Moby2 Ltd. is an organisation that has continued to evolve and expand. In this presentation you can find our milestones from the the past few years as well as our plans for the future.

1. 1
ABOUT
MOBY2
Credits for cover images: https://photodune.net
Тheme COSMOS for VadimSadovski`2015

2. 2
ABOUT MOBY2
Mission
✓ Global development for the
economics of knowledge via
high quality practical solutions in
help of the people and the
business.
Vision
✓ Moby2 is an active participant
in the process of making the
world a better place for living
and for the development of
new business, art, science,
innovations and constructive
policies and governing.
✓ A world with no limitations
posed upon the developing
peoples’ talents, knowledge,
communication and
technology. Moby2’s motto is
„Open world“.
Values
✓ High standards of quality and
effectiveness
✓ Loyal and ethical partnerships
✓ Entrepreneurship and initiative
✓ Creativity and innovation
✓ Clear communication and an open
mind to constructive criticism
✓ Team work and cooperation
✓ Striving towards development
✓ Responsibility for the effect of the
result and the efficacy of the process

3. 3
HISTORY

4. 4
History
2008Successful implementation of the European project "Leonardo"
(mobility).
A record number of corporate trainings took place and involved
companies such as EVN Bulgaria, Coca-Cola HBC, Electrostart
AD, Stemo OOD, Polycomp EOOD, etc. A record in this area was
reached – 6 trainings conducted in one day across the country.
An annual company diagnostic method settledtarted its
development as Electrostart AD participated in the process for a
second year in a row. The diagnostic project of Elektrostart AD
continued until 2014 (8 years) and it presents itself as a unique
experience of business development in Bulgarian conditions.
2009
A specialized tool for assessing managerial skills MAT
(Management Assessment Tool) was developed. At this point,
more than 300 managers in local organizations have used MAT in
the diagnostic process of their companies.
A key project was conducted in which the customer satisfaction of
Duropack Trakia AD clients was measured. The methods of this
project have been used repeatedly by the company. "Corporate
Academy" projects were held with representatives of Duropack
Trakia AD, Dunapack Rodina, Electrostart AD and other
companies. The idea for the project elearn.bg (prototype
elearn.pro) was conceived.
At the beginning of 2009, the Executive Director of Moby2, along
with experts, critically evaluated the development of the
company, in particular, the admission of a serious mistake – the
geographic expansion of the company in Bulgaria in the midst of
the crisis.
At the end of 2009, as a result of the critical analysis, a structural
change in the company's management happened. Nayden
Nikolov acquired 100% of the shares of the company. The main
objective of the sole owner was to develop e-learning
technologies, e-books and the development of tools which would
successfully lead to the realization of working prototypes.
Creating a lean and efficient organization of the administrative
process, a complete re-selection of the personnel in the company
and the appointment of the best possible experts on the
respective positions (practically implement the concept of Jim
Collins and his team for a lasting rise to greatness).
A successful launch of the company with major cooperative
projects. In the area of training there are successfully
implemented projects regarding "Corporate Academy" with
leading Bulgarian and international companies: Electrostart
AD STEMO, utility sector - EVN Bulgaria, VIK Plovdiv.
Capital Weekly highlighted, in IT events of the year, Moby2’s
key technology for web streaming - Webox.tv, through
which the Municipal Council of Plovdiv broadcasted in real
time for four years.
2007

