Patient Engagement Apps - Webinar
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This document discusses how healthcare organizations can develop mobile apps to engage patients. It provides guidance on coming up with use cases, designing apps through wireframing and mockups, and building prototypes using the MobileSmith platform. The document explains MobileSmith's tools for streamlining the app development process, including design templates, rapid prototyping, and creating multiple custom apps at low cost. It aims to help organizations develop effective patient engagement apps while minimizing costs and development time.
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Patient Engagement Apps - Webinar
- 1. Robert Hancock, MobileSmith VP of Sales May 30, 2013 Patient Engagement Apps: How to Get Started
- 2. Who is MobileSmith: • Enterprise-class DIY app development platform • Your app management back office in the Cloud Who is Robert: • MobileSmith VP of Sales • More than 15 years of experience selling innovative technologies to vertical markets 1
- 3. Today We Will Explore: • How to come up with great mobile use cases for efficient Patient Engagement • How to design and wireframe your own Patient Engagement app • How to prototype and build it easily and at low cost 2
- 4. Engagement: Key to Improved Trust • Access to patient info online = peace of mind; feeling of control and empowerment • Secure messaging = improved doctor/patient relationship & trust Mayo Clinic’s recent survey of 45,000 patients: Eric Manley, eHealth System Manager, Mayo Clinic Patient Engagement is not just an IT solution. It’s a CARE solution. IT is just the mechanism. 3
- 5. Why Mobile Engagement? • eClinicalWorks survey: 60% physicians said that at least half of their patients would be interested in appointment reminders via a mobile app • Pew 2012: 50% of smartphone owners use their devices to get health information; 19% have downloaded a healthcare app • 200 million active iOS and Android devices in the US • Older demographics are catching up! 4
- 6. Poll: where does your organization stand on mobile apps? 5 Thinking about it Building! Launched 1 app Launched 2 or more
- 7. App Ideas Just Pop Up 6 IT Department Human Resources Technology Partners Patient RelationsMarketing Medical Departments
- 8. Custom Apps are Costly! 7 Cost to build a custom, full-featured mobile app: from $30,000 to $150,000 Cost x2
- 9. And yet… 8 • Out of 97,000 health apps, 26% are used only once • 74% of users drop out by the 10th use • Top reason for dropping out: lack of user friendliness • 91% of users name ease of navigation • Patients desire customized feedback based on condition What makes Apps favorable?
- 10. From Idea to App: Key Steps 9 Idea Requirements Dump Wireframe Mockup Development Testing Good planning great app And vice versa!
- 11. Step 1: Idea! 10 • Check in the app stores: are there any apps already doing it? NO I may have a great app idea! Yes Can I improve the way they’re doing it? • Could my idea be accomplished via a mobile website? • Your app could be denied by Apple • Not a good use of resources • Will the app connect to any data sources? • May require involvement of IT dept. Yes! Yes
- 12. Use-Case: Post-Tonsillitis Ice Cream App 11 Medication reminder Checklist and regimen Monitoring of ‘Red flags’ Follow-up reminder Fun and treats for the child
- 13. Use-Case: Prescription Adherence 12 Medication reminder Your home care team Drugs reconciliation Follow-up reminder ‘Red flags’ and response Interactive care plan for the whole family
- 14. Use-Case: Cancer Center App 13 Track your treatment Manage your care team Network with patients 3D tour of the facility Stay informed and entertained throughout your journey Try on some wigs!
- 15. Step 2: Requirements Dump 14 • Put down everything you want in your app, in bullet points • Group similar bullet points; whittle them down to make sense • Pick out 1-2 key features to be the centerpiece of your app • Pick 2-3 secondary features • Dump the rest!
- 16. Something to Consider During Steps 1-2: One or Several Apps? 15 • What audience am I trying to reach with my app? • Could it be too broad? • Any there too many features in my app? • Diluted apps are not user-friendly • Do I have any secondary features on my list too good to dump?
- 17. Trimming Down Your Use Case 16 How do I feel today? My care plan My care team Appointments Lab results Hospital info Facility tour Drug info Reconciliation Doctor info Doctor referral Drug info Drug reconciliation Fill prescription Doctor info Doctor Referral Feedback and recommend
- 18. Step 3: Storyboarding 17 • Sketch your requirements as pages (views): • Start with the root view (Home page) • List all the generic views • NO workflow; NO interfaces at this point! • Get a clear view of all the pages: 10 or 100 pages? - Too many or too few? HOME My Care Plan My Care Team Add Doctor How do I feel today? New Appoin tment Etc.
