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Nine Unique Benefits of Mobile Media for Outreach
- 1. Every minute we’re together… 71 babies will be born 406 people will get a new mobile phone account
- 2. 2011
- 4. 2013
- 11. Nine Unique Benefits of Mobile 1. Mobile is the first personal mass media 2. Mobile is permanently carried 3. Mobile is always on 4. Mobile has a built-in payment mechanism 5. Mobile is available at the point of creative inspiration 6. Mobile has the most accurate audience measurement 7. Mobile captures the social context of media consumption 8. Mobile allows augmented reality to be used in media 9. Mobile offers a digital interface to the real world
- 12. Nine Unique Benefits of Mobile 1. Mobile is the first personal mass media 2.Mobile is permanently carried 3.Mobile is always on 4. Mobile has a built-in payment mechanism 5.Mobile is available at the point of creative inspiration [as well as questioning or needing to explain] 6. Mobile
- 16. Take Home Message: • We have entered a new era of constantly connected/media enabled humanity and we can either “cry foul” or leverage the fact • The Message crosses into an very personal/ intimate arena when it comes onto a mobile!
- 18. Tomi Ahonen Phone Almanac, 2013
- 20. Take Home Message Internet outreach among the unreached must be mobile first!
- 23. Visual MediaVisual Media & TV Outreach& TV Outreach MobileMobile MinistryMinistry BibleBible StoryingStorying Ethno-Ethno- music-music- ologyology Print ScripturePrint Scripture & Tract& Tract DistributionDistribution InternetInternet OutreachOutreach DialogueDialogue & Debate& Debate Audio MediaAudio Media OutreachOutreach
- 28. Internet Apps
- 32. Voic e
- 33. Fruitful Practice Fruitful workers disciple in locally appropriate and reproducible ways.
- 36. Ringtone
- 37. SMS/Texting
- 38. SMS TEXT MESSAGING3.8 trilion text messages were sent in 2008! 6.8 Trillion Text Messages
- 39. 70-20-10 Coca Cola’s Mobile Equation 70% of funding for SMS (Texting)/MMS messaging based marketing 20% of funding for web based marketing 10% of funding for apps, QR codes, etc.
- 40. SMS TEXT MESSAGING Weather Report with Verse Prayer Chain Daily Discipleship Verse
- 41. Memory Card
- 42. Fruitful Practice Fruitful workers disciple others in settings that fit the situation.
- 43. The Bible at Your Fingertip
- 47. Advantage 1: It’s AlwaysIt’s Always With YouWith You (and them)(and them)
- 48. Advantage 2: It’s Easy to Give Away and Can Go Viral from Phone to Phone
- 50. Fruitful Practice Fruitful workers share the gospel using tools or methods that can be locally reproduced.
- 51. Abu Mohammed
- 52. Camera
- 53. 2004 100 Million Cameras of Any Type in the
- 54. 1.5 Billion Phones with1.5 Billion Phones with Cameras were sold in 2012Cameras were sold in 2012
- 57. Flow of Insight/Flow of Insight/ EnablementEnablement Local Believer/ Media Expert Missionary Professional Media Equipment Production of Media
- 58. Flow of Insight/Flow of Insight/ EnablementEnablement Local Believer/Missionary Media Expert Mobile Phone w/Camera Web access and/or video editing app or freeware Production of Media Distribution of Media
Hinweis der Redaktion
- Caveat that seven billion mobile phone subscriptions doesn’t mean seven billion mobile phone users- that number is closer to 4.5 billion and somewhere around 5.5 billion phones in use.
- The mobile phone just celebrated its 40 th birthday.
- There is quite a difference between the mobile phone’s capabilities 40 years ago and those it possesses today!
- While I am not willing to hop entirely on the smartphone bandwagon it is impressive to see that smartphones are already outselling dumb/feature phones in China!
- In many ways the mobile phone might as well be physically attached to most people. It is the last thing put aside at night and first thing picked up in the morning by many. Studies show that many people never allow their phone to be more than nine feet away from them.
- The phone is the piece of technology people are most psychologically attached to, going so far as to purchase devices that they feel represent who they are or aspire to be and then personalizing them with “skins” and ringtones that even more fully express their being or aspirations.
- I have been told that the psychosocial attachment with one’s mobile phone is so strong in Kenya that the bride and groom actually carry their phones with them as they walk down the aisle (perhaps to show their status/identity?)
