MBA PROJECT

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Sikkim Manipal University
Directorate of Distance Education
Subject Code:MK00145
A PROJECT REPORT
ON
“Study on the level of Satisfaction towards Bajaj Auto
Finance Limited.”
Submitted in partial fulfillment of the requirement for the
degree of
Of
MASTER OF BUSINESS ADMINISTRATION
Submitted By:
Student Name : Mohammad Zeeshan
Enrollment No : 1308017338
Semester : 4th
At
Learning Center: Northern Computer - CCIT

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DEPARTMENT OF SERVICE MARKETING &
CUSTOMER RELATIONSHIP MANAGEMENT –DE
SIKKIM MANIPAL UNIVERSITY 5th Mile,
Tadong,, Gangtok, Sikkim- 737102(Learning
centre : Northern Computers-CCIT , Civil Line
Kanpur) -

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DECLARATION
I hereby declare that the subject matter of this project work entitled “Study on
the level of Satisfaction towards Bajaj Auto Finance Limited” is the record
of work done by me that the content of this project has not been submitted in
any institution for award of any previous higher degree to the best of my
knowledge. Where other sources of information have been used, they have been
acknowledged. This is being submitted to Sikkim Manipal University, In,
Sikkim for the degree of MBA.
………………………………………
(Register Number, Name & Signature of Student)

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Certificate of Internal Guide
This is to certify that project titled ―“Study on the level of Satisfaction towards Bajaj
Auto Finance’’ is a bonafide work carried Out by Mr. Mohammad Zeeshan a candidate of
Master of Business Administration ofSikkim Manipal University under my guidance and
direction.
Signature of guide.
Date: Name: Swati Sharma
(MBA) Designation: Assistant Professor
Place:

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ACKNOWLEDGEMENT
Concentration, dedication, hard work and application are essential but not the only factor to
achieve the desired goal. Those must be supplemented by the guidance assistance and
cooperation of experts to make it success.
I am extremely grateful to my institute for providing me the opportunity to undertake this
research project in the prestigious field.
With profound pleasure, I extend my extreme sincere sense of gratitude and
Indebted to RNG Bajaj Kanpur who provided me opportunity to do work there and
complete my project without difficulty.
I express my deep and sincere gratitude to Mr. Santosh Kumar (Credit Sales Manager of
Bajaj Auto Finance Ltd.) and Mr. K.K. Shukla (Sales Manager of RNG Bajaj).
I would like to thanks to all RNG Bajaj staff – Vilok Awasthi sir, Sunil Rawat sir, Swati
Sriwastava, Bajaj Service Manager and others member who directly and indirectly
supported me.
Last but not the least I am indebted to my guide MRS Swati Sharma(Assistant Professor) of
our Institute SMU without whose sincere gratitude this project would not have been possible.
I am thankful to all of my friends and batch mates for their help in completing this project
work. Finally, I am thankful to my entire family members for their great support and
encouragement.
Mohammad Zeeshan
MBA Sikkim Manipal University

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CONTENTS
Chapters Title Page No.
Chapter 1 INTRODUCTION 01
1.1 Objective of the study
1.2 Scope of the study
1.3 Methodology of the study
1.4 Limitation of the study
1.5 Conclusion
Chapter 2 COMPANY PROFILE 04
2.1 Company profile
2.2 Bajaj Brand Values
2.3 Board of Directors
2.4 introduction of the company
2.5 Group companies of the company
2.6 Products description
Chapter 3 LITERATURE REVIEW 22
Chapter 4 ANALYSIS AND INTERPRETATION 23
Chapter 5 FINDING AND SUGGESTIONS 38-39
Chapter 6 CONCLUSION 40
BIBLIOGRAPHY 41
Questionnaire 42

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CHAPTER 1
INTRODUCTION
Consumer satisfaction is an increasingly important issue, both in the evaluation and the
shaping of automobile industry, yet the relationship between specific criteria of consumer
behavior and overall levels of consumer satisfaction with primary care is rarely addressed.
The study reported here, based upon the results of a questionnaire of a random sample of
customer who have visited different Bajaj showrooms in Kanpur city. Whilst general levels
of satisfaction were high. Questions of more detailed and specific nature revealed greater
satisfaction towards Bajaj Auto Finance Limited (BAFL). Issues such as access, availability,
facility and type of service provision were found to be the criteria which were most strongly
associated with overall levels of satisfaction with general practice.
1.1 Objectives of the study:level of Customer Satisfaction towards Bajaj Auto
Finance Limited.
 To understand the customer satisfaction level towards services provided by RNG
Bajaj Kanpur.
 To study the problem faced by the customers at RNG Bajaj.
 To study the post sales services performance.
 To study and understand the areas of improvement by the service provided by RNG
Bajaj.
 To study the customer buying behavior at RNG Bajaj.
 To study the consumer awareness level about the brands.
1.2 Scope of the study:
The satisfaction level of the customer study will help to know the performance of RNG Bajaj,
to understand what are the customer requirements and improvement required by them in
service. This project will help to understand the consumer buying behavior toward Bajaj Auto
and will help to understand how company’s services are helping to make the companies good
will.
1.3 Methodologyof Study:
 Research Design: - Descriptive Research design

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Descriptive approach to seek new insights and assess the satisfaction level of 2
wheeler customer in Bajaj. The approach is from specific to generalization.
 Technique: - Qualitative and Quantitative
We use mixed strategy of Quantitative and Qualitative Descriptive strategy for study.
Qualitative research is used to explore and understand people's beliefs, experiences,
attitudes, behavior and interactions. It generates non- numerical data.
Quantitative research generates numerical data or data that can be converted into
numbers.
 Method: - Survey method
Survey method is used in the study for data collection through questionnaires.
Findings to be presented using Descriptive Data Analysis.
 Tools: - Questionnaire
Survey was conducted with the help of questionnaire which is constructed from the
Investigative Questions.
 Sampling Method: -Convenience sampling.
 Universe: - Finite
 Population: - Kanpur
 Target Population: - Bajaj 2 wheeler customers
 Sample: - customers who have recently purchased the 2 wheeler products from the
various Bajaj showrooms in Kanpur.
Data sources:
Primary data: Primary data is the actual and very important data collected by researchers. It
involves the formal way of collecting data wherein there is a formal meeting with different
managerial personnel, operations staff and personal observations.
Population size 950
Sample size 100
Confidence level 95%
Significance level 5%
Significance interval 10.0

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The Following were the sources of primary data.
 The questionnaire prepared after discussion with the guide, is the primary tools for
primary data collection.
 Direct or personal conversation with Mr. Santosh Kumar(C.S.M. of Bajaj Auto
Finance Ltd.) and Mr. K.K Shukla Sir (Sales manager of RNG Bajaj Auto Ltd.)
Secondary Data:
It is the data which is already collected by someone else and which is used for our study
purpose. It is the data, which gives relevant information in different fields wherever we want.
The following were the sources of secondary data:
 Websites.
 Company Manuals, magazines.
 Company Reports.
1.4.Limitation:
The study is limited to 100 samples because of the time constraint & it is limited to Kanpur
City.
Collected data from Kanpur so researcher can’t generalized this data everywhere.
1.5.Conclusion:
This chapter dealt with the design of the study, objectives, research methodology, sources of
data, limitation of the study, data analyses and techniques etc.

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CHAPTER 2
COMPANY PROFILE
Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With
Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-
wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the
premium segment. Its Discover DTSi is also a successful bike on Indian roads.
Logo
Founded November 29, 1945 in Pune Maharashtra, INDIA
Headquarters Bajaj Auto Limited Complex
Mumbai- Pune Road
Akurdi, Pune 411035
Email- investors@bajajauto.co.in
Jamnalal Bajaj, Founder
Rahul Bajaj, Chairman
Key People Mr. Rajiv Bajaj, Managing Director
Sanjiv Bajaj, Executive Director
Industory Automotive
Products Motorcycles, Scooters, Auto rickshaw
Website www.bajajauto.com

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Bajaj Brand Identity
Our brand is the visual expression of our thoughts and actions. It conveys to everyone
our intention to constantly inspire confidence. Our customers are the primary audience for
our brand. Indeed, our brand identity is shaped as much by their belief in Bajaj as it is by our
own vision. Everything we do must always reinforce the distinctiveness and the power of our
brand. We can do this by living our brand essence and by continuously seeking to enhance
our customer’s experience. In doing so, we ensure a special place for ourselves in the heats
and minds of our customers.
Vision and Mission statement:
Vision:
 To attain world class Excellency by demonstrating value added products to customers.
Mission
 Focus on value based manufacturing
 Continual improvement
 Total elimination of wastes
 Pollution free and safe environment
Objective
 Bajaj ltd is to cater the market needs of transportation by providing 2 wheeler and 3
wheeler vehicles.
 BAL has been producing the catalogue products to cater to the changing market
requirements. Based on the customer feedback, improvements are being made
continuously in the existing products.
Goal
 To catapult Bajaj Auto as the country’s largest automobile company.