5. 5
History
2010Launching of successful projects with UniCredit Bulbank as part of
the "Corporate Academy" trainings in the field of time
management, conflict management, trade negotiations,
successful sales and customer service.
The first e-learning content with copyright is created in the field of
safe working conditions for Duropack Trakia AD (Di Es Smith
Bulgaria AD). The start of using elearn.bg for corporate clients
and internal projects Moby2. So far, more than 3,000 people
have used the system.
2011
A major project for ProCredit Bank was implemented which
included a survey about customer satisfaction and training
academy. The aim was to increase the competence of experts
in customer service in the field of small and medium business in
Bulgaria.
Meanwhile, a numerous successful web projects were
completed. We started a production of the first e-Learning for
Coca Cola HBC and in the coming years we have made 14
more e-Learnings.
2012
An increased production of e-learning content for Coca Cola HBC
- adaptation of complete courses (10 modules on performance
management). A Business Performance Development Model was
created with the cooperation of EVN Academy in order to
measure the effectiveness of training (ROI).
A contract is signed with Datalogics in order to implement the
latest version of Adobe Content Server and start working with the
products of Adobe Creative Cloud. This was a historic moment for
the company since it became a part of the global elite of
organizations that digitize and store content in line with globally
accepted standards training and electronic books.
From this point on we have been continuously updating the
Adobe Content Server versions, and we are currently working with
Adobe Content Server 6 and manufacturing digital content in a
format ePub 3.1. With this format begins the era of the interactive
e-book.
During this period, an organizational diagnostic for City Council
Varshetz was conducted which led to a number of trainings of the
Municipal Administration Varshetz.

6. 6
History We completed a project on social network for sports for the
Bulgarian investor playmaker.bg Several European projects for
training and development of Varshets Municipality were
implemented. The idea to create a global professional network for
training and development (elearn.pro) came through brainstorming.
The platform launched its digital construction this year.
During this year, Eng. Georgi Georgiev started work on creating
Adaptive (innovative framework for smart web programming). We
started working with other members of the UniCredit Bulbank group -
UniCredit Factoring, UniCredit Leasing, UniCredit Broker.
2013
2015
The launch of the eLearn.pro platform with clients from the
Bulgarian market. The idea was and continues to be that we keep
on working on creating eLearn.pro in real time by applying an
innovative approach to code. By the end of the year the project
was visited by 7800 people and started selling e-books, electronic
and real training.
Part of Moby2‘s team participated at the International Conference
on leadership with a publication and report on the "Model for
Business Development Bulgarian company."
During this year multiple web projects for key clients such as Coca
Cola HBC, Training Center NSBS, Vidin, Etna Cargo were created.
The online platform eCompany.pro started carving its individual
identity when it came to the processes of training and development
in companies. A of today, the platform is actively being used by
Groupama Insurance, Groupama Life Insurance, Solvay Sodi AD,
Foundation For Our Children and DS Smith Bulgaria AD.
2014
A major European project for training and development of
employees of NII in working with clients was implemented. 28
regional cities in Bulgaria were covered and 280 employees were
trained.
During this year an innovative project in the field of marketing,
advertising and promotion of tourist destinations Varshets,
Berkovitsa and Godech in consortium with X-Press Gabrovo was
implemented. The end result of the project was a unique web
application ( "augmented reality" type) http://www.western-
balkan-mountains.info.
During this year we also implemented the third major European
project which focused on improving the working conditions in
Electrostart AD.
2016
During this year the company went through a radical transition
with the main revenue coming primarily from IT ventures. We
implemented a successful e-learning project "Financial Analysis"
which was purchased by UniCredit Bulbank. We also completed
the third eLearning project on the topic of “Safety at work” for DS
Smith Bulgaria along with multiple web projects for corporate
clients. eLearn.pro completed its first successful year after its
launch in 2015 with more than 10 new products like e-books and
e-learnings. The most important achievement is the first
successfully implemented eAcademy.pro project for The
Academy for Economic Academy of Svishtov.

