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TV1000 Movie
Eastern Europe
Growing Pay TV
                        Penetration of Pay TV, EE %                                                                          Pay TV households by country, EE, %

    70%                                                                                                                         29%
    60%                                                                                                                                                                     Russia
                                                                                                                                                            38%
    50%                                                                                                                                                                     Poland
    40%
    30%                                                                                                                                                                     Romania
    20%
    10%                                                                                                                                                                     Ukraine
     0%                                                                                                                       6%
                                                                                                                                                                            Other
          2001
                 2002
                        2003
                               2004
                                      2005
                                             2006
                                                     2007
                                                            2008
                                                                   2009
                                                                          2010
                                                                                 2011
                                                                                        2012
                                                                                               2013
                                                                                                      2014
                                                                                                             2015
                                                                                                                                   9%               18%

                                Cable               DTH (Pay)              IPTV                                                    Digital TV HH as % of total TV HH

• Total number of pay households in Eastern Europe
reached 62 mln in 2010, equivalent to penetration of                                                                100%
46%
                                                                                                                    80%
• Projected average CAGR for 2010-2015 is 6%
                                                                                                                    60%
• Russia, Poland, Romania and Ukraine are the main
volume drivers and constitute 71% of the market                                                                     40%

                                                                                                                    20%
• Russia and Ukraine are the markets with the highest
projected growth and are forecast to grow at 5 year                                                                   0%
CAGR of 9% and 10% respectively                                                                                            NorwayDenmarkSweden                      RomaniaBulgaria Russia Ukraine

• Low digital TV penetration gives another dimension                                                                                  Terrestrial     Satellite   Cable     IPTV
for multi-channel Pay TV development
2
                                                                                        Sources: Screen Digest 2010
Our Footprint and operations
Expanding Every Year


                                                     Launched Viasat History/Nature HD channel throughout Eastern Europe
                                                     Entered markets of Kenya and Nigeria with 2 factual channels




    Year            2003    2004           2005     2006        2007          2008          2009          2010      2011
    Countries        7       11             15      22            23            24           25            26        28
    Channels         2        3                 5    6            7             8            10            15        18
    DTH Platforms          Baltics                                          Ukraine                     Russia




3
                            Sources: MTG Data
Pay-TV Emerging Markets
   Operating Results
                                                                                     (MSEK)
                                                          1200
• Top line growth driven by expansion of channel
  business & growth of new DTH platforms
                                                          1000

• Channel business supports ongoing investments            800
  in Ukrainian & Russian satellite platforms
                                                           600
• 2010 profitability impacted by full consolidation of
  Ukrainian platform from July & inclusion of              400
  Russian platform from February
                                                           200
• Business highly geared to subscriber growth
  through both channel business and DTH                       0
                                                                    2006   2007       2008    2009   2010

                                                                           Revenue            EBIT




   4
                                                Sources: MTG Data
Channel Business
 Cornerstone for Pay TV
                                                                  East
Support for DTH
                                                                  Balkans
- reduce content cost and enrich content offering for
existing platforms
                                                                 Poland
- provide solid content base for new DTH platforms


Revenue Maximization
- capitalise on geographical footprint: customized
versions of Viasat channels for CEE markets
                                                                 East
- cater to local market needs and find new drivers of
growth


Diversifying Revenue Streams
- serve B2B and B2C segments (DTH)
- introduce advertising in the selected markets



  6
                                             Sources: MTG Data
Channel Business
Exponential Growth
      Subscriptions Growth, 2004-2010, million                                      Subscriptions by country, 2010

    60,0
                                                       50,2
    50,0
                                              40,7
    40,0                               36,5

    30,0                        26,4
                         19,0
    20,0
                  11,5
    10,0   6,4