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Board of Directors:
Name of Directors Designation
Rahul Bajaj Chairman Vice president (Insurance, BFSL)
Madhur Bajaj Vice chairman
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
Eric Vas President (New Project)
Abraham Joseph President (Research &Development)
PradeepShrivastava President (Engineering)
S. Sridhar CEO(2WH)
R C Maheshwari CEO(Commercial Vehicles)
Rakesh Sharma CEO(International Business)
C P Tripathi Vice President (Corporate)
NH Hingorani Vice President(Commercial)
Kevin P D’sa Vice President(Finance)
V S Raghavan CEO(Operations, BHIL)
S Ravikumar Vice President(Human Resource)
K Srinivas President(Human Resource)

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Ranjit Gupta President (Insuance, BFSL)
J. Sridhar Company Secretary
INTRODUCTION OF THE COMPANY
A. The Indian Two-WheelerIndustry
The history of the Indian two –wheeler industry, comprising scooters, motorcycles, and
mopeds, had its beginnings in the late 1940s, when Bajaj Auto started selling imported
scooters 1948 and Automobile Products of India(API) along with Royal Enfiled Started
manufacturing Scooters (1955) and motor cycles respectively in India. In the evolution stage,
the Indian two –wheeler industry was highly regulated by the Government of India(GOI) and
was largely structured by Indian industrial policies. The License Raj system imposed a strict
control on the on the industry by regulating the entry of new players, imports, and foreign
investments.
B. History of BajajAuto ltd.
Bajaj Auto Limited is an Indian motorised vehicle-producing company. Bajaj Auto is a part
of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based
in Pune, Mumbai, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in
Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centreAhead. Bajaj
Auto makers and exports automobiles, scooters, motorcycles and auto rickshaws.
Bajaj Auto is the world's third-largest manufacturer of motorcycles and the second-largest in
India.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946. It features at
1639 in Forbes 2011 list
The company has changed its image from a scooter manufacturer to a two-wheeler
manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its
growth has come in the last four years after successful introduction of models in the
motorcycle segment.
The company is headed by Rahul Bajaj who is worth around US$3.4 billion.
Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained a license from the government of India to manufacture two- and

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three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it sold 100,000 vehicles in a financial year. In 1985, it started producing at Waluj
near Aurangabad. In 1986, it sold 500,000 vehicles in a financial year. In 1995, it rolled out
its ten millionth vehicles and produced and sold one million vehicles in a year.
According to the authors of Globality:Competing with Everyone from Everywhere for
Everything, Bajaj has operations in 50 countries by creating a line of bikes targeted to the
preferences of entry-level buyers.
Leadership
JamnalalBajaj(1884–1942)
The Bajaj Group of Companies was founded by Jamnalal Bajaj and enjoyed phenomenal
growth. However, Bajaj's business interests were the means to a larger and holistic end.
KamalnayanBajaj(1915–1972)
Kamalnayan Bajaj the eldest son of Jamanalal Bajaj started shouldering family
responsibilities from an early age. After completing his education from University of
Cambridge, England, Kamalnayan returned to India to assist his father Jamanalal, both in
business and in social service. Kamalnayan was a man of strict principles, which he never
swerved from. He had earmarked a large portion of the income from his family business for
public causes and social service programmes, the mantle of all of which he had inherited
from his father. He always had a sense of a larger social mission, transcending the dictates of
business and the bottom line.
Every new business venture that Kamalnayan got into, eloquently testified to his legendary
business acumen. With tremendous foresight and a spirit of zestful enterprise, Kamalnayan
acquired ailing industrial units and then miraculously turned them around. He went on to
expand the business by branching into manufacture of scooter, three-wheeler, cement, alloy
casting and electricals. In 1954, Kamalnayan took over active management of the Bajaj
Group companies.
RamkrishnaBajaj(1924–1994)
Ramkrishna Bajaj, the younger son of Jamanalal, took over after the demise of his elder
brother Kamalnayan Bajaj in 1972. In addition to shouldering business responsibilities,
Ramkrishna’s energies were largely directed towards the social service and social welfare
programmes of the Bajaj Group. He was of the firm conviction that he could make an
impactful and meaningful contribution to the community through social work.

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Ramkrishna had a flair and panache for working with youth. He was elected as the Chairman
of World Assembly for Youth (India) in 1961. He also held the office of the Managing
Trustee of the Indian Youth Centres Trust, which conceived and created the Vishwa Yuvak
Kendra in 1968, a trail-blazing organisation in youth development.
Rahul Bajaj
Chairman, Bajaj Auto Limited.
Mr. Bajaj (b. June 10, 38) is recognized as one of the most successful
business leaders of India. He heads the Bajaj Group of Companies which is
a leader in a variety of manufactured products and financial services in India
and abroad including motorized 2 and 3-wheelers, home appliances, electric
lamps, wind energy, special alloy and stainless steel, cranes, forgings,
infrastructure development, material handling equipment, travel, general
and life insurance and investment, consumer FINANCE & asset
management.
Mr. Bajaj holds an Honours Degree in Economics from Delhi University, a degree in Law
from Bombay University and an MBA from Harvard Business School.
Mr. Bajaj is the Chairman of the Board of many companies. He was elected to the Upper
House of Parliament (Rajya Sabha 2006 - 2010).
Mr. Bajaj has received many prestigious awards and recognitions, notable being the award of
'Padma Bhushan' by the Government of India in 2001, Alumni Achievement Award by the
Harvard Business School and Life Time Achievement Awards from Economic Times, Ernst
& Young and CNBC TV18. Mr. Bajaj was appointed Knight in the Order of the Legion of
Honour by the President of the French Republic.
Mr. Bajaj has been conferred Honorary Doctorates by 7 Universities including IIT Roorkee.
Mr. Bajaj was the President of Confederation of Indian Industry (CII - 1979-80/1999-2000).
He was President of Society of Indian Automobile Manufacturers (SIAM) and Mahratta
Chamber of Commerce, Industry And Agriculture (MCCIA) and Chairman of the
Development Council for Automobiles and Allied Industries.
Mr. Bajaj was appointed by the Government of India the Chairman (1986-89) of the
Government owned domestic carrier, Indian Airlines.
Mr. Bajaj was nominated by the President of India the Chairman of the Board of Governors

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of the Indian Institute of Technology, Bombay during 2003-06.
Mr. Bajaj is a Member & former Chairman of the International Business Council of the
World Economic Forum, Geneva and a Member of Harvard Business School's Global
Advisory Board. He is also a Member of the International Advisory Council of the Brookings
Institution, Washington DC and a Member of the Executive Board of Indian School of
Business.
Mr. Bajaj spear-heads the CSR initiatives of the Bajaj Group which include Jamnalal Bajaj
Foundation and Shiksha Mandal and a number of social organizations including Bharatiya
Yuva Shakti Trust and Ruby Hall Clinic, a large hospital in Pune as their Chairman.
Madhur Bajaj
Vice Chairman & Whole-Time Director
Madhur Bajaj (born August 19, 1952) graduated in commerce from Sydenham
College, Bombay, in 1973, and did his MBA from the International Institute of
Management Development (IMD), Lausanne, Switzerland, in 1979. He is the
recipient of the Vikas Rattan Award from the International Friendship Society
of India, for enriching human life and outstanding achievements.
Major Directorships
Bajaj Auto Limited
Bajaj Holdings &INVESTMENT Limited
Bajaj Finserv Limited
Bajaj Auto Holdings Limited
Bajaj Electricals Limited
Bajaj Auto FINANCE Limited
Maharashtra Scooters Limited - Chairman
Other Positions:
• He is the Past President of SIAM, the apex association of Indian automobile
manufacturers as also the Past President of Mahratta Chamber of Commerce, Industries
and Agriculture (MCCIA), the apex Industries Association of Pune.
• While he has been CII’s Western Region Chairman, he is the current National Council
Member of Confederation of Indian Industry (CII).
• He has been on the Board of Bajaj Auto Ltd since 1995.

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Rajiv Bajaj
Managing Director
Rajiv Bajaj graduated first in class, with distinction, in Mechanical
Engineering from the University of Pune in 1988, and then completed his
masters in Manufacturing Systems Engineering, with distinction, from the
University of Warwick in 1990.
He has since worked at Bajaj Auto in the areas of Manufacturing & Supply
Chain (1990-95), R+D and Engineering (1995-2000), and Marketing and Sales (2000-2005),
and has been its Managing Director since April 2005.
His current priority is the application of the scientific principles of Homoeopathy to the task
of building a brand centered strategy at Bajaj Auto with the objective of achieving its vision
of being one of the world’s leading motorcycle manufacturers.
He has been on the board of Bajaj Auto Ltd since March 5, 2002.
Directorships
Bajaj Auto Ltd - Managing Director
Bajaj Auto Finance Ltd
Bajaj Auto Holdings Ltd

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MANAGEMENT PROFILE
Pradeep Shrivastava
Chief Operating Officer
Mr.Pradeep Shrivastava joined Bajaj in April 1986. He took over as Vice President in
April 2005 and is currently the Chief Operating Officer. After receiving a degree in
Mechanical Engineering from IIT - Delhi, Mr. Shrivastava obtained a graduate
diploma in Production and Finance from IIM – Bangalore in 1986.
Abraham Joseph
Chief Technology Officer
Mr. Joseph started his tenure in Bajaj in July 1989 as a Graduate Trainee Engineer, took
over as General Manager (R&D) in April 2005, Vice President (R&D) in April 2007 and
is currently the Chief Technology Officer. He is a Mechanical Engineer from the National
Institute of Technology, Bhopal.
R C Maheshwari
President (Commercial Vehicle Business)
Mr. Maheshwari joined Bajaj in July 2007 as President (Commercial Vehicle
Business). He is a gold medallist Mechanical engineer from BITS, Pilani.
RakeshSharma
President (International Business)
Mr. Sharma joined Bajaj in October 2007 as President (IB). He holds a Post Graduate
Diploma in Management from IIM – Ahmedabad

