Greenbar Proudly publish a survey by Abdulrahman Hesham BUEian year 2 marketing student.
His project was about Greenbar….. & that’s the results he got for us.
1. 1
Survey Results
The survey was given randomly to 43 people in the BUE ( British University in Cairo ) and a
when collected we found the results as follows.
Age
20 years 19 years 18 years 21 years 17 years 22 years 23 years 35 years
2% 2%
5%
7%
33%
9%
19%
23%
Most of the people how answered the survey were between 20 years old and 18 years old, the rest
of the people were slightly older or younger. This shows that GREENBAR mostly serve
university students rather than the university staff.
Abdulrahman Hesham 113562
2. 2
Gender
Male Female
35%
65%
Females who answered the survey were nearly twice the number of males which indicated that
GREENBAR attracts females more than males.
Faculty
Engineering Business Political Science Economics ICS Teacher Assistant
5% 3%
8% 23%
61%
According to this pie chart GREENBAR serve more business students than it does to the rest of
the other faculties.
Abdulrahman Hesham 113562
3. 3
1- Rate the following
Staff
Highly satisfied Satisfied Neutral Not Satisfied Not Satisfied at all
2% 0%
12%
30%
56%
Obviously from the chart the staff working at GREENBAR left a great impression on
their customers as most of them are satisfied with them.
Appearance
Highly satisfied Satisfied Neutral Not Satisfied Highly satisfied
3% 0%
9%
30%
58%
The appearance of the booth is also getting the appreciation of a lot of the customers.
Abdulrahman Hesham 113562
4. 4
Treatment
Highly satisfied Satisfied Neutral Not Satisfied Highly satisfied
2% 0%
14% 28%
56%
More than half of the customers are satisfied with the treatment they get when they order
from GREENBAR and nearly 30% are very happy with the treatment.
Service
Highly satisfied Satisfied Neutral Not Satisfied Not Satisfied at all
3% 0%
16%
37%
44%
The service in GREENBAR also seems to be perfectly liked by their customers.
Abdulrahman Hesham 113562
5. 5
Hygiene
Highly Satisfied Satisfied Neutral Not satisfied Not satisfied at all
5% 0%
19% 23%
53%
Almost three quarters of the customers see that GREENBAR takes good care of the
hygiene while offering their services.
Freshness
Highly Satisfied Satisfied Neutral Not satisfied Not satisfied at all
5% 0%
21%
51%
23%
The Freshness of GREENBAR’s products seems out of question as more than half of the
customers say that they are highly satisfied with the freshness of the salads.
Abdulrahman Hesham 113562
6. 6
Taste
Highly Satisfied Satisfied Neutral Not satisfied Not satisfied at all
0%
5%
9%
26%
60%
The taste of the salads seems like the largest attraction to customers as almost 90% of the
people voted highly satisfied for taste.
Sauces
Highly Satisfied Satisfied Neutral Not satisfied Not satisfied at all
2% 0%
20%
54%
24%
The sauces also seems like a great deal of attraction to people, there are hardly 2% who
don’t like the sauces.
Abdulrahman Hesham 113562
7. 7
Variety
Highly Satisfied Satisfied Neutral Not satisfied Not satisfied at all
0%
9%
14% 42%
35%
From the graph we can tell that GREENBAR have a great variety of choices in their salad
bar.
Quantity Vs. Money
Highly Satisfied Satisfied Neutral Not satisfied Not satisfied at all
3%
9%
30%
23%
35%
In this chart we see for the first time that anyone chose “not satisfied at all” , and the other
choices have very close percentages which indicates that maybe their prices are a little bit
high.
Abdulrahman Hesham 113562
8. 8
Serving Plates
Highly Satisfied Satisfied Neutral Not satisfied Not satisfied at all
5% 2%
23% 42%
28%
The plates which are used to serve the salads seems to get the admiration of many
customers.
Abdulrahman Hesham 113562
9. 9
1- How often do u eat from GREENBAR ?
How often do you eat at GreeBar ?
Never
2%
Occasionally
28% 1-3 times
49%
3-5 times
21%
From the chart we can easily tell that most people in the university have tried
GREENBAR salads, a great proportion of these people are regular customers.
2- Do you find any better replacement to GREENBAR ? Why is it better ?
Abdulrahman Hesham 113562
10. 10
Most answers where “No” but a great proportions suggested that there is another place
in the university that offers a salad bar just as good as GREENBAR. Some also
mentioned Beanos’s salads as being an alternative sometimes.
3- What would you add to our bar ?
When asked this question a lot of different answers were given, for example, Salami,
brookli, more types of cheese, Russian salad, crackers, coleslaw, sushi, fruits, nuggets,
but however the most common answer was to add more variety of sauces and salad
dressing and to improve the existing ones.
4- Do you have any suggestions that can make you enjoy GREENBAR more ?
Answers to this question were also a bit similar and focused on mainly two things, the
first one is the special offers and surprises that people see should be offered to
customers. The second thing is that GREENBAR is always crowded with people and
should be expanded or open another bar somewhere else in the university to avoid this
and serve customers better and faster.
Abdulrahman Hesham 113562