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SOCIAL MEDIA
ADVERTISING 2015
RESULTAATGARANTIETOEGEWIJD
PARTNERSCHAP
MEETBAAR
RESULTAAT
RESULTAAT
GARANTIE
JALT SOCIAL MEDIA
BEREIK ONS OP 020-2603333
EEN FULL SERVICE ONLINE AGENCY
STRATEGIE ADVERTISINGCAMPAGNES COMMUNITY
MANAGEMENT
LANDINGSPAGINA
OPTIMALISATIE
WHAT WE DO BEST
FACEBOOK
FACEBOOK IS #1 OP
HET GEBIED VAN DISPLAY
ADVERTISING
#1
97,2%
9,4 MILJOEN GEBRUIKERS
WAARVAN 9,14 MILJOEN
MAANDELIJKS ACTIEF
(97,2%)
FACEBOOK FACTS
GEBRUIKERS ZIJN GEMIDDELD 6 UUR EN 45 MINUTEN PER MAAND ACTIEF
59% VAN DE NEDERLANDERS
BESCHOUWT FACEBOOK
ALS BELANGRIJKSTE SOCIAL
MEDIA PLATFORM
59%
INTERESSEDEMOGRAFIE GEDRAG
FANS
(EN VRIENDEN)
LOOKALIKE AUDIENCE
RELATIE
E-MAIL WEBSITEBEZOEKERS
FACEBOOK TARGETING
APP INSTALLS
Desktop
Timeline ad
FACEBOOK AD PLAATSING
OP DESKTOP ZIJN
FACEBOOK ADS OP
2 PLAATSEN ZICHTBAAR.
2
2
1
Marketplace ad
1
FACEBOOK AD PLAATSING
1
OP TABLET & MOBIEL
ZIJN FACEBOOK ADS
OP 1 PLAATS ZICHTBAAR.
Mobiel & tablet
Timeline ad (mobiel)1
%
FACEBOOK AD MOGELIJKHEDEN
EVENTS
PAGE LIKEMARKETPLACE
VIDEO OFFERS MULTI-PRODUCT
APP INSTALLSTIMELINE
FACEBOOK AD VOORBEELDEN
TIMELINE VIDEO MULTI-PRODUCT
TWITTER
65% VAN DE GEBRUIKERS
TWEET TIJDENS HET TV
KIJKEN
76% MAAKT MAANDELIJKS
MOBIEL GEBRUIK VAN
TWITTER  
76%
TWITTER FACTS
GEBRUIKERS ZIJN GEMIDDELD 21 MINUTEN PER MAAND ACTIEF
5 MILJOEN GEBRUIKERS
WAARVAN 2,8 MILJOEN
MAANDELIJKS ACTIEF
(56%)
56% 65%
INTERESSEDEMOGRAFIE KEYWORDS IN PROFIEL
TWITTER TARGETING
LOOKALIKE AUDIENCE
TAILORED AUDIENCEKEYWORDS IN
ZOEKRESULTATEN
TELEVISIE
Desktop
Lead gen card
TWITTER AD PLAATSING
OP DESKTOP ZIJN
TWITTER ADS OP
2 PLAATSEN ZICHTBAAR.
3 Promoted account
2
Promoted trend1
1
2
3
TWITTER AD PLAATSING
1
2
OP TABLET & MOBIEL
ZIJN TWITTER ADS
ALLEEN IN DE FEED
ZICHTBAAR.