     0,0
           2004   2005   2006   2007   2008   2009     2010



                                                                      Subscriptions by channels, 2010, million

     • Close to 60 million subscriptions in Q1 2011               Viasat History
                                                               Viasat Explorer
     • Russia is the main volume driver
                                                                  TV1000 East
     • Viasat History, Explorer, TV1000 East and                  Russian Kino
     Russian Kino are the channels with the highest
                                                               TV1000 Action
     number of subscribers
                                                              TV1000 Balkans
                                                                   Viasat Sport
                                                                  Viasat Nature

7                                                                                  0,0       5,0        10,0         15,0
                                              Sources: MTG Data
Channel Business
  New Revenue Streams Added
               Revenue Growth, MSEK, 2004-2010                                         Revenue by countries

      600

      500

      400

      300

      200

      100

        0
            2004   2005   2006   2007   2008     2009    2010


• Revenue growth close to 20% from 2009                                             Russia: Revenue split, 2010

• Poland is an ARPU leader, but the majority of revenues are still
                                                                                      16%
coming from Russia
•Advertising revenues were added in Russia (16% in 2010 vs 10%
in 2009)
       •    Increasing demand to advertise on thematic channels
            driven by increasing growth of thematic viewing to 15,4%
                                                                                                                84%
            in 2011 in 6-54 target audience

                                                                                      Channel Sales   Advertising
  8
                                               Sources: TNS Russia 2010, MTG data
DTH Market in Eastern Europe
       Exploiting Growth
       Pay DTH Households in Eastern Europe, 2001-2014, Total Non-Cable Households,2010, million
                            million
                                                                                            120,0
        35,0
                                                                                                                                     95,9
        30,0                                                                                100,0

        25,0                                                                                 80,0
        20,0
                                                                                             60,0
        15,0
                                                                                             40,0                       32,9
        10,0
                                                                                             20,0              15,4
            5,0
                                                                                                     1,6
            0,0                                                                               0,0
                  2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
                                                                                                    Baltics   Ukraine   Russia   Total Eastern
                        Penetration of Pay DTH, %                                                                                   Europe


•   DTH is the main sizable driver of growth for the Eastern European Pay TV markets with 22 million households in 2010
•   2010-2014 CAGR of 9% for DTH vs. 3% for cable and 6% for total Pay TV market
•   Still large pool of non cable HHs provides further growth opportunities
•   Suitable for big markets like Russia and Ukraine due to:
             - availability of signal even in the areas with high cost of cable build-out and poor quality of terrestrial signal
             - an opportunity to provide a better variety of channels



       10
                                                              Sources: Screen Digest 2010
DTH Business
     Platforms Overview
                              Baltics                               Ukraine          Russia

        TV Households             2,7 million                       18,8 million     48,8 million


      Pay TV Households          1,8 million                        3,5 million       23,4 million

       DTH Penetration                 7%                              0,5%             14%


      Local Offering Tier        Premium                             Premium           Middle


       Business Model       Full Box Subsidy                Partial Box Subsidy    No Box Subsidy


        Monthly ARPU        20 USD (Premium)                         14 USD             8 USD


      Number of channels           ~ 50                                ~ 70             ~ 70
11
                            Sources: Screen Digest 2010, MTG Data
Baltics
Developed Pay TV Market
         Pay TV market distribution, %                                      Structure of Pay TV market, 2010

70%                                                                             22%
60%
50%
                                                                                                         Cable
40%
30%                                                                                                      DTH (Pay)
20%                                                                          13%                         IPTV
10%
                                                                                                   65%
 0%


      2011
      1996
      1997
      1998
      1999
      2000
      2001
      2002
      2003
      2004
      2005
      2006
      2007
      2008
      2009
      2010

      2012
      2013
      2014
      2015
                   Cable   DTH (Pay)   IPTV


• Pay TV penetration in 2010: 67% of TV households
• Strong growth of DTH segment of the market: CAGR
  of 105% in 2003-2010
                                                                             Total Pay TV Households: 1,8 million
• Still addressable market for DTH: 1,6 million non-                        Projected CAGR for DTH in 2010-2015
  cable households                                                                   is 3%, for IPTV – 7%
• IPTV will be the main driver for the Pay TV market in
  the Baltics in the next 5 years