- If you want the unreached to connect with Christ via the internet you’ve got to be intentional about making sure they can do it via their mobile phone!
- A good handyman always comes to work with a fully equipped toolbelt.
- In the same way, a good outreach worker should have a fully outfitted “outreach toolbelt” that they apply to their ministry.
- But we all recognize that more often than not, the only thing any of us leave the house with is our keys, wallet and mobile phone.
- Recognizing that this is the case I’ve taken to using a Leatherman Micra as my keychain.
- Even though I don’t have a full toolbelt with me I am always equipped with most of the tools I might ever need whenever I walk out of my house.
- The mobile phone can be much like that Leatherman when it comes to being equipped with ministry tools whenever you step out the door.
- While most people coming from an internet ministry background look at the mobile phone and only consider internet and apps
- And others coming from a media ministry background mainly look at the fact that they now have another screen on which to share their media
- The mobile phone has a huge number of potential ministry modalities that need to be considered both individually as well as in various combinations!
- This chart shows what percent of all 5.5 billion mobile phones have various capabilities/technologies. Notice the inverse relationship between the majority of Christian outreaches (iPhone app-centric) and the percentage of phones capable of utilizing the technology. We need to start at the other end of the spectrum when building up mobile ministry enabled outreaches!
- While not many of us could necessarily create our own website most of us I’m sure can record a voice message on a phone answering machine. That simple recording can become an outreach tool (learn more at How-To #6: “Phonesite” Outreach- http://www.mobileadvance.org/index.php/how-to/131-how-to-6-qphonesiteq-outreach).
- This can be developed into a full-orbed outreach using Interactive Voice Response (IVR) voice mailbox systems like FreedomFone (http://freedomfone.org/).
- Just as Muslims can make the call to prayer their ringtone so, too, Christians can make worship songs, chanted verses, and other potential conversation starters their ringtone!
- microSD cards are tiny and discrete and allow secret believers to be discipled in even the most difficult/closed of settings.
- The Digital Bible Society (http://digitalbiblesociety.com/) has developed a Bible library on a microSD card outreach in Arabic, Chinese, and Farsi
- In a pilot test, Purdue University placed a video on seven phones. A month later they found that the video had spread to 118 individuals in 50+ villages via Bluetooth phone-to-phone transmission!
- When we sent the materials we had been using in the Middle East to Chad a local quranic teacher got so excited about the videos that he started selling them from his kiosk store!
- The mobile phone is even more radical of a development than the invention of the Gutenberg Press. While the Gutenberg Press enabled a revolution in media for the well off and literate, the mobile phone’s media producing capabilities offers a similar revolution for the poor and illiterate masses!
- The traditional missions media production paradigm
- A new paradigm for how Christian media organizations should approach missions media production.
- One of the best/easiest ways you can keep up with the latest and greatest in mobile ministry is to follow mentions of the subject on Twitter by either A) Searching for #mobmin on Twitter, B) Following mentions of #mobmin via http://www.twubs.com/mobmin, or C) Using the http://mobmin.herokuapp.com/ webpage which is archiving all #mobmin Tweets.
- My e-mail and Twitter details
- The Mobile Advance website can be found at http://www.mobileadvance.org
- In addition to the blog, the Mobile Advance website also has How-To and Resource sections related to implementing mobile ministry.
- A wonderful primer on mobile ministry that was produced by the International Missions Board (IMB).
- The Mobile Ministry Forum is a network of Christians that share a common vision: That every unreached person have the chance to encounter Christ and His kingdom in a compelling, contextualized fashion through their personal mobile device by the end of 2020.
- The Mobile Ministry Forum website is http://www.mobileministryforum.org
- The Mobile Ministry Forum holds an annual “consultation” at the end of November/beginning of December each year. Contact Keith for more information.
- Videos of presentations made at previous Mobile Ministry Forum Consultations are available for viewing on the Mobile Ministry Forum blog.
- The Mobile Ministry Forum, through the efforts of John Edmiston of Cybermissions.org (http://www.cybermissions.org), will be providing a quarterly six week online/mentored Introduction to Mobile Ministry course. For more information contact John at digitalopportunities at gmail.com
- Mobile ministry magazine is another good source of mobile ministry information and thinking and is the “granddaddy” of mobile ministry, having been launched back in 2005!!!