Mobiel & tablet
Promoted tweet
2 Promoted account
1
PROMOTED TWEET PROMOTED TREND IMAGE CARDPROMOTED ACCOUNT VIDEO CARD
TWITTER AD MOGELIJKHEDEN
WEBSITE CARD LEAD GEN CARD MOBILE APP CARDSUMMARY CARD
TWITTER AD VOORBEELDEN
LEAD GEN CARD PROMOTED ACCOUNT WEBSITE CARD
LINKEDIN
73,8%
LINKEDIN FACTS
GEBRUIKERS ZIJN GEMIDDELD 17 MINUTEN PER MAAND ACTIEF
5,1 MILJOEN GEBRUIKERS
WAARVAN 3,8 MILJOEN
MAANDEIJKS ACTIEF
(73,8%)
54%
54% VAN DE MENSEN IN
LOONDIENST GEBRUIKT
LINKEDIN OM TE NETWERKEN
3 OP DE 4 GEBRUIKERS
STAAT OPEN VOOR EEN
BENADERING TOT ANDER WERK
LINKEDIN TARGETING
DEMOGRAFIE BEDRIJF (NAAM, BRANCH,
GROOTTE)
FUNCTIE SCHOOL
LINKEDIN GROEPENSKILLSBRANCHENIVEAU
Desktop
Sponsored content
LINKEDIN AD PLAATSING
OP DESKTOP ZIJN
ER TWEE PLAATSEN
WAAR ADS GEPLAATST
KUNNEN WORDEN.
3
2
1
3
Marketplace ad
2
Marketplace ad
(geen afbeelding)
1
LINKEDIN AD PLAATSING
OP TABLET & MOBIEL
ZIJN LINKEDIN ADS
ALLEEN IN DE FEED
ZICHTBAAR.
Mobiel & tablet
Sponsored content1
1
LINKEDIN AD MOGELIJKHEDEN
SPONSORED CONTENT MARKETPLACE
LINKEDIN AD VOORBEELDEN
SPONSORED CONTENT MARKETPLACE
Meer informatie
Lexis
Diligence
®
YOUTUBE
+11%83%
YOUTUBE FACTS
GEBRUIKERS ZIJN GEMIDDELD 3 UUR PER MAAND ACTIEF
HET DAGELIJKS GEBRUIK
GROEIDE IN 2014 MET
11%
8,1 MILJOEN GEBRUIKERS
WAARVAN 6,8 MILJOEN
MAANDELIJKS ACTIEF
(83%)
2E GROOTSTE ONLINE
ZOEKMACHINE
YOUTUBE TARGETING
TAALDEMOGRAFIE INTERESSE ZOEKGEDRAG
(GOOGLE)
REMARKETING
BEKEKEN VIDEO’S
REMARKETING
WEBSITEBEZOEKERS
Desktop
YOUTUBE AD PLAATSING
YOUTUBE ADS ZIJN
VERSPREID OVER DE
WEBSITE. ER WORDEN
ZES SOORTEN GEBRUIKT.
1
1
In-display
1
2
YOUTUBE AD PLAATSING
In-stream (pre roll)
Ondersteunende banner
1
2
Desktop IN DE RECHTER KOLOM
BIJ DE SUGGESTIES
KUNNEN GESPONSORDE
FILMPJES STAAN.
YOUTUBE AD MOGELIJKHEDEN
VIDEO RETARGETING
IN-DISPLAYIN-VIDEO BANNERIN-STREAM
(PRE ROLL)
MASTERHEAD
STANDAARD BANNERS
YOUTUBE AD VOORBEELDEN
IN-STREAM VIDEO RETARGETING
SPOTIFY
58% VAN DE GEBRUIKERS
IS MAN (WERELDWIJD)
58%44,4%
3,6 MILJOEN (GRATIS)
GEBRUIKERS WAARVAN 1,6
MILJOEN MAANDELIJKS
ACTIEF (44,4%)
SPOTIFY FACTS
GEBRUIKERS ZIJN GEMIDDELD 104 MINUTEN PER DAG ACTIEF
15% AGENCY KORTING
VIA JALT
-15%
SPOTIFY TARGETING
LOCATIEDEMOGRAFIE GENRETIJD
Desktop
Beeldscherm ad
SPOTIFY AD PLAATSING OP DESKTOP IS DE
PLAASTING VAN DE
BANNERS VERIABEL. ER
ZIJN 7 VISUELE UITINGEN
EN ER IS 1 AUDIO AD.
