Mr. Biswas Dhakal, F1soft International, was one of the keynote speakers during the series of seminars of Ncell AppCamp 2014. He shared his experience and knowledge on Mobile applicaiton trends in Nepal and abroad. Gave a good insight of marketing strategy for and monetization of mobile apps to upcoming developers and start-up enthusiasts.

1. Mobile Application Trends
Marketing and Monetization

2. Mobile App Development Trends Worldwide
2.3 Million Individuals working as mobile app developers worldwide
Asia stands number one in App development workforce (~ 0.76 Million)
71% of development focuses for android platform
Asia, leading app market in world with 41% of global app revenue
However iOS app still generate more cash per app

4. The Angry Birds Effects

5. Key Factors We need to focus on:

6. User Acquisition:
Global
Average
Cost per
user: $4.36
Nepal
Average
Cost per
user: $1.30

7. Cost Effective User Acquisition: Social Media

8. Cost Effective User Acquisition: Viral Marketing
~ $2B/year

10. How to monetize your App: Engagement
If 1Million users using app for
10 min per day generates
~ $1.2 Million/year
Engagement is key factor for
In-app ads revenue
Easiest way to monetize
Minimum of 1 min engagement per user/day gives you $0.12 per year

11. How to monetize your App: In-App purchase

12. How to monetize your App: In-App purchase

13. How to monetize your App: Paid App

14. App Monetization Depends On
App concept
Number of Downloads
Number of Active Users (User Retention)
Total Engagement Time

15. Thank You
Biswas Dhakal
biswas@cashonad.com