Learn how to create a great LinkedIn Profile and how to start building your professional brand

1. Build a Great LinkedIn Profile

2. O U R V I S I O N
Create economic opportunity for every
member of the global workforce

3. O U R M I S S I O N
Connect the world’s professionals to make
them more productive and successful

4. BRAZIL
29M+
EMEA
158M+
SAUDI
ARABIA
2.7M+
SOUTH
AFRICA
5M+
INDONESIA
8M+
AUSTRALIA
8M+
USA
138M+
UAE
3M+
CHINA
31M+INDIA
42M+
MENA
22M+
500M+
LinkedIn
members

5. Building a Great Profile

6. ADD A PHOTO
Members with a photo get up
to:
9x more connection requests
21x more Profile views
36x more messages

7. ADD YOUR INDUSTRY
Members with industry
information receive up to 9x
more Profile views
More than 300K people search
by industry on LinkedIn every
week

8. DRAFT A COMPELLING SUMMARY
Focus on career
accomplishments & aspirations
40+ words

9. DETAIL YOUR WORK EXPERIENCE
Members with up-to-date
positions receive up to:
5x more connection requests
8x more Profile views
10x more messages

10. ADD EXAMPLES OF YOUR WORK
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of
your professional story

11. ADD SKILLS & GET ENDORSED
Add at least 5 skills (soft skills
& technical skills)
Members with 5 or more skills
are found up to 27x more by
recruiters via search

12. • Location
• Education
• Volunteer experience &
causes
• Accomplishments:
languages, organizations,
certifications, publications,
etc.
What else?

13. Content

14. Companies
FOLLOW

15. Influencers
FOLLOW

16. Sharing updates vs. publishing posts
HELPING YOU GROW AND ENGAGE YOUR NETWORK
Share links, articles,
images, quotes or
anything else your
followers might be
interested in
Updates
Deeply explore topics
that matter to you, then
watch the comments to
see your impact
Publishing

17. Status updates
SHARE

18. Links and images
INCLUDE

19. Publishing on LinkedIn
Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of
professionals
assembled online

20. Start on your
homepage!
PUBLISHING

21. Start on your
homepage!
PUBLISHING

22. Start on your
homepage!
PUBLISHING

23. Track it
PUBLISHING

24. • Create a catchy headline
• Add images that stand out
• Be authentic
• Remember your audience
Publishing Tips

25. Inspiring Member Profiles

26. Paul Maloney
Executive Chef,
DoubleTree by Hilton

27. Oliver McGee
CEO-Founder,
Partnership Possibilities for
America / UCLA-NASDAQ
Certified in Corporate
Governance

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