- 19. Step 4: Wireframing 18 • Lay out each page from your storyboard: buttons, nav bar, tabs, maps, images, media… • Write in notes and arrows for page transitions • Describe everything in detail! • Use graphic designer to ensure feasibility • Review wireframes with people on your team least familiar with mobile
- 20. Ensuring the Best User Experience 19 • Keep in mind the user goals of your app (see your 1-2 key features) • Tap through your wireframe: Can the user achieve each goal in 4-5 clicks? Do I have all the necessary screens and buttons? Do all screens/elements have a purpose? Can the user navigate home easily? Are there easy ways to view & input data? USER EXPERIENCE: FUNCTIONALITY: 50% 50%
- 21. Step 5: Mockup 20 • Your designer creates page #1 in Photoshop using defined color scheme • You approve design: colors, shapes, images, font etc. • Secondary pages are created and approved • MobileSmith has in-built design best practices for iOS and Android saves up to 70% of your designer’s time!
- 22. Step 6: Prototype & Review 21 • Option 1: review screenshots • Option 2: review the prototype on your device: • “Build for testing” on MobileSmith • Send the prototype OTA to your device or your colleagues’ • Review; change design/layout; rebuild; test again! • Refine the UI/UX at minimum cost
- 23. What You Can Do With MobileSmith: 22 • Built-in design best practices for each OS: save up to 70% of time at mockup and prototype stages • Need to reinvent your app quickly? No problem – and no additional cost! • Streamlined app versioning • Enterprise-class security and robust scalable infrastructure • Real-time updates and push notifications • Secure integration with your backend systems • Your App Forge on the Cloud: create dozens of CUSTOM, native apps at the cost of one
- 24. : Where We Fit 23 Pure Custom App Development • The most expensive option • Requires development team • High long-term costs • Slow development • Limited creative input from stakeholders Template Based App • Low level creativity • Limited functionality • Lowest common denominator • No branding, no security MobileSmith • You own the entire process through completion • Rapid prototyping & development • Custom product at much lower cost • Multiple apps instead of just one • Minimal long-term cost
- 25. Request a Demo and Start Building! 24 Questions? (919) 602-3025
Hinweis der Redaktion
- Mayo sees 1.1 million patients annually and receives 250 million unique visits per year to its website. When it comes to patient engagement to fulfill Meaningful Use requirements, the patient portalis the way Mayo is providing access. - Manley said in his speech at HIMSS.
- According to a recent Deloitte study, young people are three times as likely as the 55+ group to own a smartphone (58% vs. 21%), but less than twice as likely to own a tablet (19% vs. 11%). Four in ten tablet users are between the ages of 35 and 64 and adopting tablets at much higher rates than the young folks! 80% of time spent on mobile devices is spent in APPS
- App ideas can originate in various departments, offices and programsThey can cater either to the public or to the internal workforceSome use-cases have already been implemented and can be available commercially, but would require serious customization for your users
- Costs can double if you decide to develop for both iOS and Android
- Data from : Survey by Consumer Health Information Corporation (CHIC) in 2011 to gauge interest in, and adherence to, health apps
- So, how do we create a killer app that will keep being downloaded and used? Let’s go through the key steps. The most important part of creating an app is planning. If the planning of an app is not well thought out, the chances of your app being successful are low. Start with the idea and move through wireframes and mockups. Take your time and make sure not to skip steps, as you will forget something!
- A great app starts with a great idea!
- Once you’re certain about your idea, start building your WISH LIST. The rule of thumb is, you should be able to explain the value of your app in once sentence. Think of your use-case in terms of an ‘elevator pitch’: can you tell someone in 30 seconds why they have to download your app?
- If the target audiences can be served by multiple apps, and if you have some features in your dump that can be used for those audience, you might want to consider creating a PORTFOLIO of mobile apps!
- Here’s an example:A long wish list can be trimmed down to a sensible use-case, AND give birth to 2 brand new app ideas!With the MobileSmith platform, building and managing a portfolio of apps is easy - you can reuse successful functionality/design and develop your mobile brand quickly and at low cost
- From the point of UX, the ideal number of pages in your app should be between - ???We can help at this stage!
- Wireframing means drawing your user intefrace as you envision it, including all its pages, elements and workflow.We mostly do it on paper, but there are some great free tools out there for digital wireframing. The more you can describe all buttons and tabs, the faster you will find flaws with your wireframe design.We can help at this stage!
- Tapping through:you may feel a bit silly tapping on a piece of paper, but it’s an excellent way to visualize the UX and quickly find faults with your wireframe.Requirements, Storyboard, Wireframe and Mockup will define 50% of the success of your app:If an app has cool functionality, but not easy to use, it’s only 50% good. And vice versa: if it’s super-easy to use, but functionality is boring or performs poorly, the app will not be successful.
- MobileSmith canvas allows you to grab colors from your websiteWith MobileSmith, designer can stay within the confines of the in-built best practices; besides, the platform allows replicating screens and design elements = all this can save over 50% (up to 80%) of your designer’s time!
- - Once your mockup is done, you can either 1) review it on paper 2) use MobileSmith to review it live. - That 50% of your app’s success that UI/UX defines is easy to ensure with our platform: even if you have messed up that super-important part where you define your requirements and build wireframes, you don’t have to pay your developers extra to correct the mistake. On our platform, you can play with your UI until you are totally happy with it. - Then it’s time to build the app!