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Eric Vas
President (Retail Finance)
Mr. Eric Vas joined Bajaj in March 2009 as President (New Projects) and is currently
President (Retail Finance). He is a Mechanical Engineer from College of Engg., Pune, &
PGDM from IIM, Calcutta.
Kevin P D'Sa
President (Finance)
Mr. Kevin D’sa began his career with Bajaj in September 1978 and is presently the
President (Finance). After acquiring a Bachelor’s degree in Commerce, he completed his
CA in 1978 and ICWA in 1981.
Amrut Rath
Vice President (Human Resources)
Mr. Amrut Rath joined Bajaj in August 2009 as Vice President (Human Resources). He
holds a degree in Electrical Engineering.
N H Hingorani
Vice President (Commercial)
Mr. N.H. Hingorani joined Bajaj in 1997 as the General Manager (Materials), took over as
the Vice President (Purchase) in 1998 and is Vice President (Commercial). Mr. Hingorani
holds a degree in Mechanical Engineering from the Malaviya Regional Engineering
College, Jaipur.
C P Tripathi
Vice President (Corporate Social Responsibility)
Mr. C.P. Tripathi joined Bajaj in January 1996 as the Vice President (Waluj Plant ), took
over as Vice President (Operations) in April 2001, Vice President (Corporate) in July 2007
and is Vice President (Corporate Social Responsibility) since October 2009. A Science
Graduate from Agra University, Mr. Tripathi also holds a degree in Mechanical Engineering
from the Indian Institute of Technology, Kharagpur.

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AWARDS
2009
April Bajaj Pulsar 150 & 180 upgrade launched
January Bajaj XCD 135 DTS-Si launched
2008
September Bajaj Platina 125 DTS-Si launched
August Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycle
July Bajaj Discover 135 DTS-i Upgrade Launched.
June Bajaj Pulsar 220 bags IMOTY award
2007
December RE GDi autorickshaw launched
September Bajaj XCD 125 DTS-Si launched
August DTS-Si engine launched
July Revamping of Organisational structure
June Bajaj Pulsar 220 DTS-Fi launched
April New Bajaj Auto Plant at Pantnagar, Uttarakhand
February 200 cc Pulsar DTS-i launched
January Bajaj Kristal DTS-i launched
2006
April Bajaj Platina launched
2005
December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched
2004
October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003
October Bajaj Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.
2001
November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'.
January The Eliminator is launched.
2000
2000 The Bajaj Saffire is introduced.
1999
1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months.
1998
1998 Production commences at Chakan plant.
June Kawasaki Bajaj Caliber rolls out of Waluj.
July Legend, India's first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
1997
1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.

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1995
29-Nov
Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel
engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped
development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth
vehicle. One million vehicles were produced and sold in this financial year.
1994
1994 The Bajaj Classic is introduced.
1991
1991 The Kawasaki Bajaj 4S Champion is introduced.
1990
1990 The Bajaj Sunny is introduced.
1986
1986
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
500,000 vehicles produced and sold in a single financial year.
1985
5-Nov
The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16 months.
19-Jan Foundation stone laid for the new Plant at Waluj, Aurangabad.
1984
19-Jan Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981
1981 The Bajaj M-50 is introduced.
1977
1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales
of 100,000 vehicles in a single financial year.
1976
1976 The Bajaj Super is introduced.
1975
1975 BAL & Maharashtra Scooters Ltd. joint venture.
1972
1972 The Bajaj Chetak is introduced.
1971
1971 The three-wheeler goods carrier is introduced.
1970
1970 Bajaj Auto rolls out its 100,000th vehicle.
1960
1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.
1959
1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and
three-wheelers.
1948
1948 Sales in India commence by importing two- and three-wheelers.
1945
29-Nov Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited.

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GROUP OF COMPANIES
 Bajaj Auto Ltd. – Manufacturers of Scooters, Motorcycles and Three-wheeler
vehicles and spare parts.
 Bajaj Finance Ltd. – Deals in financial services including hire purchase, financing &
leasing.
 Bajaj Finserv Ltd – Financial Services.
 Bajaj Holdings & Investment Ltd. – Investment company focusing on new business
opportunities.
 Mukand Ltd. – Manufacturers of stainless, alloy and special steels including carbon
and alloy steels.
 Bajaj Electricals Ltd. - Manufacturers of electric fans, highmasts, lattice closed towers
and poles.
 Bajaj Ventures Ltd. – involved in manufacturing and trading of power tools and
manufacturing of houseware and parts.
 Maharashtra Scooters Ltd. k- Manufacturers of Scooters.
 Bajaj Allianz General Insurance Company Ltd. – General insurance business.
 Bajaj Allianz Life Insurance Co Ltd. – Life insurance business.
 Bajaj Financial Solutions Ltd. – Distribution of financial products and services.
 Bajaj Allianz Financial Distributors Ltd. – Distribution of financial products.
 Bajaj Auto Holdings Ltd. – Investment Company.
 PT Bajaj Auto Indonesia (PTBAI) - Bajaj Auto venture in Indonesia.
 Bajaj Auto International Holdings BV – Bajaj Auto venture in Netherlands.
 Hind Lamps Ltd. – Manufactures GLS, fluorescent, miniature lamps and major
components, such as glass shells, miniature and alluminium caps, lead glass.
 Mukand Engineers Ltd. – Construction, fabrication and erection of industrial and
infrastructural projects and infotech business.
 Mukand International Ltd. – Trading in metals, steel and ferro alloys.
 Bajaj Sevashram Pvt. Ltd. – Investment activities.
 Jamnalal Sons Pvt. Ltd. – Investment and finance company.
 Rahul Securities Pvt. Ltd.
 Shekhar Holdings Pvt. Ltd.
 Madhur Securities Pvt. Ltd.

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 Niraj Holdings Pvt. Ltd.
 Rupa Equities Pvt. Ltd.
 Kamalnayan Investments & Trading Pvt. Ltd.
 Sanraj Nayan Investments Pvt. Ltd.
 Hercules Hoists Ltd. – Manufactures ‘INDEF’ brand materials handling equipment
such as triple spur gear chain pulley blocks, chain electric hoists and wire rope.
 Hind Musafir Agency Ltd. – Travel agency.
 Bajaj International Pvt. Ltd. – Export electric fans, GLS lamps, fluorescent tubes,
light fittings, etc.
 Bachhraj Factories Pvt. Ltd. – Ginning and pressing of cotton bales.
 Baroda Industries Pvt. Ltd. – Investment company.
 Jeewan Ltd. – Investment company
 Bachhraj & Co. Pvt. Ltd. – Investment company.
 The Hindusthan Housing Co. Ltd. – Services company.
 Hospet Steels Ltd. – Steel plant consisting of Iron Making Division, Steel Making
Division and Rolling Mill Division.

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PRODUCTS OF BAJAJ
 1961–1971 – Vespa 150 – under the licence of Piaggio of Italy
 1971 – three-wheeler goods carrier
 1972 – Bajaj Chetak
 1976 – Bajaj Super
 1975 – Bajaj Priya
 1977 – Rear engine autorickshaw
 1981 – Bajaj M-50
 1986 – Bajaj M-80, Kawasaki Bajaj KB100,
 1990 – Bajaj Sunny
 1991 – Kawasaki Bajaj 4S Champion
 1993 – Bajaj Stride
 1994 – Bajaj Classic
 1995 – Bajaj Super Excel
 1996 - Bajaj SX Enduro
 1997 – (Bajaj KB125) Kawasaki Bajaj Boxer, rear engine diesel autorickshaw
 1998 – Kawasaki Bajaj Caliber, Bajaj Super 99,
 1999 – Bajaj Legend, Bajaj Bravo, Bajaj Chetak 99, Bajaj Spirit[15]
 2001 – Eliminator, Bajaj Pulsar, Kawasaki Bajaj Aspire, Caliber Croma
 2003 – Caliber 115, Kawasaki Bajaj Wind 125, Bajaj Pulsar DTS-i,
 2004 – Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
DiscoverDTS-i
 2006 – Bajaj Platina
 2007 – Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel
Injection), XCD 125 DTS-Si
 2008 – Bajaj Discover 135 DTS-i – sport (upgrade of existing 135 cc model)
 2009 – Bajaj Pulsar 135, Bajaj XCD 135 cc, Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar
180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i, Bajaj Discover 100 DTS-Si,Kawasaki Ninja
250R
 2010 – Bajaj Discover 150
 2012 – Bajaj RE 60, mini car for intra-city urban transportation
 2012 – Bajaj Pulsar 200 NS, launch of 200 cc bike, Discover 125ST, launch of 125 cc
bike
 2013 - Bajaj Discover 125ST discover 100T

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 2014 - Bajaj Discover 150F, 150S
 2015 - Bajaj Platina 100 ES, Bajaj CT 100 (Re introduced), Pulsar RS 200, Pulsar AS200
& AS150, Pulsar NS150.
PRODUCTS DESCRIPTION
Bajaj Avenger DTSi
Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high stability and
long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat, special backrest
besides 180cc powerful engine. Wider wheelbase and a heavy handlebar aids posture and
stability. Riding Bajaj Avenger (DTSi) is an experience that needs to be personally felt and
can hardly be described in words.
TECHNICAL SPECS
ENGINE
Type
4-stroke, single cylinder, DTS-i, air cooled with oil-
cooler
Displacement (cc) 219.89
Max. Power (Ps @ rpm) 19.03 @ 8400
Max. Torque (Nm @ rpm) 17.5 @ 7000

