as the three leading theories on more general sensitivity:  Differential Susceptibility, Biological Sensitivity to Context, and Sensory processing sensitivity 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 3
  • 4. Diathesis-stress model  According to the long-standing Diathesis-stress model, people differ in their response to adverse experiences and environments, with some individuals more negatively affected by environmental stressors than others.  The model proposes that such differences in response result from the presence of "vulnerability" factors, which include psychological (e.g., impulsive personality), physiological (e.g., high physiological reactivity) and genetic factors.  Diathesis-stress model is helpful in understanding differences in response to negative stressors, it does not consider or describe differences in response to positive experiences. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 4
  • 5. Vantage sensitivity  Describe individual differences in response to positive experiences and environments.  While some people appear to benefit particularly strongly from positive experiences (e.g., positive parenting, supportive relationships, psychological interventions),  others appear to benefit less.  While the Vantage Sensitivity framework considers individual differences in response to positive experiences, it does not make predictions about the response to negative experiences. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 5
  • 6. Biological Sensitivity  Based on evolutionary thinking and proposes that an individual's sensitivity to the environment is shaped by the quality of early life experiences.  For example, particularly negative or especially positive childhood environments are understood to predict greater physiological reactivity later in life.  In contrast, sensitivity is expected to be lowest for individuals with childhood environments that were neither extremely beneficial nor extremely adverse. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 6
  • 7. Cont.…………. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 7  Generally;- more sensitive individuals are characterized by sharp perception as well as deeper processing of external information due to neurobiological differences in the central nervous system, which are influenced by genetic as well as environmental factors.
  • 8. Environmental awareness  Being environmentally aware means understanding how our behaviour impacts the environment and committing to making changes to our activities to protect the planet.  The environmentalist movement in recent decades has prompted many people to make both minor and substantial lifestyle changes to live in a more environmentally friendly way.  Being environmentally friendly means reducing your impact on the environment as much as possible.  Individuals affect the environment in a variety of ways including pollution emission to land, air and water, use of natural resources, energy consumption and waste 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 8
  • 9. Knowledge and understanding of the environment  Knowledge is regarded as essential for successful action.  This is not only the case for basic skills, such as reading and writing, but also for highly sophisticated professional performance, such as brain surgery  Environmental knowledge is defined as the knowledge that integrates know-how related to the functioning and problems of ecosystems.  the civic behavior alternatives and the obtention of a greater environmental benefit.  before a person can act, he or she must have some understanding of the natural states of ecosystems and the processes within them (system knowledge). 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 9
  • 10.  And also know what can be done about environmental problems (action- related knowledge).  A third form of knowledge, knowledge about the benefit (effectiveness) of environmentally responsible actions, is particularly relevant when people have to choose from a pool of possible actions.  System knowledge usually relates to the question of how ecosystems operate or to knowledge about environmental problems A typical example is knowledge of the relationship between carbon dioxide (CO2) and global climate change.  Many of the scales currently used to measure environmental knowledge conform to a system-knowledge If environmental system knowledge is defined as ‘‘knowing what,’’  then action-related knowledge is ‘‘knowing how,’’ or knowledge of behavioral options and possible courses of action 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 10 Cont.………….
  • 11.  For example, if people know that CO2 contributes to global warming, they may still not know what actions they can take to reduce their CO2 emissions.  action-related knowledge is accessible by means of questioning, for it can be articulated.  It refers to information that either has direct relevance for action (if I do not use my car, I produce less CO2) or indirect relevance (gray energy is energy invested into products before I buy them––a fact that I should consider when I buy certain products). 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 11 Cont.………….
  • 12.  Buying a new, fuel-efficient car, for instance, can be a better way to cut down CO2 emissions than driving an old car less often.  The kind of knowledge required here, environmental effectiveness knowledge, addresses the relative gain or benefit (i.e., the relative conservational effectiveness) that is associated with a particular behavior.  This sort of knowledge has repeatedly been proposed as relevant for successful action  It has been labeled ‘‘relational knowledge,’’ ‘‘task knowledge’’ and ‘‘impact knowledge’’.  With this form of knowledge, the focus in action-related knowledge has obviously been extended from a mere knowing how to conserve to knowing how to get the greatest environmental benefit. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 12 Cont.………….
  • 13. Attitudes of concern for the environment  Environmental attitudes are an essential part of behaviour control, which either declines or increases ecological quality between humans and nature.  Environmental attitude can measure knowledge, affect, and intention based on conventional perception.  Environmental attitudes are described as ‘the collection of beliefs, affect and behavioural intentions a person holds regarding environmentally-related activities or issues’  A positive or negative attitude towards the behaviour, a subjective norm to perform the bahaviour, and perceived control over the behaviour are causes of intention.  Attitude in turn is jointly determined by strengths of beliefs about consequences of the behaviour and evaluations of these consequences.  Value priorities play an important role for these evaluations. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 13
  • 14.  Environmental concern has been treated as an evaluation of, or an attitude towards facts, one’s own behaviour, or others' behaviour with consequences for the environment.  It seems then as if environmental concern may refer to both a specfic attitude directly determining intentions, or more broadly to a general attitude or value orientation.  environmental concern represents a new way of thinking called the New Environmental Paradigm (NEP).  In a second value orientation, environmental concern is tied to anthropocentric altruism; people care about environmental quality  mainly because they belief that a degraded environment poses a threat to people's health.  Thus, it is not the threat to the environment, but the threat to the well- being of people that is of central concern 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 14 Cont.………….
  • 15.  According to a third value orientation, environmental concern expresses self-interest.  For example, perceived personal threats caused by environmental deterioration is an important factor underlying environmentally responsible behaviour.  Environmental concern is a function of some deeper cause, such as underlying religious beliefs or post-materialistic values.  More recently, in reviewing public opinion data, noted a gradual shift among people with the second and third value orientations toward what they identify as an ecocentric value orientation, which is similar to the NEP worldview. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 15 Cont.………….
  • 16.  The age hypothesis:- The age hypothesis states that younger persons are more concerned about environmental deterioration than older persons. proposed as a possible reason for this, that younger persons are less integrated in the existing social order.  The social-class hypothesis:- The social-class hypothesis states that environmental concern is positively associated with education and income. the upper and middle classes have satisfeid their basic material needs and thus focus on satisfying other `higher' needs.  Support for a positive correlation between education and environmental concern has been found in several studies.  The residence hypothesis:- Urban residents are assumed to be more environmentally concerned than rural residents.  The gender hypothesis: found that men were more environmentally concerned than women. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 16 Cont.………….
  • 17. 1/30/2023 Environmental Education and Communication, By: Mohammed Ibrahim (MSc.) 17