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The Mobile Phone and
 a New Paradigm for
  Media Production
http://www.flickr.com/photos/karanj/31869410/
The De Facto Model of
   Missions Media
     Production
Flow of Insight/
             Enablement
Local Believer/          Media Expert
  Missionary
                       Professional
                     Media Equipment

                         Production of
                             Media
In this model the local believer or
missionary passes on their cultural
understanding and insight into how
the Gospel can be best understood
and expressed in their culture and
then relies upon the media expert
to translate that understanding and
insight into an appropriate media
end-product.
http://www.flickr.com/photos/vancouverfilmschool/5476664145/
An Altered
 Equation
Flow of Insight/
                        Enablement
Local Believer/Missionary         Media
                                  Expert
Mobile Phone w/Camera

Web access and/or video
editing app or freeware

  Production of Media
In this model the media expert
passes on their understanding of
media production to the local
believer or missionary and also
empowers them through the
provision of resources they will need
(stock imagery/audio, online editing
program, etc.) to produce and
distribute their own media.
http://www.flickr.com/photos/rayand/4199641605/sizes/l/in/photostream/
Reasons to Change the Paradigm
1) The enormous imbalance
   between the number of local
   believers/ missionaries
   (millions) and missional
   media producers (hundreds)
Reasons to Change the Paradigm
2) The huge percentage of local
   believers and missionaries
   that are equipped and able to
   shoot video via their mobile
   phones, etc.
Reasons to Change the Paradigm
3) The availability of on-phone
   online and free/low-cost
   video editing programs
Reasons to Change the Paradigm
4) The minimal expertise and
   expense required to produce
   media that is “good enough”
   for a mobile screen (the most
   widespread screen found
   among the unreached)
Reasons to Change the Paradigm
5) Large-scale distribution
   channels are available to local
   believers and missionaries
   through video sharing sites
   and the Bluetooth phone-to-
   phone transmission channel
The Challenge
Can Christian media
ministries make the switch
from solely being “media
producers” to “media
enablers” for the Church?
Some Groups Leading the Way as
           Media Enablers
• Gemstone Media’s How2Video
  http://www.how2video.org
• The Global Short Film Network’s Flight School
  http://www.globalshortfilmnetwork.com/train
  ed-create-short-films-ta-t-4_5.html
• The Global Virtual Studio
  http://www.globalvirtualstudio.com/alpha.php/
What is Still Needed?
Among other things:
• Online open source imagery (for instance,
  background visuals for chronological Bible
  stories)
• A single-stop Christian website, program
  and/or phone app enabling users to
  1) Upload and/or find imagery/footage/
  audio, 2) edit it and 3) both download the
  final product for offline distribution as well
  as upload it for online distribution
When the winds of
change blow, some
seek shelter, others
  build windmills
            Chinese Proverb
Produced by
Mobile Advance
http://www.mobileadvance.org

   e-mail: keith(at)mobileadvance.org

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The Mobile Phone and a New Paradigm for Missions Media Production

  • 1. The Mobile Phone and a New Paradigm for Media Production
  • 3. The De Facto Model of Missions Media Production
  • 4. Flow of Insight/ Enablement Local Believer/ Media Expert Missionary Professional Media Equipment Production of Media
  • 5. In this model the local believer or missionary passes on their cultural understanding and insight into how the Gospel can be best understood and expressed in their culture and then relies upon the media expert to translate that understanding and insight into an appropriate media end-product.
  • 8. Flow of Insight/ Enablement Local Believer/Missionary Media Expert Mobile Phone w/Camera Web access and/or video editing app or freeware Production of Media
  • 9. In this model the media expert passes on their understanding of media production to the local believer or missionary and also empowers them through the provision of resources they will need (stock imagery/audio, online editing program, etc.) to produce and distribute their own media.
  • 11. Reasons to Change the Paradigm 1) The enormous imbalance between the number of local believers/ missionaries (millions) and missional media producers (hundreds)
  • 12. Reasons to Change the Paradigm 2) The huge percentage of local believers and missionaries that are equipped and able to shoot video via their mobile phones, etc.
  • 13. Reasons to Change the Paradigm 3) The availability of on-phone online and free/low-cost video editing programs
  • 14. Reasons to Change the Paradigm 4) The minimal expertise and expense required to produce media that is “good enough” for a mobile screen (the most widespread screen found among the unreached)
  • 15. Reasons to Change the Paradigm 5) Large-scale distribution channels are available to local believers and missionaries through video sharing sites and the Bluetooth phone-to- phone transmission channel
  • 16.
  • 17. The Challenge Can Christian media ministries make the switch from solely being “media producers” to “media enablers” for the Church?
  • 18. Some Groups Leading the Way as Media Enablers • Gemstone Media’s How2Video http://www.how2video.org • The Global Short Film Network’s Flight School http://www.globalshortfilmnetwork.com/train ed-create-short-films-ta-t-4_5.html • The Global Virtual Studio http://www.globalvirtualstudio.com/alpha.php/
  • 19. What is Still Needed? Among other things: • Online open source imagery (for instance, background visuals for chronological Bible stories) • A single-stop Christian website, program and/or phone app enabling users to 1) Upload and/or find imagery/footage/ audio, 2) edit it and 3) both download the final product for offline distribution as well as upload it for online distribution
  • 20. When the winds of change blow, some seek shelter, others build windmills Chinese Proverb
  • 21. Produced by Mobile Advance http://www.mobileadvance.org e-mail: keith(at)mobileadvance.org