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Starting
Electric
SUSPENSION
Front Telescopic
Rear Hydraulic Shock Absorber
ELECTRICALS
Battery 12V, 9Ah
Head lamp 60 / 55W
Horn 12V, 30W
DIMENSIONS
Wheelbase 1475 mm
Ground Clearance 169 mm
Kerb Weight 154.5 kg

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PULSAR SEGMENTS BIKE
Pulsar 200 NS
Pulsar 220
Pulsar 180
Pulsar 150
Pulsar 135 LS

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PULSAR 200 NS
TECHNICAL SPECS
ENGINE
Type 4 - stroke, SOHC - 4V - Liquid Cooled, single cylinder
Displacement 199.5 cc
Combustion system Triple spark
Max Power 23.52 @ 9500 (Ps @ RPM)
Max Torque 18.3 @ 8000 (Nm @ RPM)
Exhaust system Exhaust TEC enhanced centrally mounted
VEHICLE
Frame Type Pressed steel Perimeter Frame
Wheel Base 1363 mm
Length x height x width 2017 mm x 1075 mm x 804 mm
Vehicle Kerb weight 145 kg

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FUEL TANK
Total litres 12L
SUSPENSION
Front Telescopic Front Fork with Anti-friction Bush
Rear Mono suspension with nitrox
BRAKES-TYPE
Front: Petal Disc with floating
caliper
Rear: Petal Disc with floating caliper
BRAKES SIZE
Front: Dia 280mm Disc Rear: Dia 230mm Disc
TYRES
Front: 100/80 - 17 - Tubeless Rear: 130/70 - 17 - Tubeless
ACCELERATION
Max Speed 135 Kmph
ELECTRICALS
System 12V Full DC MF
Head Lamp (Low/High Beam-watts) H4 Bulb 55/60 W Bulb with 2 Pilot Lamps
Tail/Stop Lamp LED

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PULSAR 220
ENGINE
Type 4-stroke, DTS-i, oil cooled, single cylinder
Displacement 220 cc
Max. Power 21.05 @ 8500 (Ps @ RPM)
Max. Torque 19.12 @ 7000 (Nm @ RPM)
SUSPENSION
Front Telescopic, with anti-friction bush
Rear 5 way adjustable, Nitrox shock absorber
BRAKES
Front 260 mm Disc
Rear 230 mm Disc
TYRES
Front 90/90 - 17 – Tubeless
Rear 120/80 - 17 – Tubeless

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FUEL TANK
Total litres 15 L
ELECTRICALS
System 12 V Full DC
Headlamp (Low/High Beam- Watts)Low - projector lamp 55w, High - Ellipsodial lamp 55w
DIMENSIONS
Length (mm) 2035
Width (mm) 750
Height (mm) 1165
Ground clearance (mm) 165
Wheelbase (mm) 1350
Kerb Weight (kg) 150
PULSAR 180
ENGINE

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Type
4-stroke, DTS-i, air cooled, single cylinder
Max. Power 17.02 @ 8500 (Ps @ RPM)
SUSPENSION
Rear 5 way adjustable, Nitrox shock absorber
BRAKES
Front 260 mm Disc
Rear 130 mm Drum
TYRES
Front 90/90 - 17 - Tubeless
Rear 120/80 - 17 - Tubeless
FUEL TANK
Total litres 15 L
ELECTRICALS
System 12 V Full DC
Headlamp (Low/High Beam- Watts)35/35 W with 2 pilot lamps
DIMENSIONS
Length (mm) 2035
Width (mm) 765
Height (mm) 1115
Wheelbase (mm) 1345

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PULSAR 150
ENGINE
Type 4-stroke, DTS-i, air cooled, single cylinder
Displacement 149 cc
Max. Power 15.06 @ 9000 (Ps @ RPM)
SUSPENSION
Rear 5 way adjustable, Nitrox shock absorber-
BRAKES
Front 240 mm Disc
Rear 130 mm Drum
TYRES
Front 2.75 - 17
Rear 100 / 90 - 17

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FUEL TANK
Total litres 15 L
ELECTRICALS
System 12 V Full DC
DIMENSIONS
Length (mm) 2055
Width (mm) 755
Height (mm) 1060
Wheelbase (mm) 1320

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PULSAR 135
ENGINE
Type 4-stroke, DTS-i, air cooled. 4-valve single cylinder
Max. Power 13.56 @ 9000 (Ps @ RPM)
SUSPENSION
Rear 5 way adjustable, Nitrox shock absorbe
BRAKES
Front 240 mm Disc
Rear 130 mm Drum
TYRES
Front 2.75 - 17

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Rear 100 / 90 - 17
FUEL TANK
Total litres 8L
ELECTRICALS
Battery 12 V Full DC
DIMENSIONS
Length (mm) 1995
Width (mm) 765
Height (mm) 1045
Wheelbase (mm) 1325

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DISCOVER SEGMENT BIKES
New Discover 150
Discover 125 M
Discover 100 M
Discover 100

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DISCOVER 150
Engine
Type Single cyl, 4-valve, DTS-i with ExhausTEC
Capacity 144.8 cc
Bore x Stroke (mm) 56 x 58.8
Max. Power (Ps @ RPM) 14.5 ps @ 8500 RPM
Max. Torque (Nm @ RPM) 1.3 Kg-m @ 6500 (12.75 N-m)
Starting Kick + Electric Starter
Top Speed 110 Kmph (internally tested)
Carburetor BS 26

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Transmission 5 Sp - Constant mesh (All up)
Frame Semi-double cradle
Suspension
Front Telescopic, 130 mm fork travel
Rear
Monoshocks, Nitrox(Gas filled), 110 mm rear
wheel travel
Brakes
Front 240m petal disc (opt)
Rear 130 mm drum
Tyres
Front 80/100-17, tubeless, unidirectional
Rear 100/90-17, tubeless, unidirectional
Fuel Tank
Fuel Tank Capacity 10 L (1.9 L usable reserve)
Dimensions & Weight
Length 2038 mm
Width 714 mm
Height 1070 mm
Wheel Base 1305 mm
Saddle Height 795 mm
Kerb Weight (Drum / Disc) kg 130 / 129 kg

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DISCOVER 125M
Engine
Type Single cyl, 4-valve, DTS-i with ExhausTEC
Capacity 124.6 cc
Bore x Stroke (mm) 54 x 54.4
Max. Power (Ps @ RPM) 11.5 ps @ 8000 RPM
Max. Torque (Nm @ RPM) 10.8 Nm @ 6000 RPM
Carburetor CV type
Transmission 4 Gears
Frame Semi-double cradle
Suspension

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Front Telescopic (130 mm)
Rear Nitrox Twin (110 mm)
Brakes
Front 200 mm petal disc (opt) / 130 mm drum
Rear 130 mm drum
Tyres & Rims
Front 2.75 x 17, 41P
Rear 3.00 x 17, 50P
Fuel Tank
Fuel Tank Capacity 9.5 L (1.6 L usable reserve)
Dimensions & Weight
Length 1986 mm
Width 678 mm
Height 1044 mm
Wheel Base 1255 mm
Saddle Height 795 mm
Kerb Weight (Drum / Disc) Kg 117 / 118

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DISCOVER 100 M
Engine
Type 4-Valve-Twin Spark DTS-i
Displacement 102 cc
Compression Ratio 10.5 : 1
Max. Power (Ps @ RPM) 9.3 Ps @8000 RPM
Suspension
Front Telescopic, 130 mm travel
Rear Nitrox Twin,110 mm travel
Brakes
Front 200 mm petal disc / 130 mm drum
Rear 110 mm Drum

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Tyres & Rims
Front Wheel / Tyre 2.75 x 17" 41P Tubed
Rear Wheel / Tyre 3.00 x 17" 50P Tubed
Front 1.4 x 17" alloy
Rear 1.6 x 17" alloy
Fuel Tank
Fuel Tank Capacity 9.5 Litre full (1.6 Litre reserve)
Electricals
Battery Low Maintenance Battery
Ignition CDI based mapping
Head Lamp 12 V 35/35W
Dimensions & Weight
Length 1986 mm
Width 678 mm
Height 1044 mm
Wheel Base 1255 mm
Kerb Weight 114 kg(disc) / 113 kg(drum)

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DISCOVER 100
Engine
Type Single cylinder, 4 stroke, air cooled
Compression Ratio 9.8 : 01
Max. Power (Ps @ RPM) 7.7 @ 7500
Max. Torque (Nm @ RPM) 7.85 @ 5000
Transmission
Clutch Wet multiplate
No. of Gear 4
Gear Shift Pattern All down
Suspension
Front Drum, 130 mm

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Rear Drum, 110 mm
Brakes
Front Drum, 130 mm
Rear Drum, 110 mm
Tyre
Front 2.75 X 17" (Unidirectional)
Rear 3.00 X 17" (Unidirectional)
Fuel Tank
Fuel Tank Capacity 8 Litre full (2.3 Litre reserve)
Chassis
Type Single down tube
Electricals
Battery Low maintenance battery
Head Lamp 35 / 35 W
Tail / Stop Lamp LED type
Horn Type & No. DC / one
Dimensions
Length 2040 mm
Width 760 mm
Height 1087 mm
Wheel Base 1305 mm
Kerb Weight

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PLATINA SEGMENT BIKES
Platina 100 ES
Platina 100
CT 100