12
                                              Sources: Screen Digest 2010
Viasat DTH Baltics
Largest Platform in the Region
                                                                       Subscriber base development, (000)
• Traditional Viasat Scandi DTH model
                                                        250
replicated
• Developed into a true premium player with the         200
launch of Viasat Sport Baltic, Viasat Golf,
                                                        150
Viasat Hockey, TV1000 premium and TV1000
action.                                                 100
• Viasat enjoys the highest ARPU in the market
                                                            50
• Churn rate has stabilised and the subscriber
base is recovering after the crisis                          0
                                                                 '07   '07    '07   '07   '08   '08   '08   '08    '09   '09   '09   '09   '10   '10    '10   '10
                                                                 Q1    Q2     Q3    Q4    Q1    Q2    Q3    Q4     Q1    Q2    Q3    Q4    Q1    Q2     Q3    Q4

                                                                       2007                       2008                   2009                    2010


                                                 Packaging                          Gold                          Silver                         Start
Content leadership
13 own produced channels                         # of Pay TV                         38                             26                             5
                                                 channels
Premium position with HD and PVR




                                                                                                                                                                    Pay-TV Emerging Markets
products in the markets                          # of FTA                           6-11                          6-11                            6-10
                                                 channels
Full box subsidy
                                                 Monthly Fee                 € 19,5 ($ 28)                   € 9 ($ 13)                     € 7 ($ 10)
Monthly ARPU: 20 USD
                                                 Decoder+                    € 32 ($ 45)                    € 32 ($ 45)                    € 71 ($ 100)
                                                 Entry Fee                   Free STB                       Free STB
13
                                            Sources: MTG Data
Ukraine
Growth Driven by Satellite
           Pay TV market distribution,%                                  Structure of Pay TV market, 2010
 35%                                                                               3%   1%
 30%
 25%
 20%                                                                                                           Cable
 15%                                                                                                           DTH (Pay)
 10%                                                                                                           IPTV
     5%                                                                                        96%
     0%




          2014
          1996
          1997
          1998
          1999
          2000
          2001
          2002
          2003
          2004
          2005
          2006
          2007
          2008
          2009
          2010
          2011
          2012
          2013

          2015
                    Cable   DTH (Pay)   IPTV




• Substantial market opportunity – Europe’s 6th largest
  country by population                                                 Total Pay TV Households: 3,5 million
• Pay TV penetration in 2010 is still low : close to 19% of                  Projected CAGR for DTH in 2010-
  TV HHs                                                                               2015 is 55%




                                                                                                                       Pay-TV Emerging Markets
• Addressable market for DTH– 15 million non-cable HHs




14
                                               Sources: Screen Digest 2010
Ukraine: Vision TV
Steady Growth in Premium Segment
                                                                      Subscriber Base Development, (000)
 • 50% of ViaStrong DTH satellite platform acquired in
 Q2 2008 & further 35% acquired in Q2 2010
 • The platform sells premium packages of Viasat & 3rd
 party channels
 • Already larger than Russia based NTV+ with
 unprompted brand awareness levels of over 60%
 • Added 35,000 active subscribers in 2010




                                                                          Offered packages

                                                  Packaging                Basic (‘Family’)            Extended
Positioned with low entry barrier for                                                                 (‘Prestige’)
customer but relatively high monthly fee
                                                  # of Pay TV channels            13                       31
Only supplier in the market offering
customer service                                  # of FTA channels               42                       42
Partial box subsidy model
                                                  Monthly Fee               69 UAH ($ 9)             99 UAH ($12)
DTH exclusive movie and sport content
                                                  Equipment Cost
Monthly ARPU: 14 USD                                                       360 UAH ($ 45) without satellite dish, 749
                                                                                UAH ($ 94) with satellite dish
 15
                                             Sources: MTG Data
Russia
Growth Driven by DTH
          Pay TV market distribution, %                                 Structure of Pay TV market, 2010
  80%
                                                                                2%
  70%
  60%                                                                 25%
  50%                                                                                                    Cable
  40%
                                                                                                         Other DTH (Pay)
  30%
  20%                                                                                                    Trikolor (Social)
                                                                     5%
  10%                                                                                                    IPTV
   0%                                                                                           68%
        1999