7. 7
MAIN VENTURES

8. 8
Business trainings
The main topics are Trade negotiations and work with key customers, Presentation Skills, Marketing and
Merchandising, Internet Marketing and Social Media, Management and Leadership, Financial
Management, Key competencies and human development, team building and teamwork.
Hristo Neychev, Dobromir Mirevski, Assoc. Prof. Ivan Marchevski, Nayden Nikolov Vladimir Penchev, Nikolay
Sirakov and more than 20 Bulgarian and international business experts. An important contribution to the
success of this team has Polina Karaivanova, project manager at Moby2.
UniCredit Bulbank, STEMO, PolyComp Ltd. Gimel AD and more than 40 international and Bulgarian
business organizations.
“The business educates the business" has remained the main principle, that is implemented in the practice of
Moby2 over the years. Most of the tutors and consultants in the business school of Moby2 are successful
entrepreneurs, managers, key experts with extensive Bulgarian and international experience.

9. 9
Corporate and Individual Consultations
In the field of diagnostics of organizations we have conducted surveys of customer satisfaction, studies of
internal employee satisfaction, Assessment centers, Consultancy recruitment marketing strategies, PR
consultations. W have developed assessment tools in the areas of sales, customer service and managerial
development.
Coaching, mentoring, individual advice on personal development, preparation of psychological profile,
assessment of managerial competencies outlining a "matrix" for managerial development.
A model for managerial development, Moby2 © 2011 is a process developed by the experts of Moby2 which
consists of a consultation process with the main objective being a personal, professional and career
development of people.
The key consultants of Moby2 are Petya Varcheva, Nikolay Bonev, Sofia Dimitrova, Polina Karaivanova, Valentin
Minkov, Vladimir Penchev, Alexandra Zheleva, Nayden Nikolov and others. Key organizational clients are
Municipality Varshets, Electrostart AD DS Smith Bulgaria, ProCredit Bank and more than 10 other organizations.

10. 10
Web Design and Web Solutions
Visual Identity
Web design and
programming
Adaptive – smart
web programming and
solutions
Development of
Social Networks

11. 11
Web Design and Web Solutions
Our main IT experts are Eng. Georgi Georgiev, Eng. Viktor Dimitrov, and web developers - Slavi Ivanov, Eng.
Vasil Vassilev and Eng. Theodore Ganev.
Preparation of a comprehensive design, visual identity, corporate identity, web development, client
solutions, web solutions such as augmented reality and social networking system for online streaming events
in HD format (channels eLearn.pro) and others. Key clients in this area are Krassimir Ivanov, Coca Cola HBC,
Allianz Bank, Center for Human Resources Development, Municipality of Vidin, Municipality Varshets, NSBS
and more than 15 other Bulgarian and international organizations.
eLearn.pro is develop as a professional network for training and development, and eCompany.pro as an
internal platform for talent development for companies and organizations.
Adaptive, Moby2 © 2013 is copyright framework, developed by Eng. Georgi Georgiev, part of the team at
Moby2, which provides speed, freedom and efficiency in web programming.

12. 12
E-Trainings and e-Platforms
Preparation of e-courses that meet international standards. Our own platforms
and brands are as follows: eLearn.pro - Professional Network for Training and
Development, eAcademy.pro - framework of integrated technologies for total
digitalization of universities and eCompany.pro - internal corporate environment
for learning and development.
Design, adaptation, translation and voiceover of e-Courses developed for the
clients own LMS systems.
UniCredit Bulbank, DS Smith Bulgaria, Coca Cola HBC, Groupama Group, KBC
Group, Solvay Sodi, Economic Academy "D. A. Tsenov “ Svishtov and others.

13. 13
Interactive e-Books, magazines and platforms
Design and preparation of interactive e-books according to world standards and in the
following formats: structured interactive PDF and ePub 3.2.
еLearn.pro - automated process of managing digital protection and sales of content with the
most innovative global platform - ACS 6.0. Management of copyright, publishing accounts and
loyalty systems and "club membership rebates. Complex business customers. Innovative forms of
digital marketing and advertising. Web TV and live streaming in protected formats and
distribution.
Learning Center NSBS, Locus Publishing, To the Top and more than 10 experts and
content authors.
Digital protection, distribution and management of electronic interactive magazines,
automated subscription, sale bundled with discounts and a "club membership“.
Automated process management and digital distribution of content of events - streaming
real-time digitization of congresses, conferences and seminars and the secondary sale.