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Platina 100 ES
ENGINE
Type Single cyl, 2-valve, DTS-I with ExhausTEC
Capacity 102 cc
Bore x Stroke (mm) 47 X 58.8
Max. Power (Ps @ RPM) 8.2 ps @ 7500 rpm
Carburetor PTE 16 Manual choke
Transmission 4 speed All down
Frame Tubular Single Down Tube with Lower Cradle frame
SUSPENSION
Front Hydraulic, Telescopic Type, 125mm travel

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Rear
Trailing arm with co- axial hydraulic shockabsorber and
coil springs. SNS
TYRE
Front 2.75*17", 41 P
Rear 3.00*17", 50 P
BRAKES
Front 110 DRUM
Rear 110 DRUM
FUEL TANK
Fuel Tank Capacity 11.5 L
DIMENSIONS
Length 2000 mm
Width 840 mm
Height 1060 mm
Wheel base 1255 mm
Saddle height 798 mm
Kerb weight (drum / disc) kg 108 Kg

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PLATINA 100
ENGINE
Type 4 Stroke, Natural Air Cooled
Displacement 99.27cc
Max Power 8.2 PS @ 7500 RPM
Max Torque 8.05 Nm @ 4500 RPM
Ignition Type Digital CDI & TRICS III
Transmission Type Constant Mesh Type
SUSPENSION
Front Hydraulic, Telescopic Type, 125mm travel
Rear Hydraulic, Telescopic Type, 125mm travel
TYRE
Front 2.75*17", 41 P
Rear 3.00*17", 50 P
FUEL TANK
Fuel Tank Capacity 13.0 L (Reserve : 2 L)

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ELECTRICALS
System 12V AC+DC
Headlamp 12V, 35W/35W (HS1)
Horn Single,12V DC
DIMENSIONS
Length 1990 mm
Width 770 mm
Height 1090 mm
Wheel base 1275 mm
Kerb weight 113

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CT100
ENGINE
Type 4 Stroke ,Single Cylinder,Natural air Cooled
Capacity 99.27 cc
Bore x Stroke (mm) 53.0 mm X 45.0 mm
Max. Power (Ps @ RPM) 8.2 ps @ 7500 rpm
Starting Aid Kick
Transmission 4 Speed Constant Mesh
Frame Tubular single down tube with lower cradle frame
SUSPENSION
Front Hydraulic, Telescopic Type
Rear
Trailing arm with co- axial hydraulic shock absorber and
coil springs. SNS
TYRE

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Front 2.75*17"
Rear 3.00*17"
BRAKES
Front 110 DRUM
Rear 110 DRUM
FUEL TANK
Fuel Tank Capacity 10.5 L
DIMENSIONS
Length
1965 mm (Spoke Wheel)
1945 mm (Alloy Wheel)
Width 770 mm
Height 1072 mm
Wheel base 1235 mm
Kerb weight (drum / disc) kg
108 kg. (Alloy Wheel)
109kg.(Spoke Wheel)

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Bajaj Kristal DTSi
The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition
(DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is targeted at college
going girls who want good speed, comfort and fuel economy, helping them save their pocket
money.
Looks
 Comes in four colours - cocktail wine red, jet black, francia blue, platina silver
 Penta lock system
 Automatic lamp
 Battery indicator
Control
 Spring in Suspension (SNS)
 Gearless
 Battery start
Comfort
 Front fueling
 Extra large storage space
 Penta lock
 Fuel gauge with reserve indicator
 Low battery indicator
 Auto choke
Mileage and Economy

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 50kmpl under customer usage conditions
 Fuel tank capacity - 4.5 Ltrs
 Maintenance free battery
Bajaj XCD (Exceed) 125cc
The Bajaj XCD DTS-Si 125 cc is easy to control, easy on the pocket, and a good choice for a
125 cc motorbike. The 125 mm telescopic front suspension combined with the swing arm
with 5-step adjustable SNS suspension at the rear provides smooth and comfortable rides;
while alloy wheel rims add flamboyance to the strong diamond frame body. The added
engine power gives the Bajaj XCD DTS-Si 125 cc has a greater performance edge over 125
cc alternatives. The new technology allows better fuel combustion and gives a mileage of 109
kmpl. The folding number plate is a cool idea and the electric start without a kick works like
a charm.
Looks
 Lean, masculine styling with a Diamond frame body
 Headlamp with prismatic pilot lamps
 Digital Speedometer console
 Folding number plate
 17 inch premium alloy wheels add flamboyance
 Integrated LED tail lamp and fluid grab rail design
Control
 Easy speeding up to 90 kmph on a good road
 Awesome acceleration
 TRICS III ignition allows instant engine start up even in chilling weather
 4-Speed constant mesh transmission

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 Wet, Multi disc type clutch is highly powerful
 Microprocessor controlled Digital CDI ignition system increases overall performance
 Electric Start/Kick Start enhances control
 Front brake Hydraulic Disc Brakes allow instant braking and enhances safety
Mileage and Economy
 High mileage reasonable power, 109 km/l under standard test conditions of
manufacturer
 Keihin CV carburetor gives more mileage
 Engine mass is light and reduced frictional losses increase mileage and speed
 DTS-Si & TRICS III: The microprocessor memory chip manages accurate ignition
timing at all levels of engine load optimizing power and leading to greater derivability
 DTS-Si enables motorcycles to achieve stringent Emission Norms without Secondary
Air Induction device and Catalytic Converter
 Lesser road resistance due to lesser road contact area on account of seventeen inch
wheels
 Alloy wheels are highly resistive to impacts, are free from rusting, are easy to clean
and maintain, and saves the inner surfaces of wheel tubes, leading to low maintenance
costs

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BAJAJ AUTO FUTURE COMING SOO
PULSAR 200 RS
FEATURES
From its aggressive looks to its revolutionary engine, every part of the Pulsar RS200
is made for real life races. The Pulsar Race Sport comes alive from the moment you
hit the ignition. Gear up, twist the throttle.
TWINPROJECTORHEADLAMPS
HD focus Twin projectors: Tame the darkest roads with devil's eyes
CRYSTAL LED TAIL LIGHTS
Distinctive high intensity tail lamps: Dazzle the competition as you whizz past them.
AGGRESSIVE MUSCULAR STYLING

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Stylish Full fairing with prime aerodynamic efficiency: Admiration Guaranteed
ABS
Uber-responsive front ABS: Ultra safe braking performance over any surface
NITROX MONO SUSPENSION
Invincible balance with super comfort: Carve corners or race ahead, for hours at a
stretch.
TRIPLE SPARK 4 VALVE 200 CC DTS-IENGINE
Most Advanced engine technology, Patented by Bajaj: 24.5 PS of raw power ready
to be unleashed
LIQUID COOLING
Optimum engine performance at high temperatures: Ride On, No matter what.
RACE EXHAUST
Midship race spec exhaust with a Throaty note : Hitting the redline never
sounded better
SUSPENSION
 Front
Telescopic with anti friction bush
 Rear
Nitrox mono shock absorber with Canister
ENGINE
 Type
Single cylinder, 4 stroke, SOHC 4valve, Liquid cooled, triple spark ,FI
 Displacement(cc)
199.5
 Max power(PS @ RPM)
24.5 @ 9750
 Max torque(Nm @RPM)
18.6 @ 8000

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BAJAJ PRO BIKING
NINJA 650 R
FEATURES
Chassis
Steel-tube diamond frame offers high strength and high durability-
both essential in a high-performance frame.

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TECHNICAL SPECS
Engine Liquid-cooled, 4-stroke Parallel Twin
Displacement 296 cc
Max Power 39 PS @ 11,000 rpm
Torque 27.0 NM @ 10,000 rpm
Bore X Stroke 62.0 x 49.0 mm
Compression Ratio 10.6:1
Fuel System Fuel injection: ø32 mm x 2 (Keihin),with dual throttle valves
Fuel Type / Minimum Octane
Rating Unleaded petrol / RON 91
Ignition Digital
Transmission 6-speed, Return
Final Drive Sealed chain
Cooling System Liquid Cooled
Frame Type Tube diamond, steel
Rake / Trail 27 / 93 mm
Front Tyre Size 110/ 70-17 M/C (54W)
Rear Tyre Size 140 / 70 - 17 M / C (66S)
Wheelbase 1405 mm
Front Suspension / Wheel Travel 37 mm Telescopic Fork
Rear Suspension / Wheel Travel
Bottom-Link Uni-Trak with gas-charged shock and 5-way
adjustable preload
Front Brakes
Single 290 mm petal disc with single balanced actuation dual-
piston

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Rear Brakes Single 220 mm petal disc with Dual-piston
Fuel Capacity 17 Litres
Seat Height 785 mm
Kerb Weight 172 kg
Overall Dimensions
L x W x H 2,015 mm x 715 mm x 1110

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NINJA 300
FEATURES
Chassis
Steel-tube diamond frame offers high strength and high durability-
both essential in a high-performance frame.