        2002
        1996
        1997
        1998

        2000
        2001

        2003
        2004
        2005
        2006
        2007
        2008
        2009
        2010
        2011
        2012
        2013
        2014
        2015
                  Cable   DTH (Pay)   IPTV                   * Tricolor’s business model is driven by STB sales with low ARPU

• Pay TV penetration in 2010 was equal to 48% of TV HHs
• Russian DTH: substantial market opportunity with its vast
geographical footprint                                                Total Pay TV Households: 23,4 million
• DTH is the main growth driver for the Pay TV sector and
                                                                     Projected CAGR for DTH in 2010-2015




                                                                                                                             Pay-TV Emerging Markets
accounts for 30% of total Pay TV subscribers in Russia
                                                                                   is 14%
• Still large addressable market for DTH (apprx .33 million
non-cable households)


16
                                              Sources: Screen Digest 2010
Russia: Raduga TV
  Market Opportunity in the Middle
  Segment               Subscriber Base Development, (000)

                                                                                       160
• 50% of Raduga DTH satellite platform acquired by MTG                                 140
  in Q1 2010                                                                           120
      -   GeoTelecommunications, LLC - the second                                      100
          shareholder, provides satellite, uplink and                                   80
          playout services                                                              60
                                                                                        40
• Competitive advantages of the platform:                                               20
                                                                                         0
     -   Most of the channels carry own satellite costs
                                                                                                Q1     Q2     Q3     Q4     Q1     Q2     Q3     Q4     Q1
     -   Wide mid-tier segment of the market- between                                          2009   2009   2009   2009   2010   2010   2010   2010   2011
         social low ARPU Tricolor and premium NTV+
                                                                                                        Price of Basic package
    Raduga TV Package: around 70 channels available                                                   Low                                High
    Monthly fee:    320 RUB (10,6 USD)
    Equipment Cost:     5900 RUB (190 USD)
                                                                                High
                                                              Equipment costs




                                                                                                                           Platforma HD
                                                                                             Trikolor




                                                                                                                                                              Pay-TV Emerging Markets
    Prepaid model                                                                                     Continent TV
    No proprietary boxes and no box subsidy                                                                                                     NTV+
                                                                                                                    Raduga
    Positioned in the mid-tier segment of the market
                                                                                Low




    8 Viasat channels
                                                                                         Telecarta
    Monthly ARPU: 8 USD
  17
                                                  Sources: MTG Data
DTH Platforms
Seizing the Opportunity

           DTH Subscribers (000)                                         Revenue (MSEK)
                                                         500

                                                         400

                                                         300

                                                         200

                                                         100

                                                           0
                                                               2004   2005   2006   2007   2008   2009   2010




• Substantial subscriber growth in 2010 due to inclusion of Raduga TV platform in Russia




                                                                                                                Pay-TV Emerging Markets
• Russian DTH accounted for on JV basis – 50% revenue contribution



 18
                                     Sources: MTG Data
Summary
            • Russia still represents our greatest growth potential
 Channel    • Growth will come primarily through volume growth
            • Main driver in volume growth will be through selective new channel
 Business       launches
            • Advertising is an important new source of revenue for the channel business



            • Russia and Ukraine are providing the main subscribers growth
   DTH      • A multi-platform strategy focused on 3rd party networks (large digitised cable
                and IPTV operations) still represents a more or less untapped market




            •   Continue expanding the channel business in new territories, especially in Africa
            •   Increase presence at the HD market in EE by launching new HD channels
  Next      •   Exploit online opportunities in selected markets
            •   Look for selective opportunities to extend current DTH businesses into new
                territories, for example, CIS




