Brand experience Peoria City Soccer Presentation.pdf
The Definitive Guide to Opt-in Email Marketing
1.
2. Imagine this scenario where every person on your
mailing list wants to receive messages from you. These
people anticipate your emails or even eagerly wait to
know what you have to say.
That’s like an email marketing dream come true, isn’t it?
Opt-in email marketing does that for you. The goal
of email marketing is to convert more customers and
ultimately more revenue, right? Gone are the days
when businesses spammed email inboxes and expected
results. It doesn’t hold any sway over today’s customer.
3. Influencing today’s customer needs a different strategy.
You need to build an opt-in email list- a targeted
strategy with an impressive ROI. Opt-in email marketing
works really well since you’re only focusing your efforts
on people who are already interested in your brand
and want to engage with it. The opt-in approach makes
your marketing much more impactful.
This is your step-by-step guide to marketing with
a purpose, to people who want it, at the right time
with the right words. It’s time marketers stopped
bombarding the inboxes and started creating
conversations.
4. The email has been one of the most effective marketing
channels for quite some time now. It’s easy, economical, and
incredibly direct. But, with constant infringement of privacy,
some regions have come up with stringent email marketing
laws and regulations such as the 2003 CAN-SPAM Act in the
US, Canada’s anti-spam law (CASL), Australian spam act 2003
and Europe’s GDPR. It’s crucial to have a good understanding
of what is and isn’t legal while marketing in these regions.
The consent you take to keep communicating with your
audience can be explicit or implicit. Be more meticulous about
the latter since you expect the customer to remember their
last interaction with you, but that might not always be
the case. Email marketing isn’t how it used to be two decades
back when all the marketing communication was welcome.
Now that customers are more informed and take their
privacy seriously, it is imperative for businesses to stick to
these laws while marketing to their audience fun, informative
content
5. It’s not bad news for marketers. It is, in fact, pretty good
for businesses that market genuinely and legitimately.
Your marketing aim at building trust and not
spamming your customers with unsolicited emails they
don’t have any intention of receiving.
So, how can you make sure your prospects are aware
that they are being added to your list? Digitalzone uses
a double opt-in feature to verify once more, building a
high-quality email list. And, we suggest you do
the same.
You can start building your list with high-quality
content. For example, with interesting and informative
blog posts, your prospects are more likely to be
engaged and subscribe to your email marketing list. You
may create marketing collateral that specifically targets
an audience segment and addresses its pain-points.
6. When people engage with your content, you must
promise to deliver more of such relevant and informative
content if they choose to subscribe to your marketing
communication. In short, if they opt-in.
Automating your email marketing efforts makes so
much sense. This gives you more space for control
and optimization. To get the most out of opt-in email
marketing, create detailed buyer personas and segment
your audience. Even if people give you consent for email
marketing, it doesn’t mean the same message will resonate
with them all.
You must gauge what each segment expects from you.
One thing to consider is- all these efforts will only come to
fruition if you walk the talk. Customers give you consent
to send them emails when they like what you’re promising.
But, that’s not all there is to it. For email marketing to
work, you have to deliver that promise and create brand
bonding.
7. Brands are not built by only one marketing channel.
Make sure all your marketing activities work in unison.
Email marketing should complement your creative
promotions, social media marketing, tradeshows,
event marketing as well as video advertising.
To develop an effective opt-in email strategy,
you need to analyze both your competitors and potential
customers. This SWOT analysis will help you tailor your
email campaign and make the most of it.
A majority of people prefer to receive promotional
content via email than on social media, and consequently,
there’s great competition for your audience’s attention.
Your brand needs a solid strategy to get the prospects
and customers to want to be on your list, and keep
receiving marketing communications from you.
8. Define a marketing objective for each email you send. Gauge
what the top players in your niche are doing to get the results
you expect for your brand.
Invest your time in observing and trying different ways to
approach email marketing. Experiment with multiple subject
lines, content style, frequency of emails, timings, and so on!
Having a robust strategy will help you scale your email marketing
and keep adding relevant subscribers. Focus on metrics such as
open rate and CTR to spot a pattern and understand how your
audience responds to your email communication.
9. Test the most crucial elements for your email marketing
campaign. For instance, Digitalzone tests email body,
subject lines as well as graphics to make sure we promote
the best performing campaign for our clients.
Build a segmentation strategy to offer personalized
emails to your audience. Our analysis shows the more you
personalize it, the better your email performs. This also
gives you an excellent way to resonate with your audience.
Always maintain a master list to steer clear of compliance
issues as people who unsubscribe might be on multiple
lists and would continue to receive emails from you.
10. Opt-in email marketing works the best when you make it
easy for people to subscribe to your list. For all your best
performing web pages, include a sign-up form.
You’ll also need a content strategy to make email marketing
generate results for you in the long term. You must know
what to include in your emails, whom to send it to, and
when.
Following these steps will help you have it all mapped out.
We have helped global brands build brand recognition and
drive conversions with our email marketing services. It has
worked for them, and we are sure it will do wonders for you
too!