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TECHNICAL SPECS
Engine Liquid-cooled, 4-stroke Parallel Twin
Displacement 296 cc
Max Power 39 PS @ 11,000 rpm
Torque 27.0 NM @ 10,000 rpm
Bore X Stroke 62.0 x 49.0 mm
Compression Ratio 10.6:1
Fuel System Fuel injection: ø32 mm x 2 (Keihin),with dual throttle valves
Fuel Type / Minimum Octane
Rating Unleaded petrol / RON 91
Ignition Digital
Transmission 6-speed, Return
Final Drive Sealed chain
Cooling System Liquid Cooled
Frame Type Tube diamond, steel
Rake / Trail 27 / 93 mm
Front Tyre Size 110/ 70-17 M/C (54W)
Rear Tyre Size 140 / 70 - 17 M / C (66S)
Wheelbase 1405 mm
Front Suspension / Wheel Travel 37 mm Telescopic Fork
Rear Suspension / Wheel Travel
Bottom-Link Uni-Trak with gas-charged shock and 5-way
adjustable preload
Front Brakes
Single 290 mm petal disc with single balanced actuation dual-
piston

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Rear Brakes Single 220 mm petal disc with Dual-piston
Fuel Capacity 17 Litres
Seat Height 785 mm
Kerb Weight 172 kg
Overall Dimensions
L x W x H 2,015 mm x 715 mm x 1110
KTM 1190RC8R 2015
TECHNICAL DETAILS
ENGINE
Design 2-cylinder,4-stroke,spark-ignitionengine,75°V arrangement,liquid-cooled
Displacement 1,195 cm³
Bore 105 mm
Stroke 69 mm
Performance 129 kW (173 hp)

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Starting aid Electricstarter
Transmission 6-speed,clawshifted
Engine lubrication Pressure lubricationwith3Eaton pumps
Primary gear ratio 40:76
Secondary gear ratio 17:37
Coolingsystem Liquidcoolingsystem, continuouscirculationof coolingliquidwithwater
pump
Clutch PASCslipperclutch,hydraulicallyoperated
Ignitionsystem Contactless,controlled,fullyelectronicignitionsystemwithdigital ignition
timingadjustment
CHASSIS
Frame Tubularspace frame made from chrome molybdenumsteel,powder-coated
Forks WP Suspension UpSide Down
Shock absorber WP Suspension Monoshock
Suspensiontravel
front
120 mm
Suspensiontravel
rear
120 mm
Brake system front Twin-discbrake withradiallymountedfour-pistonbrake calipers
Brake system rear Single-discbrake withtwo-pistonbrake caliper;fixedbrake disc
Brake discs -
diameterfront 320 mm
Brake discs -
diameterrear
220 mm
Chain 5/8 x 5/16” X-Ring
Steeringheadangle 66.7°

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Wheelbase 1,425±15 mm
Groundclearance
(unloaded)
110 mm
Seat height
(unloaded) lower
subframe position
805 mm
Seat height
(unloaded) upper
subframe position
825 mm
Total fuel tank
capacity approx.
16.5 l
Unleadedpremiumfuel (95RON)
Unleadedpremiumfuel (98RON)
Weightwithoutfuel
approx.
184 kg
BAJAJ AUTO FINANCE LIMITED.
Bajaj Finance Ltd. is one of the most diversified NBFCs in India. The Auto Finance
division,Bajaj Auto Finance, has operated for over 25 years, and has served more than 30
lakh customers across India. We offer customer loans for the purchase of Pulsar, Avenger,
Discover, Platina, KTM and Ninja motorcycles, and Bajaj RE three wheelers.
Bajaj Finance has modern infrastructure facilities with state-of-art technology which includes
automated cheque handling facilities, and computerized loan accounting with on-line
customer data to handle customer transactions and requests efficiently.

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We are proud to offer the quickest loan authorization to customers at Bajaj and KTM
showrooms and Bajaj authorized service stations across India.
BAFL Management Hierarchy:
LOAN PROCESSING:
Login sheet- It is of A5 size format which is filled in the initial stage of loan processing. It
contains some basic information about customers i.e. name, address, contact no, product
name, occupation, reference etc.
FI (First Inquiry) -BAFL has ties up witha company who does inquiry of the customer in
which a person goes to the customer address to find out that every details provided by him is

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correct or not. If it is positive then loan processing continues but if it is negative then it is
difficult for the customer to get the bike through loan.
TVR (Telephonic Verification Report) -Sales executive calls to the customer on the given
contact number to insure that he is actually interested or not, if he is interested then when he
will come.
CIBIL(Credit Information Bureau and India Limited) -Enquiries are usually made on your
credit history when you apply to a lender for a loan. BAFL accesses customer CREDIT
REPORT to assess his repayment capability.After this CIBIL SCORE is generated, CIBIL
score more than 750 is considered good but less than 750 is not good and less than 600 is bad,
no one will give you loan on this score. It means customer has done some defaults in his past
repayment the loan i.e. bounces of cheques, not paying EMI timely, so many penalties are
there.
DE dupe- This is the credit report of Bajaj Itself, to know that customer has taken any loan
from Bajaj in the past.
Processing file- Customer has to fill the file which includes all the rules and regulations
about two wheeler financing, signature of customer etc. The charge of processing file is 2.5%
of the total finance of the product that must have to pay in cash.
DM sheet- It is a type of sheet which is filled by the Sales Executive in which all the
information regarding customer name, product name, loan scheme, loan amount, EMI, loan
tenure etc. are filled and send to the head office.
Insurance- Insurance is provided to the customer just after the delivery of the product which
costs around Rs.1000/.
Documents require:ID proof
Address proof
Bank statement (last 6 months)
Stamp paper (of Rs.100)
Cheques with signature (no. of cheques should be one or four).
ORGANISATION PROFILE
RNG BAJAJ.

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GT Road.
Kailash Motors Building.
AfeemKothi Kanpur.
This is established in 5th August 1992 as authorized dealer of Bajaj in Kanpur Now RNG
Bajaj is having 8 sub dealers and 3 own showrooms Naubasta, Afeemkothi and
Krishnapuram.
Owner of RNG was Ram Narayan Garg but now RNG Managing by AmitGarg son of Mr.
Ram Narayan Garg.
MANAGEMENT PROFILE:
Managing Director: Mr. AmitGarg
OFFICE STAFF:
Service Manager:R.K. Verma
Show room Manager : Mr. K.K. Shukla
Credit Sales Manager :Mohammad Zeeshan
R.T.O. Work: Mr. Mahesh
Command Area manager: Mr. NarendraBajpei
Account manager : Khushbu
Cashier : Rajendra Sir
Receptionist : Roli and ShradhaBajpei.

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OTHER STAFF:
Works Manager : Rajeev
Spare part Managers: Praveen
Sales Man: Mr. Ashutosh (Team Leader), Mr. Sooraj,Mr. VarunMishra,Mr. Surya
Prakash,Mr, Saurabh,Mr. Nitin Etc.

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ORGANIZATIONAL STRUCTURE OF RNG BAJAJ:
Sales Manager Service ManagerCSM
Sales Executives Assistants Supervisor
S. Engineer
Manager
Back Office
Warranty En-charge
Encharge
Spare parts
Mechanics

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Conclusion: Organizational structure of RNG Bajaj is divided in to three parts sales, finance
and services. Researcher saw and analyzes all parts of the organization and then came to
conclusion.
CHAPTER 3
LITERATURE REVIEW
Customer satisfaction
Customer satisfaction is the key to success, getting our customers to tell you what’s good
about your product or services and where you need improvement. It helps you to ensure that
your businesses measure up to their expectations. The attached file contains a customer
satisfaction survey from designed to make it easy for customer to fill out and to fill and to
make it easy for you to quickly customize to exactly match your company’s activities.
The reason for a business firm to come into being is the experience of customer who has
unfilled need and wants. Customer satisfaction has been conceptualized in several ways; It
consists of expectations, pleasured or displeasure and the evaluation of the benefits of
consumption.
Customer satisfaction is result of confirmation of expectation. Bajaj has been focusing on the
improvement and Excellency in the processes, which it uses to satisfy there to accomplish,
this it has focused on improving customer –orientation and value chain integration.
Satisfaction is crucial concern for both customers and organizations. Satisfaction is subjective
concept and therefore difficult to determine. It depends on many factors and varies from
person to person and product to product. The importance of customer satisfaction in strategy
development for customers and market oriented cannot be underdetermined. Now a day it has
become very important factor for each and every organization to enhance the level of
customer satisfaction. Customer satisfaction, a term issued in marketing, it’s a measure how
product and service supplied by the company meet or surpass customer expectation.
Customer satisfaction according to ISO 9000, users opinion about the degree to which its
meets its requirements. Customer satisfaction is a highly personal assessment. Customer

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satisfaction is a measure of post purchase behavior of the customers. If customer expectations
meet with the perceived value of goods and service then customer is satisfied but if the
perceived value of goods and service is less than the customer expectations than customer is
dissatisfied and if the perceived value exceeded the expected value of the goods and service
than the customer is delighted. In addition, customers generally want the best possible
product or service for a low cost. The perception of the best product or service at lowest price
with safety effect the industry and customer segment significantly.
CHAPTER 4
ANALYSIS ANDINTERPRETATION
Introduction:
The analysis of data has been done on the basis of collecting of data through questionnaire.
There are graphs, charts and tables are used in the interpretation of analyzed data. And these
charts, graphs and tables has been created and analyzed through spreadsheet. Percentage
analysis used for analyzing the data.
Table 4.1: Response ofhaving bike.
Response Percentage
Yes 76
No 24
Total 100

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Source: Primary data
Figure 4.1: Response having bike
Source: Primary data.
Interpretation:From the above graph 76% of respondents says that they have own bikes and
explained about bikes & remaining 24% of respondents says that they don’t have bikes.
Table4.2: Response having current bike.
Company……………
Do you have bike?
0%
Yes
76%
No
24%
Company Name
Hero Honda 40
Bajaj 50