                           Sources: MTG Data

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Pioneering New Frontiers – Capital Markets Day 2011

  • 2. Eastern Europe Growing Pay TV Penetration of Pay TV, EE % Pay TV households by country, EE, % 70% 29% 60% Russia 38% 50% Poland 40% 30% Romania 20% 10% Ukraine 0% 6% Other 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 9% 18% Cable DTH (Pay) IPTV Digital TV HH as % of total TV HH • Total number of pay households in Eastern Europe reached 62 mln in 2010, equivalent to penetration of 100% 46% 80% • Projected average CAGR for 2010-2015 is 6% 60% • Russia, Poland, Romania and Ukraine are the main volume drivers and constitute 71% of the market 40% 20% • Russia and Ukraine are the markets with the highest projected growth and are forecast to grow at 5 year 0% CAGR of 9% and 10% respectively NorwayDenmarkSweden RomaniaBulgaria Russia Ukraine • Low digital TV penetration gives another dimension Terrestrial Satellite Cable IPTV for multi-channel Pay TV development 2 Sources: Screen Digest 2010
  • 3. Our Footprint and operations Expanding Every Year Launched Viasat History/Nature HD channel throughout Eastern Europe Entered markets of Kenya and Nigeria with 2 factual channels Year 2003 2004 2005 2006 2007 2008 2009 2010 2011 Countries 7 11 15 22 23 24 25 26 28 Channels 2 3 5 6 7 8 10 15 18 DTH Platforms Baltics Ukraine Russia 3 Sources: MTG Data
  • 4. Pay-TV Emerging Markets Operating Results (MSEK) 1200 • Top line growth driven by expansion of channel business & growth of new DTH platforms 1000 • Channel business supports ongoing investments 800 in Ukrainian & Russian satellite platforms 600 • 2010 profitability impacted by full consolidation of Ukrainian platform from July & inclusion of 400 Russian platform from February 200 • Business highly geared to subscriber growth through both channel business and DTH 0 2006 2007 2008 2009 2010 Revenue EBIT 4 Sources: MTG Data
  • 5.
  • 6. Channel Business Cornerstone for Pay TV East Support for DTH Balkans - reduce content cost and enrich content offering for existing platforms Poland - provide solid content base for new DTH platforms Revenue Maximization - capitalise on geographical footprint: customized versions of Viasat channels for CEE markets East - cater to local market needs and find new drivers of growth Diversifying Revenue Streams - serve B2B and B2C segments (DTH) - introduce advertising in the selected markets 6 Sources: MTG Data
  • 7. Channel Business Exponential Growth Subscriptions Growth, 2004-2010, million Subscriptions by country, 2010 60,0 50,2 50,0 40,7 40,0 36,5 30,0 26,4 19,0 20,0 11,5 10,0 6,4 0,0 2004 2005 2006 2007 2008 2009 2010 Subscriptions by channels, 2010, million • Close to 60 million subscriptions in Q1 2011 Viasat History Viasat Explorer • Russia is the main volume driver TV1000 East • Viasat History, Explorer, TV1000 East and Russian Kino Russian Kino are the channels with the highest TV1000 Action number of subscribers TV1000 Balkans Viasat Sport Viasat Nature 7 0,0 5,0 10,0 15,0 Sources: MTG Data
  • 8. Channel Business New Revenue Streams Added Revenue Growth, MSEK, 2004-2010 Revenue by countries 600 500 400 300 200 100 0 2004 2005 2006 2007 2008 2009 2010 • Revenue growth close to 20% from 2009 Russia: Revenue split, 2010 • Poland is an ARPU leader, but the majority of revenues are still 16% coming from Russia •Advertising revenues were added in Russia (16% in 2010 vs 10% in 2009) • Increasing demand to advertise on thematic channels driven by increasing growth of thematic viewing to 15,4% 84% in 2011 in 6-54 target audience Channel Sales Advertising 8 Sources: TNS Russia 2010, MTG data
  • 9.
