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@paulw_design
Let’s all be friends!
How design relies
on collaboration
@paulw_design
! Senior UX Designer
! Designer for 15 years
! Projects: 

React GraphQL Academy,
Bank of England, Thomas
Cook, Boston University
I’m Paul Woodley
@paulw_design
Show of hands
@paulw_design
1. The production
process and design
@paulw_design
The LeanJS team I’ve been working with…
@paulw_design
The LeanJS team I’ve been working with…
🤓
🤓 🤓
🤓 🤓 🤑
#
@paulw_design
What designers do? The common perception
! UI design
! Wireframing
@paulw_design
What designers do? The reality
! Field research
! UI design
! User recruitment
! F2F interviewing
! Creating user tests
! Branding
! Running testing sessions
! Creation of personas
! Creation of JTBD
! Requirement gathering
! Success metrics creation
! Graphic Arts
! Wireframing
! Copywriting
! Prototyping
! Interface layout
! Content creation ! Information architecture
! Taxonomy creation
! Presentation and speaking
! Product ownership
! Workshop administration
! Working with developers
! Working alongside marketing
! Analysing analytics
! Company culture evangelism
! Stakeholder relations
! Project management
@paulw_design
The UX process
! Field research ! UI design
! User recruitment! F2F interviewing
! Creating user tests
! Branding
! Running testing sessions
! Creation of personas
! Creation of JTBD
! Requirement gathering
! Success metrics creation
! Graphic Arts
! Wireframing
! Copywriting
! Prototyping
! Interface layout
! Content creation! Information architecture
! Taxonomy creation
! Workshop administration
! Analysing analytics
Research Analysis Prototyping Testing Iterate Visuals/UI
! Presentation and speaking! Product ownership
! Working with developers
! Working alongside marketing
! Company culture evangelism ! Stakeholder relations
! Project management
!
@paulw_design
What about these?
! Field research ! UI design
! User recruitment! F2F interviewing
! Creating user tests
! Branding
! Running testing sessions
! Creation of personas
! Creation of JTBD
! Requirement gathering
! Success metrics creation
! Graphic Arts
! Wireframing
! Copywriting
! Prototyping
! Interface layout
! Content creation! Information architecture
! Taxonomy creation
! Workshop administration
! Analysing analytics
Research Analysis Prototyping Testing Iterate Visuals/UI
! Presentation and speaking! Product ownership
! Working with developers
! Working alongside marketing
! Company culture evangelism ! Stakeholder relations
! Project management
!
@paulw_design
Part of the wider production process
! Presentation and speaking
! Product ownership
! Working with developers
! Working alongside marketing
! Company culture evangelism
! Stakeholder relations
! Project management
Strategy DevelopmentDesign
! All those design tools/skills
@paulw_design
A UXer’s painpoints
! Presentation and speaking
! Product ownership
! Working with developers
! Working alongside marketing
! Company culture evangelism
! Stakeholder relations
! Project management
Strategy DevelopmentDesign
! All those design tools/skills
!
!
@paulw_design
2. Communication is
everything
@paulw_design
Communicating is difficult
How designers messed it up
! Avoiding devs because of code
! Design’s association with art
! Qual vs Quant
! Design jargon
@paulw_design
Communicating is difficult
How developers messed it up
! Development jargon
@paulw_design
Communicating is difficult
How everyone else messed it up
! Design’s association with art

“Design is just how it looks”
! Design as magic - craving
‘tadaa’ moments 🎉 🎉 🎉
@paulw_design
What everyone needs - a shared language
! To feel included and not alienated
! Plain English - no jargon!
! Befriend others disciplines socially
! Get people involved earlier
! Learn CSS & The Box Model (Devs)
@paulw_design
“Why should I bother?”

It’s not just production.
Explaining yourself clearly
is key for career
progression
From stakeholders to customer services to
investors, communicating effectively will smooth
the way and help your career
@paulw_design
3. Tools I’ve found useful
@paulw_design
Cross functional workshops
! Ranges from few hours to full days
! Designers, devs, PM/PO, Stakeholders,
Marketing, Customer Services
! Create strategies, tested prototypes, 

coded - admittedly hacky - MVPs
! Prep is everything (tools to follow!)
@paulw_design
Prototyping - Design & Development Pairing
! Coded MVP prototypes, ready to
build upon
! No need for wireframes
! More realistic for testing
! Builds the shared language
! Stakeholders could be sceptical
@paulw_design
4. Let’s summarise
Questions? Sli.do - #T589
@paulw_design
Time to recap
! UX is more than just the design
thinking process
! Communication is everything
! Learning from others can help you in
production AND in your career
! Workshops and pairing can aid
communication and be more efficient
@paulw_design
Thank you!