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Figure4.2: Response having current bike.
Interpretation: From the above graph 40% customer says that they have Hero Honda
Bikes, 50% Customers says that they have Bajaj bikes and 10% customer says that they have
TVS Bikes.
Table 4.3: Response interest in purchase of products.
Company Name
0%
Hero Honda
40%
Bajaj
50%
TVS
10%
TVS 10
Total 100

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Figure4.3: Response interest in purchase of products.
Interpretation: From the above graph 50% customers interested to purchase in Discover
brand, 15% customers interested to purchase inPlatina, 30% customers interested in
Pulsar,3% customers interested in Avenger and 2% customers interested in XCD.
Table4.4: Response salespersonspent sufficient time with you and explain everything
about the vehicle.
Discover
50%
Platina
15%
Pulsar
30%
Avenger
3%
XCD
2%
Interest to purchase
Discover 50
Platina 15
Pulsar 30
Avenger 3
XCD 2
Total 100

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Figure4.4: Response salespersonspent sufficient time with you and explain everything
about the vehicle.
Interpretation:
From the above graph 90% of respondents says that sales person has spend sufficient time
with them and explained about bikes & remaining 10% of respondents says that sales persons
haven’t spend sufficient time with them.
Table4.5: Response vehicle delivered on promised time.
Yes
90%
No
10%
Yes 90
No 10
Total 100
Delivery on Time

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Figure4.5: Response vehicle delivered on promised time.
Interpretation:
From the above graph we came to know that 72% of the respondents replied vehicle
delivered on promised time and 28% of respondents replied not delivered on promise time.
Table4.6. Response feelings about BAJAJ two wheeler vehicle.
Yes
72%
No
28%
Yes 72
No 28
Total 100

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Sourse: Primary data.
Figure4.6 Response feelings about BAJAJ two wheeler vehicle.
Interpretation:
It is clearly seen that out of 100 respondents, 11% of respondent were felt excellent, 30%
were good, 21% were moderate, 19% were satisfactory, 19% were unsatisfactory.
Table4.7. State the level of satisfaction for the service provided by RNG Bajaj.
Excellent
11%
Good
30%
Moderate
21%
Satisfactory
19%
Unsatisfactory
19%
Excellent 11
Good 30
Moderate 21
Satisfactory 19
Unsatisfactory 19
Total 100

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Figure4.7: State the level of satisfaction for the service provided by RNG Bajaj.
Interpretation:
Satisfaction level for service provided by RNGbajaj is Out of 100 respondents 36% were
completely satisfied, 50%were satisfied, 12% were dissatisfied, 12% were not at all satisfied.
Table4.8. Reasons to purchase BAJAJ vehicles.
Completely
satisfied
33%
satisfied
45%
Dissatisfied
11%
Not
satisfied
11%
Completely satisfied 33
satisfied 45
Dissatisfied 11
Not satisfied 11
Total 100
Mileage 48

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Figure 4.8.Reasons to purchase BAJAJ vehicles.
Mileage
48%
Low maintenance
4%
Price
13%
Wide range Product
3%
Brand Name
32%
Low maintenance 4
Price 13
Wide range Product 3
Brand Name 32
Total 100

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Interpretation:
From the above graph we came to know that 48% of the customers purchase Bajaj vehicle for
mileage, 4% were for low maintenance, 13% were for price,3% were for wide range
products,32% were for its brand name.
Table4.9. Improvements in service that demand from RNG BAJAJ.
Service in time 47
Realible Service 4
Well Trained Mechanics 16
Less Labour Charge 33
Total 100

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Figure 4.9.Improvements in service that demand from RNG BAJAJ.
Interpretation:
It is clearly seen from the above graph that 47% of the customers demanded service in
time,4% demanded reliable service,16% demanded well trained mechanics, 33% demanded
less labor charge.
Table4.10. Rating of the service performance of RNG BAJAJ.
Service in time
47%
RealibleService
4%
Well Trained
Mechanics
16%
Less Labour
Charge
33%
Very good 35
Good 45
Average 11
Bad 9
Very bad 0
Total 100

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Figure 4.10.Rating of the service performance of RNG BAJAJ.

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Interpretation:For the service performance of RNG BAJAJ , Out of 100 respondents 35%
were rated very good,45% were rated as good, 11% were rated as average, 0% very bad and
9% were rated as bad.
Finance
Very good
35%
Good
45%
Average
11%
Bad
9%
Very bad
0%

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Table4.11. Sources of income of customers.
Figure 4.11.Sources of income of customers.
Interpretation:
Customer who visited in the Showrooms 30% of them was Govt. Employees, 10%
farmers,30% Self employed , 5% Army Persons and 25% was Professional.
Table4 Loan Process(LOGIN SHEET)
Govt.Employee
30%
Farmer
10%
Self Employed
30%
Army Person
5%
Professional
25%
Govt.Employee 30
Farmer 10
Self Employed 30
Army Person 5
Professional 25
Total 100

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Main Field
name
Field Name on
Login sheet
Writing Instruction Examples
Personal
Details
Customer Name
(SHOULD BE
either of 2 or 3
WORDS)
Customer name shouldbe writtenas First
name middle name last name as shown in
login sheet. If there is no middle name
First name & last name shouldbe written
in the specifiedspace only.
Eg. Valid name : Sachin Suresh Sharma/ Sachin Sharma
Invalid name : Sachin or Sachin Ramesh Suresh Sharma
Mobile Number
Given 10 boxes for writing 10 digit mobile
no. In each box onlyone digit should be
written
Telephone
Number
Given 5 boxes for STDcode & 8 boxes for
Landline no. ( Eg.If the STDcode is of 3
digit it shouldbe writtenin right side of
the boxes.)
Eg: 00734 - 24585685
Model
Correct & complete modeldescription
should be written
Invalid - pulsar
Valid : Pulsar 150 UG 4
Present
Address
Father/Husband
Name
Customer name shouldbe writtenas First
name middle name last name as shown in
login sheet. If there is no middle name
First name & last name shouldbe written
in the specifiedspace only.
Date of Birth
It shouldbe writtenin DDMMYYYY
format inspecified box only.(Eg 01 01
1990)
Invalid -1/1/90
Valid 01 01 1990
Gender
Gender should be circled insteadof ticking
as showninlogin sheet.
Address 1 & 2
Address should be writteninlegible hand
writing
Landmark
correct Land mark shouldbe written in
space of landmark only& in legible hand
writing
State State should not be written inshort form.
Invalid - AP
Valid - Andhra Pradesh/ Arunachal Pradesh
City Main cityor district shouldbe mentioned.
Cityshouldnot be writtenin shot form.
Invalid - S' bad
Valid - Secondrabad
Pin code
It shouldbe always in6 digit & shouldbe
written in specifiedbox only.
Residence
status
Residence status shouldbe circledinstead
of ticking as shownin loginsheet.

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Employment
Details (
Applicant)
Company/ firm
name
Company/ firmname / student / House
wife / pensioner / Agriculture etc
Invalid - Business
Valid - M/s Sai enterprises
Address 1, 2 &
land mark
If the office address is same as present
address mention"SAME AS ABOVE" if the
address is different it should be writtenin
detail withLAND MARK.
City
Main cityor district shouldbe mentioned.
Pin code
It shouldbe always of 6 digits & shouldbe
Employment
Type
Employment Type shouldbe circled
insteadof tickingas showninlogin sheet.
Employment
status
In case ofSelf employedEmployment
propertystatus shouldbe circledinstead
of ticking as shownin loginsheet.
Mobile Number
no. In each box onlyon digit should be
written
Telephone
Number
Landline no. If the STDcode is of 3 digit it
should be writteninright side of the
boxes.
Permanent
Address
Address 1 & 2
writing
Landmark
Land mark should be writteninspace of
landmark only& in legible handwriting
City
Pin code
Mobile Number
written
Telephone
Number
should be writteninright side of the boxes
in
Reference
Details
Name
Reference Name shouldbe writtenin
legible hand writing
Address 1 & 2
writing

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LOGIN PROCESS
EnquiryCreation(Supplier,DMA & Applicantdetail)
Update Productand Finance detail (Make,Model,SchemeCode and AmountFinance)
Stage change- SENT TO CPA
Upload Applicant/Co-ApplicantApplicationForm
In case of Co-ApplicantselectType of Entryas “Image basedEntry”
Save
Wait for Login to get authorized
CREDIT PROCESS
Selectthe case from Stage - PENDINGPRE APPROVALDOCS
CheckCIBIL, CheckNormal or XPRSscheme type
CheckDedupe (FromVerificationTab)
Update TVR andIncome AssessmentForm(FromVerificationTab)
Update CustomerDocument(Addressproof,Income proof,if applicable XPRSproof)
Update Repaymentbasicdetails(Repaymentfrom, Mode,accounttype andVintage)
Checkif FIis completed
Stage change- PRE APPROVAL DOCS COLLECTED
Wait for BRE to get executed
If BRE statusis SystemApproved- Nodeviation
o Stage Change- APPROVAL -LOAN APPROVED
o If youwant to rejectthe Loanthan stage change- REJECTION- LOAN REJECTED
City
Pin code
Telephone
Number
should be writteninright side of the boxes
in
Mobile Number
written
Co applicant
Co applicant detailsfill upinsame wayas
is done for applicant
FI agency
If there are multiple FI agencies then
mentionthe FI agencyname onTOPOF
LOGIN SHEET where FI to be allotted
Customer
Category / sub
category
For 3W cases mentionCustomer category
& sub categoryon TOPOF LOGIN SHEET in
detail. ( No abbreviation/ short form to be
used)