  • 10. DTH Market in Eastern Europe Exploiting Growth Pay DTH Households in Eastern Europe, 2001-2014, Total Non-Cable Households,2010, million million 120,0 35,0 95,9 30,0 100,0 25,0 80,0 20,0 60,0 15,0 40,0 32,9 10,0 20,0 15,4 5,0 1,6 0,0 0,0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Baltics Ukraine Russia Total Eastern Penetration of Pay DTH, % Europe • DTH is the main sizable driver of growth for the Eastern European Pay TV markets with 22 million households in 2010 • 2010-2014 CAGR of 9% for DTH vs. 3% for cable and 6% for total Pay TV market • Still large pool of non cable HHs provides further growth opportunities • Suitable for big markets like Russia and Ukraine due to: - availability of signal even in the areas with high cost of cable build-out and poor quality of terrestrial signal - an opportunity to provide a better variety of channels 10 Sources: Screen Digest 2010
  • 11. DTH Business Platforms Overview Baltics Ukraine Russia TV Households 2,7 million 18,8 million 48,8 million Pay TV Households 1,8 million 3,5 million 23,4 million DTH Penetration 7% 0,5% 14% Local Offering Tier Premium Premium Middle Business Model Full Box Subsidy Partial Box Subsidy No Box Subsidy Monthly ARPU 20 USD (Premium) 14 USD 8 USD Number of channels ~ 50 ~ 70 ~ 70 11 Sources: Screen Digest 2010, MTG Data
  • 12. Baltics Developed Pay TV Market Pay TV market distribution, % Structure of Pay TV market, 2010 70% 22% 60% 50% Cable 40% 30% DTH (Pay) 20% 13% IPTV 10% 65% 0% 2011 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2013 2014 2015 Cable DTH (Pay) IPTV • Pay TV penetration in 2010: 67% of TV households • Strong growth of DTH segment of the market: CAGR of 105% in 2003-2010 Total Pay TV Households: 1,8 million • Still addressable market for DTH: 1,6 million non- Projected CAGR for DTH in 2010-2015 cable households is 3%, for IPTV – 7% • IPTV will be the main driver for the Pay TV market in the Baltics in the next 5 years 12 Sources: Screen Digest 2010
  • 13. Viasat DTH Baltics Largest Platform in the Region Subscriber base development, (000) • Traditional Viasat Scandi DTH model 250 replicated • Developed into a true premium player with the 200 launch of Viasat Sport Baltic, Viasat Golf, 150 Viasat Hockey, TV1000 premium and TV1000 action. 100 • Viasat enjoys the highest ARPU in the market 50 • Churn rate has stabilised and the subscriber base is recovering after the crisis 0 '07 '07 '07 '07 '08 '08 '08 '08 '09 '09 '09 '09 '10 '10 '10 '10 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2007 2008 2009 2010 Packaging Gold Silver Start Content leadership 13 own produced channels # of Pay TV 38 26 5 channels Premium position with HD and PVR Pay-TV Emerging Markets products in the markets # of FTA 6-11 6-11 6-10 channels Full box subsidy Monthly Fee € 19,5 ($ 28) € 9 ($ 13) € 7 ($ 10) Monthly ARPU: 20 USD Decoder+ € 32 ($ 45) € 32 ($ 45) € 71 ($ 100) Entry Fee Free STB Free STB 13 Sources: MTG Data
  • 14. Ukraine Growth Driven by Satellite Pay TV market distribution,% Structure of Pay TV market, 2010 35% 3% 1% 30% 25% 20% Cable 15% DTH (Pay) 10% IPTV 5% 96% 0% 2014 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2015 Cable DTH (Pay) IPTV • Substantial market opportunity – Europe’s 6th largest country by population Total Pay TV Households: 3,5 million • Pay TV penetration in 2010 is still low : close to 19% of Projected CAGR for DTH in 2010- TV HHs 2015 is 55% Pay-TV Emerging Markets • Addressable market for DTH– 15 million non-cable HHs 14 Sources: Screen Digest 2010