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Let’s all be friends! How great design relies on collaboration

  • 1. @paulw_design Let’s all be friends! How design relies on collaboration
  • 2. @paulw_design ! Senior UX Designer ! Designer for 15 years ! Projects: 
 React GraphQL Academy, Bank of England, Thomas Cook, Boston University I’m Paul Woodley
  • 5. @paulw_design The LeanJS team I’ve been working with…
  • 6. @paulw_design The LeanJS team I’ve been working with… 🤓 🤓 🤓 🤓 🤓 🤑 #
  • 7. @paulw_design What designers do? The common perception ! UI design ! Wireframing
  • 8. @paulw_design What designers do? The reality ! Field research ! UI design ! User recruitment ! F2F interviewing ! Creating user tests ! Branding ! Running testing sessions ! Creation of personas ! Creation of JTBD ! Requirement gathering ! Success metrics creation ! Graphic Arts ! Wireframing ! Copywriting ! Prototyping ! Interface layout ! Content creation ! Information architecture ! Taxonomy creation ! Presentation and speaking ! Product ownership ! Workshop administration ! Working with developers ! Working alongside marketing ! Analysing analytics ! Company culture evangelism ! Stakeholder relations ! Project management
  • 9. @paulw_design The UX process ! Field research ! UI design ! User recruitment! F2F interviewing ! Creating user tests ! Branding ! Running testing sessions ! Creation of personas ! Creation of JTBD ! Requirement gathering ! Success metrics creation ! Graphic Arts ! Wireframing ! Copywriting ! Prototyping ! Interface layout ! Content creation! Information architecture ! Taxonomy creation ! Workshop administration ! Analysing analytics Research Analysis Prototyping Testing Iterate Visuals/UI ! Presentation and speaking! Product ownership ! Working with developers ! Working alongside marketing ! Company culture evangelism ! Stakeholder relations ! Project management !
  • 10. @paulw_design What about these? ! Field research ! UI design ! User recruitment! F2F interviewing ! Creating user tests ! Branding ! Running testing sessions ! Creation of personas ! Creation of JTBD ! Requirement gathering ! Success metrics creation ! Graphic Arts ! Wireframing ! Copywriting ! Prototyping ! Interface layout ! Content creation! Information architecture ! Taxonomy creation ! Workshop administration ! Analysing analytics Research Analysis Prototyping Testing Iterate Visuals/UI ! Presentation and speaking! Product ownership ! Working with developers ! Working alongside marketing ! Company culture evangelism ! Stakeholder relations ! Project management !
  • 11. @paulw_design Part of the wider production process ! Presentation and speaking ! Product ownership ! Working with developers ! Working alongside marketing ! Company culture evangelism ! Stakeholder relations ! Project management Strategy DevelopmentDesign ! All those design tools/skills
  • 12. @paulw_design A UXer’s painpoints ! Presentation and speaking ! Product ownership ! Working with developers ! Working alongside marketing ! Company culture evangelism ! Stakeholder relations ! Project management Strategy DevelopmentDesign ! All those design tools/skills ! !
  • 14. @paulw_design Communicating is difficult How designers messed it up ! Avoiding devs because of code ! Design’s association with art ! Qual vs Quant ! Design jargon
  • 15. @paulw_design Communicating is difficult How developers messed it up ! Development jargon
  • 16. @paulw_design Communicating is difficult How everyone else messed it up ! Design’s association with art
 “Design is just how it looks” ! Design as magic - craving ‘tadaa’ moments 🎉 🎉 🎉
  • 17. @paulw_design What everyone needs - a shared language ! To feel included and not alienated ! Plain English - no jargon! ! Befriend others disciplines socially ! Get people involved earlier ! Learn CSS & The Box Model (Devs)
  • 18. @paulw_design “Why should I bother?”
 It’s not just production. Explaining yourself clearly is key for career progression From stakeholders to customer services to investors, communicating effectively will smooth the way and help your career
  • 20. @paulw_design Cross functional workshops ! Ranges from few hours to full days ! Designers, devs, PM/PO, Stakeholders, Marketing, Customer Services ! Create strategies, tested prototypes, 
 coded - admittedly hacky - MVPs ! Prep is everything (tools to follow!)
  • 21. @paulw_design Prototyping - Design & Development Pairing ! Coded MVP prototypes, ready to build upon ! No need for wireframes ! More realistic for testing ! Builds the shared language ! Stakeholders could be sceptical
  • 23. @paulw_design Time to recap ! UX is more than just the design thinking process ! Communication is everything ! Learning from others can help you in production AND in your career ! Workshops and pairing can aid communication and be more efficient