3 Billboard ad
2
Audio ad (ad + audio)1
1
2
3
SPOTIFY AD PLAATSING
1
OP MOBIEL
ZIJN DE SPOTIFY ADS
OP 1 PLAATS ZICHTBAAR.
Mobiel & tablet
Audio ad (ad + audio)1
SPOTIFY AD MOGELIJKHEDEN
BILLBOARD
BEELDSCHERMVIDEO-TAKEOVER
HOMEPAGE
TAKE-OVER
ADVERTEERDERS
PAGINA
BRANDED
AFSPEELLIJST
AUDIOGESPONSORDE SESSIE
SPOTIFY AD VOORBEELDEN
BILLBOARD SPONSORED SESSION BRANDED AFSPEELLIJST
PINTEREST
92% VAN ALLE PINS
WORDEN GEDAAN DOOR
VROUWEN
92%
1,6 MILJOEN GEBRUIKERS
WAARVAN 1,37 MILJOEN
MAANDELIJKS ACTIEF
(85%)
85%
PINTEREST FACTS
GEBRUIKERS ZIJN GEMIDDELD 7 UUR PER MAAND ACTIEF
PINTEREST HEEFT HETZELFDE
CONVERSIE PERCENTAGE
(0,92%) ALS FACEBOOK FANS
TAALDEMOGRAFIE APPARAAT
PINTEREST TARGETING
HET IS MOMENTEEL NIET MOGELIJK OM TE ADVERTEREN OP PINTEREST, IN 2015 KOMT DEZE MOGELIJKHEID WEL
Desktop
PINTEREST AD PLAATSING
PINTEREST ADS WORDEN
TUSSEN DE ANDERE PINS
GEPLAATST IN DE FEED
1 Promoted pin
PINTEREST AD PLAATSING
PINTEREST ADS WORDEN
TUSSEN DE ANDERE PINS
GEPLAATST IN DE FEED
Mobiel & tablet
1 Promoted pin
INSTAGRAM
HET AANTAL GEBRUIKERS
GROEIDE IN 2014 MET 29%
44,1%
1,8 MILJOEN GEBRUIKERS
WAARVAN 722.000
DAGELIJKS ACTIEF
(44,1%)
+29%
GEBRUIKERS ZIJN GEMIDDELD 4 UUR EN 17 MINUTEN PER MAAND ACTIEF
94% VAN ALLE CONTENT
OP INSTGRAM IS FOTO, 4%
IS VIDEO
INSTAGRAM FACTS
INSTAGRAM TARGETING
VOLGENDDEMOGRAFIE FACEBOOK BASIS
INFO & LIKES
HET IS MOMENTEEL NIET MOGELIJK OM TE ADVERTEREN OP INSTAGRAM, IN 2015 KOMT DEZE MOGELIJKHEID WEL
Desktop
Beeldscherm ad
SPOTIFY AD PLAATSING OP DESKTOP IS DE
PLAASTING VAN DE
BANNERS VERIABEL. ER
ZIJN 7 VISUELE UITINGEN
EN ER IS 1 AUDIO AD.
3 Billboard ad
2
Audio ad (ad + audio)1
1
2
3
SPOTIFY AD PLAATSING
1
OP MOBIEL
ZIJN DE SPOTIFY ADS
OP 1 PLAATS ZICHTBAAR.
Mobiel & tablet
Audio ad (ad + audio)1
INFLUENCER
INSTAGRAM AD MOGELIJKHEDEN
PROMOTED VIDEOPROMOTED POST
KROM BOOMSSLOOT 22-1
1011 GW AMSTERDAM
WWW.JALT.NL
INSTAGRAM AD VOORBEELDEN
PROMOTED POST PROMOTED VIDEO INFLUENCER

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