  • 15. Ukraine: Vision TV Steady Growth in Premium Segment Subscriber Base Development, (000) • 50% of ViaStrong DTH satellite platform acquired in Q2 2008 & further 35% acquired in Q2 2010 • The platform sells premium packages of Viasat & 3rd party channels • Already larger than Russia based NTV+ with unprompted brand awareness levels of over 60% • Added 35,000 active subscribers in 2010 Offered packages Packaging Basic (‘Family’) Extended Positioned with low entry barrier for (‘Prestige’) customer but relatively high monthly fee # of Pay TV channels 13 31 Only supplier in the market offering customer service # of FTA channels 42 42 Partial box subsidy model Monthly Fee 69 UAH ($ 9) 99 UAH ($12) DTH exclusive movie and sport content Equipment Cost Monthly ARPU: 14 USD 360 UAH ($ 45) without satellite dish, 749 UAH ($ 94) with satellite dish 15 Sources: MTG Data
  • 16. Russia Growth Driven by DTH Pay TV market distribution, % Structure of Pay TV market, 2010 80% 2% 70% 60% 25% 50% Cable 40% Other DTH (Pay) 30% 20% Trikolor (Social) 5% 10% IPTV 0% 68% 1999 2002 1996 1997 1998 2000 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Cable DTH (Pay) IPTV * Tricolor’s business model is driven by STB sales with low ARPU • Pay TV penetration in 2010 was equal to 48% of TV HHs • Russian DTH: substantial market opportunity with its vast geographical footprint Total Pay TV Households: 23,4 million • DTH is the main growth driver for the Pay TV sector and Projected CAGR for DTH in 2010-2015 Pay-TV Emerging Markets accounts for 30% of total Pay TV subscribers in Russia is 14% • Still large addressable market for DTH (apprx .33 million non-cable households) 16 Sources: Screen Digest 2010
  • 17. Russia: Raduga TV Market Opportunity in the Middle Segment Subscriber Base Development, (000) 160 • 50% of Raduga DTH satellite platform acquired by MTG 140 in Q1 2010 120 - GeoTelecommunications, LLC - the second 100 shareholder, provides satellite, uplink and 80 playout services 60 40 • Competitive advantages of the platform: 20 0 - Most of the channels carry own satellite costs Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 - Wide mid-tier segment of the market- between 2009 2009 2009 2009 2010 2010 2010 2010 2011 social low ARPU Tricolor and premium NTV+ Price of Basic package Raduga TV Package: around 70 channels available Low High Monthly fee: 320 RUB (10,6 USD) Equipment Cost: 5900 RUB (190 USD) High Equipment costs Platforma HD Trikolor Pay-TV Emerging Markets Prepaid model Continent TV No proprietary boxes and no box subsidy NTV+ Raduga Positioned in the mid-tier segment of the market Low 8 Viasat channels Telecarta Monthly ARPU: 8 USD 17 Sources: MTG Data
  • 18. DTH Platforms Seizing the Opportunity DTH Subscribers (000) Revenue (MSEK) 500 400 300 200 100 0 2004 2005 2006 2007 2008 2009 2010 • Substantial subscriber growth in 2010 due to inclusion of Raduga TV platform in Russia Pay-TV Emerging Markets • Russian DTH accounted for on JV basis – 50% revenue contribution 18 Sources: MTG Data
  • 19. Summary • Russia still represents our greatest growth potential Channel • Growth will come primarily through volume growth • Main driver in volume growth will be through selective new channel Business launches • Advertising is an important new source of revenue for the channel business • Russia and Ukraine are providing the main subscribers growth DTH • A multi-platform strategy focused on 3rd party networks (large digitised cable and IPTV operations) still represents a more or less untapped market • Continue expanding the channel business in new territories, especially in Africa • Increase presence at the HD market in EE by launching new HD channels Next • Exploit online opportunities in selected markets • Look for selective opportunities to extend current DTH businesses into new territories, for example, CIS Sources: MTG Data