14. 14
European projects and projects for the development of public institutions
In the area of training and development, destination marketing, digital design, safety,
human resources development and others.
- state, municipal, European, NGOs, political parties and organizations. Visual identity and logo
design, PR and events consultancy, organizational diagnostics, structuring and training of
personnel, installation of customer service and satisfaction assessment, consulting and public
image campaigns.
Municipalities of Vidin, Municipality Varshetz, GA Varshetz, NSBS Foundation for our children, Center
for Human Resources Development, NOI, Electrostart AD Cluster creative Gabrovo and others.

15. 15
THE TEAM

16. 16
Moby2: Main Team
Information
Nayden
Nikolov
Executive
Director
—
Александра
Кабатлийска
Дигитален
Дизайнер
—
Victor
Dimitrov
System
Administrator
—
Alexandra
Zheleva
Expert Trainings,
Consultations and
Innovations
—
Georgi
Georgiev
Senior Web
Developer
—
Diana
Hristova
Accounting
—
Gabriela
Milanova
Digital
Designer
—

17. 17
Moby2: Business partners and consultants
Since mid-2016 Moby2 began working on the business partnership model with
its representatives abroad as well as in specific sectors of the Bulgarian
economy. The planned partnerships for 2018 are concerning Greece, Turkey,
Romania, USA, Canada, UK, Germany and others.
By using the model of business partnership
we are preparing for the preparing the
establishment of Moby2International in
Switzerland and its local companies in the
global holding structure.
Stefan
Padalski
Switzerland
—
Александра
Кабатлийска
Дигитален
Дизайнер
—
Dobrinka
Barzachka
Belgium, Holland
& Luxemburg
—
Ervis
Taluri
West Balkans
—
Dobrin
Padalski
Bulgaria
—
Nikolay
Totev
Bulgaria
—

18. 18
COMPETENCIES
AND
TECHNOLOGIES

19. 19
Competencies and technologies
• Adobe:
DPS Suite.
Adobe InDesign.
Adobe Creative Cloud.
Document Cloud.
Adobe Content Server.
• Adobe:
DPS Suite, Adobe InDesign, Adobe
Creative Cloud – instruments for
creative and digital productions.
Document Cloud – services for PDF
files and online documents.
Content Server 6 - digital security,
management and distribution of
electronic books and documents in
ePub and PDF format.
Key products Key technologies

20. 20
Competencies and technologies
• Hewlett-Packard Company:
Хардуер HP Servers, серия DL320e-
Gen8;
Софтуер HP iLO Management
Engine, HP Insight Control Standard.
• Google Maps & OpenStreet Map
GIZ and GPS services, API`s
development of Apps.
• Datalogics:
Adobe Content Server 6.5;
ACS Cloud Service.
• Canonical:
Ubuntu Servers & Linux Apps.
• Debian:
Debian 8.0.
• Wowza media server:
Solutions for On-Premises and Cloud
Streaming
Key products Key technologies

21. 21
Competencies and technologies
• iSpring:
iSpring Suite 8.7;
iSpring Pro 7.1;
iSpring Cloud.
• ILIAS:
Management of courses, tests,
exercises and credits.
Content which is developed
according to formats for e-learning
valid worldwide (SCORM 2004 rev.1-4).
Virtual classrooms, Wiki, MEDIA and
MEDIA cast, Bibliographic databases
developed in formats valid worldwide
and more.
Key products Key technologies