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o If youwant to manuallydeviate the case thanstage change- PRE APPROVAL -MANUAL
DEVIATED
If BRE status is SystemDeviation- DeviationLevel L3, L4 or L5
o CheckDeviationreason(fromDeviationtab)
o Update Deviationapproval commentsi.e mitigants
o Stage change- PRE APPROVAL-CSM DEVIATED
Wait for Approving Authority decision (Loan Approved, Loan Rejected, Refer back to
CSM, Further
Deviate)
If approvingauthorityhasreferredbackthe case to CSM
o CheckDeviationreason(fromDeviationtab)
o Update Deviationapproval commentsi.e.mitigants
o Addextradocumentif required(fromAttachmenttab- Attachnew Document)
o Stage change- PRE APPROVAL-SENT TO HIGHER AUTHORITY
DISBURSEMENT PROCESS
Selectthe casesfrom Stage-LoanApproved
Update SPDCor PDC detailsof cheque No.(FromFinance tab- New repayment- atbottomright
corner)
Update and UploadRepaymentdetailslikeMICRcode,Bank account No.,Firstcheque and
Mandate scan image (FromFinance tab)
Stage change- POST APPROVAL DOCS COLLECTED
DO GENERATION PROCESS
Selectthe case from stage-PostApproval Docscollected
Stage change- DO-DO GENERATED
Generate DO
Checkand viewDOfrom Attachmenttab
DM GENERATION PROCESS
Selectthe case from stage- DO-DOgenerated
Change Due date
Update Engine No., ChasisNo.,Invoice Number,Invoice date,Invoice amount,Insurance
Companyname,Insurance No.,Insurance date
Scan and UploadInvoice
Scan and UploadApplicationform(Bothsides)
Scan and uploadIncome document
Stage change- DM- DM GENERATED
Generate DM
Checkand PrintDM copy fromAttachmenttaband keepthe signedDMcopyin the file
Wait for LAN to get generated
BATCH CREATION PROCESS

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Selectthe casesfrom stage -PENDING FOR BATCH GENERATION- AGREEMENT forfile
dispatch
And selectcasesfromstage - PENDING FOR BATCH GENERATION- REPAYMENT for
Repayment
dispatch
Selectthe casesfor whichyouwant to Generate Agreement/Repaymentbatch(ByTickingthe
cases)
Clickon Generate AgreementBatch(ForRepaymentselectgenerateRepaymentbatch) at
bottomrightcorner of the screen
Systemwill displaymessage like “AgreementBatchCreatedwithBatchNo.XYZ/123/1234
VISHALMEHROTRA
Go to BATCH Tab (Atthe top of screen)
Selectthe casesfrom stage- BATCH GENERATED
Selectthe Batch ID for whichyouwantto update POD details(ByclickingonBatchID or at
Agreement)
Selectthe Editoption
Change the Batch StatusfromBATCH GENERATED to DISPATCH TO HO & Update the dispatch
Table4.12. Amount that customers Prefers as down payment.
Down payment
50% of bike price 30
30-50% of bike price 45
25-30%of bike price 20
Below 20% of bike price 5
Total 100

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Figure 4.12.Amount that customers Prefers as down payment.
Interpretation: From the above graph 30% customer wanted down payment 50% of bike price,
45% customer wanted down payment 30-50% of bike price, 20% customer wanted down
payment 25-30% of bike price and 5% customer wanted down payment below 5% of bike price.
Table4.13. Satisfaction with the loan scheme.
50% of bike price
30%
30-50% of bike price
45%
25-30%of bike price
20%
Below 20% of bike
price
5%
Satisfaction
Yes 75
No 25
Total 100

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Figure4.13. Satisfaction with the loan scheme.
Interpretation:
From the above graph 75% customers are satisfied with Loan scheme of Bajaj and 25% are
not satisfied with schemes.
Table4.14. Major factors that affects to purchase.
Yes
75%
No
25%
File processing Charge 15
High interest rate 45
EMI 25
Time 15

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Figure 4.14.Major factors that affects to purchase.
Interpretation:Fromthe above graph 15% customer says about high file processing charge,
45% customer about High interest rate, 25% customer says about high EMI and 15%
customer says about Time taken by showrooms.
Table4.15. Response about the loan approval processing.
Fileprocessing
Charge
15%
High intrestrate
45%
EMI
25%
Time
15%
Total 100
Loan process
Very good 20
Good 45
Average 25

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Figure 4.15.Response about the loan approval processing.
Interpretation:
From the above graph 20% customer said that loan process was very good, 45% customer
said that loan process was good, 25% average and 10% customer said that loan process was
poor.
Very good
20%
Good
45%
Average
25%
Poor
10%
Poor 10
Total 100

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Table4.16. Response to visit again or recommend your friends.
Figure 4.16Response to visit again or recommend your friends.
Interpretation:Fromthe above graph 90% customer says yes for visit again or recommend to
friends and only 10% says No.
Yes
90%
No
10%
Yes 90
No 10
Total 100

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CHAPTER 5
FINDINGS
1 From the survey of 100 samples, 90% of respondents says that sales person has spend
sufficient time with them and explained about bikes & remaining 10% of respondents
says that sales persons haven’t spend sufficient time with them.
2 From analysis came to know that 72% of the respondents replied vehicle delivered on
promised time and 28% of respondents replied not delivered on promise time.
3 From the above Bajaj two wheeler it is clearly seen that out of 100 respondents, 11%
of respondent were felt excellent, 30% were good, 21% were moderate, 19% were
satisfactory, 19% were un satisfactory.
4 Satisfaction level for service provided by RNG bajaj is Out of 100 respondents 36%
were completely satisfied, 50 %were satisfied, 12% were dissatisfied, 12% were not
at all satisfied.
5 From the above chapter we came to know that 48% of the customers purchase Bajaj
vehicle for mileage, 4% were for low maintenance, 13% were for price,3% were for
wide range products,32% were for its brand name.
6 Out of 100 sample 47% of the customers demanded service in time,4% demanded
reliable service,16% demanded well trained mechanics, 33% demanded less labor
charge.
7 For the service performance of RNG BAJAJ, Out of 100 respondents 35% were rated
very good,45% were rated as good, 11% were rated as average, and 9% were rated as
bad.
8 In finance mostly people belongs to self -employed category and people wants to pay
30-50% of bike price.
9 In finance rate of interest affected more to customers.

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10 When we ask about revisit in show room 90% people said yes and only 10% said no.
SUGGESTIONS
1. RNG Bajaj should deliverbikes on time because 20% customer said they didn’t get
bike on time.
2. RNG Bajaj should provide good quality of services 22% customers are not satisfied
with services.
3. Mostly customers are not satisfied with loan schemes and interest rate of company.
4. Summer season is off season for automobile market in this time dealer and company
should provide gift offers, discounts to customers so they will purchase bikes.

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CHAPTER 6
CONCLUSION
From the survey it is found that major portion of customers are satisfied with the service
provided by RNG Bajaj. To maintain & sustain in market it may also solve the problem
occurred in the bike which can make it more reliable. Overall the service provided by RNG
Motors is satisfactory with scope for further improvements.
The study includes most of the factors related to customer’s satisfaction and try to get full
attention and response of customer while asking questions through questionnaire. It also
shows that Bajaj has main focus on its customer satisfaction that leads to customer loyal.
Bajaj provides all the facilities to its outlets/showrooms from entering the customer in
showroom to delivering the product so that every customer could feel comfortable with the
company as well as outlet.
There are some factors to consider that the some people had dissatisfaction with the loan
scheme, so company should focus on that so that most customers could be attracted.

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BIBLIOGRAPHY
1. Philip Kotler, Marketing Management (14th Edition)
2. www.bajajautofinance.com/
3. www.bajajauto.com/
4. Research methodology by author C R Kothari

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ANNEXURE
QUESTIONNAIRES
Name………
Address………
Contact Number……..
1. Do you have own bike?
A] Yes b] No
If yes than,
2. Which company bike do you have at present?
Company……………
3. In which product you have interest to purchase?
Platina Discover Pulsar ( )
Avenger ( )
4. Did the salesperson spend sufficient time with you and explain everything about
the vehicle ?
Yes No
5. Was the vehicle delivered on promised time?
Yes No
6. How do you feel about BAJAJ two wheeler vehicles?
a] Excellent b] good c] Moderate
d] Satisfactory e] unsatisfactory
7. State the level of satisfaction for the service provided by RNG Bajaj ?
a] Completely satisfied b]satisfied c] Dissatisfied
d] Not at all satisfied

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8. What are the reasons to purchase BAJAJ vehicles?
a] mileage b] low maintenance c] Price
d] Wide range of products e] Brand name
9. What are improvements in service that you demand from RNG BAJAJ?
a] Service in time b] reliable service
c] well trained mechanics c] less labor charge
10. How do you rate the service performance of RNG BAJAJ?
A] Very Good b] Good c] Average
D] Bad e] Very bad

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Finance
1. What are the sources of income of customers?
A] Government Employees. B] Farmer c] Self employed
d]Army Person e] Professional employees
2. How many rupees you can pay as down payment?
A] 50% of Bikes price. B] 30-50%
c]20-30%. D] Below 20%
3. Are you satisfy with the loan scheme?
A] Yes b] No
If NO then,
4. What are the major factors?
A] File processing charge b] High interest rate
c]EMIs d]Time
5. How was the loan approval processing?
A] Very good b] Good
C] Average d] Poor
6. Would you like to visit again or recommend your friends?
a]Yes b]No

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