Apps don't go viral by chance, there is a whole science behind why things catch on. If you are looking for growth hacking strategies for your mobile app, check out this comprehensive presentation by Mindbowser - 'App Marketing : Growth Hacks For App Virality'. In this presentation, we have focused on Growth Hacking techniques you can practically implement at different levels which includes - Ideation stage, Development Growth Hacks, Pre launch Growth Hacks & Post Launch Growth Hacks. If you too are looking for powerful and practical Growth Hacking Techniques for app marketing, feel free to get in touch with us.

2. HAVE A KICK-ASS
IDEA
1.

3. Released - Nov 2014, 75 Million + Installations

4. DEVELOPMENT
HACKS
2.

5. VIRALITY MUST BE
AMONG THE CORE
INGREDIENTS OF
THE PRODUCT AND
NOT JUST A
MARKETING
STRATEGY

6. SIMPLE IS BEAUTIFUL
Good Name, Awesome Logo
Easy onboarding experiences
Strip out unnecessary features
Clear Visual Hierarchy
Call To Action

7. WHAT'S YOUR VIRAL HOOK ?
Register
Use Product
Evaluate Product
Tell friends
Register
Tell friends
Use Product
Evaluate Product
Instead Of Try

8. PRE LAUNCH LANDING PAGE

10. TEST WITH EARLY BETA
Progress is better than perfection
Build an MVP and go on experimenting and updating

11. LAUNCH HACKS
3.

12. TEASE THEM

13. MailBox
Shut Down on Feb 26, 2016

14. FREE TRIALS

15. LIMITED PERIOD
Shopify

16. FREEMIUM
Hootsuite

18. HIJACK TRENDS

19. Took the advantage of the increasing worries surrounding
Facebook and its users’ privacy concerns.

20. INCENTIVISE

22. APP STORE OPTIMIZATION

23. RIGHT KEYWORDS
TITLE
DESRIPTION
RIGHT CATEGORY
REVIEWS AND RATINGS
GREAT SCREENSHOTS

24. GET PRESS

25. #UBERPITCH
Uber drove around entrepreneurs and investors for pitch
events for free. It was an easy way to get press, get sign
ups, and encourage current and future influencers to talk
about their brand

26. POST LAUNCH
HACKS
3.

27. INCENTIVISATION OF
SHARING

28. DROPBOX

29. INCENTIVISATION OF
RETENTION

30. POSITIVE BALANCE
CASH BACK
LOYALTY OFFERS

31. FORCE THEM

32. QUORA

33. YOU TUBE .. WHY NOT?

35. CELEBRITIES

36. SponsoredTweets.com

37. DESIGN A COMMUNITY

38. HootSuite - Hootup

39. HootSuite Ambassadors

40. LISTEN TO USERS

41. MEASURE HAPPINESS

42. TAKEAWAYS
4.

43. IDEA ITSELF IS IMPORTANT

44. START FROM THE
DEVELOPMENT STAGE

45. GET OUT OF YOUR COMFORT ZONE

46. EXPERIMENT A LOT

47. ABOUT US

48. SUCCESSFULLY WORKED WITH 200+ APPS
A NYC BASED APP AND WEB DEVELOPMENT STUDIO

49. ABOUT THE SPEAKER
AYUSH JAIN
CEO & CO-FOUNDER
CALL ME: +1 408 786 5974
EMAIL ME: AYUSH.JAIN@MINDBOWSER.COM
VISIT US@ WWW.MINDBOWSER.COM