22. 22
PROJECTS
AND
BRANDS

23. 23
Key projects
eCompany.pro is a Moby2 project which started
beginning of 2010 under the name eLearn.bg.
eCompany.pro is a cloud software service
(SaaS), which has ample opportunities for training
and staff development of an organization.
• In addition to the traditional for each LMS
functions such as tests, surveys, and other
educational resources we offer a module for
management of competencies and a 360
degree assessments, a module for attestation
and statistics, management and recording of
virtual rooms and many more features that
increase the effect of development and reduce
costs.
• eCompany.pro can be built with hardware,
software and system security as a final solution for
an organization without licensing fees and other
restrictions.
eLearn.pro is a Moby2 project that started at the
beginning of 2013 and developed in three stages:
• The first stage, until the end of 2016 - construction
of various types of accounts and the core of the
system. It will operate as a draft form under the
name start.eLearn.pro – an e-shop and space for
sharing e-books and e-learning at:
www.start.eLearn.pro
• The second stage (2017-2018) year encompasses
the functionality of a professional network for
training and development and an active affiliate
program for publishers, writers and marketing
partners.
•In its final stage the training and development
network eLearn.pro will develop globally in 14
major language versions (2018-2022).
•eLearn.pro can be constructed as a national or
segmented social network of the "meta media"
type with integrated communication and
development and the sales of protected
electronic products.
eAcademy.pro – an electronic platform for
universities and colleges - an innovative
framework of integrated technologies for total
digitalization of education and its administration.

24. 24
Ключови проекти
Information
• When the tourist choose a particular route – a strip
menu with information about every landmark
along the road appears.
• Provides the opportunity for cultural events to be
experienced live – either at the very place of
them or online via real time video streaming.
• A digital library of recorded past events gives the
opportunity to the tourists and citizens for access
videos at any time they please.
• By placing a QR-code on the cultural and
architectural monuments, cultural institutions and
local businesses the tourists can access instantly to
video, audio, text and gallery content.
• This QR-code as a virtual guide recompense the
number of untranslated or missing billboards and
the lack of tour guides.
• Gives the opportunity to experience historical
events in the area more than once via building
virtual reality and 360° panoramas by linking the
event with the GPS coordinates of the site.
• Realized project example for a basic version.
• http://www.western-balkan-mountains.info/ .
• eTourist.pro Is a project of Moby2 and start 2017.
• Web-platform which provides digital services to
the tourists, tour operators, municipalities,
regions and countries with one main mission – to
support the success of the local businesses.
• Provides professional digital services.
• With the application you attract the most
desirable group of tourists from all over the
world – families, young people and elderly
people.
• They can plan their holiday easily at any time,
wherever they are.
• The availability of different languages make it
comfortable to work with the application.
• You can manage unlimited number of tourist
routes via Google Maps – tourists can choose
different every time depending on their own
schedule.
• You can manage objects in Google Maps with
accurate GPS-coordinates – with photos of the
landmarks, hotels, restaurants and others.
eTourist.Pro Presentation
eTourist.Pro Brochure

25. 25
Demonstration products by Moby2
• e-Тraining project for young people:
https://goo.gl/ELTT1v
https://goo.gl/zrvT8Z
• Example e-learning content for
Albanian education system:
https://goo.gl/lKcdpi
Moby2 eLearning & digital design Moby2 ePublishing & design
• Example interactive e-book
content for Albanian education
system:
• Innovative example globally in
ePub format 3.2.
https://goo.gl/4tGDBc
• Install software for read e-books
on Adobe System here:
https://goo.gl/uveBcE

26. 26
Key data for company Moby2 Ltd.
МОBY2 LTD.
Address of registration:
Sofia 1404, Motopista Distr., 49 Bulgaria Blvd.
Address of head office:
Sofia 1408, Ivan Vazov, Burel 66-68 street
UIC: 175210377
VAT number: BG175210377
Executive Director: NAYDEN NIKOLOV
Code of Moby2 in regards to KID 2008: 6209
"Other activities in the field of information
technology„
Web site: www.moby2.com
Email: office@moby2.com

27. 27
MOBY2`2017
Open World
Credits for cover images: https://photodune.net
Тheme COSMOS for VadimSadovski`2015